When browsing search results, most (but not all) of the results will have a date leading the snippet. The date is helpful to readers who want to know how likely the content is to be relevant to their query. After all, if you're looking for practical, up-to-date information, you don't want to click on a post from six years ago.
There are three different philosophies with dates, and marketers take different approaches.
1. The first is to hide all dates. That means your articles have no date in the URL, no date in the post, no date field in the comments, nothing. Neil Patel does this. Take this post, for instance. You can tell it's an old post that has been updated and republished on his feed (it was at the top of his recently published posts when I checked his blog), but how?
Neil isn't fooling anyone, but he isn't trying to. He's not presenting the post as a brand new one, just that he's updated it. That's fine! There's nothing wrong with that approach.
Remember, too, that blog posts decay over time. Different kinds of blog content decay at different rates, but a significant indicator of how quickly they decay is the date being visible. If a topic is timely and the date says the post is years old, it's unlikely to be valuable, right?
2. The second philosophy is to keep the date the blog was published static at all times. This strategy gets you the benefits of having a date in the search results, but it's not super great once a few years have passed. Think about it; if you're looking for marketing advice, are you going to go with a post published this year or five years ago? The older post may be perfectly relevant or kept up to date, but side by side in the SERPs, you're going to angle for the newer one.
3. The third is to update the date to a "last modified" date whenever you edit the post. This method is why you see so many older posts that have dates in the current year or year minus one; they've edited the article recently to keep their content fresh, but they're maintaining the same URL to keep all their comments, backlinks, and other SEO value. This method is especially valuable for pillar content and evergreen content.
I use this third method, as do many others in the marketing space, like Backlinko.
Backdating is a practice where you publish a piece but give it a "published" date sometime in the past to make it look older than it is. For example, if I published this post but set the date to say it was published in 2021. That's an extreme example, though.
Backdating is used for two reasons.
1. The first is to maintain consistency in your archives. If you have a calendar-based navigation interface, or you want people to think your publication schedule is highly consistent, great! That's a good practice to have. What happens, though, if you get sick and miss a day or have a post scheduled but WordPress doesn't publish it? A backdated post can help smooth over those kinds of issues.
2. The other reason people backdate is, well, kind of a low-level bit of fraud. Say you have a competitor who wrote a recently-published piece on a topic you like. So, you write a post to cover the subject too. If you publish it now, it looks like you're just copying them, and they'll probably still get the most clicks. But, if you backdate to a few weeks or months before the competitor post, now it looks like they copied you.
Brilliant, right? Well, not really:
Since dates are an element of SEO, it stands to reason that the most straightforward answer would be "do whichever Google prefers," right? So, which does Google use?
Well, you've probably guessed, but the answer is "all of them." The Google search results will show whichever date they think is most relevant to a post, or no date at all if no date is given. If you're like Neil and strip dates from your content, they won't show a date. But, if you display two dates and Google has both available, which do they pick?
According to John Mueller, all the way back in 2018,
"That's something that we we sometimes argue with with the dates team. But I see they're good arguments both ways. And in our algorithms we don't always pick like one or the other as the one that would show.
So sometimes we feel that the original date makes sense the show sometimes it makes sense to show the last modification date where we know that something significantly changed on this page that affects what the user is looking for.
So I think there are arguments that could be made for both directions. And that's kind of why we try to be bit flexible there with the algorithms."
It's generally contextual, but in my experience, it usually leans towards the last modified date if the modifications made to the post are significant.
Remember, Google can compare their indexed version of your post to the new version and see the differences. If you "update a post for 2022," but all you changed was a few word choices, it's not a significant change, and they aren't going to treat it as such. On the other hand, if you rewrote a good chunk of the post to remove outdated information and add newer, more helpful information, the Last Modified date is a better reflection of the last time the content received attention.
If Google can pick whatever date they want to show in the SERPs, does it matter what date you give them? Well, sure.
More specifically, though, it's less about the data on the page and more about the metadata. If you have a date in your URL and the date on the page is different, Google will often give preference to the URL date because it's more accurate to the URL.
That's minor, though, compared to one specific date: your sitemap <lastmod> date, which tells Google's bots when you most recently updated a piece of content. There are other values, too, such as <priority> and <changefreq>, if you're interesting in reading more about them in my post here.
If that date is inaccurate, Google will think you're trying to pull one over on them. After all, what possible reason could you have for putting the wrong date on your sitemap? It's not there for users; it's just for search engines.
If you mix up dates in your sitemap once or twice, that's probably forgivable. If you consistently mess with dates in your sitemap, Google will generally start ignoring your proven-inaccurate sitemap, and that has negative SEO implications.
As for the actual published date, modified date, or no date? Well, it all impacts your SEO and your click-through rate, but it's all relatively minor and contextual.
After all, someone like Neil Patel wouldn't remove dates entirely if it was a hugely damaging move, right? He gets more benefit from re-sharing old posts as new articles than he loses from not having recent dates on all of them.
In my experience and from reading a variety of case studies and experiments, I've come to one conclusion:
You had to expect that by now, right? There's never one correct answer in marketing unless it's something Google lays out for you, like "don't serve malware on your site."
When it comes to dates, there are pros and cons to each option. Moreover, the SEO implications change over time.
Here's an example. ShoutMeLoud did a case study by removing dates from his blog, letting it rest for a while, as a way of recovering from Google Panda all the way back in 2014 or so. Surprisingly, the choice to hide dates was more favorable for his traffic than having accurate dates. When he added dates back as a test, his traffic dropped by 40%.
I think the dates likely increased traffic for his more recent posts, but traffic for his older posts dropped. Since this was during a significant shakeup in SEO, older posts were seen as dramatically less valuable.
Of course, his advice has changed since then. In a 2020 update, he says that the new best practice is to include both the publication date and the last modified date, presumably to give Google as much information as possible and let them display the date they think is most appropriate.
If you're looking for my opinion, well, hey, thanks! Here's my thinking:
Google doesn't care if bloggers are using publication date, last modified date, or no date. All they care about is that you're not trying to deceive someone, either their algorithm or your readers. Google is happy to decide which date to show in the search results, so providing them with more information is often better than less.
I figure that if you have an old blog with posts over four years old, chances are most of your old content isn't getting much in the way of clicks, traffic, or new links. Even though the average age of content in SERPs is around three years old, many people prefer reading more updated web pages when they can, unless their query has a reason to look for older articles.
If you hide dates entirely, users won't know when a piece of fresh content is older or newer and will trust Google more in serving results relevant to their needs. Likewise, if you've updated your content recently, a "last modified" date is going to be more useful as a reflection of how recent the information in the post is.
