E-mail Service Providers

posted on May 14, 2021

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There are several email service providers available in the market with their enabled features such as sending, receiving, drafting, storing an email and much more.

The following table shows the popular email service providers:

S.N.Service and Description
1. Gmail
Gmail is an email service that allows users to collect all the messages. It also offers approx 7 GB of free storage.
2. Hotmail
Hotmail offers free email and practically unlimited storage accessible on web.
3. Yahoo Mail
Yahoo Mail offers unlimited storage, SMS texting, social networking and instant messaging to boot.
4. iCloud Mail
iCloud Mail offers ample storage, IMAP access, and an elegantly functional web application.
5. ATM Mail
ATM Mail is a free email service with good spam protection.
6. Mail.com and GMX Mail
Mail.com and GMX Mail offers reliable mail service with unlimited online storage.
7. Shortmail
Shortmail offers easy and fast email service but with limited 500 characters per message.
8. Inbox.com
Inbox.com offers 5 GB of free online storage. IMAP is not supported by Inbox.com
9. Facebook Messages
Facebook Messages includes the message conversation.
10. My Way Mail
My Way Mail offers clean and fast free email service but lacks in secure messaging.

When you get your own web hosting from a reputable web host, then you will be able to have your own @yourname.com domain email address.

101 E-mail Security

posted on May 14, 2021

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Email hacking can be done in any of the following ways:

Spam
E-mail spamming is an act of sending Unsolicited Bulk E-mails (UBI) which one has not asked for. Email spams are the junk mails sent by commercial companies as an advertisement of their products and services.

Virus
Some emails may incorporate with files containing malicious script which when run on your computer may lead to destroy your important data.

Phishing
Email phishing is an activity of sending emails to a user claiming to be a legitimate enterprise. Its main purpose is to steal sensitive information such as usernames, passwords, and credit card details.

Such emails contains link to websites that are infected with malware and direct the user to enter details at a fake website whose look and feels are same to legitimate one.

E-mail Spamming and Junk Mails
Email spamming is an act of sending Unsolicited Bulk E-mails (UBI) which one has not asked for. Email spams are the junk mails sent by commercial companies as an advertisement of their products and services.

Spams may cause the following problems:

  • It floods your e-mail account with unwanted e-mails, which may result in loss of important e-mails if inbox is full.
  • Time and energy is wasted in reviewing and deleting junk emails or spams.
  • It consumes the bandwidth that slows the speed with which mails are delivered.
  • Some unsolicited email may contain virus that can cause harm to your computer.

Blocking Spams
Following ways will help you to reduce spams:

  • While posting letters to newsgroups or mailing list, use a separate e-mail address than the one you used for your personal e-mails.
  • Don’t give your email address on the websites as it can easily be spammed.
  • Avoid replying to emails which you have received from unknown persons.
  • Never buy anything in response to a spam that advertises a product.

E-mail Cleanup and Archiving

In order to have light weighted Inbox, it’s good to archive your inbox from time to time. Here I will discuss the steps to clean up and archive your Outlook inbox.

  • Select File tab on the mail pane.
  • Select Cleanup Tools button on account information screen.
  • Select Archive from cleanup tools drop down menu.

Select Archive this folder and all subfolders option and then click on the folder that you want to archive. Select the date from the Archive items older than: list. Click Browse to create new .pst file name and location. Click OK.

A reputable web hosting company can save you the troubles with email hacking.

What is Email Hosting?

posted on May 11, 2021

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Email hosting is a service that runs email servers. Put simply, if you own a domain name and want email service on that domain name, you would need to sign up for an email hosting service.

Most web hosting companies provide you with email hosting as well; however, the email hosting service provided by web hosting companies for the most part only supplies you with POP3 email and the basics in spam/virus protection and other features. Additionally, some of the free email hosting providers are ad-supported. Again, if you own a small or medium sized business (SME), then you should not want to operate your business email using one of these providers since the email service is typically sub-par as compared to a professional email hosting service.

