9 Coupon Marketing Strategies to Improve Your Results

posted on December 17, 2021


When buying items and services online, few people expect to pay full price. With so many merchants giving new customer discounts and digital coupons, there’s a good chance you’ll find a coupon code to use on your next online purchase.

Coupons and discounts are frequently used by retailers in their marketing efforts to promote sales conversion rates and client loyalty.

Consumers can’t resist the opportunity to pay less for a product they want to acquire, no matter what client group your firm targets or how exquisite the things you sell are.

You may improve sales while creating brand loyalty using a coupon marketing plan, among other things.

We’ll examine the specific actions you need to take to start using coupons in your marketing plan in this post.

Determine the Sort of Coupon You’ll be Using

Coupons are available in a multitude of formats and sizes. Despite the fact that they all work in the same way, the slight distinctions between each coupon type might have an impact on how customers perceive cashback and act subsequently.

Set a Percentage

A percentage discount on a product’s original price is the most typical coupon. According to research, “percentage off” coupons are the most popular coupon kind, with 74 percent of internet buyers preferring them.

Various Coupon Marketing Modes

Free Shipping

This form of discount reduces a purchase’s shipping expenses, which is the most common cause for customers abandoning their online shopping carts. Although this sample may not appear to be a standard coupon, it functions just as effectively.

If you haven’t previously, we recommend starting with a percentage-based coupon because it’s the most popular and easiest to use. Any of the other coupon kinds may be tested to discover which one converts the best and generates the highest average order value.

Promo Codes

Promo codes have grown in popularity as e-commerce has grown in prominence. This type of discount is easier for the client to complete at the point of sale than downloading a coupon.

These codes are usually applied during the checkout process and consist of a combination of brand-unique digits and letters. They can be one-time-use codes that are tailored for a specific user or a generic code that can be shared.

Automatically Applied Discounts

Automatically applied discounts are becoming more popular since the customer does not have to do anything to obtain a discount. These are effective for e-commerce businesses because they entice clients with a discount offer, which reduces shopping cart abandonment and churn rate.

Coupons That Can Be Downloaded

Consumers may get these sorts of vouchers from a variety of places. Customers can get coupons straight from a company’s website, via email, or through social media. Most of the time, these coupons can also be accessed via mobile devices.

Coupons on Mobile Devices

Mobile-only coupons are offered by e-commerce platforms that have incorporated mobile applications into their operations in order to boost sales in this channel.

How to Optimize Your Coupon Marketing Strategies

Coupons, when handled effectively, may contribute a significant amount of top-line income with only a minimal marketing budget. It comes at a price, but it pays off handsomely. Here are a few of the most significant advantages of implementing coupon campaigns into your marketing strategy.

1. Customers That Are Loyal Should Be Rewarded

You may and should utilize discounts to reward loyal consumers if you have a loyalty club.

As an example, if a consumer spends a specific amount on your site, you might reward them by giving them a discount ticket for their next purchase.

According to one study, 76 percent of buyers desire customized offers based on their previous purchases.

Offering incentives based on prior purchases is a terrific way to tailor offers for your subscribers.

2. Boost the Effectiveness of Your Referral Campaign

The majority of referral schemes are based on coupons and discounts. Existing customers and new acquisitions, or “friends,” are both eligible for referrals. Each person earns a coupon for completing a task.

An existing customer brings a new prospect into the business and gives them a coupon to use. The original customer receives a discount or incentive code that may be applied to their next order after the new prospect, now a customer puts in an order.

3. Obtain Feedback From Customers

“Get 10% off by taking a 5-minute survey!”

These brief surveys may help you improve your business in a variety of ways, and they’re worth far more than the 20% discount. This data, taken together, might help you create a far better experience and reduce your need for discounts in the future.

4. Include a Time Limit

“Order before December 25 at 12 p.m. for a 30% discount!”

The fear of missing out, or FOMO, is a powerful conversion motivator. Customers will be pushed to check out as a result of the time constraint. Make your window of opportunity as realistic as possible, but not so far into the future that it loses its usefulness.

5. Holidays Should be a Priority

You may help clients rejoice by using “Santa Claus” as a promo code for Christmas or “USA” for the 4th of July. Using popular culture in your marketing techniques is also more applicable and remembered. It’s a yearly campaign that may be tweaked to match your company’s demands.

