monday.com Review 2024: Pricing, Ease of Use, Pros & Cons

posted on March 23, 2024
monday.com is comprehensive project management software. In our analysis of the top PM tools, it earned a perfect score of 5 out of 5. Read our monday.com review to learn more about its pricing, features, ease of use, pros and cons, and alternatives.

Can a Proactive Brand Strategy Catapult Your Brand to New Heights?

posted on March 22, 2024

On the business terrain, brand dinosaurs litter the landscape. Moving too slowly, these old brands tried to survive on scraps left by more agile brands, brands that could be more proactive, learn faster and adapt in real time. Here’s what you need to know to not only survive but thrive — whether refreshing or doing a top-to-bottom rebrand.

How can CEOs flip the script on traditional branding and incorporate a proactive rebranding strategy that rises above the noise, following a tried and proven sequence that’s driven billions in revenue? Here’s the blueprint.

Historically, branding has been the end game. Choreographing how companies were seen. Building loyal customers. Becoming cash cows. Increasing lifetime value of the customer and making moves that customers loved.

Due to technological advances, and fleeting customer loyalties, branding is now an exercise in “discovery” and creating for customers “an endless supply of unexpected and pleasing surprises.”

The new standard? Test widely. Fail fast. Learn even faster.

Tentative, cautious, “safe” branding moves are gone, like the dinosaurs that once roamed the Earth.

Unsustainable brands fail in three fundamental ways:

  1. They’re too slow and too over-analyzed,
  2. They’re too obsessed with “covering every possible outcome” that their efforts are tentative and too small that they discover nothing from what they put out, and
  3. Worst of all, they try to be everything to some poorly defined “audience.”

All while being passed over by much more nimble brands that have learned where the market is headed rather than pouring over where the market has been.

So what does it really take to make your brand not just survive but dominate?

Forget Playing It Safe: Bold (and Smart) Wins

Customers (and stakeholders in the business world) don’t reward timid stances or tentative gestures.

Let’s take this stat from Salesforce’s 5th edition of their Connected Shoppers Report:

74% of shoppers say it takes no more than three bad experiences to abandon a brand.”

Whoa. How did we get here?

Today’s consumer landscape is very different.

Everything under the sun exists at every turn — from what can be found on Amazon to tons of existing stores and chains, and of course online stores — that it’s become a buyer’s market.

So when it comes to rebranding a company, it’s crucial to have that ideal balance between bold conviction and an uncompromising ownership of who the hero is with your brand and who the villain is.

Show Me the Money: Which To Do First? Marketing or Branding?

The spend on B2B branding is hitting the roof, projected to jump from $32 billion in 2022 to $37.7 billion in 2024.

When does this expenditure become nothing more than burning hard-earned cash?

When companies try to solve branding problems with marketing solutions.

Marketing solutions never solved branding problems.

Why is this? Because branding supersedes marketing. It comes before, and is followed by marketing.

An unstable branding foundation leaves marketing spending tons of cash hoping something will stick.

Branding, and particularly rebranding, isn’t just about increasing the ad spend. It’s about a smart, strategic investment that lays down the roadmap first, establishing the brand, its hero and its villain first, so it’s faster for marketing to dial on where we are and where we’re headed.

Case in point, Nielsen research found that even a one-point gain in brand metrics like awareness and consideration can drive a 1% increase in sales.

And the Harvard Business Review presented a case study about Lilypad Hotels and Resorts, where experts discuss the need to build up the corporate brand to crea

te long-term value and the importance of clarifying what the brand represents before giving it more emphasis.

Even more vital why ingenuity is leveraged to ensure every dollar screams for attention. Intelligently. Meaningfully.

Mastering the Art of Quick Turnaround

Time waits for no brand. Neither do customers. In today’s fast-paced market, dragging one’s feet on a rebrand is the kiss of death.

Look at the shrinkage or demise of once-great brands such as:

  • Kodak
  • Sears
  • JC Penney
  • Xerox
  • Toys R Us

Each moved too slow, and grew out of touch with how rapidly customer needs were evolving.

Here’s the kicker: speed should never sacrifice quality.

It’s a tightrope walk, but with the right strategy, brands can make it to the other side with a brand that’s fresh, relevant, and ready to take on the world.

By the Numbers: Stats That Matter

With B2B branding spend on the rise and the undeniable link between brand consistency, emotional connection, and customer loyalty, the writing’s on the wall.

This is where brands must focus their energy, resources, and creativity.