Using a professional email hosting service should give you peace of mind. You should be able to focus on your business while the email hosting provider manages your email service. Most email hosting providers offer a rich set of webmail features including unlimited aliases, unlimited forwarders, autoresponders, large attachments, robust spam/virus protection, mail rules, IMAP/POP3, online storage, calendars, mailing lists, whitelists, blacklists, backups, archiving, folder management, contacts management, etc. You would also be able to access your email from anywhere using webmail, smartphone and your favorite email client such as Outlook.

Best of all, professional email hosting service is very affordable. It eliminates the need for in-house email servers and IT people to manage those email servers. Compare email hosting providers by taking advantage of the free trials that most email hosting companies tend to provide and then choose the one that works best for your needs.

Why is Email Marketing Important?

posted on May 6, 2021

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Email marketing is the most cost-effective and straightforward digital marketing channel and here’s why:

An effective communication channel is fundamental for a profitable business. A direct communication link between you and the customer creates various income opportunities while expanding the customer base with continuous purchases.

Despite the effectiveness of traditional digital marketing channels like ads on social media, SEO, and SEM - The email marketing channel stands out for the cost-effectiveness and quick results. For every $1 you spend on email marketing, you can expect an average return of $42. It’s genuine data and here’s more.

Regardless of the cost-effectiveness of email marketing in general, it can get even more cost-efficient without sacrificing or losing any features nor experience. Otherwise, picking the right provider will improve your overall experience and cost-efficiency.

Picking the most suitable email marketing platform looks simple and straightforward at first, yet it gets tricky. The objective research is complicated due to common biases, affiliate contracts on popular round-up lists, and massive marketing campaigns by industry giants.

That's why you always see the same companies in hundreds of different articles and sites

If you're looking for a truly hassle-free and incredibly intuitive email marketing platform that happens to have all necessary and top-tier equipment while costing only a fraction - look no further.

Sender.net is managed to hit all the right points and be the most desirable email marketing platform for the majority of users for all the following reasons.

Let’s start with pricing - Sender is up to x5 more affordable than MailChimp while offering top-tier features. For example, a subscription for 5000 subscribers costs $11 vs. $53.

All premium features are included, with no restrictions.

  • Super clean and simple interface. Easy to get used to.
  • Advanced yet easy-to-use subscriber’s management system.
  • Powerful segmentation based on recipients action history
  • Subscribers profile with historical information
  • Simple to create beautiful emails with a highly adjustable drag & drop design editor.

Difference Between Email Hosting and Web Hosting

posted on April 24, 2021

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They differ at the fundamental level that the former is about hosting your emails, while the latter your website. That said, both your emails and website can be hosted in one server or in two separate servers. Each one has its pros and cons that span budget, security and scalability considerations.

Imagine this: your business operates online and caters to several users within the day. Your content and data will need a proper medium to reach them. Perhaps you want to ride the trend. In 2018, RightScale’s Cloud Computing Trends: 2018 State of the Cloud Survey reveals 96% of respondents are using cloud technology. Furthermore, 81% of enterprises are implementing a multi-cloud strategy. Perhaps you’d rather use a dedicated email server, to save on money from expensive hardware. Because of this, you might be asking this question: what kind of service do I need?

There are two answers to this. One is email hosting and the other is web hosting. Both are provided by hosting services and are essential components of conducting business and dictate how you interact with your employees and clients online. Email hosting and web hosting may seem similar, but they operate in two fundamentally different ways. Nonetheless, both require diligent security measures in light of increasing cyber attacks on private data.

They both host your content and service, but the crucial differences lie in how they are stored and sent. Choosing the right method can do wonders for your company by encouraging conversion rates, letting you access important digital features and increasing your sales.

This leads to an important question: what is the difference between email hosting and web hosting? In this article, we will help you understand what makes both of these services unique. We will list the benefits and issues that you may expect from each method. We will also provide you with examples of web hosting products, as well as a comprehensive description for each of those examples.

What Is Email Hosting?

Email hosting is, basically, a service that acts as a server for your emails. The email host rents out a server designed to handle all your data for receiving and sending emails. You might be thinking that common and free webmail sites are examples of email hosting, such as Yahoo and Google. This is not the case.

