Our team has been working hard on outreach emails, backlink exchanges, and writing articles. In less than a year, our search traffic tripled, Nightwatch has been listed as one of the best SEO tools available on the market, and our users’ base has been steadily growing ever since.
Let’s explore some of our favorite and most successful link building strategies:
1. Link reclamation — unlinked mentions
Link reclamation does not have to be limited to fixing the broken links (which you can identify using Nightwatch for example). It relates to any opportunity where your brand or resource is mentioned and could be linked to, but is not.
Missing out on the opportunity to get a backlink for your brand where your business is already mentioned is like passing on the 5000 sales just because you forgot to include the “buy” button.
To understand and master how you can use link reclamation to your technique, you need the right tools. Our recent discovery — Brand24 has been a massive help in discovering new... read more