In the current economic climate, organizations are seeking to accelerate revenue, re-imagine customer experiences, improve operational efficiencies and speed up innovation. Ticking every one of these boxes is the proverbial golden ticket that can translate digital investment into tangible business value. But the reality is that each step requires focused investment into the right technology, and a deep understanding of the data-driven economy. Read the Expert Blog by Xavier Poisson Gouyou Beauchamps.