A unique property of this method hosting is that you rent out a server that does nothing more than host your emails. Businesses using this method set up email addresses via a domain name. This stands out because it sends emails directly via the server itself, rather than going through free webmail sites.

Instead, clients will need to connect a registered domain name to their email servers. They can then use this combo to generate unique usernames for each email user accessing the said server. For example, an employee of a company will receive a unique address of “JohnDoe@domainname.com”, and the server will host all of the emails coming from, and going to, this email.

Another unique property of this hosting method is the server. Unlike free webmail sites that cater to different users at a time, the email host usually provides a dedicated server. This means it operates solely for a set number of accounts. While this probably doesn’t mean that the server is just for one account, the resources within that server will only be reserved for a certain number of accounts.

And if one client’s requirements exceed the capacity of their current server, they can always scale up and share the content on multiple servers.

What Is Web Hosting?

Web hosting, on the other hand, publishes a website online via a server. This differs fundamentally from email hosting in that it hosts multimedia that can be accessed even by viewers who don’t own, or are part of, the domain.

Depending on the capabilities of their servers, the hosting provider can cater to several sites at a time, and multiple requests. A request is whenever anybody accesses a website hosted in that server via a browser; some servers can manage only a certain number of requests due to their bandwidth limitations. This is something that can be scaled up depending on the service provider.

Several websites (and even email services) can be hosted in a single server. These shared servers are the most basic units provided by a web host. As the client’s traffic–the number of requests–grows, clients can choose to upgrade to servers that have better bandwidth, or to dedicated servers that host only their website. Dedicated servers are even more helpful when the client’s site ends up using more and more data storage. Price notwithstanding, the benefits of dedicated hosting over shared hosting lend to your website optimal performance and security.

Should You Host Both Email and Web in One Server?

Both hosting methods rely on a server to handle the storage of all the content sent and gathered by the company. This is useful because it is kept in a digital database with backups and protective measures. Most, if not all, companies on the web rely on retaining their own servers nowadays because they can work faster without the risk of losing important information.

One important concern by companies of various sizes is the option of separating or keeping both hosting methods together. Several products nowadays can consolidate both email and web hosting in the same package.
Why Together?

When a small company chooses to do both email and web hosting, the ideal choice is to have it in one combined package. It gives them an affordable method of reaching out to their audience in two different ways. Having both options in one convenient payment means they can quickly update both their email and website pages easily. It also means you’d need less people supervising the hosting, since it can be used simultaneously. Even as email and web hosting is just one of the costs of hosting a website, this setup gives your budget a much needed breathing space. But that’s about it.

The main problem with having this method is in terms of space and speed. The data storage is limited because it must divide between the email and the web hosting. The speed of the server is also divided to both sides. Less space for emails means you’d have to delete old data to make room later. This means you’d have to sacrifice data you might need for future reference.

Why Apart?

When a company chooses  to divide the hosting methods and retain separate vendors, it previously required entire departments to fulfill. A team dedicated to web hosting and another to email hosting, and both would coordinate from time to time for information consolidation. However, recent developments in cloud hosting have made it easier for dedicated servers to divide both the email and web hosting.

Nowadays, a dedicated server to email hosting and a separate one for web hosting is both easier, and more efficient. Email data space is increased so no one has to delete any of their old emails or clear out the inbox. It also means the server has less load overall to carry. The dedicated server can then be optimized for faster and more secure processing. With this, accessing your emails is quicker than in an all-in-one program. Also, cloud hosting has strong backup measures for data. This means that corruption or damage to the drive won’t risk data loss. In fact, the cloud has made data recovery faster and easier than ever.

The main problem dedicated servers give is in terms of cost. By dividing both email and web hosting servers, you now have to pay more to keep both active. Even if cloud hosted services have made it easier to maintain, the overall fee would still be higher than an all-in-one program. However, it also allows a company to focus its efforts evenly between the two.

Conclusion

All in all, what is the difference between email hosting and web hosting? Ultimately, both are hosted on servers and correspond to the type of content that is shared. Email hosting focuses on email traffic amongst companies and subscribers. Meanwhile, web hosting offers more content on a website online. Modern day innovations in online hosting have lead to package deals containing features of both hosting methods. This can help companies achieve the best of both methods in the same server. However, separating the servers also means more effort concentrated between the two and more data space overall.