I use a last modified date exclusively. Here's the code I use to display the last updated date. You can see it in action at the top of this blog post, and to do the same on your site, you can replace your date code with the following code in your theme's single.php file:
<php $u_time = get_the_time('U');$u_modified_time = get_the_modified_time('U');the_modified_time('M jS, Y');>
It's a pretty simple modification to WordPress and changes the display date to the last modified date.
If you decide to go this route, you'll also want to make sure your posts are scheduled at the right time. If you write your post on Monday and schedule it for Friday, when it goes live on Friday, it will still show Monday's date. Why? Well, that's when you last edited it.
So, here's some plugin code that you can add to your functions.php file to fix this issue with sheduled posts:
/**
* Scheduled posts should update modified date when published
*/
function update_modified_date_to_post_date( $post ) {
$updated_data = [
'ID' => $post->ID,
'post_modified' => $post->post_date,
'post_modified_gmt' => $post->post_date_gmt
];
wp_update_post( $updated_data );
}
add_action( 'future_to_publish', 'update_modified_date_to_post_date', 10, 1 );
It's also worth paying attention to the 80/20 rule. On a blog, 80% of your traffic will come from around 20% of your blog posts. Identify which 20% of your blog posts are generating your value, and keep them updated as much as possible. Updating your blog posts frequently, with the last modified date showing them as recent, allows users to get the most up-to-date value out of your site.
I have a complete analysis of the pros and cons of removing dates if you want a deeper dive into that particular subject, as well.
So, you already know what I do - what about other SEO experts? I reached out to a handful of different SEO professionals to see what they had to say:
"In my experience, it is often best to use the publish date for articles, as this is the version Google will take to rank them, and it is therefore what their SEO will be based on. However, the exception is when the article has been changed, and therefore the last updated date becomes relevant, because the way Google ranks the page is now different, due to the new content." - Adam Enfroy
"When it comes to the publishing dates, there are usually a lot of mixed feelings about this in the industry, however, it is typically best practice to use a 'Last Updated' date for a few reasons. When a user is faced with a decision to select an article to read when they are using search engines like Google, Bing, etc. one of the first factors they will pay attention to is how recent is the material on the article. This is usually noted by the publication date and can weigh heavy on the CTR for that given search query. Alternatively, Google also similarly views content this way because its goal is to provide the most relevant and updated content to users based on the intent of their search. When we tested this theory in 2019, we discovered that our articles gained more traction when we used the 'Last updated' date." - Brandon Mitchell
"I use last updated at the top of the article. This is to show Google that the content on a site is constantly updated. Published date is still important, and I have found that longevity can be leverage as a ranking factor. So in short, keep the publish date on an article, but I’ve seen that adding a last updated feature at the top of an article (very easy to do on WordPress) can have a positive, site wide impact on your content rankings." - James Ewan
"In my experience, "last updated" works better to get ranking in Google. It is algorithmically favored by Google as it wants to show the most updated and relevant content to its users. It also allows you to keep your content evergreen." - Brent Thomas
"We keep the original publish date and add a sentence to the top of the blog post stating that 'Note: this post was updated on DATE with new information on ...' . For a while, we tested out changing the original date to the publish date but didn't see any additional organic traffic. We prefer this method in case Google is using our publication date to determine which content to rank higher in SERPs. Also, it serves the purpose of notifying readers that the content has been updated with new information and further more, tells them what new information has been added." - Derek Coleman
"Great question. One that is debatable for sure. Four years ago, I'd say it was best to rewrite the blog post and keep the older one and the newer one on your site. But, today, I find Google likes updated content more so than a "new but similar post." In fact, I have a hunch that Google far more favors older content that is frequently updated.
Here's why. The older a piece of content is, the more signals Google has that it is either a good choice for it to show or a bad one. If you have a post that's gotten traffic, shares, comments, etc. for years, and you update it as often as you need to to be relevant, why wouldn't Google think, "hey, this piece has been helping people in the past and in the present, I bet it's a safe option to pick"?
Furthermore, Google is looking at how people engage with your content - namely, if they have to back out of it to go back to the search results to find a "better suited" article. If your post answers all of their questions, they have no need to go back, and Google knows that you've got a choice article. You can achieve that by creating a great post and updating it as often as you need to. I display both the published date and the updated date. I think it helps Google to see, but I also think it makes for a better user experience. It lets the reader know that we've been experts on said topic for a long time, and we keep current on our content." - Nick Laiuppa
I'm curious about how different niches and industries vary, so let me know your story. What do you think? What options have you tried, and have you tried changing and recording the difference? Please let me know what you think in the comments!
The post Published vs Last Updated Date: Which is Better for SEO? appeared first on Content Powered.
Macroeconomic headwinds weighed on Intel’s results, even as competitors show more resilience. 
Optane, the memory technology pioneered and championed by Intel, has seen its last days. Intel has decided to wind down the technology as part of a refocusing effort.
The news came on an earnings call with analysts to discuss Intel’s rocky second quarter. Since Pat Gelsinger has taken the reigns at Intel, the company has divested itself of McAfee (although that process began before Gelsinger arrived) as well as shed its drone business, NAND products, RealSense visual sensors, and Intel Sports.
Cloud computing is no longer a buzzword. It has become an industry with a global market value of $371 billion, and it is still growing exponentially. As per this report, by 2026, the global cloud computing market is expected to reach $947.3 billion in value. When it comes to its strategy, it is a brief point of view on the role of the cloud within the organization. Simply put, it is a living document that is mainly designed to bridge between high-level corporate strategy and a cloud implementation/adoption/migration plan.
Designing an effective cloud strategy is essential for businesses since it allows them to scale, maintain flexibility, and focus on their efforts on business operations. It also optimizes business outcomes, including speed, resilience, and agility. Furthermore, it also enables organizations to grow public cloud skills internally and facilitates creative recruiting strategies to bridge the talent gap.
One of the best ways to enhance cloud adoption with a robust cloud strategy is to work with a cloud partner. Secondly, IT organizations or businesses should consider the following steps when building, implementing, and maturing cloud computing strategies.
Let’s check them out:
A powerful cloud strategy helps businesses to anticipate the benefits and risks associated with the cloud. It also enables you to create a plan that best aligns with your business goals and develop the actionable steps for rapid execution.
The first step should include building a cloud strategy to determine how you want to deploy the cloud within your organization. Then, it becomes easier to choose the right deployment model for you.
So, let’s look at different cloud deployment models to select as per your business:
Public Cloud: This deployment model is the opposite of the public deployment model. It is a one-on-one environment for a single user or customer. The public cloud provides better flexibility and control over cloud resources. Here are some of the advantages of the private cloud model are:
Private Cloud: This deployment model is completely opposite of the public deployment model. It is a dedicated and on-demand infrastructure and resources that are owned by the user organization.
