7 Essential SEO Tips for Beginners to Boost Traffic

posted on November 29, 2021

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Even if you’re not in a technical position, you’ve likely heard of search engine optimization (SEO). Search engine optimization is a powerful tool that drives business in all industries, no matter if you own a small business or are a Fortune 500 executive. You can optimize your pages to appear higher in search engine results by producing high-quality content.

Your website’s rank for the correct search queries will determine how much traffic you can drive to it. After all, many internet users — a whopping 75% — tend not to look past the first page of search results. SEO is a must-have part of any digital marketing strategy to grow your company. With so many people using the internet to search for what they need, it’s impossible to ignore SEO.

In our recent State of Content Marketing Report, 67% of content marketing professionals surveyed indicated that improving SEO performance is a top priority for their company. Another 73% stated that they use their SEO skills and tools frequently to improve content marketing results. To remain competitive, it is important to learn how to improve your search engine rankings.

Do you feel lost? Continue reading to learn SEO tips and search engine optimization strategies that even novices can use in their work. These non-technical SEO tips will help you see quick results.

1. Create Content Around Primary and Secondary Keywords

Keyword research is the heart of any SEO strategy. Keyword research is the key to creating great content. Searchers will find your site by knowing how to use both primary and second keywords.

Your landing page should have your primary keyword as its main focus. The page should contain a strong description and possibly connect to your brand. These keywords should be the main focus of your content.

Secondary keywords are words that support the primary keyword and can be included in your content in a natural way to improve your search ranking.

Start your keyword research by identifying long-tail keywords that are relevant to your audience. Say you run a DIY home improvement blog. Using our Keyword Overview Tool, you can start by searching for “DIY home improvement” as your target keyword and then expand to include more keywords from there. You’ll see the search volume and difficulty of ranking for your primary keyword in your area, along with related terms that you might be interested in.

2. Use Short, Descriptive URLs

There are also some not-too-technical ways you can optimize your SEO efforts when it comes to on-page SEO. For those just beginning in SEO, it is easy to improve your SEO rankings by structuring your URLs.

A URL that is effective should:

  • Use keywords: Your URL should contain one or more keywords that you are targeting.
  • Be easy to understand It should be easy to read and cater to the human eye.
  • Be concise Using shorter URLs is preferable. Keep them under 60 characters. Search engines won’t accept URLs longer than 60 characters, which could cause you to be pushed further down the results pages.

3. High Authority Websites Have High Quality Backlinks

Link building is an important component of any SEO strategy. It’s also relatively simple to begin. Backlinks are an important ranking factor. They come in two types: nofollow and follow, with the latter having more ranking weight.

Backlinking refers to the linking of other websites to your website as a source for information. These links are a sign to search engines that you are an authority on a topic and should be pulled up in the rankings. Higher rankings in online searches will be achieved if your website has more quality links.

Bloggers, journalists, and other companies will recognize you as an expert in your field, and may link to your content. However, this doesn’t always happen instantly. You may have to do some research before you start.

You have many options to create links to your site. Here are some strategies to consider:

  • If you have something to share or an interesting infographic, consider writing a guest blog post for other outlets.
  • Reach out to publishers for any data or research you have done to support your site content.
  • Look for directories and listings in your industry and get your company listed. It may mean joining professional associations, networking groups or business organizations. However, it increases your credibility.

How do you determine where to get backlinks? Use our Backlink Gap Tool to compare the backlinks for your site with four competing URLs. This will allow you to compare which websites link to your site more than your competitor, and vice versa. To help you target high authority sites with your initial link building efforts, you can organize the list by authority score.

4. Try to Rank for Featured Snippets

Google’s Featured Snippets are a highly desired spot that digital marketers want to reach when it comes search engine result pages (SERPs). Featured Snippets are at the top of Google search results, and they have a high chance of attracting lots of organic traffic. Optimizing your content is key to achieving this position.