Process of Changing Web Hosting Service Providers

posted on April 10, 2021

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There are many reasons why individuals or companies want to change to a new web hosting company. It could be as simple as not enough storage space or bandwidth, or it could be due to its customer service, or lack thereof.

Easier said than done? Changing to a new web hosting company may sound like a daunting task, but it doesn't have to be that complex - there are just a few things to keep in mind.

Keep your web hosting account with your existing host open

It is recommend that you keep your existing web hosting account active until you have completed the transition steps (ie. new account setup, file transfer, email creation and setup, DNS modification and propagation).This will ensure that your website and domain email accounts will be running during the transition.

Choose a suitable new web hosting provider

Considerations include:

a) Type of OS (Windows vs. Linux) - it depends on the technologies your website requires. For example, if your website requires ASP, MSSQL, MSACCESS or other Microsoft-specific technologies, then you will need to find a Windows-platform web hosting plan.

b) Bandwidth and disk space requirements

Make a backup copy of your existing website: download old account files

Ideally, files should be downloaded in the same tree structure in which you want to upload it later. Also look for any file or chmod permissions that you might to set on any folder or file. This is a fairly easy task and can easily be accomplished by FTP.

However, some free web hosting providers do not offer FTP access. This is especially true if you're currently using a free Flash/drag-and-drop website creation service.

If this is the case, you will not be able to download your existing web files and will have to re-create your new web files. You should check to see if your new web hosting provider offers a free website creator.

To avoid running into the same problem in the future, make sure your new web hosting provider offers FTP access.

Setup new (same) email addresses


To ensure that emails are properly received, it is important to keep the same email addresses, including email aliases and forwarders.

DNS changes and propagation

Once you have uploaded your web files to the new web hosting server and re-created your email accounts, you can go ahead and make the necessary domain name server (DNS) changes.

DNS is usually obtained once you have signed up with the new web hosting provider. You will need to replace your existing DNS settings with the new one - this is usually done via your domain management panel (your domain registrar).

The new DNS will take anywhere between 24-48 hours to propagate, therefore the old web host is responsible for website and email in the meantime. This is why cancelling the old service should be the very last thing to do.

Cancel your old account.

Once your new account has been activated and your website and email services at your new web hosting provider are up and running, you can proceed to have your old account cancelled.

When choosing your new web hosting service provider you should be looking for a transfer service and assistance option. Most of the hosts provide it, but you should expect no less than a superior service.

Reasons for different web hosting prices for the same package?

posted on April 10, 2021

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1. Hosting Support: This is perhaps the single most important factor that determines price. Hosting Companies that provide responsive technical support and are quick in fixing problems have a higher-ratio of "well trained employees" TO "customers". Due to the costs incurred in maintaining a larger number of efficient support personnel, they usually charge more from their customers. "10 satisfied customers will automatically become a 100 in 5 years time". Many web hosting providers who do not believe this axiom offer throw-away web hosting prices and generally their businesses do not last long. Support is of key importance when choosing the right web hosting provider!

2. Web Hosts' Network: Most web hosting companies put their servers in different datacenters across the world. For a high quality network (with redundant fast connections and reliable back up power) a web host has to pay more to an advanced datacenter. In turn they charge you more for their hosting packages to maintain reasonable profit margins.

3. Web Server power: Another factor is the speed of the machine your website resides on. A Dual Xeon can serve pages and handle applications faster than a P-IV. Web hosts who spend less on fast reliable servers charge less from their customers.

4. Loss Selling: Sometimes hosting companies sell at loss to expand their client base and hope to sell other products at a later date to the same customers. For example, some hosts price hosting packages at lower than base cost and hope to sell services like web design, ecommerce solutions, search engine optimization etc. While there are benefits to attracting customers with unbeatable web hosting prices, it is still a gamble. If the gamble backfires they may not be able to maintain quality of service in the long run.