When branding or a rebrand is ill-conceived, no amount of Super Bowl ads or commercials can cover up a shallow reason for existence.

Cases in point:

  • Once a retail giant, Sears’ efforts to rebrand and modernize its stores and online presence failed to stop its decline. Filing for bankruptcy in 2018, this shallow cosmetic rebrand reflected a failure to translate anything meaningful into financial stability or market share recovery.
  • Despite a new logo and store experience, Toys “R” Us filed for bankruptcy in 2017 due to inability to compete with online retailers and embrace cultural changes in how customers engaged with products. The chain did not move with the times and convert their stores into a “playground for discovery” where kids could share their discoveries online and thus build a meaningful online discussion. Before its closure, Toys “R” Us previously accounted for 20% to 25% of the U.S. toy market, and had shrunk to 50% of that, a significant decrease from its market dominance in previous decades.
  • Gap introduced a disastrous new logo in 2010, moving away from its classic design. The backlash was immediate, leading to a return to the original logo just six days later. This incident showed how a lack of understanding of Gap’s brand identity and consumer perception could lead to wasteful expenditure.
  • In 2009, Tropicanaspent $35 million on a packaging redesign that consumers disliked for its “store brand” generic appearance. This resulted in a 20% sales drop in just two months. The company reverted to the old packaging, showcasing how misunderstanding brand identity can lead to significant financial losses.
  • On the flip side, Old Spice‘s rebranding and marketing campaign in 2010 targeted a younger demographic, revitalizing the brand’s image. They did not try to mask their change, they took the right sequence: they addressed their brand positioning first and then executing a viral marketing campaign, boosting sales by 125% in one year.

Crafting a Killer Rebranding Strategy

Rebranding is a beast, but it’s one you can tame with the right approach. And more importantly, the right sequence.

The 3 pillars are:

  1. Branding
  2. Marketing
  3. Sales

These three are a sequence.

  1. Skip to sales and you’ll see some revenue but you won’t have a brand which means something that’s memorable AFTER your sales people have left the room.
  2. Focus on marketing and you’ll be wasting hundreds of thousands if not millions.
  3. Branding is your Northstar and the anchor simultaneously.

One article used worldwide to help companies during their rebrand is “How To Rebrand: 19 Questions To Ask Before You Start” which sheds light on the blind spots many companies encounter.

But most important? Getting this sequence right: Branding, Marketing, Sales.

Because sales is harvesting the seeds planted. Marketing spreads those seeds and branding defines the seeds and how they are unlike all the other seeds one can buy.

Do this and you’ll turn heads, open minds and unzip wallets.

The post Can a Proactive Brand Strategy Catapult Your Brand to New Heights? appeared first on SiteProNews.

93% of Businesses Using AI Are Open to a 4 Day Week

posted on March 22, 2024
  • 93% of businesses using AI are open to a 4 day working week
  • Millennials and Gen X senior leadership are more open to a 4 day work week than Baby Boomers
  • Only 41% of businesses that have never used AI are open to a four-day working week

New survey data from Tech.co’s Impact of Technology on the Workplace report has revealed that 93% of businesses using AI are open to a 4 day work week.

The survey of 1047 US business leaders found that organizations where AI plays a central role are more open to a 4 day work week or have already implemented it. In contrast, only 41% of businesses that don’t use AI are open to a four-day working week.

These new insights suggest that artificial intelligence could be the secret to successfully implementing a 4 day working week in 2024

Openness towards a four-day working week also depends significantly on age range. Tech.co’s report found that 65% of Millennial and Gen X senior leadership would consider implementing a 4 day work week or have already implemented it, while only 45% of Baby Boomer senior leadership felt the same.

Combining AI with a shortened work week can have a positive impact on both employee wellbeing and productivity. Tech.co’s findings highlight that 72% of business leaders who use AI extensively report high organizational productivity, and 59% of senior leaders using AI claim it’s had a positive impact on their organization’s job satisfaction. It therefore comes as no surprise that businesses embracing this productivity-boosting technology are more open to the idea of a 4 day working week. 

Tech.co’s Editor, Jennifer Mcllveen comments: “As more businesses harness tools like ChatGPT and Google Bard to streamline processes and handle administrative duties, these responses unearth exciting insights about AI’s potential to drive up productivity. They also demonstrate how this surplus productivity can be used to benefit workers and not just business owners, by freeing up leisure time and bringing concepts like the 4 day workweek closer to reality. 