When it comes to deployment, it is operated by the business, which is solely responsible for infrastructure, apps, and security of the private cloud. Users can access the private cloud resources over a private network or VPN. On the other hand, external users can access the organization’s IT resources through a web interface over the public network. Advantages of private cloud include:
Hybrid Cloud: With a hybrid solution, you can host the app in a safe environment while taking advantage of the public cloud’s cost savings. Moreover, businesses can move data and apps between different clouds using a combination of two or more cloud deployment methods, depending on their needs.
Community Cloud: This cloud deployment model allows systems and services to be accessible by a group of organizations. As a distributed system, community cloud, created by integrating the services of different clouds to address the specific needs of a community or business.
To summarize , you can choose from these cloud deployment models as per your business’ requirements. However, through a hybrid cloud deployment model, customers can connect existing on-premises resources with infrastructure and applications on the cloud.
Most businesses are almost fully operationalized with at least one central public cloud such as IaaS (Infrastructure as a Service) or PaaS (Platform as a Service) provider. Implementing multi-cloud strategies improves flexibility; however, they can also increase complexity and cost. Nevertheless, businesses can manage multi-cloud costs and complexity by defining a strategy for cloud workload placement.
An ideal solution is to opt for a primary, preferred provider. When the organization has business requirements that a provider can’t meet, add additional providers in an orderly fashion driven by business’ specific needs.
Resilience is a business differentiator. If your rivals suffer through downtimes and delays while your business carries on, then your IT services have created an opportunity to showcase the superiority of your product and services. According to the Gartner report, “30% of enterprises will establish new roles focused on IT resilience and boost end-to-end reliability, tolerability, and recoverability by at least 45%, by the end of 2025.”
The hybrid cloud is sometimes referred to as Hybrid IT. It is a sophisticated computer system which combines the advantages of public cloud, private cloud, and other IT platforms. It is a really good goal for the company’s digital transformation strategy, and all you need to do is ensure that it is built correctly.
When it comes to the advantages of hybrid cloud, it is a combination of public and private cloud, which provides both security and reliability for the most important systems.
Adopting hybrid cloud architecture can help businesses save a lot of money over traditional data center management and software development costs. For example, with hybrid cloud architecture, organizations can save up to 40%-50% of their annual IT spend on in-house or on-premise data centers by simply adopting hybrid cloud solutions.
Initially, public cloud IaaS was delivered exclusively through virtual machines. The new virtualization methods are on-trend, including containers and serverless computing. The apps designed with cloud-native architecture require a higher degree of service discovery, automation, robust network communications, and security. Both containers and serverless computing allow resource consumption to be better customized to the actual apps’ requirements. It improves infrastructure agility, automation efficiency, and cost optimization.
Data is considered the most critical resource in the business. However, both security and compliance regulations govern how it is supposed to be stored and who has access to the data. Thus, it is essential to understand the terms of your cloud provider clearly. In most cases, it’s highly recommended to store your data in the cloud. Moreover, it’s also important to ensure your ownership of the data to check the terms and conditions of your contract. Your cloud service provider should also not be able to access, use or share your data. In addition, you need to have a secure way to recover the data on-demand.
Wrapping up, we can say that to create an effective cloud strategy you need to keep the following things in mind:
Whether you are a healthcare provider or any other business holder, you need to adopt cloud computing with a robust cloud strategy. Using this strategy for your business aims to minimize IT obstacles associated with growing IT infrastructure. In addition, with the adoption of a powerful cloud computing platform and strategy, your business will become more agile. As a result, you can add, remove, or expand IT infrastructure resources with ease.
The post A How-to Guide to Building a Robust Cloud Strategy for Your Business appeared first on SiteProNews.
Since its beginnings as a simple photo app, Instagram has become one of the most popular social media platforms over the last years, and it still keeps growing, with more than one billion active users. This is probably why this social network has gained a place among the most effective marketing channels, especially when it comes to digital marketing. And, it’s safe to say that today without a strong digital marketing strategy and a rich and valuable online presence, it’s virtually impossible to run a successful business.Nevertheless, due to its many great benefits for businesses, millions of companies are already there, constantly looking for ways to grow their accounts. With such an insane competition, it’s not easy to build the right strategy, which will make a real impact on the results of your business. Thankfully, you can learn how to make your business stand out on Instagram, and start seeing improvements in no time.
Many new small business owners believe that using social media to raise brand awareness and gain customers is a piece of cake. After all, they’ve been using their personal profiles for a while now and know how they work. But it’s important to understand that running a business account is something much more complex. There are countless things to take into consideration, goals to achieve, even identifying the right goals, attracting followers but also keeping them, among other things.
For many, investing in an Instagram strategy built by professionals and in the right tools to grow organically, is the best solution. Because if you aren’t an expert in social media marketing, or specifically in Instagram marketing, you aren’t likely to know the trends, how to track the metrics, or how to use the targeting features in the most optimal way possible.
There are two most important conditions that an Instagram business account needs to meet to ensure success. First, to create quality valuable content, and second to find additional ways to inspire followers to interact with their content. This is why you have to know how to use features like Stories, Reels, live streaming, hashtags, etc., and find what’s most suitable and works best for your brand.
Stories are one of the most effective features that Instagram added relatively recently. Their idea was, of course, inspired by Snapchat and for both Instagram and Facebook, it has worked perfectly. Probably the best thing about publishing well-thought-out Stories is that you are reaching users that are already actively searching for interesting and relevant content. You can also use stories for your paid ads.
Keep in mind that paid ads on social media are tricky. If they feel too much like ads, many users, even those in the pool of your ideal customers might simply skip them. Reels are another popular feature that can be very effective for businesses, pretty much for the same reasons – users going through them are already active and more likely to engage.
Video content has been proven to be the most effective not only when it comes to attracting the attention of prospects but also in creating a lasting impression. And brand visibility is one of the main reasons why companies start using Instagram in the first place. While it may take some time to find the right formula when it comes to content, once you hit the sweet spot, it will take your account and your brand to the next level.
Keep in mind that content is the foundation of Instagram. Instagrammers start following accounts to be able to access their content and learn new things about them. And once you grasp their attention and they hit that ever so important button, they will easily undo it, if you don’t meet their expectations. For businesses, this means creating content that will reflect their brand, show off the quality of their products or services, as well as how it will help whoever decides to purchase them in a way that will bring true value to their target audience.
To get the best result for your hard work to create quality content, you should also post regularly but not overdo it. You should find out what’s the best time to post, interact with your followers, learn how to inspire user-generated content, and so on.
While it’s primarily used for fun and socializing, Instagram can be the most precious tool for businesses. It can help you build a brand reputation, find new leads, understand your ideal customers better, and increase profits. But to bring you all this, your account needs to stand out from the global successful competitors you’ll encounter.
The post 3 Ways Your Business Can Stand Out on Instagram appeared first on SiteProNews.
