4 Instagram Features to Try in 2022

posted on February 18, 2022

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Looking to get more serious about your Instagram strategy this year? Read on to find the newest updates and how the platform is set to evolve this year.

Briefly put, Instagram is taking its role as the social media platform for influencers seriously. The most recently launched features are a clear testament to that. But you don’t have to be an influencer to incorporate these new features into your strategy. You can leverage them even if you have a business account or a personal one.

1. Paid Partnerships Are Clearly Signaled

Disclosing paid partnerships has always been a hot topic. A few years back, promotional posts were only signaled by a hashtag (carefully hidden in a sea of other hashtags). Some of the popular influencers would add #ad #paidpartnership #sponsoredpost or something similar to their posts.

Of course, not everyone did that. Following the public backlash, Instagram introduced a feature that lets you easily signal paid partnerships. It is now the most convenient and transparent way to show the relationship with other brands or people mentioned in your post.

This is what it looks like:

Image courtesy of The Right Fit

While this feature is not exactly new, it was the first signal of Instagram’s focus on content creators. It set the tone for other features and updates like the ones below.

As it usually happens with Instagram features, you are strongly encouraged to use it. In other words: if you’ve got the paid partnership, mark it as such or expect your account to get into trouble.

2. The Collab Feature Can Mean Better Reach for Everyone

What if you simply create some content with a brand or another person without being paid for it? Then you can use the collab feature:

Image courtesy of Tech Radar

To use this feature, start posting your photo, video or reel as you normally would. When you get to the “Tag People†option, click on “Invite Collaboratorâ€Â. As soon as your collaborator accepts, the content will be posted on both profiles.

This is a great way to reach new audiences and to increase your brand awareness. You may have already seen it used by content creators, but you can also use it for your business.

A bakery can collaborate with a producer of fresh juices, a furniture store can work with an architect, a social media SaaS can work with an SEO one, and so on.

3. Streamline Your Influencer Marketing with New Creator Tools

In case Instagram’s commitment to influencer marketing wasn’t obvious, you’ve got a host of new creator features to make it crystal clear. Last fall, Instagram began testing a dedicated DM (direct messages) folder for partnerships.

Also in tests: a preferred brands feature that allows content creators to put together a list of brands they would like to work with. If you are looking for new influencers to partner with, you can simply check out whose list you appear on and make your choice.

Finally, sponsored content can now be taken a step forward. If a content creator publishes a new post and tags you, you can re-post that content organically, without third-party apps. It’s a great way to keep your feed more authentic and to increase your brand awareness!

4. Shopping on Instagram Gets a Major Upgrade

Yes, it’s been a while since shopping first became available on Instagram. However, in recent months it got a major facelift and a lot of new options. You can pretty much sell on Instagram alone, without bothering with a website of your own (although you shouldn’t – never build your home on someone else’s land!).

Aside from tagging products and collections in your feed posts and adding shopping stickers to stories, you can now host live shopping events. Showcase your products in a live event with the option for viewers to buy them on the spot.

Launching a new product in 2022? You might want to check out Instagram’s Drop feature. Drop lets you tease product launches to your followers who have the option to get a notification as soon as the product becomes available. They get to be the first ones to shop your new collection and you get to make sales on more than one channel.

Instagram looks dead set on becoming a one-stop-shop for everything, from business partnerships to online shopping. Whether the new ambitious features and plans will crush under their own weight or not remains to be seen.

For the time being, using all these features can definitely improve your bottom line or, at the very least, keep your feed looking fresh and hip. Need help leveraging the new Instagram features? My team of social media marketers and I are just a click away. Let’s talk about your Instagram strategy for 2022!

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Developing a Content Marketing Strategy – Step-By-Step Guide

posted on February 7, 2022

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Grow Your Business with this Content Marketing Strategy

Content marketing benefits are numerous, but only if you are strategic in your planning. Some of these benefits are improved brand awareness, engagement, lead generation, online reputation, organic traffic, and a company’s digital presence.

But most of all, content marketing is not a one-off transaction that gets you temporary customers.

It is a long-term strategy that works to attract and build lasting, meaningful connections with your audience.

So, what is content marketing?