5. Over Selling: The supreme gift of a good artist is to know when to stop ". Hosts that follow this principle usually restrict the number of domains-per-server to a decent number. This ensures that they can maintain 'Quality of Service' for their clients by offering sufficient server resources to each. It also means that this host will have to charge more to recover the amount they pay to their datacenter. Then again, there are providers who sell 400 accounts of 1 GB each on a hard disk of 80 GB !!! (You can smile at this point of our study) These companies hope that most customers will never use their full allocation of resources. What if the customers actually start using full resources allocated to them?

6. Web Hosting Features: Windows, Linux and other server operating systems have different base prices. Features like database support, JSP, scripting languages, SSL support vary from package to package. A web hosting provider who offers more features (in a similar hosting plan) is likely to have a higher web hosting price.

Points to remember: The adage "You get what you pay for" is generally true. Please be aware that leaving aside the scamsters, there do exist genuine factors that affect web hosting prices. The highest price may not give proper ROI (return on investment) and the lowest may not help your online business grow. Prioritize your needs, ask the right questions, avoid unscrupulous web hosts and choose wisely.

Tips For Choosing Your Web Hosting Provider

posted on April 8, 2021

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A good, shared Web host must provide reliable and reasonable quality of service. Many times, a consumer will sign up with the least expensive provider only to experience many technical difficulties and the inevitable and frustrating experience of changing Web hosts. To avoid this experience, it is best if the consumer chooses the right hosting company. Ensuring that a shared Web hosting firm has the following characteristics will increase the probability of consumer satisfaction.

  • Quality Server Technology:The use of quality server technology is important. Since shared hosting services utilize multiplexed equipment, consumers must ensure that the server and server technology used can accommodate the number of users on your particular server.
  • System Administrators: Make sure that knowledgeable system administrators are operating your hosting company's technology.
  • Network Redundancy: Your shared hosting package must have multiple connections to the Internet. Network redundancy ensures that if one Internet connection goes down, traffic can be re-routed through another connection.
  • Network Connectivity: It is important to find the fastest Internet connection possible. Since you are competing with other users for resources in a shared hosting environment, you should ensure that you have at least T3 connection that is using less than 50 per cent of available bandwidth.
  • You should also consider the following factors before selecting any type of shared hosting solution for your Web site. By considering these factors, you will save money in the long run by selecting a solution that grows with your business.
  • Purchase only what you need: Select a Web hosting solution that corresponds with your business needs. Only purchase services that your site will require to provide your specific content. Don't sign up for an all-inclusive account with a hosting firm if you won't use most of their services. This will unnecessarily increase your costs.
  • Select a scalable solution: Make sure that your hosting solution can grow as your site grows in complexity. Ensure that you can upgrade your site to accommodate increased bandwidth and other demanding resource requirements such as server-side scripting, database support and multimedia streaming.
  • Find prompt tech support: Only use a host that provides prompt and knowledgeable customer care. A dependable host should offer 24x7 toll-free technical support rendered by experienced and professionally trained technicians.
  • Check references: Before you commit to a particular hosting firm, ask for references. Make sure to canvass other webmasters running sites with similar specifications. Browse their Web sites and measure response times at both peak and non-peak periods.
  • Watch your billing and keep your receipt: Many hosting firms are notorious for their horrid billing practices. Check your credit card statements to ensure that you are not being overcharged or billed at an incorrect frequency. Most purchases occur online, so make sure to print out your receipt. Most companies will require you to remit that receipt by fax in order to cancel.
  • Back up all your data: Do not depend on your host to recover any data you publish on the Web. Most hosting firms are only equipped to recover files in the event of a system failure. Ensure that you have a copy of any data that you post to the Web on your own hard drive.
  • Own your own domain: Make sure that your Web host will not hold you hostage to their service by exercising administrative control over your domain name. Your host should only be listed as a technical contact. You should exercise administrative control over the domain name from the point of purchase.
  • Do extensive background research: Find out whether a host is real or whether it resells hosting solutions. Also check what payment processor the host uses to run credit card transactions. Determine who owns the hosting company and whether they possess the technical expertise required to run it effectively. All of these factors impact upon the credibility and reliability of the host and the services you provide your customers.
  • Obtain assurances: You should obtain assurances concerning service quality before you sign up for hosting services. A quality Web host should assure some form of service quality and compensation if you experience an interruption in service.
  • Understand your obligations: Before you sign up with a Web host, you must understand what your obligations are concerning payment for service and permissible behavior. Certain hosting companies will not permit high traffic content, such as adult material. Other hosting companies will permit such content, but only if a special hosting service package is selected.
  • Establish an exit strategy: Always have a backup plan in case your host goes belly-up or experiences an unrecoverable failure. Redundancy should always be a priority if you are running an Internet-based business. Remember that any service outage can completely compromise your source of income.