While these benefits won’t be felt by all businesses evenly, given a 4 day workweek remains unobtainable for many service businesses and those requiring 24/7 coverage, these findings support the case for AI optimism. The technology should be depicted less as a job-replacer and more as an aid to healthier, flexible working lifestyles.”

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Customizing AI to Optimize Business Processes

posted on March 22, 2024

Customizing AI-based solutions for businesses is easier than many entrepreneurs and business leaders might assume. In addition, there are more use cases for AI in businesses than many executives tend to perceive. 

Yet the answer isn’t always more AI. Incorporating custom GPTs in the right ways — and avoiding the wrong ones — is key to leveraging these innovations best.

Using AI internally and incorporating human oversight

Many business leaders assume that the primary use for AI chatbots is external customer support, so they hesitate to use AI for these purposes. While they may know that AI programs are getting better and better, they can still make errors that lead to customer frustration — but so can poorly trained human staff.

In my experience, however, AI has many applications that shouldn’t be overlooked. Consider the case of PayPal, which has used a combined AI and human approach to fraud detection, credit decisioning, and many other internal processes for years. 

In particular, PayPal’s utilization of AI has boosted its authorization rate, which means fewer transactions get denied. Its system does this by identifying good transactions that are being negatively impacted by technical difficulties and allowing them to proceed, knowing that everything will smooth out when these hiccups are resolved. If a given transaction fails, PayPal’s AI can also figure out the best conditions that should be used to retry it. 

If that wasn’t already impressive enough, PayPal’s AI can spot when criminals are testing batches of stolen cards on e-commerce websites and flag this fraud. Yet according to Dr. Hui Wang, PayPal’s Senior Director of Risk Sciences, these advances in AI’s capabilities have only been possible due to careful human oversight. That’s one of the main lessons for business owners looking to optimize operations with AI today — these brilliant machines often perform best when used internally and combined with the judgment and discretion of human staff.

Want to get started leveraging AI for your own company but don’t have a computer science or programming background? The good news is that today, you don’t need one.

Creating a customized chatbot

Creating a customized chatbot for your business is actually quite easy, and many online tools are designed to help you do just that. The key is to find which works best for you and your business, as different tools have different advantages and disadvantages.

No matter what chatbot builder you choose to use, the first step is to create an account. For each custom GPT you develop, you’ll also need to name it something different that evokes its purpose, as well as provide a brief description. 

Additionally, you’ll need to give it clear instructions about the process you want it to follow and any output you want it to generate. In many cases, the platform will have a detailed how-to section that explains these steps, as well as how to configure the chatbot to your specifications.

Your chatbot will need to be taught what to say, which is why the next step is providing it with a knowledge base. 

Training your customized chatbot

To improve the standard-issue chatbot and transform it into your own custom GPT, you will need to connect it with your business’s relevant information, such as the answers to relevant FAQs, for example. Sometimes, external websites or datasets can also provide the necessary library for your AI. You might also decide to give it your company’s style guide and marketing materials.

The more accurate information and guidance you can give the AI, the better it will be able to fulfill its purpose. If the material you provide is inaccurate, inconsistent, or irrelevant, not even the powerful intellect of today’s AI will be able to produce the outcomes you want. In this way, it is also much like human employees, which is why it pays to take the time to give your chatbot a thorough education in the issues with which it will deal.

Leverage AI with additional automations

Many businesses’ implementation of AI tends to stop with these custom GPTs, but AI can be leveraged even more. Consider using a platform that can connect your specialized chatbots to thousands of potential automations like Zapier.

Unfortunately, while Zapier can create automated workflows with standard chatbots like GPT-3 or GPT-4, it cannot currently directly incorporate the knowledge bases that custom chatbots rely on, which makes it challenging to integrate these AIs into Zapier workflows.

However, there are a couple of workarounds to this that have been discovered. 

Workarounds to create automations

The first workaround is to create a thread with the standard-issue chatbot and save the necessary information from the knowledge base to it. However, this clunky option may generate erroneous results.

A better solution is to use a third-party tool that allows you to build a custom chatbot and connect it to Zapier through an Application Programming Interface (API) key. While this might sound intimidating, it just entails configuring your custom chatbot appropriately and setting up the relevant custom actions in your Zapier account. 

A background in coding is not necessary — at points, Zapier will supply the necessary HTML script, so all you’ll need to do is copy and paste the code or a URL into your chatbot’s instructions or settings. You can find step-by-step tutorials on building a custom GPT and creating automations with it in Zapier on YouTube.

