4 Ways to Use Google Trends to Take Your SEO Content to the Next Level

posted on January 17, 2022

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Google Trends is one of those platforms that is often ignored by SEO content writers. And it’s a shame.

First of all, it’s a completely free platform. More importantly, it’s the place where you’ll find data based on actual search volumes.

Paid SEO tools usually offer estimates extrapolated from various data providers. I’m not saying that they are useless – not at all! They offer more than search volume data, so paid tools are always a good thing to have in your SEO arsenal.

But if you want more data (and more accurate data) try pairing the information from your paid SEO tool of choice with a few Google Trends queries.

Not sure where to begin? Here’s how we use Google Trends in my SEO content writing agency:

1. Find Out How Your Keyword or Main Topic Is Going to Fare in the Future

SEO is a game for the long term. Unless you’re optimizing for time-sensitive content (like a new app release or a piece of news), you’re going to want to have your article rank high for years to come. But search volume matters here too.

So find out if what you’re going to write about will be of interest in the future. For instance, since I work in SEO, I might be interested in my own industry’s outlook:

In the last year, there has been a growing interest in this term. While SEO is not a new concept by any means, it’s good to know that it can still spark interest. Even more interesting, you can see how SEO fares against a known “competing†industry, like PPC ads:

2. Compare Keywords or Interest in Topics

When working on new topics for my agency’s blog, my team and I often have to decide if we should add SEO to the mix or stick to content writing or copywriting in general. Google Trends can shed some light on what our audience is more interested in.

This 5-year overview clearly tells me that there is more interest in content writing than SEO content writing:

Now you might say that the choice is obvious. But bear in mind, search volume isn’t everything. If keywords related to SEO content writing have more business value, then I can definitely live with less, but more meaningful traffic. What matters here is that the interest in both seems to be constant.

This is why it’s important to constantly check with Google Trends. As marketers, we need to know if the products or services we are selling are beginning to lose traction. Remember DVDs? Fewer and fewer people do:

This is how the demise of a product looks like. And Google Trends can make you aware of it before it’s too late.

3. Find Related Topics and Related Terms

Yes, you can do that in plain, old Google search too. But Google Trends adds data to this information. You can see which search terms are more popular and which other topics are usually associated with yours.

This can help you plan your SEO strategy for the long run, as well as your current piece of content. The related queries section can be an SEO writer’s goldmine if used properly. For example, you can turn all the related queries into subtitles and thus increase your chances of ranking higher for a wide range of keywords.

More importantly, the results marked with “Breakout†have recently had a huge increase in search frequency, usually due to them being new topics or due to recent changes in the industry. This is another opportunity you shouldn’t miss out on.

4. Learn Where to Focus Your Promotional Efforts

Content writing is very popular in a few states:

In other states, people seem to have almost no interest in the topic. If I were to promote my articles about content writing on social media, for example, why waste money on audiences who have no interest in what I’m trying to sell?

But even if you don’t plan to use paid ads to promote what you write, you can use this information to refine your articles. Let’s say you have an article that already ranks well on a topic that’s popular in Kansas, like mine is. You can add a few references to the state or a few elements of local pop culture to appeal to your Kansas audience even more.

Final Thoughts

Google Trends is a great way to get started on your topic and keyword research. In fact, with a bit of experience with the platform and within your industry, you may not need any other tool to help you put together an SEO plan.

Try it out!

Need help with that plan or with implementing it in articles that rank high and convert readers into leads? Talk to my team of expert SEO content writers, we can help!

The post 4 Ways to Use Google Trends to Take Your SEO Content to the Next Level appeared first on SiteProNews.

The Politics of Nation-Building, Ethnicity, and Democratization in Ethiopia

posted on January 17, 2022
By Melale G. Hailu - This article explores the political relationship between nation-building, ethnicity, and democracy in the context of Ethiopia. It traces Ethiopia's poltical history, explores the consequential role ethnicity has played in the formation of the modern Ethiopian nation-state, and analyzes the manner in which democracy (or some form of it) has materlaized in the country post 1990. It argues that the politicization of ethnicity, in an already weak and culturally pluralistic state, further reinforces the existence of a repressive state and becomes a considerable impediment to democratic maturation and...

