Definition file for a self hosted (managed) app in the Google Play

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The owner of the developer account needs to be an admin of the enterprise in order to be able to publish a self-hosted app on Google Play. Therefore you will need to ask your customer to create a developer account using their admin account and upload the self-hosted app with this account.

Then here are the steps in the Google Play Console:

    create a new app,
    in “Pricing & distribution > Managed Google Play” select “Turn on advanced managed Google Play features”,
    and then select “Privately target this app to a list of organizations”

The app should now be targeted to one organization.

After that:

    go to “App releases > Production track > Manage” and create a new release,
    select “I am uploading a configuration for an APK hosted outside of Google Play”,
    upload your JSON file.

Testing

If you want to test the app before sending it to your customer you can create a test organization using the Android Management Experience. Just make sure to use a different package name for the app since package names must be unique in Play.