First, decide what content you would like to be a featured snippet. Choose something that will make internet users click on the link. You should also carefully examine the keywords in Featured Snippets. Studies show that a piece of content that asks a question is more likely to have a Featured Snippet.

5. Format Your Content for Search Engines

While the words you choose are important, how you present your content is equally important. You want your content to be clear, concise, understandable, and easy to read. However, search engines will also require that you adapt your formatting. To improve your organic search ranking, you will want to use headings and subheadings in your content.

It is important to know how to organize your paragraphs and sentences. A sentence should not exceed 20 words. You shouldn’t have more than 20 words per sentence, but you don’t want your paragraphs to be too long either.

6. Do Not Forget Page Titles and Meta Descriptions

Keywords have a significant impact on the content you create, but did you also know that they should be included in page titles as well as meta descriptions? These two elements are basic HTML components that can help you optimize your page and pack a punch. They’re also easy to edit for beginners.

Most platforms offer an easy way for you to modify your page title or meta description. WordPress offers two boxes, “SEO title” or “meta description”, that can be edited.

These items will show up in search results. These short sections could be enough to convince an internet user to click on your site. This is a lot of power in so few words. Make sure your words are powerful.

7. Take Out Anything That Loads Slowly

Did you know that page load times can impact your SEO? Higher bounce rates are common for pages that take longer to load. 

Google PageSpeed Insights is a free SEO tool to check the speed of your site. You can add your URL to get a range from zero to 100 with 100 being fastest. You can also compare the speed of your mobile website to your desktop site.

Do yourself a favor. Take a look at your website. Do you have any plugins or elements that slow down your website’s load times? You’ll see an increase in traffic if you remove or restructure them.

The post 7 Essential SEO Tips for Beginners to Boost Traffic appeared first on SiteProNews.

4 Content Writing and Editing Tools Adjusted for Search Engines

posted on November 12, 2021

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Just like any other creative task, writing a good copy can be a nightmare. It gets even worse when you realize that creating content that ranks high on search engines is more than just drafting a good copy. Rather, creating high-ranking content involves using proper paragraph divisions, keywords, optimizing HTML tags, and the list goes on and on.

In this guide, we’ll take a closer look at some of the best content writing and editing tools that will help you create optimized content for search engines.

Let’s get down to brass tacks, shall we?

Yoast’s Real-time Content Analysis

If you’re looking for a handy content writing tool, then Yoast’s Real-time Content Analysis is your best option. Basically, this two-pronged tool combines SEO advice and writing processor features.

Using this tool, you can easily create and edit your titles and meta descriptions and get a glimpse of what it would look like on the SERP. You also get an in-depth analysis of your content and editing suggestions. This way, you can create optimized content and fish out any SEO no-no’s from your copy.

The best part? It’s absolutely free.

SEMrush Writing Assistant

Most expert website content editors and writers swear by SEMrush Writing Assistant – and for good reason. This SEO content hero comes with high-grade features that can be roughly divided into four categories:

SEO recommendations

SEMrush Writing Assistant offers SEO tips and recommendations to help users create optimized content that will rank high on the SERP.

Usually, before you start writing with this tool, you’d need to put in your focus keywords. During the writing process, the target keywords will then pop up as green if you’ve used them in the text or gray if you haven’t used them yet. This saves you the trouble of having to double-check your content for keywords manually. You can also hover over any keyword to check for keyword difficulty and volume.

SEMrush Writing Assistant also offers insights into link building. For instance, it lets you know if you’ve included the optimal number of links in the text.

Readability

This is another helpful feature as it helps users make sure that in addition to using the right keywords and meta descriptions, they’re also creating readable content for their audience.

This feature is typically calculated using the Flesch readability score. You get a readability score of 100 points along with further insight into the aspects of your text that need improvement.

Namely, the tool alerts you when you have overly long paragraphs, complex words, and hard-to-read sentences. You can then click on the sentence to find out more about the issue and view alternative suggestions.