6. Shopping Coupons for the First Time

The importance of first impressions cannot be overstated. I’m sure we all looked on the internet once in search of a warm welcome offer for a brand with which we’d never done business.

You can simply find a welcome offer on your website, whether you’re a new brand or wish to extend your customer base.

7. Existing Customers’ Referrals Should Be Rewarded

If you’re like most business owners, you understand the value of word-of-mouth marketing.

The issue is that few marketers incorporate a predictable and repeatable referral mechanism into their campaigns.

The figures couldn’t be more telling. According to research, 83% of happy consumers are likely to recommend items and services to others. However, just 29% of people really do.

Discounts are thus a strong incentive for customers to recommend their friends and family.

8. Larger Purchases Get Discounts

The more items you buy, the more money you’ll save!

This offer is quite prevalent in the fashion industry, especially for more expensive businesses who wish to entice customers to convert.

This method may also be used by B2B enterprises who wish to focus on a certain item. On a hierarchical level, consider it a pricing plan.

9. Provide Subscription Discounts

Customer retention may be improved in a variety of ways.

Consumers today prioritize convenience over anything else. And the sooner and easier they can obtain what they require, the better.

You may give a discount on your subscriptions to encourage prospects to pick a subscription over a one-time purchase.

Most businesses can afford to do so because they know it will boost their customer lifetime value (LTV) and allow them to return their investment in the long run.

Advantages of Coupon Marketing

Attracts the attention of customers

Discounts may be utilized to attract more people since people desire to buy things. If your offer is only valid for a few days, please make it clear that your reduced items are promoted. People will rush in to have a look if they know they only have a few days to complete the task.

Boosts Your Brand Reputation

A company’s image can be improved by providing discounts to specific groups, such as the elderly or the military. If a firm gives discounts to individuals in difficult circumstances or those who may face financial difficulties as a result of a lack of revenue, it is demonstrating that it is attempting to assist people. Because many people think of businesses as money-hungry, any deviation from this perception might help them improve their reputation.

Helps in Obtaining Sales Goals

Every week, month, quarter, or year, many businesses set sales goals. If a corporation is on the verge of missing such goals, discounts may be used to help the company meet or surpass its sales projections.

Increases the Amount of Space in Your Store

Discount codes allow your store to make room. Items that you don’t expect to sell may sit in your business for months. By lowering the price and making room for additional things, you increase your chances of selling them. Reduced products that you don’t intend to sell should be placed towards the front of your store to account for every customer.

Allow Customers to Select You Over the Competition by Making It Easy for Them to Do So

Discounts, according to studies, make it less likely for buyers to compare your products to those of other competitors. This will allow new customers to choose your products and offer you an advantage over your competitors.

The Bottom Line

Coupons are an appealing strategy to increase volume and sales. Including them in your marketing mix can help you swiftly grow your consumer base and temporarily boost your conversion rates. While there is no genuine substitute for delivering high-quality items at reasonable prices, coupons can help supplement such efforts when the competition heats up or consumer expectations demand it.

Because becoming hooked on couponing may be a highly pricey, unsustainable tactic that many businesses can’t afford, plan ahead and budget properly. Coupons alone will not help you establish brand equity, but combining a clever coupon strategy with a high-quality product can.

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Cross-Channel Marketing – Comprehensive Strategies To Stay On Top Of The Marketing Game

posted on October 22, 2021


What’s the key to winning at the marketing game today? Targeted, personalized, and real-time messaging across marketing channels. How do you make that happen?

Infographic Courtesy of: Email.uplers.com

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How to Bring Your Business to the Next Level With Marketing Strategies

posted on June 15, 2021


Every business can succeed if you use a proper marketing strategy to better understand how to attract your target audience better and defeat your competitors. The most common strategies that successful businesses and entrepreneurs, like Firefly’s owner Max Polyakov, use are digital marketing strategies, including social media campaigns, content, and email marketing. Let’s dive into the most helpful tips that will let you 10X your ROI and boost your business.

