How to Increase Backlinks With an Effective Content Strategy?

posted on February 8, 2022

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Backlinks are, arguably, the best methods to increase organic traffic to your website. Their main purpose is to ensure Google that your website is top quality and that, in turn, will help Google recognize this aspect and rank you higher in its search engine.

Backlinks are mostly created by guest posting articles, blogs on other websites and adding certain links that lead to your own site or by other websites referencing your site. This strategy is sure to give your website that edge over your competitors and other websites while also helping you garner more viewership.

With all that said, here are the six most effective ways to increase backlinks and implement the best of content strategies in the process. Remember, like any escape room out there; a good strategy is absolutely necessary when wanting to solve clues towards efficient content marketing.

1. The Right Keywords and Pages

Look at it this way: if you want to land your content on a site, you will have to write unique, high-quality blogs or articles so that pages pick up on your hard work. To be effective in doing so, you will first have to figure out what content you want to be writing about; based on that, note down the relevant keywords to use by placing them strategically and adequately. And lastly, make sure you are targeting certain genres of pages so that you have an idea of where your backlinks are.

Image courtesy of Pixabay

A good way to start if you are new is to do thorough keyword research before adding them to your content. Make sure you go for moderately competitive keywords that can rank you just high enough. Also ensure to not cram keywords into places wherever strategic placements are key.

2. Add Meta Title and Meta Description

After the relevant keywords are placed perfectly, the next step would be to boost your visibility on the search engine of Google. The best way to do that – instead of just adding a URL link at the end of your content – would be to include strong keywords, maybe in titles or meta descriptions of your content.

This will allow Google to find your content easily, and based on its quality, it will surely consider ranking the content higher even if not many people are clicking your URL link just yet. So, either way you look at it, you are winning at the end of the day. The recommended number of backlinks per write-up is around two. Make sure to switch up the anchor text keywords across your articles or blogs.

3. Stats and Monitoring

Now you are officially done with the hard part. What is now left for you to do is quietly track how your content is being received by viewers. Certain site analytic tools will allow you to keep track of which backlinks are effectively driving traffic and which ones are not.

And with that sort of information, you then get to learn and understand just what exactly the people are looking for and can base your future content in or around similar topics or keywords.

4. Guest Posts

As mentioned earlier, guest posting is also a very effective method of boosting backlinks to your site. If your company has some high-quality writers, you can assign them guest post articles that will be published on other pages but will contain links back to the mother site.

This strategy is especially effective if you want to tap into a whole new audience with different tastes and preferences. Let us assume that you know of a blog site that has certain work that people just adore, and the topics are pretty similar. One possibility is to reach out to them and ask them if they would like to include certain articles that your writers have conjured to use on their page. Said articles then obviously will include links that lead back to your website.

5. Social Media

Why are not more people using the power and influence of social media to their advantage? It is obvious that most people who have an online device are surely on some kind of social media.

A very effective backlinking strategy would be to come up with creative posts on your social media platforms with the help of your social media team and create backlinks that lead back to your website.

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The advantages of doing this are so immaculate. For starters, if you get a social media engagement going, you do not have to ask anyone to post content on your social media; you are basically the boss. And the cherry on top, you get effective backlinks that help you with external traffic.

6. Consistency

But on a serious note, ever since Google has started to take user-intent into consideration while ranking sites, it is extremely important that you do not slack off after creating some good content for a few months or so.

Google will recognize the downfall and will punish you with lower rankings in the end. The best way to maintain these standards for users is to provide gaps between content posting to, let’s say, one write-up a week.

Conclusion

There you have it! These are some of the most effective ways to backlink your content. If you use this content strategy and stay consistent with the standards set by Google, you will not have much of a problem with traffic.

Yes, it is harder to maintain standards than to hit them. That is how the majority of things in life work because as soon as you start to provide content of the highest quality, your expectations and standards are automatically raised. You just have to maintain it, and you will be just fine.

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4 Obsolete SEO Practices You Should Ditch Right Now

posted on October 13, 2021

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How often are you adjusting your SEO strategy – monthly, yearly, never? It’s tempting to say “why fix it if it ain’t broken?”, but with SEO you should never wait until something truly breaks to switch things around. 