The pandemic brought technological, logistical, and economic challenges for companies globally, leaving them scrambling to adapt. Amidst the chaos, organizations turned to video conferencing platforms such as Google Meet, Microsoft Teams, and Zoom to stay connected.
New-gen technologies like Artificial Intelligence (AI) and Machine Learning (ML) supplemented human efforts to take on everything from health to education. Likewise, businesses looked toward these next-gen technologies to remain agile during the uncertain industry shifts.
We also use AI/ML applications in some way or the other. You automatically use Artificial Intelligence features while starting the day with smartphones. It can be unlocked without entering any passwords or pins, via biometric identification such as fingerprints, iris, or facial recognition. Also, there is an option to unlock the smartphone device using a pattern controlled by AI.
After that, you open up other apps like YouTube. Its recommendation system uses AI to provide the most appropriate content that best suits you. The autocomplete features and relevant search results you get while browsing the web are AI-driven.
Take another case in point, if you make a mistake when texting someone, the errors are auto-corrected many times—you know whom to thank. But have you wondered what fuels these AI and ML applications that we use in some way or the other? If not, we are here to answer. Data Annotation is the process that fuels these applications.
For AI/ML-based applications to make sense of data requires supervised training. They have to be taught using properly labeled datasets that help them detect, identify, and classify different things in their environment. So, data annotation is the process of adding tags and labels to the input datasets that are to be fed into AI/ML models.
Just like a child is taught what a tree is, smart models have to be taught what a tree is. They have to be fed with accurately labeled datasets that show what a tree is. You also have to teach them which is not a ‘tree’. But if you want the smart model to distinguish between the types of trees, you’ll have to tell them what the different varieties of trees are. Then only it is possible for the AI/ML model to classify if it is a neem tree or a fir tree.
In simple words, AI and ML learn through examples just as the human brain does. Whether it is a Natural Language Processing (NLP) model or a computer vision-based model (CV), data annotation is the process that accelerates them all. Accurately tagged datasets help the machine learning algorithms to learn, evolve, and efficiently perform the tasks they are designed for.
Businesses of different sizes are adopting AI and ML globally since it holds immense potential. The survey findings of McKinsey Report: The State of AI in 2021 are “The business functions where AI adoption is most common are service operations, product and service development, and marketing and sales, though the most popular use cases span a range of functions.”
Here’s a list of some amazing applications of AI and ML in different industries and how data annotation fuels those applications:
AI paired with ML finds many use cases in the healthcare landscape and it is better to say AI is a boon for the healthcare sector. Medical images like X-Ray, CT, MRI, Ultrasound, and PET scans are labeled accurately to train the machine learning model. These medical annotated datasets help smart models to learn from previous cases and make predictions about new unlabeled images. This assists healthcare professionals to diagnose different types of diseases such as infections or cancers. Link detection between genetic codes, faster drug discovery, and dental imaging, bone fracture detection is also possible through this.
AI is expanding virtually and the retail sector is no exception to it. Retailers can boost efficiency via smart inventory management, automated warehouses, and attribute mining without increasing their operational costs. To deliver an elevated customer experience, retailers use AI throughout their product and service cycle—from manufacturing to after-sales customer service interactions and everything in between. The customers experience a great level of comfort through self-checkouts, personalized shopping through product recommendations, visual search enhancement, and so on. This also impacts their current sales and generates greater profits.
AI/ML has impacted the ecommerce sector significantly. The stakeholders get to know their customers better by evaluating them according to their shopping patterns, preferred products, payment modes used, etc.
Businesses can also personalize shopping recommendations for their customers and detect fake reviews using Natural Language Processors (NLP) models. This improves their annual results and increases ROI. Other advanced features like chatbots, automated customer service, visual product search, and voice search features, all powered by data annotation can also be integrated into their platforms to deliver an elevated user experience.
Leaders in the finance industry use Artificial Intelligence and Machine Learning to improve customer acquisition and retention, increase revenue generation, enhance customer relations, and better risk management.
Virtual assistants or AI-powered chatbots can work round the clock and help deal with consumer queries much more efficiently. They can also up and cross-sell products to existing customers with intelligent conversations, provide multiple buying options, and eventually, create 24*7 available sales channels for businesses.
Optical Character Recognition (OCR) is one of the amazing real-world applications of AI. The MCQ answer sheets in school/college days were analyzed using these devices. Next-gen technologies like artificial neural networks offer a dynamic experience and help the students to enjoy what they are studying.
Natural Language Processing (NLP) is another wonder of annotation in machine learning. Using the NLP-based models, students can easily translate their course material from one language to another. As a result, the language barrier is removed and the subject matters and course contents become easily accessible to a wide range of students who can enormously benefit from these.
AI/ML-based applications powered by the data annotation process are revolutionizing businesses across different industries and verticals. The data sourced from McKinsey Report: The State of AI in 2021 well supports this statement. “Findings from the 2021 survey indicate that AI adoption is continuing its steady rise: 56 percent of all respondent’s report AI adoption in at least one function, up from 50 percent in 2020.”
So, to be a part of this new-age revolution, companies need data support for AI and ML. consulting professionals or collaborating with experienced companies can help you get high-quality labeled datasets consistently. So, this is the right time to act!
The post How AI/ML Based Applications Powered by Data Annotation Are Elevating Customer Experience Across Industries? appeared first on SiteProNews.
For every financial transaction or credit check, there may be associated carbon emissions behind the scenes. How can we reduce the carbon footprint of financial decision making?
Infographic courtesy of Equifax
The post How the Cloud Can Help Reduce Carbon Emission for the Financial Services Industry appeared first on SiteProNews.
You obviously want to run your business efficiently without wasting time and money. Optimizing technology is one of the keys to improving efficiency in an organization. For businesses, adopting the proper equipment and software is the main thing that stands between success and failure.
Sometime back, technology was not considered as important. However, this did not stop tech-savvy organizations from utilizing technology to their full potential. Many businesses now realize the role of technology in contributing to business success.
When used the right way, technology provides better options for improving productivity and customer service and gives businesses a competitive advantage.
Here are eight ways technology can increase business efficiency.
Technology allows businesses to create a workforce that is more productive, efficient, and innovative. Through technology, businesses can automate routine tasks, leaving employees more time to focus on innovative tasks.
Through the use of technology, employees can co-work from the comfort of their homes without necessarily going to the office. Businesses can now adopt workforce management software that simplifies many tasks. In addition to automating tasks, technology also assists in tracking time and monitoring progress.
With the right technology, project managers can coordinate even the most intricate projects without the need for the team to meet in person. A software development company can create workforce software that is compatible with mobile devices, meaning that your employees will be reachable irrespective of their location.
It’s great to have your workers able to assist you without them having to come down to the office. However, you should ensure that employees also connect personally, not just virtually, by having regular team-building sittings.