What is email hosting service?

posted on April 6, 2021

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Most web hosting companies today offer email hosting services as well. It is a service provided by companies that own and manage email servers that facilitate the sending and receiving of emails. These servers are often configured differently from the web servers and are set up mainly with the email needs in mind. Not every organization is large enough to own and run its own email servers, making email hosting services a steadily growing need as more and more organizations around the world are looking at an active online presence.

With a plethora of free email service providers, why do you need to pay for email hosting? When you get an email ID from a free email service provider, your email ID would read as yourname@serviceprovider.com, where “serviceprovider” is not your business domain name but the name of your free email service provider. For businesses, this can create a down-market, “cheap” impression and can hurt your brand. Another factor is security that can be managed and configured to your organization’s needs with email hosting.
Selecting an email hosting service

Almost every web hosting service provider today offers email hosting services. These services look the same on the surface, so how do you decide which email hosting service to choose? Is the cheapest email hosting service a compromise or the best option? Here are some of the factors you should consider while choosing your email hosting service provider

  • IMAP/POP and SMTP Access: Check the type of email access your service provider offers. IMAP and POP (or POP3) are protocols used to “read” or access emails, SMTP is the protocol used for “sending” email messages. Make sure that your email hosting service provider that allows you the flexibility to choose the protocols you need to configure your emails.
  • Exchange and Webmail: Although most do, not all email hosting service providers allow webmail access to your email. Even those who allow webmail access are not always set up to provide Exchange email that most enterprise clients need. Make sure that the email hosting service provider allows you webmail access and/or exchange email depending on your need. This will allow you to check and respond to email on the move, from public computers, even when you do not have your own computer, laptop, smartphone, or your regular means of accessing email available for whatever reason.
  • Email Filtering: Filtering allows you to organize your emails based on preset rules. This can be of great help when you receive a lot of emails and need to organize them as per your convenience. Make sure your email hosting service provider allows you to set up email filters that suit you.
  • Security: Security measures differ between different email hosting providers. The spam filtering, anti-virus check, firewall, etc., can make a difference between hassle-free email and constant problems. Evaluate and assess the security measures provided by your email hosting provider.
  • Auto-responders: The ability to set up auto-responders can automate  most emails that you receive through your website. Whether you can set up auto-responders or not, how many auto responders you can set, etc., can be significant differentiators between email hosting service providers.
  • Other features: There are a number of other features that you can compare depending on your need. These could include the ability to set email aliases, setting up a catch-all email account, email forwarding, setting up of email distribution lists and email marketing features offered by the email hosting providers. Often businesses ignore this till the need for one of these services arises only to find out that the service provider either doesn’t support the need or offers it at an additional cost.

Email Authentication

posted on April 4, 2021

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There is a rising prevalence of email attacks nowadays. Just last 2020, phishing and ransomware attacks took spots in the top 8 of cyber threats. These attacks commonly happen when users open fraudulent emails that impersonate legitimate businesses by copying their domain names or mimicking their employees’ email addresses.

Because of these threats, email and internet service providers have increased security measures in keeping their client’s critical data secure, resulting in many email marketing campaigns sent to the spam box. As a responsible business owner and email marketer, you need to comply with these security measures through setting up email authentication.

This will protect your customer’s critical information and your business’s reputation while ensuring every email you send goes straight to your customers’ inboxes.

What is Email Authentication?

Email authentication is a collection of cybersecurity protocols designed to make legitimate emails from businesses and marketers more secure. This is done by email senders setting rules in the domain and mail servers where the emails are sent from. The rules, policies, and instructions are then sent to the receiving party to view for authentication and what action to take during the verification process.