Lenovo expands edge computing portfolio with AI-focused Nvidia GPUs

posted on January 17, 2022

Lenovo’s latest addition to the ThinkEdge portfolio of edge-computing devices packs Nvidia GPUs with AI capabilities into a ruggedized design that’s roughly the size of a laptop.

The ThinkEdge SE450 is a 2U, 300mm (12 inches) unit that includes a third-generation Xeon Platinum processor and up to four single-width or two double-width GPUs, along with six NVMe SSDs and 1TB of DDR4 memory, making it one of the first Nvidia-certified Edge systems. There is also a slightly larger model that’s 360mm (14.2 inches).

Improve the Quality of your Leads with Landing Page Optimization

posted on January 17, 2022

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You write compelling copy, research keywords, perform A/B testing, invest in paid campaigns, tweak page design, offer free materials and special discounts – all in the hope of transforming your website visitors into qualified leads.

However, about 70% to 90% of the time, visitors don’t appreciate your efforts, as that is the average landing page bounce rate, i.e., the percentage of visitors who loaded a page but didn’t click on anything.

To minimize your website’s landing page bounce rate and maximize leads, you’ll need to resort to landing page optimization.

What is Landing Page Optimization?

Optimizing a landing page means tweaking elements of a web page (design, copy, CTA and more) to create an overall better page performance and user experience and thus engage and inform visitors well enough to encourage them to perform the desired action.

Besides ensuring the maximum possible conversions from visitors who arrive on these pages, landing page optimization is also essential behind the scenes.

If you run a paid campaign via Google Ads or social platforms, optimizing your landing page will improve its quality and relevance and thus lower your ad’s price per click.

In case you aim to improve your organic traffic, optimizing your landing page for faster loading and targeted keywords will boost its search results rankings.

Now that we’ve covered its benefits, we’ve talked with the optimization experts from a custom web design company to share their steps for successful and effective landing page optimization.

1. Focus Your Landing Page on a Single Action

Both website visitors and Google’s ranking algorithm appreciate landing on a page that unambiguously expresses its intention.

Conversely, a landing page that presents a product, offers its free trial, calls for newsletter subscription, and invites you to apply for a webinar is so all over the place that it’s bound to fail.

On such a disorganized landing page, users won’t know what they’re expected to do, and Google won’t understand what keywords the page tries to rank for.

To optimize your landing page for conversion, opt for a single target action and create content, visuals and CTAs that reinforce the key message.

Within the landing page copy, try to use bullet points to hone in on key aspects of your offer and make information easier to digest.

2. Improve Page Speed

Recent research suggests two seconds as the new threshold for an online shopper’s expectation for a page to load. Moreover, nearly half of the questioned users won’t wait more than three seconds before abandoning a website.

Besides customer expectations, page load time is a major Google ranking factor. Good page speed benefits your organic rankings, as well as your site’s quality for paid campaigns.

3. Straightforward Contact Forms

Think of your website’s contact forms as an extra step in your lead generation funnel. Prospects that take the time to contact you are genuinely interested in your offer and thus more likely to convert.

Lengthy, inquisitive contact forms may dishearten potential customers, so make sure to ask only for the minimum information you require to establish effective communication with prospects.

Nudge your website visitors further into contacting you by enabling the autofill feature that auto-populates the contact form with users’ personal info.

4. Optimize Your CTAs

Tell your users what you wish them to do by using unambiguous CTAs.

Make the buttons stand out from the rest of the page using contrasting colors to those used on the website. Be concise, clear, and straightforward, and avoid fancy or complex words in the button text. Optimizing your call to actions is an essential step in improving the quality of your leads, and it’s no wonder all creative digital agencies recommend this as one of the major things that you need to focus on.

Image courtesy of Unsplash

5. Provide Social Proof

A study conducted in 2021 suggests that over 50% of consumers read online reviews before purchasing a product. Your potential leads will be looking for social proof of your brand, so why not provide it yourself?

Adding testimonials or reviews to your landing page can help establish trust with new potential customers. Of course, publishing genuine reviews from real previous customers goes without saying. If this step sounds too complicated, you can always find a top branding agency that can help you out.