The ability to communicate across an organization promptly is important to keep operations running smoothly. In addition, clear and frequent communication allows employees to remain productive. Supervisors can share expectations on projects, provide quick and actionable feedback, and solve problems effectively.
New modes of communication are coming up every day. Typical communication tools include messaging, video chats, and more. Technology makes communication easier, which is imperative for every business that has remote workers, encourages collaboration, or simply wants to organize its workflows.
One of the best ways to reduce your bloated spending is by investing in service-based technologies and software. Cloud computing technology enables a business to leverage virtual and off-site technologies for storing apps and data. By investing in technology, you can minimize the costs of hardware maintenance while improving the security of your systems.
By automating routine tasks, you will have less work. Therefore, you will only need a few employees to monitor and correct the computerized systems, reducing your labor costs significantly. Reduced labor costs translate to increased profitability of your business.
Technology enables businesses to maintain consistent performance, even in economic hardships. For example, a company can quickly get back on its feet after a disaster or service outage with data recovery and backup services. Even in times of hardship, a business can maximize productivity and minimize expected downtime.
Technology enhances workplace productivity by streamlining time-consuming tasks. For example, using document management software replaces tasks like data entry, manual file retrieval, and filing. Businesses can optimize limited IT resources by using managed IT services. Managed IT services also eliminate the burden of routine system maintenance.
Technology allows entrepreneurs and managers to take advantage of productivity apps for a small fee. However, your business can adopt some of the free apps like Basecamp and Slack, which can be synced with desktop versions.
Collaboration is crucial for every business. However, employees do not have to be in adjoining rooms to achieve this. With technology, staff members in remote locations can collaborate and share details easily.
Custom cloud solutions provide robust solutions with unmatched security for sensitive data. Solutions that enable workers to communicate, plan, and implement tasks contribute to increased productivity. With enhanced collaboration, there will be less resistance when working jointly.
Also known as reception area signs, lobby signs are an excellent way of making better use of the bare walls in the reception areas. Instead of unremarkable artwork or bare walls, you should have lobby signs to welcome customers and inform them of who you are.
Many businesses have transformed their lobby signs into digital signage. You can use digital signage to rotate different messages throughout a business day. You can have custom settings, messages, and signs. When you have the right digital signage model, you can enjoy this often underestimated method of marketing your business. When a customer passes a sign, they receive a message on their smartphone.
Many office employees work remotely, especially due to the COVID-19 pandemic. As the mobile workforce expands and in-house staff levels contract, many businesses are giving their employees the option of working off-site. Having your employees work remotely will help you save money on the overhead costs of maintaining a large workspace.
Hiring managers have an opportunity to explore the talent pool, and this increases the chances of finding well-qualified personnel even in far-off locations. However, for remote workers to be productive, they need instant access to business data, information, and other team members. This is easy to achieve with mobile-friendly technologies.
The obvious benefits of working online include flexibility and extra time for employees. Employees have the freedom to work how they want and from any location. Remote working results in more engaged employees who can do anything to enhance your business growth.
What’s more, your employees will understand that you truly care for their well-being by providing them with a work-life balance.
Technology helps businesses to provide customers with quick and efficient service. You can choose from different options for communicating with your customers, including phone, chat, or email. You can run a contact center independently or as a unified system. By integrating your record management system and phone system into your CRM, you give staff access to the most current customer data.
Adopting new technology yields instant improvements in business efficiency. From incorporating business tools for effective communication to using cloud software for easy access to files, every business can develop from technology.
The post 8 Clever Ways Technology Can Help You Increase Business Efficiency appeared first on SiteProNews.
It’s no secret that link building is one of the most important aspects of SEO. In fact, it’s often cited as one of the most important factors for high search engine rankings. But what about small businesses? Do they still need to invest in link building tactics? The answer is a resounding “YES!”
This article will discuss what you need to know about link building tactics for small businesses.
There are many reasons small businesses need to focus on link building in 2022. Link building is a great way to increase your website’s visibility and organic traffic. It might also assist you in achieving a higher ranking on search engine results pages (SERPs). If you’re not familiar with link building, it’s the process of creating links from other websites to your own.
This can be done through guest blogging, creating informative blog posts or articles, or engaging in online communities and forums. Link building helps search engines like Google understand your website’s relevance and authority. The more high-quality links you have pointing to your site, the more likely you will rank well in SERPs.
Link building companies have the resources and expertise to rank your website higher in search engines. If you want your small business to succeed in 2022, then consider investing in link building tactics. It is one of the most effective ways to improve your website.
Link building tactics can provide your small business with many benefits. This includes increased website traffic, higher search engine rankings, greater brand awareness and exposure, and more leads and sales opportunities. Many link building agencies can help you achieve these benefits.
However, it is essential to choose an agency with a proven track record and can offer you customized link building services. Outsource link building to a reputed agency that can offer you the required services.
There are many agencies that claim to be the best in the business but only few of them can actually offer you what they promise. A good link building agency will have a team of experienced and skilled professionals who know how to get links from high quality websites. They will also know how to get links from authority websites in your niche.
When you outsource link building services, make sure that the agency that offers white hat link building services. White hat means that it uses organic strategies and methods that won’t possibly let Google tag your site as spam. Organic link building is the only option if you want to be on top of the game in the long run.
Also, keep in mind to choose an agency that offers customized services. The agency should be able to understand your business requirements and objectives and then create a customized link building strategy for your website. The agency should also be able to provide you with regular reports so that you can track the progress of your link building campaign.
Small businesses should focus on a few types of links when building their link portfolio. This includes but is not limited to relevant links from high-authority websites, directory listings, link roundups, local business listings, and resource pages. Relevant links from high-authority websites will be the most valuable for small businesses.
These are links from websites in the same industry or niche as your website. For example, if you are a plumber, a relevant link would come from a website about home improvement or plumbing. Directory listings and local business listings are also important for small businesses.
These links help customers find your business when they are searching online for products or services in your industry. Link roundups are another great way to get quality links to your website. They are blog posts or articles that feature a collection of links to other websites. These links are usually related to a specific topic or theme.
Resource pages are another type of link that can be very valuable for small businesses. These are lists of websites, tools, or products that are helpful for people in a particular industry. For example, if you sell products for dogs, you may want to get listed on a resource page about the best dog products.
Link building can be a difficult and time-consuming task, but it’s important to do if you want your small business to succeed online. There are a few ways to identify opportunities for link building. Examining your rivals is one method. See who is linking to them and try to connect with those same websites. Another alternative is Google Search Console.
You can see which websites are in the same niche as your website and then try to contact those websites directly. Several link building agencies can help you with your link building efforts. These agencies will have experience in identifying opportunities and securing links from high-quality websites.
If you don’t have the time or resources to do link building yourself, outsourcing to a link building agency is great.