It is the practice of creating and then distributing content in videos, blog posts, educational articles, or how-to tutorials through various marketing channels like Facebook and LinkedIn. One content marketing example is L’Oreal Paris Signature Faces Virtual Makeup content marketing that puts the needs of its customers at the forefront.

Usually, the primary goal in content marketing is to communicate your brand message with your audience. With that in mind, follow these steps to build your content marketing guide.

Step 1: Determine Your Objectives

A plan without an objective is like a blind man that scorns a guide. So start by determining what you need from your content marketing. For instance, do you think blog posts or a podcast will better reach and connect with your target audience?

When you look at your customer reviews, are most of your clients asking for tutorials or webinars? These and other questions will help you determine the primary objective of your content marketing, after which you can create lower-level objectives.

Once you know what you want, determine how your needs will fit into your overall digital marketing strategy – if you already have one. Also, formulate KPIs to help keep you on track once you have a content marketing timeframe.

Step 2: Assemble a Team of Professionals

One of the most significant content marketing principles to follow is to hire a team of professionals in the field. Whether you choose to get them in-house or through outsourcing or freelancing, ensure you have a good team of content marketers.

Content marketing is a profession of skill. This means that you cannot rely on using any Tom, Dick, and Harry. Instead, work on finding individuals that have a proven track record of getting results from their content.

They don’t have to be viral sensations. But they need to know how to get your name out there. And if your business cannot handle the cost of hiring many experts, get one to manage and supervise the rest of the team.

Step 3: Get to Know Your Audience

You have your objectives and professionals. Now it’s time to know your audience. Find out what they need, how they think, their struggles, who they are, what they like, their social and working status – you get the point. Seek to know everything about your potential customers.

Why is this important? The more you know about your customers, the easier it will be to tailor your products and services to fit their needs. You can provide solutions they actually can use and not what you think they want to use.

You will get the best results with market research banked on accurate data. Also, consider the places your target audience goes to find information. This will help you to formulate your content marketing ideas. For instance, if most of your target audience are busy individuals, you can convert your blog posts into podcasts.

Step 4: Start to Plan Your Strategy

Content marketing for small businesses should start with blog posts because they create a platform for gaining experience. Blog posts are also excellent because you can repurpose the content for other forms of content marketing like podcasts or YouTube videos.

This is also the stage where you start to build your brand message into your content. Create a purpose statement centered on ways you serve your customers and meet their needs. The purpose statement should carry meaning in a short, enticing format.

Image courtesy of Pixabay

Step 5: Create a Schedule for Publishing Content

One other key to success in content marketing is consistency. Be consistent in the message you share with your target audience, the amount of content you produce, and the number of times you publish your content. Consistency shows your reliability.

Additionally, take advantage of promotional avenues to further expand your target reach. An excellent example is the use of influencer marketing. Another example that works is email marketing. If you don’t have the budget for these two methods, consider inviting a guest to blog on your site – or blog on authority sites.

Conclusion

Remember, nothing is set in stone. The idea is to build and rebuild until you find something that works best for your business. Keep in mind that content marketing helps with creating a long-term foundation for your business. So don’t expect immediate results.

But if you do it right, you will get the best results, eventually. In the meantime, you can conduct a competitor analysis to determine the strategies they are using and the type of content they are sharing.

You can then use this information to produce more interesting and relatable content for your audience. Fill in any gaps you identify. On that note, do you know of any gaps content marketers are yet to fill in their strategies? Let us know in the comments below.

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How to Make Money with Podcasts in 2022?

posted on January 12, 2022

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The rise of Clubhouse in 2019/2020 clearly demonstrated that podcasts are far from being dead. As opposed to text and video materials, this format offers a wide range of unique advantages such as,

  1. The capability to listen to podcasts on the go while driving or doing your household chores.
  2. Audio materials do not require continuous visual contact with any screen making them compatible with most daily activities.
  3. The format of podcasts lends itself to the old-style radio show format that is still highly demanded by lots of listeners.

While this type of content is relatively easy to produce, its authors still need money for equipment, operating expenses, and other needs even if they do not seek to become professional content creators in this sphere. This substantiates the need to explore the most effective ways to make money with podcasts in 2022.