Originality

If you’re trying to rank high on SERPs, you need to ensure that your content is completely original and free of plagiarism. Fortunately, you can do this using SEMrush’s Writing Assistant. Typically, you can only perform five plagiarism checks a month, but if you create content regularly, you can purchase ten extra checks for just $5.

Tone of voice

The tool also offers suggestions and recommendations about your content’s overall tone. For instance, it shows you how formal or casual your copy sounds. The tool also lets you know if the tone of your text is inconsistent (i.e., if you’re mixing up formal and casual sentences).

Surfer SEO’s Content Editor

SurferSEO is a handy tool that’s just right if you’re looking for an affordable content editor. All you need to do is set up an account and click on “Content Editor”.

As you write, this tool scores your text and offers recommendations on what should be changed and what works well. The metric shows the number of paragraphs, words, headings, and images you should ideally use and displays the actual number you used in your text.

But that’s not all. Surfer SEO’s content editing tool also lists your potential competitors and offers focus keyphrase example recommendations based on competitors’ content.

Frase Content

Frase Content is one of the cheapest SEO writing and editing tools on the market, and is the perfect option if you’re working with a really tight budget. It comes with many handy features – not as exhaustive as in SEMrush’s tool, but it certainly offers great value for your money too.

Frase has in-built custom templates that can help you create a well-structured outline in no time at all. It also comes with topic suggestions that you can add to your content to make it better and more optimized.

Final Thoughts

If you’re looking to rank higher on search engines without having to hire SEO writing services, the tools listed above will set you on the right track. SEMrush’s Writing Assistant is an in-depth tool guaranteed to give you the best results, but if you’re looking for cheaper alternatives, it’s advisable to go for Frase Content Editor.

Good luck!

The post 4 Content Writing and Editing Tools Adjusted for Search Engines appeared first on SiteProNews.

SEO Promotion of an Online Store: 3 Steps to the Top of Search Results

posted on August 28, 2021

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SEO offers the highest ROI for online stores. However, only a few stores have mastered the use of SEO  to push their ranking. Most rely on expensive social media marketing and paid ads. Once you rank, you can place your account on autopilot and maintain the top position without recurring expenses.

Online stores can employ numerous SEO strategies to push ranking. However, the most productive of these strategies do not require payment. They revolve around the structure of your website and how you organize products in the store. Here are three steps that will give you the best ranking for your online store. 

1. Optimize the website 

Your online store is a website like all others competing for the attention of search spiders. It will only compete with other sites if it is optimized. Optimizing a website requires attention to its architecture. Here are simple onsite strategies that make a website internally optimized for search engines.

Light architecture

Choose a light website template. Avoid too many pages with heavy content so that your page loads fast on all devices and operating systems. Upon landing on your page, the graphics should be clear and comfortable to the eyes. Once people love the appearance of your landing pages, they will want to spend more time on site. Work on your graphics so that they are impressive to visitors. 

Fast loading speed

How fast does your website load? The accepted threshold is two seconds. If the website takes longer than two seconds to load, the chances of abandonment increase. 

The loading speed depends on the content on your website and the bandwidth offered by your host. Increase the bandwidth based on the expected traffic. Your host must also ensure that the server is always up. A decent loading speed allows visitors to click on more pages, scan through your catalog, and buy in the shortest time possible. 

Light images and videos 

The size and format of your content on the website will affect its loading speed. Choose light images and videos so that they take a short time to load regardless of the device the visitor is using. Light images and videos could come in poor quality. Engage a professional graphics designer to ensure that the content is light without compromising its quality. 

Mobile optimization

E-commerce stats indicate that more than half of online buying is taking place on mobile. Search engines are, therefore, giving preference to mobile-enabled sites during ranking. Ensure that your website can load seamlessly on mobile. Content should be easy to read on mobile. The images and videos should restructure automatically to fit within the screen of a mobile phone. 

Navigation map

Provide a navigation map on every page. The map is available on top or sidebars. It makes it easy to move from one page to the other instead of having to return to your home page. 