SEO evolves because user preferences evolve. However angry you may be at the latest Google algorithm change, keep this in mind: much like yourself, Google also wants to keep users engaged for as long as possible. They definitely have a bigger budget and a bigger database than you do to research and implement the changes users need. So, instead of hating the latest changes, I suggest you look at them as opportunities to keep your users engaged for longer – and buying more.

If you are unsure whether your SEO strategy is up to date, take a look at the things you shouldn’t be doing anymore:

1. Keyword Stuffing

Modern SEO has (thankfully!) moved away from keyword stuffed articles that are illegible by human readers. You can now write naturally, without fearing that you won’t rank high enough.

The advantage is clear: your content can now rank in search engines and convert users because it’s well-written! Check out this case study of how my agency has managed to meet both these goals for a client of ours through naturally-written, high-converting content.

2. Bad Keyword Matches

User intent should be at the very core of any marketing strategy you create and SEO is no exception. In the olden days, SEO specialists would try and optimize their content for generic keywords, like “best coffee”.

Today’s SEO writers (the good ones, at least) know that generic keywords are very hard to match with user intent. For instance, is someone who types “best coffee” into the search bar looking to buy it or are they just looking for information on what the world’s best coffee is?

Moreover, are they looking to buy ready-made coffee or do they want coffee beans for home use? Depending on what your business is, these distinctions are crucial.

A coffee shop would need to optimize for “best coffee in Tampa Bay center” or make sure their profile on Google Maps is up to date so they can pop up when someone looks for “best coffee near me”. A shop selling specialty coffee beans would need to optimize for “best coffee beans delivery Tampa Bay” or, better yet, target a more specialized audience with “best Colombian coffee beans price”. Finally, if you run a website for coffee aficionados and/or use affiliate links, then you can try and optimize for a high-volume, high-competition keyword like “best coffee”.

3. Content Spinning

10 years ago, article spinning was a lucrative industry, whether it involved software that would spin content automatically or humans who would do it manually. The principle was simple: find an article online that matches your goals and spin it so it’s not duplicate content. Then publish it on your website as if it were your own.

This came with several problems: the ethical one (of course!), the fact that automatic spinners simply replaced some words with their synonyms (and not always the best matches), which resulted in illegible content, and the fact that readers catch on when they see “reheated” content.

If you’re still doing that, it’s time you stopped. It’s not just ethically wrong and bad for your brand, but it’s also useless. Today, search engines look beyond individual words to find duplicate content, so you’ll be severely penalized.

4. Link Buying

Yes, links are the lifeblood of SEO. The more links from high authority domains that point to you, the higher your own authority will get and the higher you’ll rank in SERPs. This is why, until a few years ago, buying links was a common practice.

Web directories were major sellers. But search engines caught on to this and now consider these sellers spam domains. When you have a lot of those pointing to your domain, you will be considered a spammer, too.

In other words, buying links will do more harm than good. If you have spammy links pointing to your website (whether you bought them or they just appeared without your involvement), go to your Search Console account and disavow them immediately.

Ready to take your SEO game to where it should be – in 2021 and beyond? Talk to my team and I about SEO content that brings you results with no ethical compromises or obsolete practices.

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Your Complete Guide to dealing with Orphan Pages

posted on July 18, 2021

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Many online businesses lose out on leads due to simple SEO errors on their websites. This article will talk about orphan pages. Orphan pages are pieces of content on your site with no internal links pointing to them.

Orphan pages are also less likely to rank high on Google. That explains why a good percentage of SEO experts spend a considerable amount of time optimizing internal links to avoid orphan pages and spread domain authority across a site.

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This guide will cover everything you need to know about orphan pages. You’ll learn how to identify orphan pages and how to optimize your internal link structure. Let’s start by getting our definitions in order.

What are orphan pages, and why are they an issue?

An orphan page is a website page with zero internal links. These pages are inaccessible from the rest of your site, and that’s bad for several reasons. 

Firstly, by failing to link to an orphan page, you indicate to Google that the content is not that important.

At the risk of oversimplifying things, you naturally link to the most important content on your site through the main menu, footer, sidebar, and from various posts. These internal links are an indication of the importance of the content to your site.