6. Offer a Free Trial

With abundant options out there, it’s only natural your prospects will have a hard time deciding whom to put their trust in. Asking potential customers to marry into your family will prove challenging if you don’t take them out on a date.

Allow your prospects to experience your brand by providing them with a free software trial, demo product version, or any other short-term, mutually beneficial agreement.

7. Perform Regular A/B Testing

Understanding what works and what doesn’t is the key to landing page optimization.

For successful A/B testing, remember to alter a single page element at a time to determine what actually delivers better results. Test headlines, CTA buttons, page copy, etc., and integrate the best-performing ones into your landing page design.

The post Improve the Quality of your Leads with Landing Page Optimization appeared first on SiteProNews.

Five Ways to Empower Your Remote Workforce

posted on January 14, 2022

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A recent survey of CIOs worldwide by the ETR (Enterprise Technology Research) revealed that 72% of businesses work remotely today.

This means roughly three-fourths of the global working population are running about trying to find the new normal. But, unfortunately, while some business functions have thrived in adapting to the remote setup, others have failed.

As a business owner, you might wonder if your organization needs to create a hybrid work culture and ecosystem to survive these uncertain times.

The simple answer? Yes.

To help you navigate these difficult times and build an empowered remote workforce, we’ve crafted this article to elaborate on the different ways you can help set your teams up for business success.

Let’s begin!

Five Ways Businesses Can Empower Their Remote Workforce

1. Enable Employees to Set Up Office Spaces at Home

No employees ever thought that their own homes would turn into their workspaces. So it’s only natural that they lack the needed resources to carry forth their day-to-day tasks successfully.

Businesses keen on ensuring a smooth transition from in-office to in-home workspaces need to understand that enabling employees with the proper hardware and software won’t cut it anymore. It now goes beyond that.

An excellent way to understand and help employees here would be to directly talk to them and address their challenges with remote work. For example, some of the most common challenges they may report are:

  • No power backup.
  • Bad internet connectivity.
  • No designated “office space” at home.

Globally, companies that have addressed this challenge have overcome it by giving their employees a fixed amount of money to set up an office at home. This tiny gesture goes a long way in letting employees know that you genuinely care about their well-being, remote or not.

2. Enable seamless Collaborations and Communications Across the Company

Remote work has changed the nature of in-person workflows and processes. This needs to be fixed as a priority for your business to ensure sustainability.

Inaccurate communication, when combined with undocumented conversations, is going to cost your teams. But luckily, there are several tools out there that can come to your immediate rescue.

Software like Zoom and Slack enable cross-team communications while also letting employees share files and other media, just like they’d do on WhatsApp. This makes communication more effortless than ever, and what’s more, all your information is documented with zero additional effort. The usage of such software has also shown a significant improvement in employee engagement and productivity.

3. Encourage Remote Meetings and Gatherings for Non-operational Purposes

It’s no surprise that employee engagement was much higher in an office space. Remote work has made employees and teams run around to change and standardize processes, leaving little time for them to connect personally.

Keeping aside business meetings, leaders and HRs need to encourage employees to gather for non-operational purposes. This would set up perfect situations for them to have honest conversations to develop a unique sense of bonding and friendship regardless of the physical distance.

Such bonds and relationships also enable them to navigate these complicated times to get work done in the best possible way.

4. Encourage Your Teams to Leverage the Power of Digital Technology

The pandemic has been a huge reset button for almost all business workflows, processes, and communication. As we have already seen, manual processes just don’t work anymore.

Businesses need to adapt to technology that can bridge the physical gap and address these problems efficiently.

A digital transformation enables businesses to add a layer of security, control, and accuracy over all business functions. In addition, simplifying operations frees up time for high-impact tasks that let your business grow.

A quick list of software to start with:

  • Trello: To virtually manage all your tasks and projects.
  • Notion: To thoroughly document company-wide communication.
  • Fyle: To enable a seamless expense management process.
  • Google Drive: Secure storage for all your files.
  • CultureAmp: To know the pulse of your employees.
  • TrackingTime: To track time and keep up with your team’s work.
  • LeadsBridge: To enhance your omnichannel strategy.