Overall user experience 

How comfortable does it feel to be on your site? It begins with the first impression upon landing on the page. The graphics on the page should be attractive to the eyes. They should give the visitor a reason to stay longer and explore what your store offers. 

User experience also demands ease in navigation from one page to the other. In case a visitor has a question about your products or services, he should find the answers fast. 

2. Optimize your product descriptions and content

SEO for online stores takes the same route as that of a blog or any other website. However, your strategies will be targeting individual products. Treat the product description and all other content on the website as a candidate for SEO in the following ways.

  • Include keywords on individual product descriptions. Once an interested buyer enters the keyword, the product description will be captured. 
  • Include captions on every image and video on your online store. The captions should include keywords that potential buyers are using on search engines. 
  • Optimize the length of descriptions added to your products or any other section on the online store. Long-form content will fit certain industries and products at particular seasons. Study SEO trends from time to time and align your descriptions to fit within prevailing trends. 
  • Include captivating images and videos for your products. Video and image content is also taking a lot of prominence in online searches. Your products should appear on image and video results. 

You may also consider adding a blog to the store to generate traffic. All these strategies make your content attractive to search engine spiders. They make the website more competitive whenever a potential buyer searches for related products. 

3. Build links 

Build links to raise the profile of your online store on search engines. You have the option of two types of links.

  • Internal links– they introduce a reader to other pages within the store. Link to related products as well as helpful information on the blog about the product a customer could be interested in buying. 
  • External links– send visitors out of your website or use other websites to direct traffic to your website. Links act as referrals and recommendations that give a better impression of your store. They make your website more believable. 

SEO for online stores requires constant evaluation. For instance, renew your product descriptions so that you can capture new keywords. Such SEO will push your website to the top and sustain its favorable ranking without much effort.

The post SEO Promotion of an Online Store: 3 Steps to the Top of Search Results appeared first on SiteProNews.

What is Semantic Search and Why Does it Matter for Your SEO Strategy?

posted on August 20, 2021

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Remember the not-so-good old days when SEO was all about stuffing keywords into your articles until they became illegible by human readers? SEO has come a long way since then and we have semantic search to thank for this progress.

What Is Semantic Search?

Semantic search refers to search engines’ ability to take the intent and the contextual meaning of search phrases into account when delivering results. In other words, it’s an attempt by machines to understand human language and all its nuances.

Back in the day, search engines only looked at phrases as a collection of words, never looking at the meaning or the possible intention of the user. Today, as we understand that different people speak and write in different ways, search engines try to incorporate their newly-acquired understanding of human speak into the results of all queries.

Some of the factors that semantic search takes into account are:

  • User’s search history
  • User’s location
  • Spelling variations of a phrase

Let’s say two different users search for “chocolate cake”. Based on their history, the search engine will know that one of them is an amateur baker, so it will offer chocolate cake recipes. The other user is a traveler and a foodie, so the search engine will offer lists of the best places nearby to buy a chocolate cake.

If both users are amateur bakers, the search engine will take into account their location to offer recipe results that use either ounces (if the user is US-based) or grams (if the user is based in Australia). Similarly, each user will receive recipes from websites in their own country because, most likely, it will be easier for them to find the ingredients this way.

Semantic search isn’t brand new. It started to take form back in 2013, with Google’s Hummingbird update, the first time NLP was used to help the algorithm understand phrases in their entirety instead of offering results based on the meaning of each individual word. The RankBrain update in 2015 took the understanding of user intent to the next level by using machine learning and a query analysis AI.

How Should Semantic Search Change Your SEO Strategy?

Why should you care about all this? Well, because users care. Here’s how to leverage it:

Focus on Topics Instead of Keywords

Forget about creating content based on the keywords with the highest search volume. In fact, forget about basing your content on keywords altogether.

Instead, focus on topics that are relevant to your audience and build in-depth, authoritative content on those.

This doesn’t mean that you should stop doing keyword research. Keywords are still relevant, but they should be secondary to the topic, not front and center. Their primary purpose is to act as beacons that direct traffic to the relevant pages on your website based on what the user is looking for (more on that below).