Image Courtesy of Unsplash

1. Affiliate Marketing

This instrument is the most straightforward one in terms of ease of use for podcasters. If your channel has lots of listeners, some firms will probably approach you with requests to promote their products and services. You can integrate such messages in various formats ranging from affiliate links on social media to voiced advertisements made during your podcasts. The main ‘rule of thumb’ here is to make such promotions non-intrusive and always check the quality and legality of the products and services you promote. Most listeners grudgingly accept the need for paid advertisements as a way of supporting the channel that allows its owner to continue making quality content for them. However, the promotion of online casinos, Ponzi schemes or other ethically controversial offerings is a quick way to ruin your reputation for good or even end up in jail like several top-ranked US media experts. Always make sure that you could imagine yourself using the products and services you promote or selling them to your close friends and relatives.

2. Branded Memorabilia

As your podcast is growing in popularity, there will be lots of people willing to show their support and contribution by purchasing various merchandise featuring your logo or other branded visuals. These activities represent two potential customer motivations. On the one hand, some listeners view such purchases as a form of donations supporting the channel, which is why they can purchase your offerings even if they are not planning to use them in their daily lives. On the other hand, your creativity may result in some really interesting product designs that can attract even non-followers. The main idea here is to not rely on the second strategy and start with the first one. Offer some basic merchandise such as cups, stickers or T-shirts with memorable quotes from your podcasts or your logo. You can start with a third-party print-on-demand service working on a per-order basis and expand your operations when necessary. Combined with other tactics such as Patreon subscriptions and product sales, merchandise sales allow you to create a steady source of passive income that will be growing over time.

Image courtesy of Unsplash

3. Patreon and Live Stream Donations

Many podcasters including Crime Junkie, Dan Cummins, and Heather McDonald presently make their living via income from Patreon and similar membership platforms for creators. They allow your listeners to support your channel via paid subscriptions. The unique feature of this scheme is its flexible nature. Many artists offer various benefits to their subscribers such as early access to new podcasts or some additional materials that are only available to supporters. It is also possible to set up various tiers depending on the amount of money your followers are willing to share with you monthly. With that being said, some content creators choose to not offer any advantages to paid subscribers in comparison with regular listeners. This unconventional approach may be less popular but is more suitable for ‘independent thinkers’ willing to show that they treat every member of their audience equally and do not push anyone into supporting their channel. Similarly, live streams are frequently accompanied by paid donations allowing any listener to send a small sum of money and have their question answered by the show host. This form of monetisation is completely unobtrusive but frequently leads to substantial revenues from loyal fans of your channel willing to support it or establish direct communication with you via it.

4. Offering Your Own Products

Podcasters focusing on educational context or professional recommendations can monetise their activities by offering auxiliary products. The best rule here is to use free handouts first in the form of various cheat sheets, eBooks or online mini-courses. These products will guide your listeners several steps further in their customer journeys. You can ‘close the deal’ later by selling ‘full’ offerings such as long-term programmes, books or personal consultations. With that being said, this monetisation format may not be suitable for all podcasters. Developing high-quality materials that suit the needs of all viewers may be extremely challenging even for top-level experts. At the same time, going into one-on-one coaching effectively forces you into an additional full-time job if you want to effectively monetise this activity. Hence, a middle-of-the-road approach may be preferable for most podcasters.

Image courtesy of Unsplash

The four tactics described above allow you to form a flexible monetisation strategy that suits the specific needs of your channel. For example, podcasters who are just starting out may not receive a lot of affiliate marketing requests and can focus on Patreon subscriptions, live streams, and the development of their own products. As your channel grows over time, you may choose to combine all of these methods to create a stable source of passive income. However, it is crucial that you are always careful regarding the types of monetisation you choose and the kinds of products and services you recommend to your followers. While some podcasters want to start making lots of money over their first year, a single wrong step can close this opportunity for you forever. Keep in mind that you should always view your listeners as your friends and be grateful to them for their support of your channel.

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How to Spot Fake Social Media Influencers

posted on January 2, 2022

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When it comes to paid marketing channels, influencer marketing tops the list. Today, consumers usually like to do some research before making a purchase decision. Although, for most consumers, seeking the opinions of influencers is usually the case. Their opinions or product reviews influence the purchase decision of the consumers.