By combining a customized chatbot with automations in this way, your AI systems can automatically carry work forward until a human staff member’s intervention becomes advisable. For example, if you give your FAQs to a chatbot and ask it to draft a concise email based on them, it can generate a decent first draft. The trick is to have someone review it and make any necessary revisions before submitting it.

Indeed, one of the main ways my team uses this tool is to manage the thousands of emails we get every day. Responding to automated prompts, our customized chatbot reads and crafts initial responses to messages that human staff review and revise before sending them out. Thus, we get the best of both worlds: the AI generates the emails fast, and the human staff ensures their high quality.

Optimize your operations through AI-human collaboration

Creating a customized chatbot is not only easier than many entrepreneurs and business leaders fear but it can also be used for many more purposes than they usually suppose. By building a specialized chatbot and creating automations in your internal workflows, you can place a surprising amount of labor on machines and position your human team for success. To optimize your operations, it’s time to implement AI-human collaboration.

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Want to Earn a Huge Salary? New Study Reveals the Most and Least Competitive US Cities for the Best-paying Jobs

posted on March 22, 2024

You don’t need to be in the top 1% to know that the top jobs with the top salaries attract the most (and best) candidates. And you don’t need to be a genius to understand that finding ways to set yourself apart is key to making yourself the best candidate.

And you probably know that competition for jobs is much hotter in some cities.

But do you know which US cities are the most competitive for jobs? Or where you can go to significantly improve your chances of getting a yes?

If not, then this latest study from career.io is for you. It’s based on data from LinkedIn, which was then used to rank every US state and major city based on the number of daily job applicants for local, highly paid jobs.

Here’s a summary of the results:

Utah has the Most Competitive City for High-paying Jobs

There’s a bit of a surprise at the top of the list for the most competitive US cities for high-paying jobs. Because it’s not New York or Los Angeles. It isn’t even San Francisco.

Instead, it’s in Utah. Salt Lake City sees the highest number of applicants for the best paying jobs. According to the data collected by career.io, there are 34.9 daily applicants for every high-paying job.

But it’s not that much of a shock. Or at least for those who know what’s going on around Salt Lake.

Salt Lake City is one of the USA’s up-and-coming cities. Its booming tech and startup scene, otherwise known as the “Silicon Slopes,” is attracting a highly skilled workforce, pushing up competition for the best jobs.

And with its affordable cost of living compared to other tech hubs and stunning natural surroundings, it’s easy to see why an increasing number of well-educated professionals are moving to Salt Lake to land a top job.

Every US State’s Most Competitive City for Jobs

Next up, the career.io researchers turned their attention to the most competitive city in every US state.

There’s some seriously hot competition in San Jose’s exclusive job market. There are just under 30 daily applicants per best-paying job in San Jose, making it California’s most competitive city.

Denver is another major city where you’ll be up against a large pool of super-talented applicants. Employers advertising the best paying jobs in Colorado’s most competitive city receive 31 applications every single day.

There’s no prize for guessing the state of New York’s most competitive city. Because it’s New York City, which continues to be a popular location for top talent from all across the globe.

The Least Competitive Cities

Applicants who want to improve their odds of landing a top-paying job should consider chasing their fortune in Parkersburg, West Virginia. It’s officially the least competitive city in the study, averaging out at 0 applicants per day. In other words, these top-paying jobs are here for the taking – you just need to get to Parkersburg first.

Several other cities have next to zero daily applicants for jobs that pay the big bucks. They include Nampa, Idaho; Butte, Montana; and Sitka, Alaska.

If you’re looking for larger (and more recognizable) cities where you won’t be up against hundreds of other applicants, then Green Bay in Wisconsin and Shreveport in Los Angeles are your best bets. Recruiters for the most sought-after job in these cities are sorting through less than one CV per day.

Least Competitive City in Every State

Texas has become the go-to state for high-flyers abandoning California. As such, competition for the most desired jobs in Dallas and Houston is rising. So we may start to see more Californian expats move to Laredo instead, which has a far less competitive job market (just 0.03 daily applicants.)

Colorado Springs is one of the best places to live in the USA. Resting at the foot of the majestic Rocky Mountains, it offers a unique blend of stunning natural beauty, outdoor activities, and a vibrant cultural scene. And if you have the right qualifications, you have a great chance of landing a top job, too. Because with a daily application rate of 0.44 for well-paid roles, Colorado Springs is the state of Colorado’s least competitive city.