Take Voice Search into Account

Almost 40% of internet users in the US rely on voice search. Even those who type in their searches are prone to use longer phrases and full sentences.

As a content creator, your first task is to answer questions simply and effectively. See the first headline of this article – What is semantic search? The question is followed by a quick definition that’s written in the right format: semantic search refers to… This is something that a voice assistant can easily read back to the user. It’s also something that a user who typed in their search expects to find. A quick answer that’s clearly formulated as an answer – otherwise, they will search elsewhere.

Aside from definitions, you can also offer clear lists of tips, items, movies, and so on – something that can be read at a glance. Plan to detail every item on that list? Go for it, but add a separate basic list in the beginning of the article, so it can be indexed easily.

Always Write with User Intent in Mind

Told you we’d be back to keywords! This is where your keyword analysis gets to shine. Use keyword analysis tools to group keywords by search intent and write separate pieces of content for each type of intent.

If you sell snorkeling gear, for instance, you will have to accommodate beginners, experts, and people who are only thinking about trying snorkeling. 

  • “What equipment do I need for snorkeling” is a keyword that you can target the last category with.
  • “Basic snorkeling gear” matches the search intent of a beginner.
  • “Floating valve snorkel” is definitely something an experienced snorkeler would search for.

Feel like the keywords are too long? You shouldn’t! Search intent is best reflected by long-tail keywords. And remember what we said above about people using voice search or typing queries that sound like a conversation? Long-tail keywords are the new normal.

Wrapping Things Up

Semantic search helps users find what they need faster and easier. For content creators, it’s a breath of fresh air – it helps us finally write the way we speak, without forcing a keyword into a phrase it should never be in.

If there’s only one thing you remember from this article, make it this: write the way you’d speak to a friend and you’ll win the hearts of your readers and even the cold hearts of the algorithms.

Need help with winning those hearts over? My team of expert content writers and I can help you rank in SERPs and get excellent ROI from your content. Check out the stories of the companies we’ve already helped meet their goals and let’s talk!

The post What is Semantic Search and Why Does it Matter for Your SEO Strategy? appeared first on SiteProNews.

A Complete Guide on Finding the Ideal White Label SEO Solution

posted on August 19, 2021

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Different people have different connotations of white label SEO. Do you simply look at it as a source of white label marketing? Is it only about branding or website optimization? Or do you think of it as an agency that addresses all of your clients’ needs?

White label is a wider concept. It covers a lot more than you could envision. Let’s find out.

What Is White Label SEO?

White label SEO comprises two concepts – white-label and SEO. White label is the concept where services offered by one company are used by a second company under its brand. While SEO is the total sum of activities that help your website to grow and gain organic traffic.

So, white label SEO (also referred to as SEO reselling) simply signifies that your agency offers SEO services to your clients under your own brand. But the clients are unaware that all the work is done by a white label SEO provider.

Benefits of White Label SEO

There are proclaimed benefits of using a white label SEO. But what can it offer to your agency? Why should you go for white label services instead of independent contractors (ICs), freelancers, or SEO experts? How would white labeling SEO have a positive impact on scaling your revenue?

To put it simply, if you possess all the resources to be able to afford an in-house SEO team then nothing like it. But if not, then you have white label SEO at your service. 

A professional white label agency can aid your business and serve the following benefits:

1. Scaling Revenue with No Extra Overhead

SEO is said to drive 1000%+ more traffic than organic social media does.

If you are an agency that isn’t equipped enough to offer proper SEO service to your clients, then hiring a white label agency is the best option. It helps you increase your agency’s revenue since there is no employee hiring, training, or customer enablement involved. Hiring a white label is much less costly than setting up a whole SEO team in-house. 

2. Experience and Expertise Hand in Hand

Collaborating with an SEO provider, you need not need to build a team infrastructure from scratch. You can take advantage of your provider’s experience and expertise as soon as you subscribe to their service. 

