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10 Features of an Excellent Website

Check out the qualities of a brilliant website

Without further delay, let’s get started with the characteristics of a good website!

1. Well Designed

What is the first thing that attracts the audience and has the power to convert your visitors into your customers? Of course, the design of the website. So, while you are at the initial stages of creating your website, make sure it is well-designed. The design of the website should not be too clumsy. The colour, the font, the font size and the overall design must be visually pleasing and soothing. It must be simple yet elegant enough to make your visitors fall in love with your website.

2. SEO Friendly

In order to make the online presence of your website felt, it is mandatory for it to be SEO inclined. If your site is SEO-friendly, it will be easy for Google to crawl each and every page. If Google crawls, understands and indexes each and every page, it becomes easy for your website to rank on Google Search Engine. And this ranking will only bri... read more

Why is Email Marketing Important?

Email marketing is the most cost-effective and straightforward digital marketing channel and here’s why:

An effective communication channel is fundamental for a profitable business. A direct communication link between you and the customer creates various income opportunities while expanding the customer base with continuous purchases.

Despite the effectiveness of traditional digital marketing channels like ads on social media, SEO, and SEM - The email marketing channel stands out for the cost-effectiveness and quick results. For every $1 you spend on email marketing, you can expect an average return of $42. It’s genuine data and here’s more.

Regardless of the cost-effectiveness of email marketing in general, it can get even more cost-efficient without sacrificing or losing any features nor experience. Otherwise, picking the right provider will improve your overall experience and cost-efficiency.

Picking the most suitable email marketing platform looks simple and straightforward at first, y... read more

Changing Domain Names and Not Losing Your Page Rank in Google's Search Results

There are 11 important SEO steps to consider when redesigning your website and more importantly switching domain names. Because the concept of time is awesome, we’ll jump right into them.

1). Export URL’s using Google Webmaster tools

If you’re taking your internet marketing & SEO seriously then you have Google Webmaster tools installed to monitor your site’s performance. If not, no worries. Simply install Google webmaster tools onto your old site before you design your new site. Export Google’s list of indexed URL’s on your old site into an excel document. Now you know which blog posts & interior pages have the most authority on your old site. These are the url’s that you should be sure to redirect to a subsequent matching new url on the new site.

2). Beware of Content Duplication During Beta of New Site

Ensure that your development environment or beta sections of the new site are excluded from search engine’s view until the new site is officially live and until all redirects from the old ... read more

The Difference Between an Application Server and a Web Server?

An application server is typically a super-set of a web server, which is to say that an application server can do what a web server does (i.e. answer HTTP socket requests on port 80 and HTTPS socket requests on port 443).

Web servers are generally very expandable, by means of APIs such as CGI, fast-cgi, ISAPI, NSAPI, and a thousand more modern variations of the same. In other words, web servers do support programmatic extension, and as such, are technically capable of hosting almost any application.

While web servers are basically file-centric (they are file servers that happen to support HTTP instead of SMB or CIFS), application servers are application-centric. This tends to imply: Application management (including life-cycle, security, monitoring, etc.), application packaging and (re-)deployment support, and application runtime services.
The runtime services dramatically affect the way in which one builds an application. For example, in Java EE, there are standard ways in which ap... read more

Easy WordPress Tips for SEO

Improving WordPress SEO is critical for getting more traffic to your website. Sadly most WordPress SEO guides are too technical for new users to get started.

SEO stands for Search Engine Optimization. It’s a strategy used by website owners to get more traffic by ranking higher in search engines.

Simple Ways to Boost SEO on WordPress Website

  •     Choose Your WordPress Hosting Provider Carefully
  •     Pick a Theme That’s Optimized for Search Engines
  •     Use a Dedicated SEO Plugin Like Yoast SEO
  •     Change Your ‘Permalink’ Structure create a custom one
  •     Create a ‘Sitemap’
  •     Use Heading Tags Throughout Your Content
  •     Build Your Content Around Keywords
  •     Incorporate Useful Internal and External Links
  •     Use Responsive Design on Your Site
  •     Optimize Your Images
  •     Write Long-Form Content When Possible
  •     Add and Update Your Posts Frequently
  •     Focus on Quality Content
... read more