Bennington, Vermont, is another city where you’re almost guaranteed to get at least an interview for a job with a great starting salary. It’s one of the few cities that receives 0 daily applicants when averaged out.

The Most Competitive US States for High Salary Jobs

The last part of the career.io study focuses on how competitive each state is when it comes to the best-paying jobs.

For the second time in the research, Utah takes the top spot (22.6 applications.)

Missouri isn’t far behind. It averages 19.2 daily applications for top jobs advertised all across the state.

Other high scorers include California (15.2 applications), Hawaii (15.2 applications), and Colorado (17.1 applications).

The post Want to Earn a Huge Salary? New Study Reveals the Most and Least Competitive US Cities for the Best-paying Jobs appeared first on SiteProNews.

10 Tips to Manage Small Business Finances

posted on March 22, 2024

Financial management is highly important for any business. Furthermore, it is even more important for small businesses that lack the size and have less access to the financial markets. Small business owners can find a lot of benefit by learning how to properly manage the finances of their business. This helps improve financial results, resilience of the business and improve relations with customers and suppliers. In addition, the improved financial management will result in more income and higher compensation for taking risks. This article provides 10 tips on how to manage small business finances.

1. Invest In Growth Opportunities

The first tip rests on growing your business. It is worth investing in good investment opportunities that are likely to yield good returns. You will benefit significantly if you set aside some portion of your capital and invest in the growth. This will allow your business to expand with low risk and high potential returns on capital. Most attractive growth opportunities will provide decent reward. In addition, investing in the future improves attractiveness of your business.

2. Consider Both Risk and Returns when Managing Your Business Finances

The second tip is to prioritise risk assessment when making investments in the growth of your business. When choosing investment opportunities, it is important to look at both risk and return. Some great opportunities can be highly profitable but very risky at the same time. Hence, effective financial management of your small business involves both investment management and risk management to reap the most benefits from your venture. IN addition, risk assessment will ensure that the business will work out and do not ho bankrupt, which is a bog achievement for a small business. Most ventures go out of business in a relatively short period of time, so managing your risk will increase the chance for success.

3. Spreading Out Tax Payments

When managing a small business, it is important that your business is liquid to pay all short-term obligations. Tax liabilities are one of them and you cannot avoid paying taxes. There are different payment schedules available to businesses. You can pay taxes quarterly or choose the monthly payment option. By spreading the tax payment, you increase survivability of your small business. It is easier and less pressuring to pay taxes monthly but with a lower amount than to pay quarterly with a relatively large amount that can be difficult to manage. Therefore, the monthly payment schedule leads to better liquidity and less pain to the owner.

4. Monitor the Finances of Your Business

A great advice to any business owner is to regularly monitor the finances of the business. It is crucial for long-term success to monitor how your business performs and how it generates income. In addition, monitoring of the books allows you to see how to improve financial performance of the venture. This helps identify the key sources of revenue and major cost sources. Financial monitoring also helps optimise the business by leveraging strengths and minimising the loss from weak sides of the business. This tip will also enable you to improve your controlling to ensure business success.

5. Set Up Positive Financial Habits

As an owner of a small business you need to set up some positive financial habits to ensure the business is managed effectively. Financial habits may include keeping a minimum cash reserve on the account to finance any emergencies that can arise. Another financial habit may be to never extend receivable beyond a certain date to ensure the finances are stable. Financial habits must help establish financial discipline, which is critical for long-term financial success.

6. Control Your Expenditures and Focus on Returns

It is critical for a business owner to manage expenditures. The objective is to minimise costs thereby optimising profitability of the business. In addition, it is a good habit to focus on return on investment (ROI) when choosing and appraising investment projects. Ignoring returns on your projects, you magnify your financial risks and expose your business to a failure. Therefore, cost management and focus on ROI can have a positive impact on your business.

7. Keep Improving Your Knowledge Base

Managing a small business takes much knowledge. Furthermore, as a small business owner, you will dramatically expand your knowledge base. You will gain knowledge in both the operating side of your business and the financial side as well. Therefore, business ownership provides an opportunity to learn and compensates for gaining knowledge. The more you learn as a business owner, the more effective your business will be and more profit you can generate. This means that gaining knowledge pays off. Taking an MBA course in finance can help you better master financial deals of your business to significantly improve quality of your financial management.

8. Plan Your Business

Financial planning will be crucial for business success. The first step is to create a financial plan for your business. This will provide details on how you are planning to satisfy customer demand and generate profits form your business. In addition, planning does not stop at the early stage of your business. It will be highly valuable to make financial projections in the future to see where the funds come in and go out. This will help you identify sources of revenue that will help enhance the survivability of your venture.