3. Mutual Benefit

One of the important aspects of an SEO partnership is that your agency’s success is directly proportional to the white label provider’s success. The more clients your agency pitches, the more your white label partner prospers.

This relationship is mutually beneficial. Your provider will serve you with all of the collateral you need to fish and retain SEO clients. The more clients you bring, the more work the white label gets. Thus both benefit from the partnership. 

How Do You Choose a White-Label SEO Provider?

Finding an appropriate white label SEO provider amidst the thousands of available options is crucial to the success of your agency. These are some questions that you must ask while looking for a white label SEO agency.

Are they equipped to provide all the services your clients may need? How reliable are their services? Will clients be getting value for their money? Do they maintain timely and reliable customer feedback?

With these considerations in mind, let’s find out what makes a white label service stand out:

1. Transparency in Communication

Your white label partner should communicate well and be transparent about their terms and services, reporting, pricing and campaigns, policies, etc. Bad communication is no communication. The SEO provider should be transparent while communicating with its client agency. 

2. Experience and Worth

Make sure the SEO team you’re going to work with has enough experience to be able to serve your clients in the best possible way. Talk to some of the members of their SEO team. Research their past success stories and case studies. 

3. Enquire about Processes and Deliverables

During your inquiry or demo call, make sure you ask about how they execute campaigns. What steps are demarcated in the entire process? Take reference to the expectations mentioned above as a guide to judge their actions. 

Do not forget to enquire about their deliverables. Ask them, what clients can expect from them? Always mention that the end goal of hiring them is– organic traffic growth. Their sole aim should be to improve organic traffic to your client’s website.

4. Check Online Reviews

Online reviews can prove to be useful while choosing a white label SEO provider. You can effortlessly find out how a company has been performing in the past by viewing what customers have to say about them. Success is equivalent to happy clients. Browse through reviews left behind by each service’s past clients and you’ll get a sense of how good they are at what they do.

5. Scale the Growth of Your Agency

The sole reason for hiring white label SEO is to promote your agency’s growth. Small agencies crave rapid growth for their brand, but unfortunately, they lack the resources required to maintain an in-house SEO team. Look for an agency that can prove their claim to pave your agency’s growth. 

6. Vision or Goals that Align with Your Agency

Every business has goals and vision. These goals need to be met for any business to expand and grow. When you opt for a white label marketing agency, you must check to see if their vision matches well with your business objectives or not. Since they are white labeling services to your brand, you vouch for them in the market.

7. Technical Prowess and Know-how

When looking for an ideal white label SEO provider for your agency, you must not overlook their experience and technical know-how in the field. You must consider their experience as an asset to your company. No matter how technically sound a company is, experience still counts because a new agency may not be able to perform well under arduous situations. 

Here, the experienced win the race. Experience and technical knowledge are both equally important. 

8. Performance Proof through Reporting

Reporting is the key to analyzing the success of any campaign. You must ask your prospective white label SEO agency to provide ROI to your clients through a Key Performance Indicator Report. Never opt for a white label that does not provide performance proof through timely and systematic reports. 

Wrapping up

It is paramount that you choose the right SEO reseller partner for your business. The research may prove to be a tedious job, but it’s all worth it since choosing the right white label SEO for your business may lead your agency to success.

The post A Complete Guide on Finding the Ideal White Label SEO Solution appeared first on SiteProNews.

Nofollow vs. Dofollow Links – Why Should You Care?

posted on July 8, 2021

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If you’re relatively new to the concept of SEO strategies or if you want to learn about getting your links indexed, you’ve come to the right place. Search engines evaluate multiple onsite and offsite factors when it comes to ranking a website within its search listings. Major search engines such as Google, have resorted to using a weighted point system when it comes to determining how valuable a web page is. This point system is called PageRank.

Search engines evaluate the quality of the links that point to a website or webpage. A high-quality backlink can help to increase your site’s ranking in the search results. When it comes to backlinks they come in two different forms: do-follow and no-follow links. In today’s post, we take a look at the differences between dofollow and nofollow links as well as the importance of having a healthy balance of them when it comes to developing a powerful link profile.

