#ItsNotMyPeriod: Hashtag Activism’s Challenge to Narratives of Menstrual Stigma

By Jessie J. Liu – Perceptions of menstruation as a taboo subject have historically characterized Western and non-Western societies alike and persist today, both perpetuating harmful cultural understandings of women’s abilities and normalizing institutional practices that exacerbate gender disparities. With the advent of viral social media movements or “hashtag activism,” however, challenges to these oppressive, misogynistic mainstream narratives have become increasingly powerful. Centered on menstrual activism and dismantling menstrual stigma, #ItsNotMyPeriod is one such movement. This paper argues…