To explain email authentication simply, think about you sending a physical mail to someone. Then you have to call your mail receiver through the phone telling them the watermarks they should check for on the envelope. If the receiver confirms that the watermarks are complete as described, they should open the letter and read it. Otherwise, they can choose to send back, trash, ignore the letter, or report it to the postal authorities.

What are the advantages of Email Authentication?


Because of email authentication, spammers can easily be filtered out by the internet and email service providers (ISPs and ESPs) who try to impersonate businesses in performing nefarious deeds.

Not only that, the rules, policies, and instructions in emails cannot be tampered with during transport. If so, it will be noticed. So, if a hacker, spammer, scammer, or phisher were to hijack an email during delivery, the receiving end will know about it and block the email.

As a business owner, it’s safe to assume that your business’s reputation will be safe as well as your customer’s data and experience. In addition to these advantages, your emails will reach your customer’s inbox instead of the spam box because email authentication increases your email campaign’s deliverability.

Email Authentication protocols you should know about

1. Sender Policy Framework (SPF)

SPF is an authentication protocol specifically designed to prevent domain spoofing – the act of attackers using a company’s domain name to send malicious emails while impersonating the business itself or the employees in it.

Usually, domain spoofing is done by making the emails appear from a legitimate sender by using a legitimate business’s domain name with email headers that have their characters slightly altered.

For example, if the email address of an employee from a legitimate business is tylertechsupport@business.com, attackers will use Tylertechsupport@business.com

to impersonate that said employee while using the business’s domain name.

This can trick a customer into giving the attackers their private data. Sometimes, attackers also use false domain names that are close to a legitimate business’s name, like business.com being the legitimate domain and business.c0m being the false domain. This may be an obvious indication that an email is fraudulent, but it still manages to trick many innocent users.

With SPF authentication set up in your domain, you can choose which email addresses are authorized to send emails using your business’s domain. ISPs and ESPs will then verify the policies and rules of the domain name used in your email to see if that email address is authorized for sending emails by that said domain.

2. DomainKeys Identified Mail (DKIM)

Another type of email fraud is intercepting a sent email and altering or tampering with it before it reaches the intended receiver. This is called a Man in the Middle Attack (MITM). Attackers of this style usually insert malware, phishing links, spoof, or spam in the sent emails.

To prevent this attack from happening, DKIM authentication allows you to publish a cryptographic key in your domain name system (DNS) records. When your mail has been sent towards your recipient, your email sending server will then generate a unique DKIM signature for the header of your email and your DNS records.

Before your email reaches the receiver, the receiver’s email service/server will access the domain where your email is sent from the public cryptographic key. This key will be used to detect and decrypt your email’s DKIM signature and compare it against the version which was generated for your DNS records.

Phishing attackers can tamper with an email for malicious purposes, but they can’t do so without changing the DKIM signature. In the event when an email is proven to have been tampered with, the email will not reach the intended receiver.

3. Domain-based Message Authentication, Reporting, and Conformance (DMARC)

It isn’t just attackers that cause your emails to be rejected by receiving servers. Even simple mistakes such as typos in setting up your SPF record can cause your emails not to reach your customers.

The question is, what happens to the rejected emails you have made as well as the tampered and spoofed ones? Through DMARC authentication, both your SPF and DKIM authentication policies are merged. You can set specific instructions on what to do with the rejected emails sent from using your domain name.

You can configure your DMARC authentication to let the receiver’s server return spoofed emails to you and identify who your spoofers are. You can also configure this authentication protocol to reject, block, flag, send to the spam box, and ignore emails that fail the authentication process.

It is highly advisable to go for the latter because your email receivers are at a high risk of getting attacked, which could destroy your business’s reputation. However, the best part of DMARC authentication is that you’re immediately notified if an authentication error occurs so that you can make quick adjustments to your marketing emails and ensure your messages reach your customers.

Conclusion

Email authentication is a must-have for all email marketers. Not only does it increase the email deliverability rate of all your future campaigns, but it also protects your customers’ private data, which in turn safeguards your business’s reputation.

Check Out Recommended Secure Email Hosting!