To run a successful link building campaign, small businesses need to understand the basics of link building. The practice of obtaining links from other websites to your own is link building. Link construction may be done in several different ways. One option is to contact other website owners and request a link.
This may be accomplished by emailing the webmaster or contacting them via social media. Another way is to create great content that other people will want to link. This can be a blog article, an infographic, or even a video. If you are unsure where to start with your link-building campaign, consider working with a link-building agency.
A link-building agency can help you to identify opportunities and create a plan of action. Also, It can also offer advice and assistance during the procedure.
The answer may surprise you—link building is not going anywhere. In fact, small businesses need link building tactics more than ever to stay competitive. Link building agencies have become more popular in recent years as links have become more evident.
There are a few things to consider when deciding if link building is right for your small business.
The first is time. Link building can be time-consuming, so it’s essential to factor in whether you can take on this type of project.
The second is cost. Link building services can vary in price. So, it’s crucial to find an agency that fits within your budget.
The third is resources. Link building requires some technical SEO knowledge. It may be worth outsourcing the project to a link building agency. Especially if you don’t have someone on your team familiar with this.
For small businesses to succeed in 2022, they will need to focus on link building tactics. Links are still one of the top three factors influencing how a site ranks. That is despite Google’s many algorithm changes over the years. Hence, small businesses should start focusing on their link building campaigns.
The post Small Businesses Need Link Building Tactics in 2022 appeared first on SiteProNews.
When we plan to sell our Mac, we always delete our data or format the storage. We believe that the deleted data is not recoverable but that is not the case. Every deleted file can be recovered even from a formatted storage device. If you wish to delete your important and confidential files, it is always recommended to use the best File Shredder for Mac.
The first line of defense to your data security can be a file encryptor and when it’s time to delete, use the best file shredder for Mac. The file shredder overwrites the data with garbage values and turns the files into an unreadable format. Once the file is processed through a file shredder it becomes unreadable.
There are dozens of other apps that you can use as file shredders for Mac. We have tried, tested, compared, and listed the one that has all the features needed to boost and manage your Mac performance. CleanMyMac X is the best file shredder app for Mac to securely remove files making them unrecoverable.
Price: $34.95
macOS Compatibility: macOS 10.10 and above
Last Updated: May 09, 2022 (Version 4.10.6)
CleanMyMac X Shredder is one of the Best File Shredders for Mac in 2022. It is power-packed with multiple inbuilt utilities to take overall good care of your Mac. You can clean up system junk photo junk, email attachments, iTunes junk, and Trash Bins. You can also make use of CleanMyMac X Shredder to remove malware and offer additional privacy features.
CleanMyMac X also offers advanced customization and maintenance to boost your Mac’s performance. It has an inbuilt app uninstaller, and app updater to manage your apps. You can quickly find and erase large files on Mac with its Large & Old File Scanner. CleanMyMac X Shredder is a reliable utility to quickly remove confidential files securely.
CleanMyMac X Shredder has an advanced algorithm to convert and delete the files on Mac. it just takes a few clicks to securely delete files on Mac.
Step 1. Download and install CleanMyMac X from its Official Website.
Step 2. Activate the product and let it scan your Mac to offer cleanup, security, and optimization.
Step 3. Click on the Shredder utility at the bottom of the list in the left panel.
Step 4. Click on the Select Files button to choose files that you wish to delete. You can also drag & drop files to CleanMyMac X Shredder.
Step 5. There are two different file removal modes that you can use. Immediate Removal is the ordinary method to quickly remove files. Secure Removal deletes files in such a way that the files can’t be recovered. This option takes more time as it first rewrites the data and then deletes the file. Once done, click on the Erase File button to finish the process.
CleanMyMac X is an all-rounder app that takes overall good care of your Mac. You can perform cleanup on your Mac and reclaim your precious storage space. The protection section is equipped with malware removal and privacy settings. The app uninstaller works great to quickly uninstall apps and delete redundant files and leftovers.
The Updater utility ensures that all the installed apps are updated with the latest versions. Whenever there is a new update released, it checks for the latest version and updates all your apps. CleanMyMac X is a pocket-friendly app loaded with all the features required. This is one of the best file shredders for Mac that you can use in 2022.
If you simply send a file to Trash Bin and then Empty Trash, the file is removed from your Mac but it is easily recoverable. If you hand over your device to someone after deleting all the files, the new user can always perform recovery and get back all the files on the drive.
File Shredder has an algorithm to rewrite the file with garbage values before it shreds the file. It changes the content into an unreadable format and then deletes the file securely. File Shredder is a small utility hence it comes with other utilities. CleanMyMac X File Shredder utility is easy to use and it works just great to delete files.
File Shredder on Mac is a utility to securely delete your confidential files after making them unreadable. This article on how to use a file shredder on Mac has simplified the steps to remove files securely. CleanMyMac X File Shredder utility can help you quickly and securely erase the files after making them unrecoverable. This app has multiple inbuilt utilities for complete optimization and security. This is one of the best file shredders for Mac that you can use in 2022.
The post How to Use File Shredder on Mac to Erase Data appeared first on SiteProNews.
Customizing marketing or sales collateral is a significant pain point for sales professionals, according to a new study commissioned by Santa Cruz Software that surveyed over 200 sales professionals. When relying on team members to create their requested collateral, 63% say it takes several days to receive the collateral they need, and an additional 14% say it takes weeks or longer. As a result, 66% often proceed without the customized marketing materials they need because the materials are too difficult to create or find.
Infographic courtesy of Santa Cruz Software
The post Survey: Sales People Can’t Get What They Need appeared first on SiteProNews.
User-generated content (UGC) is one of the most influential trends in affiliate marketing. It’s no surprise that more and more affiliates are starting to use UGC, as it can be extremely valuable in driving traffic, building trust, and generating leads.
This article promises four key benefits that UGC can offer affiliate marketers. But that’s not all you can find here.
Affiliate marketing is a bit like dating:
There are many different ways to do it, and what works for one person might not work for another.
But at its core, affiliate marketing is all about building relationships. You find a business with a product or service that you think your audience will love, and then you promote it to them. If they end up buying it, you get a commission.
It’s a pretty simple concept, but there’s a lot of room for interpretation.
For example, some affiliates prefer to build a relationship with the businesses they work with, while others focus on building a relationship with their audience. There are also different ways to promote products; some people use promotional codes or discounts, while others write blog posts or create videos.
But much like in dating, user-generated content makes you shoppers fall in love with your products the most. Let’s see why:
If you’ve ever used the internet, you’ve probably come across user-generated content (UGC). This content is created by users rather than professional marketers or publishers. And while UGC can take many forms – from photos and videos to reviews and blog posts – it’s increasingly being used by brands to promote their products and drive traffic to their website.