5. Protect Your Finances by Automating Expense Management

At the heart of every successful business is rock-solid finances. However, with remote work, the added physical distance combined with broken processes has left Finance teams working for numerous hours to get a rough estimate of the whole picture.

With remote work, manual expense management just breaks and leaves your business open to multiple financial leaks through inaccurate records, expense fraud, and much more. As a result, companies worldwide have slowly begun to shift to an expense management software to address these issues.

An expense report software effortlessly streamlines all broken financial processes and frees up time for case-sensitive tasks like fraud detection and manual verifications. This provides Finance teams with all the information they’d need to ensure that your company finances are always safe.

Conclusion

Whether in-office or remote, businesses need to adapt to change if they’re going to stand the test of time.

McKinsey revealed in a recent study that 31% of businesses have completely automated at least one core business function.

There’s no denying that change is inevitable. The only question here is whether your organization will embrace this change to succeed and scale.

The post Five Ways to Empower Your Remote Workforce appeared first on SiteProNews.

China’s International Investments Under Xi Jinping: Long Term Implications of the Belt and Road Initiative and Asian Infrastructure Investment Bank

posted on January 14, 2022
By Rakkshet Singhaal - The study examines the degree to which Xi Jinping has brought about a strategic shift to the Chinese outward investment pattern and how this may present significant political leverage and military advantages for China in the Indian Ocean Region (IOR). In order to understand China’s intention behind its outward investments, the study examines the numerous outbound investments made by Chinese businesses and state-owned enterprises, especially in the infrastructure and energy sector, and demonstrate a strategic shift brought by Xi Jinping to achieve his domestic objective, which can be seen...

Latest and Greatest IoT Trends

posted on January 14, 2022

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The future of the Internet of Things is not just limited to households, IoT development has moved from pilot to production stage to drive significant business value and bring digital transformation into reality. Today, organizations are employing intelligent products and solutions to boost business efficiency, create better customer experiences, enable customization, and deliver on digital transformation like never before.

In fact, Vodafone’s Spotlight Research states that IoT has played an instrumental role in business resilience during the COVID-19 crises. The great majority of businesses (approx. 84%) said this technology had ensured business continuity in uncertain times.

This echoes that IoT is a powerful element that businesses not only need today but also in the future to respond to changing market needs and use IoT data collection to make informed business decisions.

So, What Is the Internet of Things?

The Internet of Things is the network of various internet-connected devices or “things” that have built in sensors, electronics, or other technology for connecting and exchanging data with other devices over the Internet. These devices range from household objects to enterprise assets, agriculture tools to manufacturing equipment, and the list goes on.

It is worth noting that the number of IoT devices is expected to reach 22 billion by 2025, up from 10 billion in 2020.

The statistics clearly show that IoT is going to become a key driver in business and customer experience strategies. The combination of sensors, communication devices, analytics, cloud and low-cost computing is going to create a mesh of interconnected solutions and products that is building a new age of automation for businesses.

How Are Businesses Adopting IoT?

As IoT development continues to evolve, businesses, whether small or large, will find new horizons to embed tech, ramp up productivity, and increase efficiency. In fact, many businesses or enterprises have started to step into the digital world with IoT. For example, General Tools, a company specialized in manufacturing a full line of precision instruments, electronics, and measurement tools, has leveraged IoT to build a ToolSmart application. This mobile app finishes customer projects with precision on time & within budget. The app enabled Bluetooth connected tools capture data and update customers about the project completion time as well as cost on the fly. This is bringing about a revolution regarding the determination of the scope of jobs.

Other industry areas adopting IoT include:

  • Banks are leveraging IoT technology to bring on-demand services closer to customers through kiosks, resulting in increased accessibility of services.
  • Agriculture machinery companies are applying IoT to keep track on important agricultural parameters like moisture levels, air, and soil temperature, and convey the collected data to farmers. Utilizing such tools helps farmers to do precision farming which greatly increases the efficiency of fertilizers and produces good yield.
  • The medical sector is also employing IoT based wearable devices to gather data, monitor their patients’ health, and make their lives safer.