What is a Backlink?

In order for you to understand the difference between no-follow vs do-follow links, you need to understand how most links operate in the world of search engine optimization. Whenever a given web page receives an inbound link – which is essentially a hyperlink to said page – the webpage gets a relatively small boost in terms of SEO value. 

You can think of this as a point. In general, the more points (high-quality backlinks) a webpage receives, the more favourable a page will appear in the eyes of a search engine. Search engines take note of the number of inbound links a given page has. They also evaluate the quality of the sites that provided the links.

In the eyes of a search engine, if an abundance of people are linking back to a specific page, then it must be of a certain degree of quality and thus, said web page will get preference in the search engine, compared to a similar page which does not have an abundance of quality inbound links. 

As mentioned above, each inbound link operates as a point, Google created PageRank in order to calculate said points. Many search engine optimization experts have referred to link points as being ‘link juice’. This link juice flows throughout the entire site and can flow into new sites via hyperlinks to other sites. 

In order words, the higher the quality of the site, the more juice its outbound links provide when it links out to other sites. So for instance, receiving a link from an established and reputable site such as BBC or New York Times would be the equivalent of getting a golden backlink which would hold more value, than a link coming from a relatively new and unpopular blog.

What are Do-Follow Links?

Technically speaking, every link on the internet is a do-follow link unless code has been customized to classify said link as a no-follow link. So for instance, if you create a new blog post right now and include a link to another website, it will be considered a do-follow link by default unless you edit the code. In shorter terms, do-follow links are essentially links that give you points as far as SEO link juice goes.

What are No-Follow Links?

In the eyes of a typical website visitor, no-follow and do-follow links look the same. But, no-follow links consist of a code that is called an attribute. This attribute essentially lets search engine bots know that they should not crawl the link. Google has proclaimed that PageRank juice, does not flow through no-follow links to the site that’s being linked to. What this means for you is that if a site inserts a no-follow link that points to your site, said link will not affect your position on the search results as opposed to a do-follow link.

Importance of Do-Follow and No-Follow Links

The history of no-follow links goes back to 2005, where two prominent individuals introduced the concept to combat comment spam. Essentially, the concept of no-follow links was created in an effort to prevent blackhat SEO individuals from getting link juice by spamming the comment section of high authority websites for the sole purposes of boosting their SEO profile.

With that said, when it comes to creating an excellent backlink profile and developing an effective link building strategy, you need a healthy ratio of no-follow and do-follow links. As a matter of fact, search engines have updated their algorithms to identify websites that only have do-follow links. Therefore, you need no-follow and do-follow links if you wish to create a more natural backlink profile.

Final Thought

When it’s all said and done, you need a healthy balance of do-follow and no-follow links in order for you to make your backlink profile more natural. Additionally, do-follow and no-follow links are indistinguishable in the eyes of the average web visitor and provide some of the same benefits such as increased awareness, increased traffic and a higher chance of eventually gaining do-follow links organically.


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Emily Lamp is a professional writer. With years of writing and content creating experiences, she has been working with many organizations internationally and Noria, an affordable SEO firm in Brisbane is one of them. She is also interested in technology, business growth and self-improvement. Say hello to Emily on Twitter @EmilyLamp2.

The post Nofollow vs. Dofollow Links – Why Should You Care? appeared first on SiteProNews.

A Beginner’s Guide to Increasing Organic Traffic in 2021

posted on June 16, 2021

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Did you know: Google accounts for nearly 87% of the world market share for the global search market.

Google is the leading search engine in the world in 2021 and is predicted to stay in this position for the foreseeable future. For this reason, it’s essential that now more than ever, your business invest in website SEO. 

Even Jeff Bezos, CEO of Amazon, said that Google is a mountain; you can’t move it, but you can certainly climb it to reap the rewards of getting to the top of the peak. 