So, it’s no surprise that brands are leveraging their influence to reach their target audience and increase sales. But what if the follower base of the influencer your brand has partnered with is fake? To be more precise, what if the influencer is fake and all his/her followers were bought?

Brands all over the world have drastically increased their investment in influencer marketing. After all, the revenue generated from influencer marketing is equal to or more, than other paid marketing channels. But partnering with influencers costs, especially if they have an enormous follower base and are sought after in their industry. But if the influence is fake, all that money goes to waste, because the influencer doesn’t have a genuine and engaging follower base.

Since these influencers have no genuine followers, brands get nothing out of the money they invest in them. Although, it’s not just money. Influencer marketing campaigns require extensive planning, preparation and the dedication of your social media teams. All these resources go to waste, which further leads to setbacks in your marketing plans.

In this piece, we are going to discuss some effective ways to identify fake social media influencers. Let’s get right into it.

The Impact of Influencer Fraud

Being a victim of influencer fraud can be disastrous for brands with the biggest impact being the financials. While major, more influential brands may recover, small and emerging businesses might not be so fortunate. Small businesses have limited resources and influencer fraud can just bleed them dry.

Also, the money isn’t the only thing brands lose. The time spent by your social media team could have been put to better use to drive engagement, boost social media presence, and increase conversions. Fake influencers don’t offer genuine engagement, because they have no genuine followers.

Partnering with influencers can also damage your brand reputation. Users do not consider fake influencers credible, and if your target audience finds that out before you do, they will raise questions about your credibility.

How to Spot Fake Influencers?

Now that you know why influencer fraud is a major concern, let’s dive deeper and discuss ways to identify fake influencers.

Analyze Follower Profiles

The easiest way to identify fake followers in an influencer’s follower base is by checking the follower profiles. You can start by looking for follower profiles that do not have a profile image or a bio. Genuine users customize their user profiles with all relevant details, a profile picture, along with a unique bio.

Follower profiles that do not have the relevant details or even the minimum of a profile image are usually fake followers. If these followers comprise most of the influencer’s follower base, they are most probably fake.

Another thing to note is that fake followers also use images of other genuine profiles. In that case, you can simply perform a Google image search using their profile image to verify their credibility.

Check Follower-Engagement Ratio

The follower-engagement ratio is another important statistic that you can use to gauge the credibility of an influencer. Genuine influencers that have spent time and effort usually have an engaged follower base. So, the first thing that you need to check is how much engagement the influencer gets. If the engagement is poor compared to the size of the audience, it is advisable not to partner with them. Even if the influencer hasn’t intentionally bought followers, poor engagement statistics are not great to start a partnership.

Analyze Engagement Quality

Engagement quality is also an effective way to identify fake influencers. While some only buy followers, others go far as even buying engagement, although the bought engagement is usually generic. Just look at the comments on the influencer’s posts. If most of the comments include “nice”, “looks good”, or “great pic”, the audience is most probably fake.

It’s one way to still identify possible issues even if the influencer buys engagement and passes the follower-engagement ratio test.

Check for Sudden Spikes in Follower Growth

Analyzing the follower growth of influencers can also help you identify fake followers. As fake influencers buy fake followers, their follower count will have sudden spikes showing a drastic increase. Using a third-party analytics tool, you can analyze the follower growth of influencers and identify such sudden spikes. It will help you verify if the influencer has bought fake followers or not.

Look for Bot and Inactive Accounts

In the last decade, every social media platform has witnessed a massive increase in automated bot accounts that inflate the follower counts of users that pay for them. These bots follow multiple accounts but don’t have many followers themselves. Therefore, you can use the follower-following ratio to identify automated bot accounts.

We can also conclude a high number of inactive accounts means fake followers for the obvious reason that the user/follower no longer uses the account or the social platform itself. The other reason is that Twitter has been updating its algorithm which has led to multiple bot accounts being abandoned because of the security updates.