9. Use Mobile Applications to Improve Financial Management

There are many different mobile applications that can be free of charge or cost a little. It is important to incorporate these programs in your daily business life to be more proficient at managing finances of your business. A simple example is Excel that helps you evaluate different projects and build the budget to effectively manage the business.

10. Pay Yourself First

The final tip is to reward yourself for any achievement no matter whether it is small or large. When you run a business, you invest more than money. You put your heart and your soul in running the venture. This means that it is crucial for your success to pay yourself first thereby keeping your motivation high and compensate for your risk and hard work.

The post 10 Tips to Manage Small Business Finances appeared first on SiteProNews.

These soft skills will boost your chance of landing a high-paying job in the USA

posted on March 22, 2024

You have to play hardball if you want to climb the career ladder to the best-paying jobs, right?

Not anymore (this isn’t the 1980s!) Instead, employers are increasingly turning to employees with the right soft skills to complement the corporate approach and drive growth in the right way.

But what soft skills are employers looking for when hiring for the top jobs in the US?

Find the answer to that question in this latest study from CashNetUSA.

Based on data from job descriptions for the best-paying roles advertised on Indeed, it highlights the most in-demand soft skills across every US state and some of its major cities.

Here’s a rundown of what came out on top.

The number one soft skill for high-paying jobs in the USA

Looking for a high-paying job in the USA? Then it’s time to start working on your strategic thinking skills. It’s now a job requirement in more than 6 out of 10 (64.77%) high-paying roles advertised in the USA, making it the most in-demand soft skill in today’s employment market.

Soft skills for high-paying jobs across every US state

New Yorkers run at a million miles an hour. They have an opinion about everything and are not afraid to tell you about it. It’s part of the unique New York charm. However, it doesn’t always facilitate the best working environment. That’s why more and more companies in New York State are advertising for employees with active listening skills.

Massachusetts companies are looking for high achievers who are still willing to learn and develop. Humility is this state’s most in-demand soft skill.

And there must be some serious tension in many workplaces across the USA. Several states want employees with conflict management soft skills. They include Iowa, Maine, and California.

Less IQ, more EQ

Emotional intelligence, or EQ, is the top in-demand soft skill in Montana, Utah, and Oklahoma.

But what exactly is EQ?

First of all, it’s very real. And just like IQ, it varies from person to person.

The best definition of EQ is the ability to understand and manage our own feelings, and those of others, in a healthy and constructive way. In other words, a high EQ equals a keen awareness of what it means to be human.

Soft skills in New York

What’s the point of having a great idea if you don’t know how to tell anyone about it?

Communication is vital in business, which is why New York firms want people who know how to get the right messages across, in the right way; more than half of all high-paying roles advertised in the Big Apple list presentation skills and negotiation skills in the required section of the job description.

The soft approach in Los Angeles

Presentation and negotiation skills also score highly in LA, appearing in more than 60% of adverts for the best jobs.

But the most in-demand skill is strategic thinking. The research from CashNetUSA shows it’s now an essential soft skill for almost 7 out of 10 high-paying jobs in the City of Angels.

The power of persuasion in Chicago

Chicago is the only city where persuasion is the most in-demand soft skill. The art of bringing someone around to your point of view appears in 71% of high-paying job adverts.

So what’s the key to persuading a business colleague? According to Dale Carnegie, author of “How to Win Friends and Influence People,” it’s about showing people what’s in it for them.

“Before you say anything,” writes Carnegie, “Pause, then ask yourself, ‘How can I make this person want to do it?'”

Driving inclusion in San Francisco

San Francisco is one of the USA’s most liberal, diverse, and forward-thinking cities. So it’s unsurprising that many of its employers want staff who can drive and empower more inclusion in the workforce.

Mentoring is another soft skill that will help you land a top job in San Francisco. This soft skill is required for almost half of jobs that pay big bucks for the best talent.

Finding a high-paying job in Austin

Thousands of Americans have abandoned their home states for a new life in Texas.

Austin is the city of choice for many of these professional expats. Their arrival has turned the city’s job market into a fierce competition, especially for the best-paying jobs in Austin’s booming tech sector.

But those with the right combination of soft skills have a huge advantage. According to the city’s job listings on Indeed, strategic thinking, EQ, and critical thinking will help you stand out from all the other candidates.

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