Microsoft’s annual IoT Signals report states that 94% of companies that have adopted IoT technology have started getting a return on their investments.

No doubt that IoT is providing businesses with opportunities to achieve operational efficiency, improve customer experience, and build new revenue streams.

Latest and Greatest IoT Trends

Building end-to-end systems and a smart range of products is critical in this digital era. While there are a great number of ways for businesses to include IoT devices in their business model, there are five specific trends that are particularly appealing to a majority of companies, regardless of their industry.

Asset Tracking and Inventory Management

For businesses that face problems in inventory tracking and management, applying IoT is a real game-changer. IoT applications allow companies with warehouses and storage units to monitor and track inventory by means of some automatic control points operated by smart devices. This helps companies reduce manpower that is excessively engaged in inventory-related matter. In a similar manner, asset tracking – when done with IoT – can help businesses catch faulty assets or assets that went missing during transportation.

In addition, combining IoT products with analytics can prevent theft scenarios. For example, Amazon is using Wi-Fi Robots that scan QR codes on its wide range of products and track orders, leading to an uptick in shipping capacity.

Data Sharing

The Forbes Insights Survey finds that business areas that have seen new avenues of growth include predictive maintenance, automatic product upgrades, and asset tracking. A suite of sensors located in production systems, assembly lines, storage units, and vehicles produces data streams that help businesses understand the patterns in which a user connects with the device. As massive amounts of data keep flowing in from data points, sensors, IoT applications, this real-time information helps companies get insight into productivity and performance standpoints. Thus, it is learning from data and its patterns which in turn helps organizations to innovate and grow.

For example, Fitbits and smart watches communicate data through sensors and provide us with the most precise information based on our needs.

Market Strategizing

As organizations are learning from a large amount of data, they can ultimately build marketing strategies on the basis of processed data to meet customer requirements. Through internet-connected devices, organizations can obtain a multi-dimensional view of customers’ preferences. After learning the preferences, they can build campaigns and customer experiences that yield results. On top of that, IoT based applications can segment customers based on data to generate customized offers to uplift customer satisfaction rate, and enhance customer experience.

For example, a company known as Big Ass Fans has built IoT based fans comprising light, speed and temperature sensors. By learning about the customer preferences, the company sets its fans’ speed and stands out from other ceiling fan brands on the market.

Harnessing Real-Time Insights

In the information age, businesses work on data. The more data they have, the better the insights that can be gleaned, the more informed decisions businesses can make. With IoT devices, they can obtain real-time data, which in turn helps them gain visibility into what’s happening inside. For example, retailers can obtain insight about customer behaviors and their choices and can replace inventory or stock to maximize product turnover with efficient sales monitoring in place. Also, IoT can work in sync with systems and smart cameras to prevent defects and quickly respond to the issues. For example, some airports are employing smart cameras with sensors to address issues like broken escalators, unhygienic washrooms and bottlenecks within corridors.

Improved Efficiency and Productivity

Enterprises are always on the lookout to achieve greater efficiency, flexibility, and productivity. The proliferation of IoT devices across various parts of the organization means digitization of process flows, which further helps reduce costs and decrease time to market. Efficiency can be realized as data flows in from sensors, is processed and then further changes are deployed without human involvement. For instance, vehicles are redirected to the most optimal route to make travel faster. Drones may be deployed over an oil field to monitor the pipelines and identify issues way before humans reach them.

The Future Is Smart for Businesses

For businesses, IoT is a future-proof technology that brings more opportunities to businesses in terms of optimizing their operations and increasing profits. By bringing data, intelligence, and customer experience together, it is driving digital transformation at scale for many businesses.

The post Latest and Greatest IoT Trends appeared first on SiteProNews.

Going in Circles: Temporal Mobility and Migrant Agency in Hamid’s “Exit West”

posted on January 14, 2022
By Meghana L. Maddali - Escaping from your past is hopeless. However, under circular time, running from anything is completely useless––no matter what it is, it will always catch up to you. While Mohsin Hamid’s Exit West mainly depicts a world where well-defined geographical boundaries are replaced by magical portals, where any nation seems accessible to any migrant, the novel’s world is still grounded in circular time. So no matter how far a migrant travels, the past casts an oppressive shadow over them. In this essay, I demonstrate how Hamid offers his novel’s characters a means of survival...