Wrapping Up

Influencer fraud is a major concern for brands and marketers, but by analyzing the right metrics, you can identify them with ease. The foremost thing that you need to do after you identify them is to avoid partnering with them. You can also create a blacklist so you don’t have to do it all over again.

Another thing to note is that manually analyzing followers is not always possible. Imagine going through millions of social media accounts. Sounds exhausting, right? In such cases, you can use a third-party tool like FollowerAudit to identify fake followers for you.

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Want a Thriving Business? Focus on Negative Reviews!

posted on December 6, 2021

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Most businesses strive to earn the best reviews possible, and it’s not hard to imagine why. The harsh reality about any business is that you can’t meet everyone’s criteria, and at some point, receiving negative criticism is inevitable. Most successful companies globally are also not immune to receiving low ratings and bad reviews from dissatisfied customers.

At first, negative reviews are considered bad for business, but since they’re inevitable, you can take advantage. Upgrade your business by improving your market strategy and working on the issues identified. In turn, this will attract consumers who value your services and products. In this article, we’ll show you how negative assessments can be used as a means to upgrade your brand.

Here are some of the tips you can follow;

1. Cultivate a Bond with Your Customers

When consumers research rankings for your business, they don’t expect to view five stars. It’s impractical to assume that a company will never come across a dissatisfied consumer or have an unpleasant comment.

Realistically, bad reviews create a bond between the company and its consumers. Additionally, a company with all five-star rankings will cause people to be skeptical because everyone knows that a company must have some dissatisfied customers.

When you experience negative criticism, consider it and recall that it will help build your company rather than negatively affect it. This supports your transparency and demonstrates your company’s positive reputation.

2. Strengthen Consumer Commitment

When a consumer posts a review, they mainly aim to share note-worthy content about what they came across. If a customer shares a negative piece of information, this gives you a chance to improve your weak areas and upgrade your advertising plans. In this way, you can bolster your consumer engagement and create a healthy relationship with your customers.

An added advantage of negative reviews is that you can respond to complaints and try to correct things. Once mistakes are made, you can’t do much about it other than acting on the information customers are relaying to you with negative reviews. They’re vigilant to see if you care about them and not just making profits.

It’s not only required but helpful in the long run to respond to negative assessments and offer solutions to your consumers. If your business made an honest mistake, show effort to understand the gravity of their frustration and calmly apologize for the hitch. In the future, you can ask your consumers to engage with customer service to have their issues explained to them in detail. This gesture will secure the likelihood of their return.

3. Recognize Issues

Negative criticism always seems disheartening at first, but what other way would you be able to spot possible issues? Whether it’s your services, products, websites, generally, you need to ensure that your plans will produce the best results.

According to American Airlines Corporate, the best strategy to upgrade your business is to keep an open mind about what works for you and what doesn’t. Negative criticism gives an honest opinion about your business and often shows you the areas that need improvement.

What can you learn from the criticism that your consumers express concerning your business? If many reviews point out the same thing, it’s worth going back to the drawing board and coming up with new, improved advertising strategies. This way, you’ll listen to your customer’s concerns and provide the simplest way to run your business.

4. Accountability

As a brand owner, it can feel unsettling to receive negative reviews of your services and products. It’s an excellent way to start an honest conversation with consumers, upgrade user engagement, identify current issues, and improve your advertising plans. It’s better to use negative criticism to upgrade customer care rather than letting it affect your business.

5. Pick Your Battles

It’s essential to have a system that deals with negative reviews. You need to send a respectful message offering to make amends to all those who left a justified negative comment. Consistently identify and resolve the problem by sharing the relevant customer care contact information. Many unsatisfied customers will value this gesture.

In light of this, ensure that your business system addresses concerns seriously. With scheduling software, you can set a time per day to address both positive and negative reviews. In doing so, you’re able to flag and report unhelpful thoughts without engaging the consumer directly.

Conclusion

If your business is overwhelmed by negative reviews, your reputation will suffer and turn away potential customers. Business owners should identify and solve problems before it’s too late. As we conclude, we hope you’ve had an informative experience concerning the importance of negative reviews in businesses.

The post Want a Thriving Business? Focus on Negative Reviews! appeared first on SiteProNews.