The graphic below provides a simplified overview of how authority flows around a site.

As orphan pages have no internal links, they don’t get any of the benefits of that additional page authority. The higher your page authority, the better the chance of content ranking in the SERPs.

The second important consideration is user experience. If you are not linking to content on your site, that content becomes inaccessible unless the person arrives on that page. That could happen because they entered the URL, arrived on the page from the search results, or a third-party site, for example, social media or a paid ad. 

Finally, orphan pages are a problem for search engine crawlers because they are a little harder to find. Search engines crawl through a website using internal links.

The crawlers will probably find your orphan pages (through the sitemap XML file for example), but you’re more likely to encounter indexing issues with an orphan page than you are with a page that is easily accessible.

For example, a newly published blog post appears on the archive page. Google understands this, and so these pages are crawled frequently. However, if your new piece of content doesn’t appear on an archive page or no internal links point to the page, it’s harder for the crawler to find your content.

That is a vast oversimplification of how page authority and crawlers work, but it will hopefully make sense if this is all new to you. So, with that out of the way, let’s discuss how to identify orphan pages.

How can you identify orphan pages?

There are various approaches you can take to identify orphan pages on your site.

The easiest way to identify orphan pages is to run a site crawl of your site. There are various popular site crawlers you can use to review your site. For example, SEMRush, Ahrefs, Moz, and Screaming Frog are all tools that SEO professionals use.

A site crawler will go through all of the content on your site in the same way that a search engine crawler does. Following the site crawl, all of these tools generate reports that you can review. These technical SEO reports share a lot of valuable information about your site.

One output is the number of orphan pages on your site and the page URL. Here’s an example of such a report by Ahrefs.

Below the “indexable†heading, you have a column for orphan pages. Click on this link, and you’ll see a list of orphan pages.

You can do a site audit for any web property that you own with Ahrefs for free. However, some tools charge a fee to access their software. 

It’s possible to find orphan pages via Google Analytics, using a site: search in Google, reviewing your sitemap XML file, and also reviewing your websites pages and posts (via the backend).

How can you fix orphan pages?

At this point, you know two things: that orphan pages are something you generally want to fix and that you can identify them using suitable SEO tools and techniques. So now the question is this: How can you fix orphan pages?

There are three primary things you can do with orphan pages:

  • Delete the page: if the content isn’t relevant, you can just delete the content.
  • Do nothing: there might be a good reason why the page is an orphan. If that’s the case, you don’t need to do anything.
  • Optimize the page: find internal links to point to the page.

The first two options are pretty straightforward. I’ll discuss how you could optimize the page below.

1. Link to the page from your footer, sidebar, or menu

One of the easiest ways to add internal links to a page is to provide a site wide link. You can add a site wide link by including a link to the orphan page from your menu, footer, or sidebar.

Site wide links are a great way to highlight key content on your siteâ€â€for example, category pages or important resources. You’ll find that many sites add a limited number of links to the menu, which is the primary means of site wide navigation, and a larger number of links to the footer.

For example, the SEO tool Ahrefs has 44 internal links in the footer and 11 internal links accessible through the menu. Those footer links make it easy to access the core parts of the site in just a few clicks.

You should only add an orphan page link to your footer, menu, or sidebar if it’s really important. Don’t add content to your footer for the sake of it.

2. Add links from your content

The second solution is to add links pointing to your orphan pages from individual pieces of content. You can link to the content from your blog posts, product pages, or anything else as appropriate.

The internal links you add should always be thematically relevant. For example, using appropriate anchor text and incorporating links into content in a way that would add value to a person visiting your site. For more information about conducting an internal linking strategy, I suggest you read this guide from SEMrush.

Bottom Line

An orphan page is any page with zero internal links. They can appear unintentionally or intentionally. Whatever the case, it’s critical to fix them where needed.

You can use a crawler and other techniques to identify orphan pages. Once you’ve identified these pages, you have three options; do nothing, delete the content or link to the content from other places on your site. You should do regular reviews of your site to identify orphan pages. It’s good practice to perform regular audits and fix the issues as they occur.