Top 6 Criteria for Selecting an MSP

posted on January 14, 2022

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In a bid to gain an edge in the competitive marketplace, many organizations are imbibing emerging technologies like cloud, AI, and ML into their business processes. However, the implementation of such technologies is unwittingly breeding a diverse and complex hybrid IT environment.

These complex IT environs typically span multiple business models, processes, and data, making it complicated and costly for organizations. Enterprises which rely solely on their efforts to manage such environs are simply sub-optimal at delivering on their core business agendas. Taking cognizance of this conundrum, IT Managed Services Providers (MSPs) have come to the fore.

Managed IT services feature a range of capabilities, providing more potential than ever for IT organizations to transform, grow, and innovate. With MSPs, clients can focus on more business-critical activities and achieve better results. But there’s a catch. With a plethora of possible MSPs, it could be a tightrope walk for clients to choose the right one for their organization.

This blog will help you figure out what to look for when selecting an MSP.

6 Traits to Look for When Choosing an MSP

As a matter of fact, all MSPs are not equal. There’s a broad spectrum of external IT service providers a company can choose from. How do you pick the right one? Here’s the criteria that helps you choose an effective MSP:

1. Skillset and Expertise

Any MSP must possess specialized skill sets that go beyond basic IT maintenance and availability management. Enquire about their skills related to end-to-end capabilities, security, cloud tech, cross-platform integration, among others. Also, ask about the availability and scalability of their services and their collaboration practices. Moreover, an IT MSP must have expertise across all delivery models, including but not limited to managed services, cloud, traditional IT, and outsourcing. With this approach, you will have a managed service provider who would cater to all your evolving business needs.

2. Proactive and Tech-Based

An effective MSP follows a proactive approach that empowers clients in failure prevention and continuous improvement. Look for this attribute in your provider. Moreover, find out whether the external service provider employs sophisticated technologies that provide high visibility across all your platforms and processes which will aid in intelligent monitoring, and automated workload prioritization.

3. Support for All Clouds

Today’s cloud ecosystem has a host of cloud strategies, including public, private, multi, and hybrid clouds. Moreover, organizations are harnessing the services of multiple cloud vendors to meet their needs. Assess whether the MSP has the minimum proven experience handling multivendor, multi-cloud, and hybrid environments. The right IT managed service provider should be able to help you plan, buy, manage and operate across multiple cloud models and vendors. Moreover, ensure that the MSP has strong relationships with leading cloud vendors. Take, for instance, Veritis, which has proven experience in dealing with top cloud platforms, including but not limited to AWS, Azure, GCP, and Oracle Cloud. As a US-based cloud managed services provider, Veritis provides the entire gamut of cloud services encompassing the public, private, hybrid, and multi clouds.

4. Portfolio and Flexibility

Ensure that the MSP offers a broad portfolio of managed services, including application management services, managed cloud, managed security, and managed IT infrastructure services. Also, look whether the provider offers flexibility in doing business with you, such as giving you the options ranging from no vendor lock-in to pay-as-you-go pricing models.

5. Performance-Based SLA’s

Ensure that your MSP is willing to commit to performance-based service-level agreements. In this way, the responsibility for performance rests with the managed services provider. Moreover, foster those commitments with fines or other consequences if those agreements are not met.

6. Global Reach and Local Expertise

An MSP with global reach and capabilities can help your organization grow and expand in today’s diversified marketplace. They present many benefits, including handling client projects that span multiple nations, local language support, and local-level compliance requirements.

Capping It Off

There’s no question the digital world is evolving quickly, making it difficult for organizations to stay abreast. Roping in an MSP will not only help you ride on the coattails of emerging technologies but also increase your learning curve and time-to-value. Your search for the right MSP ends at Veritis.

With over a decade-long experience in offering IT managed services, Veritis can help you stay relevant in this highly competitive market. We bring industry-leading expertise and capabilities to help you identify your requirements and realize an integrated multisourcing strategy. Join forces with us today to focus on creating value and innovation rather than operating chores.

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