How to Create and Optimise Instagram Stories for your Brand

posted on November 24, 2021

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Instagram Stories are vertical, full-screen photos and videos that disappear in 24 hours. They appear at the top of the app and last 15 seconds maximum.

500 million people already use stories daily and their popularity keeps increasing. This makes Instagram Stories a great tool for businesses to reach and engage larger audiences.

Given its potential, we think it will be interesting for your brand to learn how to create and optimise stories for better results.

How to Create an Instagram Story

Here’s a step-by-step guide on how to create a story:

Step 1: Click the plus button at the top of the screen and choose “story” from the different options available or swipe left.

Step 2: Tap the switch-camera icon on the bottom right for a selfie shot.

Step 3: Tap the white circle at the bottom of the screen to take a picture or press and hold it to record a video. There may be smaller circles to the right and left of the white circle. Those circles are some of the filters that you can use for your shoot.

Step 4: Click the blue plus button to use photos or videos from your camera roll.

Step 5: Tap the sticker icon that appears at the top of the screen to add GIFs, polls, questions, reactions slides or location, and hashtag stickers within others. Tap the music icon if you would like to add music too. Finally, if you would like to add a link to an external website, click the link icon.

Step 6: Choose a typography and add text (if needed).

Step 7: Once the story is finished, click the “your story” button.

Tips to Optimise Your Stories

Now that you already know how to create Instagram stories, let’s dive into the best practices to optimise them. Make sure you follow these tips for an increase in your overall sales.

  1. Plan the content. Posting stories regularly is key to keeping your audience engaged, but you will waste a lot of time if you create one story at a time. To be able to be consistent and see results, brainstorm and prepare the content in advance.
  1. Shoot vertically. Shoot all your content in vertical format (9:16) right from the beginning for better results. Be mindful of the file size too. Instagram will only accept up to 30MB for images and 250MB for videos. Lastly, do not add text or stickers at the top or bottom of the screen as your username or the reply button may prevent users from seeing it.
  1. Keep branding consistent. Consistent visuals help followers identify your brand and strengthen brand recall. Therefore, consider using brand colours and fonts on your stories to help followers recognise your brand as they scroll through their stories without reading the username. People are always in a rush and they usually do not pay attention to who has published what.
  1. Add captions. 40% of people watch Instagram Stories without sound. Adding captions to stories is a great way to leverage your messages to this 40%. Besides, captions make the content accessible to a larger audience. Hearing-impaired people, for example, will only be able to understand your stories if they have captions. Although it only works for video, there is an Instagram feature to generate captions. To add them, click on the sticker icon located at the top of the screen and tap the captions sticker. Once added, check if they are correct and make changes if needed. You can also change the caption font and colour and relocate and resize the text by pinching and dragging.
  1. Add animation. On average, images last 5 seconds while videos last up to 15. But the truth is none of your followers have ever watched images for 5 seconds. Something you can do to hold your viewer’s attention for longer is to add animation. For example, consider using GIFs, reaction slides, or animated texts.
  1. Encourage audience interactions with polls, questions, and reaction slides. Poll, question and reaction slide stickers are key to drive engagement and increase a brand’s visibility. Besides, they are really useful to get insights into your audience and to assess what interests them.
  1. Include a call to action (CTA). When you create a story, you have to clearly indicate to viewers what you want them to do afterward. What most brands do is drive users to their website. Those who have more than 10K followers usually add a link to their stories along with a “swipe up” sticker at the bottom of the screen while those who have less than 10,000 followers drive people to the link in their bio as in a normal post.
  1. Create highlights. Instagram Stories do not have to disappear after 24 hours. You can pin them at the top of your profile under the highlights section to extend your bio information. Try to create a highlight per theme to present the information clearly and add brand-related visuals as covers. These highlights will be key for those users interested in your brand and that want to learn more about your values, products or services.
  1. Go live. Instagram Lives are another way to drive engagement. Besides, Instagram is currently trying to push them as the next big thing, so each time you go live, all your followers will receive a notification that will help you increase your brand’s visibility.
  1. Track your success with Instagram Stories Analytics. Assessing what is working and what is not is key to improve your overall performance. Therefore, switch to business mode, view the analytics for your Instagram Stories, and tailor your strategy accordingly. To see the Insights for your Instagram Stories, head to your profile and select the Insights icon in the top right corner. Next, scroll down and tap “Get Started” in the Stories section.