This blog will serve as your guide to increasing your organic traffic on a massive scale in 2021. 

Let’s start by clearing any misconceptions and defining what SEO is exactly.

What is SEO?

SEO is the practice of optimizing your web presence so that your website can rank higher on Google and other search engines’ pages for your desired keywords. This statement means that if ranking on Google is a game of archery, SEO is a highly fine-tuned bow that allows you to aim your arrow as precisely as possible and launch it accurately to pierce your desired bulls’ eyes.

Website SEO helps your business website rank higher in Google and other search engines, which allows your target customers to see your website more frequently, become familiar with your brand, and enter your sales funnels.

While SEO is the bow, keywords are your bulls’ eyes.

Have Your Websites’ Keyword Strategies Fine-Tuned

Keywords are the words that searchers type into Google and other search engines to find answers and information on what they are searching. If you think of your website’s SEO as an entire building, keywords are the individual bricks that make up the building and need to be strategically cemented in the walls and foundations.

This metaphor indicates that keywords need to be regularly added to your website’s SEO content. This content includes web content, pages, URLs, pictures, videos, titles, source codes, and more.

Keywords can be found manually using Google or through high-end tools that streamline the process when the user has the experience to use them. You can consult a top-notch SEO service for websites to find out the best keywords your website should incorporate to reach your target customers and beat out your competitors effectively.

The strategy that needs to be implemented for your website will vary depending on your website’s current size and reach.

If your website is already established and has a wide-reaching audience, you can have the most competitive keywords targeted, which also tend to have the highest user search volumes. 

If you’re just getting started or are in the middle of fine-tuning your website SEO, it would be in your favor to have lower competition, longer tail keywords targeted.

Low competition, long-tail keywords may not sound worth your time at first, but don’t be deceived. 

This is a powerful combination for small businesses that web SEO services can help you implement. It will be relatively more straightforward for your business to rank on Google compared to higher competition keywords.

Secondly, these keywords will be long-tailed, meaning visitors to your website from these keywords are far more likely to convert to customers.

Why is this?

The visitors from long-tail keyword searches are more likely to convert to customers because they’re searching precise search terms rather than general, short-tail search terms.

For example: if a person searches “pizza,” this is a very short tail keyword that will produce highly generalized results. 

So, even if a person visits your (hypothetical) pizza bagel website in New York after searching only “pizza,” they might not convert. Perhaps, they were seeking pizza recipes, or they live somewhere outside New York.

If, on the other hand, a person searches “pizza bagel places near Brooklyn in New York,” this qualifies as a long-tail keyword. You can easily see that this search term is far more specific than the first one, literally just “pizza.”

When a visitor searching this term visits your website, they’re much more likely to place an order on your website.

So, don’t let the “low” in “low competition” fool you because having these keywords targeted can significantly boost your website’s SEO. 

Once you’ve started ranking for the lower competition keywords, it will be significantly easier for your website to tackle the higher competition ones, winning your website even higher traffic.

You should consult with an experienced SEO service for websites to figure out the right keyword strategy for your business website as it currently is, including an implementation plan.

The website SEO service will create a highly valuable content plan for your business. Why is this content considered “valuable,” though?

Developing the Perfect Content

High-value content is helpful content. 

Content that is well-written and guides your target customers and those in your niche will help your business rise as a reputable authority in your field.

Think about it. When your business is providing consistent value to customers for free through valuable content, they think the following: 

“Dang, if I’m getting this much value from Business Website A without having paid them yet, imagine how much value they’d give me if I hired them!”

When a thought consistently goes through your target customers’ minds, your business will have regular conversions and skyrocketing sales.

That is the power of organic traffic resulting from SEO.


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Dennis Nguyen is an award-winning Senior Account Manager working at Search Bergâ€â€an acclaimed digital marketing company in the United States. He offers top-notch SEO and content marketing services. Aaron has helped several businesses skyrocket their rankings and improve their conversions through actionable SEO strategies. He also contributes to the Search Berg blog regularly.

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