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David Pagotto is the Founder and Managing Director of SIXGUN, a digital marketing agency based in Melbourne. He has been involved in digital marketing for over 10 years, helping organizations get more customers, more reach, and more impact.

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Nofollow vs. Dofollow Links – Why Should You Care?

posted on July 8, 2021

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If you’re relatively new to the concept of SEO strategies or if you want to learn about getting your links indexed, you’ve come to the right place. Search engines evaluate multiple onsite and offsite factors when it comes to ranking a website within its search listings. Major search engines such as Google, have resorted to using a weighted point system when it comes to determining how valuable a web page is. This point system is called PageRank.

Search engines evaluate the quality of the links that point to a website or webpage. A high-quality backlink can help to increase your site’s ranking in the search results. When it comes to backlinks they come in two different forms: do-follow and no-follow links. In today’s post, we take a look at the differences between dofollow and nofollow links as well as the importance of having a healthy balance of them when it comes to developing a powerful link profile.

What is a Backlink?

In order for you to understand the difference between no-follow vs do-follow links, you need to understand how most links operate in the world of search engine optimization. Whenever a given web page receives an inbound link – which is essentially a hyperlink to said page – the webpage gets a relatively small boost in terms of SEO value. 

You can think of this as a point. In general, the more points (high-quality backlinks) a webpage receives, the more favourable a page will appear in the eyes of a search engine. Search engines take note of the number of inbound links a given page has. They also evaluate the quality of the sites that provided the links.

In the eyes of a search engine, if an abundance of people are linking back to a specific page, then it must be of a certain degree of quality and thus, said web page will get preference in the search engine, compared to a similar page which does not have an abundance of quality inbound links. 

As mentioned above, each inbound link operates as a point, Google created PageRank in order to calculate said points. Many search engine optimization experts have referred to link points as being ‘link juice’. This link juice flows throughout the entire site and can flow into new sites via hyperlinks to other sites. 

In order words, the higher the quality of the site, the more juice its outbound links provide when it links out to other sites. So for instance, receiving a link from an established and reputable site such as BBC or New York Times would be the equivalent of getting a golden backlink which would hold more value, than a link coming from a relatively new and unpopular blog.

What are Do-Follow Links?

Technically speaking, every link on the internet is a do-follow link unless code has been customized to classify said link as a no-follow link. So for instance, if you create a new blog post right now and include a link to another website, it will be considered a do-follow link by default unless you edit the code. In shorter terms, do-follow links are essentially links that give you points as far as SEO link juice goes.

What are No-Follow Links?

In the eyes of a typical website visitor, no-follow and do-follow links look the same. But, no-follow links consist of a code that is called an attribute. This attribute essentially lets search engine bots know that they should not crawl the link. Google has proclaimed that PageRank juice, does not flow through no-follow links to the site that’s being linked to. What this means for you is that if a site inserts a no-follow link that points to your site, said link will not affect your position on the search results as opposed to a do-follow link.

Importance of Do-Follow and No-Follow Links

The history of no-follow links goes back to 2005, where two prominent individuals introduced the concept to combat comment spam. Essentially, the concept of no-follow links was created in an effort to prevent blackhat SEO individuals from getting link juice by spamming the comment section of high authority websites for the sole purposes of boosting their SEO profile.

With that said, when it comes to creating an excellent backlink profile and developing an effective link building strategy, you need a healthy ratio of no-follow and do-follow links. As a matter of fact, search engines have updated their algorithms to identify websites that only have do-follow links. Therefore, you need no-follow and do-follow links if you wish to create a more natural backlink profile.

Final Thought

When it’s all said and done, you need a healthy balance of do-follow and no-follow links in order for you to make your backlink profile more natural. Additionally, do-follow and no-follow links are indistinguishable in the eyes of the average web visitor and provide some of the same benefits such as increased awareness, increased traffic and a higher chance of eventually gaining do-follow links organically.


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Emily Lamp is a professional writer. With years of writing and content creating experiences, she has been working with many organizations internationally and Noria, an affordable SEO firm in Brisbane is one of them. She is also interested in technology, business growth and self-improvement. Say hello to Emily on Twitter @EmilyLamp2.

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