Wrapping Up

Instagram Stories’ popularity is increasing every year. Creating content for this platform is then key for a business to keep up-to-date and reach and engage larger audiences. Thus, if you are a business owner, consider following the previous step-by-step guide and tips to increase overall performance or sales.

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Hands-off Content Creation: How to Leverage UGC On & Off Social Media

posted on November 17, 2021

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One strategic decision could mean the difference between increasing e-commerce sales by 50% year-over-year, or not. And for the British clothing brand Burberry, this was their exact outcome after launching a website called “the Art of the Trench” in 2009.

The concept for this site was simple: Provide a space for customers to share photos of themselves wearing Burberry clothing (i.e., user-generated content). From there, anyone could like, comment, and re-share the content on social media.

In its first year, the site received 7.5 million views and was a massive success.

The reason?

User-generated content (UGC) is an extremely valuable tool for marketing a business, demonstrating value proposition, and boosting engagement. It influences purchasing decisions for 79% of people and is also 9.8x more effective than influencer-created content.

What’s more is that brands can reap all of the benefits of UGC without spending much, or any, of their own marketing dollars. It’s hands-off content creation that delivers a great ROI with the right marketing strategy.

This guide will break down four of the best ways for you to leverage UGC on and off social media.

What counts as UGC?

User-generated content is any type of media that people who aren’t affiliated with your brand share on a digital platform. This includes reviews on forums, photos, videos, social media posts, etc.

Think of it as an evolved digital version of word-of-mouth marketing. Instead of telling multiple people about a brand’s product in-person, anyone can upload a social media post that recommends the product to hundreds (or even thousands) of people at once.

One of the main reasons why people respond so well to UGC is because of the authenticity factor. This content is made by a person, not a brand, so the review or recommendation comes across as genuine and not sales-driven.

Even though you don’t personally create UGC for and about your brand, you can (and should) use it to your advantage. Here’s how.

How to make the most out of UGC

1. Add UGC to a website or landing page

Building a new website exclusively for UGC (like Burberry did) is always an option. But, the downside is that this approach requires a lot of extra time and resources that you might not be able to spare at the moment.

A good alternative is to start integrating UGC on the website you already have.

This could mean embedding a product review video in a new blog post or landing page. Or, as you audit your website for SEO purposes, this could mean including UGC in your older content to provide more value to site visitors.

Here are a few statistics that reinforce why this is strategic on your part:

  • Featuring video content on landing pages can boost conversions by 86%.
  • Someone that visits your website after seeing a UGC video (on social media or elsewhere) is 184% more likely to convert.

It takes seconds to add UGC to your website, but you have to make this a continual practice if you want to see these types of long-term benefits.

2. Include UGC in ad campaigns

Everyone that lands on your brand’s website is in a different stage of the sales funnel. Some people are curious about your company but don’t have immediate purchase intent. Others have purchase intent but are still weighing their options.

By using UGC in your ad campaigns on social media and other digital platforms, you’re able to do multiple things at once:

  • Demonstrate to prospective customers that you value your current customers (and would value them too).
  • Provide extra insight about your products and services from a customer perspective (not a brand perspective).
  • Market your products and services in the most authentic way (according to 60% of consumers).

UGC-focused campaigns feel personalized, which is a main reason why they work. A prime example of this is Coke’s “Share a Coke” campaign, which directly lifted U.S. sales by 2% after more than 10 years of declining revenue.

3. Use UGC as social proof in email marketing

UGC that sheds a positive light on your brand is one of your greatest marketing assets, whether for ads, landing pages, or — you guessed it — email campaigns.

And that’s because people trust people. In fact, most consumers (92%) are more likely to trust (and act on) the referral of someone they know than any other source.

When a current customer creates a social media post and tags your brand, it’s a form of social proof.

Your brand gets more exposure as more people share UGC on and off social media, so why not include this type of content in the emails you send to leads, current customers, and churned customers?

It’s one thing to say that your brand will offer x and y benefits, but it’s another to back your promises up with UGC from people who have benefited firsthand from your services.