Social Media Marketing Strategy

Social media marketing strategy can skyrocket your business in no time. There are so many social media platforms you can use as a part of your marketing strategies. However, the most common ones are Facebook, Instagram, Pinterest, TikTok, and Snapchat. For a social marketing strategy to succeed, firstly, you need to set your goals. What is the main aim of your marketing strategy? Do you want to grow your brand, improve customer retention or increase sales? It is time to look up some marketing strategy templates available on the internet.

After you have defined your goals, you must analyze your target audience as thoroughly as possible, defining its age, income, location, interests, etc. However, it is crucial to assess the competition correctly when it comes to social media marketing strategy. You should try gaps where your competitors are not putting much effort and try winning the audience there. When you are a brand-new business, it is tough to compete against big players, so you must start winning the audience step-by-step.

When implementing a social media marketing strategy, it is crucial to decide which platform you will use for which purpose. For example, you can use Instagram to communicate with your audience and Facebook for customer support. Once you have chosen your platforms, it is time to set up your profile. It must be neat and attractive with pictures of the highest quality. You might want to hire a new employee responsible for promoting your brand and developing the content marketing strategy.

The social media marketing strategy will be successful if you post consistently. Set yourself a schedule and define the best time to create posts. It is crucial to track your success, too. Do experiments with content and define what your target audience likes best. A social media marketing strategy requires a lot of effort, but it is definitely worth it. You do not need to be present on every social media channel. Instead, it is better to concentrate on two or three channels where you will apply your strategy.

Influencer Marketing Strategy

Influencer marketing strategy is a part of social media marketing strategy when you collaborate with a person who has gained the trust and has authority over some people. Influencer marketing strategy is extremely popular and effective nowadays. People spend a lot of time on social media platforms and trust influencers, who, in turn, have established an image in the eyes of the audience and can impact their buying decisions.

Influencers are a great marketing strategy example as they can engage the audience and have established themselves and built a reputation as experts in their niche. While it might seem easy to become an influencer, it isn’t. To be an influencer and gain a loyal audience, you must stand out. It is not enough to make good pictures. Influencers must attract and retain an audience, too.

Partnering with an influencer can be a great marketing strategy. To find a match for your business, you will need to do research. Define how many followers the influencer should have and set your budget limit. Payment for an influencer’s marketing strategy also greatly depends on the niche, your product, and the competition.

Once you have chosen an influencer for your marketing strategy, you need to come up with a plan for your brand’s promotion. Define when and in what way an influencer will promote the brand. 

When you have found a potential influencer to collaborate with, you must ask for the statistics and see what other products they advertise. Make sure they are in the same niche as your brand is and have an audience similar to yours. If their profile matches your requirements, it is time to start collaboration and promote your business with an influencer marketing strategy.

Email Marketing Strategy

Email marketing can be very effective and give you an ROI of more than $50 for each $1 you invest. However, for email marketing to work, you will need to be creative and consistent. This marketing strategy has changed a lot, so you will need to adjust. The most effective way to increase the open rate is by sending personalized emails. If you use a person’s name, they are more likely to open the letter and click on the link you send them, which will result in better sales. Instead of saying “Dear client,†try “Dear John.â€Â

When implementing an email marketing strategy, make sure the email is mobile-friendly. Most emails are read on mobiles rather than computers, so the emails must look good. If the emails you send are not optimized for mobile devices, the reader will probably unsubscribe and block them.

Another good opportunity to boost your email strategy is to re-engage existing subscribers who do not read your emails. Inactive subscribers can be re-engaged if you send them an email offering a good discount or even a free gift. Make the discount valid for a week to encourage your reader to act faster.


All in all, if you develop a good plan and stick to it, any marketing strategy, be it content, email, influencer, or saas marketing, will boost your business and promote your brand. The most important thing is to define your target audience and set realistic goals. Marketing strategies require a lot of time, consistency, and dedication. Do experiments and track the stats to see which strategies work for your audience.

What marketing strategies have you tried for promoting your business? Which ones were the most successful? Please, let us know in the comments below.


Emily Moore is an English & programming teacher with a passion for space and blogging. She believes that current exploration should be focused on preserving our planet’s resources. With satellites circling the orbit, it is easier to get relevant data on any environmental changes. This, in turn, should help people quickly address any challenges.

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