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Marketing Articles & Tutorials

Benefits of Hiring a Social Media Marketing Agency

In today’s online environment, maintaining a good social media presence is one of the most important requirements for companies. With billions of users across social networks, your future consumers will likely spend a significant portion of their day on social media. As a result, the brands that make the best use will have the most success.

Although it is possible to run a social media marketing campaign on your own, the advantages of hiring a dedicated agency are numerous. 

Here Are Some Of The Top Reasons To Hire A Social Media Marketing Agency This Year To Take Your Social Media Marketing To The Next Level

Keeping Up With Recent Trends

  • In outsourcing to social media marketing agencies, you will have a team of people who are all professional and trendsetters in their field. They don’t just pursue trends, they prepare them. That means that you are never behind, always ahead. In-house teams will always be playing catchup. An outsourced social media agency has more maturity... read more

The Best Email Marketing Strategies to Help Your Business Thrive

With global email users reaching a whopping 4 billion in 2020, the potential of tapping into the world of email marketing is immense for businesses across the globe. This figure is expected to reach 4.6 billion by 2025. Also, email marketing generates an average ROI of $42. No wonder 87% of B2B marketers consider email as one of the top free organic distribution channels!

Best Email Marketing Practices to Boost your Business

Email marketing undoubtedly is one of the best strategies that you can leverage to boost your business and stay ahead of your competitors. After all, 73% of millennials look forward to communicating with businesses through emails. Simply put, email marketing if done right can help you generate sales and revenue for your business like never before. 

Here’s a look at a few of the many techniques that you can use to make the most out of your email marketing campaign:

1. Make the Signup Process Smooth

The first step towards the success of your email mar... read more

Marketing Training Goes Mobile

posted on Jun 17, 2021
tags: marketing sponsored

Mobile training is the newest buzzword in the marketing training environment today. There’s no denying that the world has already developed a culture of mobile dependency over the past few years. Rather than being viewed as a distraction, L&D leaders have embraced it as an opportunity to provide quick and engaging learning content to their marketing teams, who are constantly busy with their daily responsibilities.

However, it is not enough to simply transform e-learning courses and modules into PDFs and make them mobile-accessible. To make your mobile training effective, you need content that is short but concise — and that’s where microlearning comes into the picture. By making learning mobile-friendly and easily digestible, learners can freely take their courses anytime and anywhere to their ultimate convenience. It is the perfect solution for busy marketers, who barely have enough time to spare for training. 

Getting started with Mobile microlearning

Mobile microlearning a... read more

How to Bring Your Business to the Next Level With Marketing Strategies

Every business can succeed if you use a proper marketing strategy to better understand how to attract your target audience better and defeat your competitors. The most common strategies that successful businesses and entrepreneurs, like Firefly’s owner Max Polyakov, use are digital marketing strategies, including social media campaigns, content, and email marketing. Let’s dive into the most helpful tips that will let you 10X your ROI and boost your business.

Social Media Marketing Strategy

Social media marketing strategy can skyrocket your business in no time. There are so many social media platforms you can use as a part of your marketing strategies. However, the most common ones are Facebook, Instagram, Pinterest, TikTok, and Snapchat. For a social marketing strategy to succeed, firstly, you need to set your goals. What is the main aim of your marketing strategy? Do you want to grow your brand, improve customer retention or increase sales? It is time to look up some marketing ... read more

How to Use Psychographics in Marketing

Psychographic data is an excellent tool in the hands of an experienced marketer that can help marketers create segments, personas, and content that can explain the “Why” s instead of the “Who” s.

But what does that even mean?

There are as many ways to browse and check out products as there are prospects, and, in the end, demographic data or browsing habits, if used on their own, aren’t the solid base on which a brand or a marketer can base their digital marketing campaign anymore.

Not using psychographic data, you run the risk of creating a campaign that will have little tweaks here and there instead of offering a personalized, tailor-made, and curated experience.

Demographics vs. Psychographics

The first question to be asked would be how demographics differ from psychographics. And the answer would be the following:

While both require marketers to gather data, analyze patterns, and create segments that correspond with these patterns, the two data cat... read more

Are Squidoo And HubPages Still Worth It?


The content world has been monitoring the steady decline in quality of Squidoo and HubPages since 2012. Back then, the query revolved around these two, and all the rage was which one was the better choice. But today, both platforms are giving every indication of going out the door and off the SEO table. But is this really the case? Can platforms like Squidoo and HubPages still be useful, and if so, how?

The Squidoo vs. HubPages Debate

Squidoo is a “community website platform.” Created in 2005, it allows its users to create pages (referred to as “lenses”) to sell products for profit or charity. As of October 2010, approximately 1.5 million “lenses” were in existence.

Wikipedia defines HubPages as a “user generated content [and] revenue-sharing website.” It was initially launched in 2006. As of December 2013, the site encompassed approximately 910,106 “hubs,” which are magazine-style articles covering specific topics that are user created and publis... read more

Increase the Speed of Your Website

There are many ways to improve the performance of a Web site and the strategies that optimize this performance can be organized into three types.

The first category concerns support hardware. It is obvious that improving the performance of the machine (physical or virtual) that is hosting the web site or an application can also significantly reduce the loading time of web pages. However, only large companies with direct access to the front-end machines, whether they’re placed in-house or at a colocation hosting provider, can hope to optimize the website performance by working on the support hardware. Small and medium size companies usually rely on a web hosting provider, so it is not always possible for them to choose the hardware that is right for them. They can, however, improve upon the technical features of their web hosting plan: number of processors, server RAM, bandwidth, etc.

The second category concerns the optimization of the server side scripting. Most Web applications use som... read more

How can I improve the SEO of my website?

Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.

1. Quality content

This is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site's authority and relevance. Fine-tune your web writing skills.

2. Update Your Content Regularly

You've probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site's relevancy, so be sure to keep it fresh. Audit your content on a set schedule (semesterly for example) and make updates as needed.

3. Metadata

When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. If you have a CMS site originally produced by the UMC web team w... read more

Why is Email Marketing Important?

Email marketing is the most cost-effective and straightforward digital marketing channel and here’s why:

An effective communication channel is fundamental for a profitable business. A direct communication link between you and the customer creates various income opportunities while expanding the customer base with continuous purchases.

Despite the effectiveness of traditional digital marketing channels like ads on social media, SEO, and SEM - The email marketing channel stands out for the cost-effectiveness and quick results. For every $1 you spend on email marketing, you can expect an average return of $42. It’s genuine data and here’s more.

Regardless of the cost-effectiveness of email marketing in general, it can get even more cost-efficient without sacrificing or losing any features nor experience. Otherwise, picking the right provider will improve your overall experience and cost-efficiency.

Picking the most suitable email marketing platform looks simple and straightforward at first, y... read more

9. Targeting Markets

Read the Previous Trend: #8. Managed Web Hosting Services

Targeting markets trends highlights

  • In 2021, the web hosting market in the US is forecasted to reach $24.51 billion, the highest worldwide. (Statista, 2021)
  • Smaller web hosting companies are finding niche markets for less competition.
  • Having a USP attracts new clients.
  • By targeting niche markets, your site rankings can improve on search engines.

Web hosting companies, much like other businesses, run on continuous hard work and efforts of retaining old clients and attracting new ones. By 2021, the United States is expected to have a web hosting market volume of $24.51 billion making it the top country with the highest generated web hosting revenue. (Statista, 2021)

Nonetheless, not all market segments can be covered by a single web hosting provider. Finding a niche is still the best way to stand out among hundreds of competitors.

When it comes to pricing and a variety of hosting services, it can be difficult to compete wi... read more