That brings us to the following section:
From creating a community to contests and using New York influencers, the world of UGC is your oyster. Now you need the right tools to open that oyster.
You’re on the right page because the section below takes you through several examples of leveraging UGC, explaining strategies and mindsets.
There’s no question that user-generated content (UGC) is having a moment. Whether it’s a funny meme, an adorable cat video, or a heartfelt post about a personal experience, UGC is being shared more than ever before.
That brings more traffic to your website.
Parachute’s #MyParachuteHome is an excellent example because the company’s retargeting ads use real people’s homes. Therefore, these ads exude authenticity.
The hashtag helps contour a community and encourages shoppers to produce their own UGC in the hopes of being featured on these retargeting ads.
The campaign’s results speak for themselves:
Lessons learned:
Here’s how you can make your UGC more appealing and, therefore, more shareable:
Affiliate marketing can be tricky because many consumers don’t trust bloggers or websites promoting products. However, user-generated content comes with a built-in level of trust because it’s seen as coming from a real person rather than a faceless entity.
Take this example, for instance:
In December 2019, Amy posted on Instagram a photo of her almost-blind grandmother using Glossier’s cloud paint. Her 89 yo grandma can only use Glossier blush because its texture allows her to pat the product with her fingers. Therefore, she can apply her own make-up to look her best, gorgeous self.
Amy isn’t the only Glossier customer posting about the brand.
Glossier created the #glossierIRL campaign to give people a voice. And that voice praises Glossier products, thus making them more likely to be bought.
Lessons learned:
User-generated content is also more likely to be engaged with than traditional marketing materials because it’s more authentic and relatable. Also, you can address poignant issues through UGC, or you can disclose more about your personality and values.
Studies show that people want to matter. Young people especially (think Gen Z and Millennials) want to make a difference. Therefore, they’re more likely to share content that’s not superficial.
Other research shows that people want to see companies getting involved and giving back to society.
The #WEAREALLHUMANITY campaign harnessed these needs. Citizens of Humanity donated $10 to a refugee agency for every photo that people posted using this hashtag, thus getting more recognition and traffic.
Besides, Citizens of Humanity reinforced its beliefs and helped contour a community of like-minded people who care about their peers.
$10 per post is a measly price for all these advantages, especially considering that Citizens of Humanity generates $56.85 million in sales.
Lessons learned:
UGC can generate more leads because it can help you reach a wider audience. And as we all know, the more people you reach, the more leads you’re likely to generate.
But those people are also more likely to buy your products because they’re qualified leads. Here’s why:
Monsoon offers an interesting case study with its #MyMonsoon campaign, during which it encouraged shoppers to post pictures of themselves wearing Monsoon outfits. The company then made on-site galleries using those images, thus offering increased recognition to its contributors.
The campaign focused on existing customers, which research shows they’re the cheapest to target and bring the most sales.
Besides, Monsoon made that content shoppable, so people could easily buy the products they liked.
Thanks to its lengthy videos explaining how the app works, Mogo offers another practical example. Charismatic Carter Sullivan does a great job at popularizing the finance app to a young, risk-averse Gen Z – people who want to take control over their finances, ensuring their peace of mind.
Lessons learned:
One way to encourage user-generated content is to offer incentives, such as discounts or exclusive content. Therefore, users will be more likely to share your content and help you promote your products.
You can also encourage shoppers to share their own photos and videos or create contests and giveaways. The more fun and engaging your content is, the more likely people are to share it.
Using influencers is another practical strategy.
These content creators have more insights into your audience, so they can help you create better-selling, engaging content that doesn’t look promotional. Besides, people look up to them for advice because they identify with these influencers.
Of course, you need to make sure the end result looks more like UGC and less like a paid ad.
Although user-generated content sounds like your users are doing the entire job, that’s not the case. You have to do your research, concoct plans and budgets, gauge strategies, and employ the best analytics tools to measure results.
So, if you want to encourage UGC, make sure you have a solid campaign first.
But that’s a discussion for another time.
The post 4 Benefits of User-Generated Content for Affiliate Marketing appeared first on SiteProNews.
Irrespective of the industries, managing IT infrastructure can be an arduous task for most. Over the last decade, automatic infrastructure provisioning has become a core need for many tech companies, and the way they manage the infrastructure has been revolutionized.
Infrastructure is one of the core sectors of a software development process that can range from servers and databases to container clusters. As a result, infrastructure services witnessed tremendous growth in the IT field. Businesses are now much more secure, service-oriented, and agile in delivering unified experiences to end customers.
With the increase of large-scale public cloud platforms and utilization of their provisioned infrastructure, you might have come across the concept of infrastructure as code. However, the practice of infrastructure as code didn’t wholly coalesce till the end of the 2000s. Nowadays, many IT leaders start by implementing infrastructure as Code, otherwise known as IaC.
Top cloud vendors like AWS, Azure, and Google have set up IaC systems that allow them to offer substantial services to millions of their clients to pursue their goals in this abstracted environment. According to the Gartner, survey report stated that 60 percent of companies will adopt infrastructure automation tools as part of their DevOps toolchains in 2023.
Infrastructure as code is the most popular DevOps technique that boosts scalability, accelerates software development, and optimizes costs. IaC is one of the driving reasons for the accelerated digital transformation witnessing massive growth across industries. This blog post will explain what IaC is, how do IaC works, and its benefits.
Infrastructure as code refers to the provisioning and managing of underlying IT infrastructure (such as load balancers, virtual machines, networks, and connection topology) defined through code processes rather than manual and hardware processes. IaC uses a high-level descriptive coding language that automatically provisions the IT infrastructure. By operating software development practices, infrastructure setup can be reliable, transparent, and repeatable. In the current era, Terraform and Ansible are the most popular IaC tools.
IaC allows software developers to execute and write instructions for network, storage, and compute elements that require testing, development or deploy a software application rather than manually configuring physical servers. This also leads to increased consistency, more efficient development, and agility to the market.
There are primarily two approaches for writing the code for IaC tools.
1) Declarative approach
The declarative approach, also known as the functional approach, allows the users to provide directions to the automation platform. It defines the desired state of the final solution where users only require a specific tool or platform to handle the steps to achieve the defined requirement.
In this approach, the user must know the current state, whether the infrastructure already exists or not. This approach is preferred in infrastructure management use cases as it provides flexibility when managing the infrastructure.
Declarative is a preferred approach in recent times and is arguably the most dominant format for IaC automation. The declarative tool is popular because it requires a simple process to understand the user’s part.
2) Imperative approach
The imperative approach, also known as the procedural method, defines the steps to implement to achieve the desired configuration. It allows users to specify the commands required for a change, and those commands need to execute in the same order to reach the desired solution.
In the imperative approach, users are in the dark as to whether the infrastructure exists or not. The imperative model cannot be easily re-run, and it doesn’t include the capability of deleting or updating the system. With this method, users must have enough knowledge to guide the automation platform on what to perform.
IaC tools can operate in both declarative and imperative models, but they mostly prefer to run in a declarative approach. Chef is an imperative tool while Puppet, Pulumi, Terraform, ART, and CloudFormation are declarative tools.
Adopting an IaC solution can guide your company in managing IT infrastructure needs, including improving consistency, manual configuration, and reducing errors. Some of the expected benefits that IAC include
a) Speed
Automated management and provisioning are faster than manual processes. Operating the scripts and teams in IaC can quickly build infrastructure for every environment phase including development, production, testing, and stagging. As a result, application deployments can release even more quickly and safely without waiting for new software.
b) Efficiency
IaC allows developers to increase productivity and efficiency on multiple fronts, especially by integrating with DevOps and software development. Cloud architectures can quickly deploy to make the software development life cycle much more efficient. It also tracks all environment build-up commands in a repository. If users have any issues, they can quickly roll back to their previous instance or redeploy an environment.
c) Reduced risk
Automation reduces the risk of human error, such as manual misconfiguration. Therefore, it may decrease downtime and increase reliability. However, a few IT experts are highly specialized in managing and operating complex infrastructure. Therefore, it is hard to manage or understand how it is set up if they leave the organization.
Adopting Infrastructure as code defines the process of infrastructure management, deployment, detailed reports, and documentation and allows new IT professionals to work without setbacks.
d) Reduced management
Admins need to govern and manage storage, network, compute, and other hardware layers in a data center. While implementing IaC technology admins can eliminate these multiple tasks and solely focus on mission-critical tasks.
e) Cost savings
Automating the infrastructure management process allows IT techs to execute higher value tasks quickly and perform a manual task in less time, which can increase productivity and frees up expensive resources to work on other activities. Most IaC platforms provide a consumption-based pricing model. Therefore, users need to pay for resources that they use actively only.
Infrastructure as code has become a vital practice virtually for every organization to deploy, develop and scale cloud applications with reduced cost, high speed, and low risk. IaC makes it possible for teams to set up complex IT environments that efficiently manage large-scale IT estates. Moreover, IaC helps reduce the misconfigurations of IT environments through automation.
No matter which model of IT infrastructure you manage- whether your resources run in the cloud or a hybrid model, or on-premises. IaC can guide you to improve and scale your approach to IT environment management, and it delivers more productivity in a short period. Adopting IaC is crucial to modernizing your approach to running and building the software.
The post Everything You Need to Know About Infrastructure as Code (IaC) appeared first on SiteProNews.
Digital marketing is the key that helps businesses of all sizes improve their online visibility. Even so, as a business, you might be a bit skeptical at first to spend some extra bucks on marketing. You can start with some cost-effective digital marketing methods to grow your online visibility and attract considerable traffic.
In this article, we will be discussing some of these cost-effective digital marketing methods, along with some key benefits you gain by using these strategies.
Let’s start, but, before that, a bit about digital marketing
Digital marketing is a marketing form that helps businesses advertise their products and services to people digitally.
Whether it is a social media platform, website, search engine, email, or mobile application, digital marketing is everywhere. Its tactics work perfectly fine; it makes a significant difference in your businesses’ marketability and profitability.
It is an excellent opportunity for marketers to interact with their target users and understand them in a better way. Digital marketing also helps increase users’ trust in the brand and build a reputation around the brand name.
Performance efficiency of any online digital marketing agency depends on how well it utilizes and manages key digital marketing strategies and gives cost-effective results.
Digital marketing tactics work on several platforms and are responsible for improving any business’s conversion rates. Return on investments(ROI), customer retention, sales, etc., are some of the few key metrics that determine the efficiency of any marketing campaign.
These metrics ease planning and strategizing the campaign and immediately identifying any issues. These metrics are the best when finding the smaller loopholes in the marketing strategy and which areas you need to focus more on.
Addressing these loopholes on time gives you a second chance to optimize your campaign in a better way and with lesser spending.
Isn’t it better to heal the wound as soon as you locate it?
Retargeting ads is to get visitors’ attention who are looking for a specific product and not just surfing around online. These visitors are the ones who visited your website or were actively engaged in similar behavior.
Targeting such a specific audience increases the chances of improved conversion rates, as this is the audience that is more likely to move ahead with the final purchase.
Retargeting ads are also for past customers who might be interested in similar products.
You can also retarget ads according to the collected data, including demographic and behavioral details of the user.
The entire business runs around this one-word ROI, making it the primary goal of any marketing campaign. It is evident that as you are using cost-effective digital marketing tactics, it is evident, you will save a lot on spending.
Return on investment is the value you get after dividing the investment by sales. When you have collected enough data by running the campaign for a longer time, you should evaluate the performance and calculate the ROI.
With digital marketing’s cost-effective tactics, you can evaluate its performance regularly and redo any strategies if showing abnormal signs.
Social media platforms are the most user-updated and happening platforms these days. With an active social media team and the correct user data, you get to reach right where your audience is present at that moment.
Consumers nowadays are seen making critical decisions based on the content available on social media platforms. Creative content catches your audience’s eye.
Relevant and engaging content is the only requirement necessary to work out this tactic successfully. If you are a king of creatives, you are ruling the marketing world in today’s date.
You also get to monitor your audience by tracking their interests and targeting them accordingly.
Customer Acquisition Cost(CAC) measures how much any business spends on acquiring new customers. CAC has become an important metric and you, as a business, need to know these costs regularly.
Cost-effective digital marketing techniques help reduce the spending on many costs. You reach most of your users through three primary mediums: emails, website content, and social media platforms with digital marketing. These mediums cost negligible, and so does reduce your customer acquisition costs.
If you manage to utilize pay-per-click(PPC) tactfully, you save a lot more than you think. PPC advertising is popular, especially in small businesses, who need to carefully use their marketing budget.
In PPC, every penny counts. Hence, using the most relevant keywords and phrases wisely is essential, with regular and consistent updation.
PPC works faster than search engine optimization and hence allows you to limit your spendings on customer conversion. However, PPC still manages to generate higher ROI.
Engaging and creative content is something you can be unique about. It’s something you can create with much less budget spending and yet attract a lot more customers than any other method.
Nowadays, many top brands are getting instantly popular with their catchy creatives, ad ideas, content, and engaging creations.
You will find something happening trending every day. News, memes, music, videos, and so many more things go viral instantly. You need to grab this opportunity and turn it into something meaningful.
Remember, the primary goal of this exercise is customer engagement, and with effective utilization of creative content, getting customers has become easier these days.
The post 7 Key Benefits of Using Cost-Effective Digital Marketing Methods appeared first on SiteProNews.
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