4. Encourage your audience to create more UGC

If your brand has been around for a while, odds are that you could pull a lot of existing UGC from social media right now. Maybe you’ve even built up a reservoir of content from social media users that you access on a regular basis.

One of the best ways to ensure that you can continually weave UGC into your marketing strategy is to encourage your customers to create more of this content.

You can do this by running social media contests and giveaways. Or you could take a personalized approach like Coke and ignite a social buzz around your product in a way that your competitors haven’t.

For instance, by incentivizing and rewarding UGC creators through a social media shoutout, you show your customers that you value them on an individual level, not just as a means for meeting the bottom line. And that’s the sort of engagement people crave from brands.

Low-cost Content Creation That Works

Content creation is a process that brands invest in for good reason, but it doesn’t always have to come at a high cost. With UGC, you’re able to market your brand effectively without spending a dime.

So, if you haven’t done so already, take this as your sign that it’s time to invest more time and energy into collecting and using UGC in your content marketing to take advantage of all these benefits.

The post Hands-off Content Creation: How to Leverage UGC On & Off Social Media appeared first on SiteProNews.

Is Your Brand Getting Influencer Marketing Wrong?

posted on November 15, 2021

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Millions of people interact with influencers on social media every day. Social media influencers can be a powerful way to reach new customers or convert skeptics. With the spectacular rise of Tik Tok, image-based brands—like cosmetics, fashion, music, and gaming—have been able to target masses of Millennials and Gen Z.

But how can you know if influencer marketing is for you? And if it is, how would you choose which influencers to work with? Between the nano, micro, mid-tier and macro levels, there are probably thousands of influencers that might work for you. That’s why it’s important to write down a list of traits you’re looking for in an influencer before you start looking. Here are some key considerations as you decide whether to embark on an influencer campaign:

1. Goals, Measurements, and Contracts

Like all advertising, you have to know your goals before starting. From there, figure out things like platform, influencer target, messaging that fits specific influencers and what your call to action is and how that’s communicated through the content.

Proper measurement is also key. You need to make sure you set the right KPIs for your team so that you’re clear about the ROI you seek from engaging influencers. Are you engaging influencers to:

  • Drive sales?
  • Build awareness?
  • Help with a specific consumer demographic for new customer acquisition?
  • Change consumer perception of your brand?
  • Answer your brand’s critique? 

Finally, the contract negotiation should be very specific, and stay true to your goals and measurements, as discussed above. For example, you should set expectations on:

  • Type and number of posts
  • Which platforms will be used
  • Messaging
  • Usage rights
  • Links to e-commerce 
  • Revenue-sharing vs. compensation on activity 

In terms of negotiating, see what the sticking points are on price. Usually this centers around exclusivity requirements, licensing rights, number of draft reviews—keep in mind video re-shoots can be particularly pricey—and ownership rights. You can negotiate lower rates by having some give on these areas.

Also note that advertising needs to be disclosed by the influencer, per the Federal Trade Commission.

By narrowing among dozens of reasons to engage influencers to a key singular goal will help with specifics around setting team expectations and specific measurement. And if you don’t set proper expectations, things will not pan out as planned and the relationship could be ruined. That leads to wasted money and bad publicity. 

2. In-House vs. Out-Source

Your company hires experts in marketing, advertising, PR, digital, etc. You should also hire someone that knows influencers. This could be in-house or agency side. Managing influencer programs in-house helps maintain more control of the brand and the campaigns if influencers are a key pillar of your marketing strategy.

On the other hand, working with digital influencers can take a large toll on internal teams—in terms of heavy lifting of time—from forming deals for content creation to pushing paid ads across your brands’ social channels, and measurement. Stacy DeBroff, CEO of Influence Central, tells me “Many companies opt to engage seasoned specialists like my team to run their influencer engagements, as it ensures deep vetting of potential influencers, carefully framed and signed influencer agreements that include extension of content rights to the brand, seamless campaign management, online draft reviews before content gets posted, and detailed and guaranteed campaign metrics drawing directly from each influencer’s behind the scenes data.”

3. Authentic Match

Companies must compare their Brand Value Proposition and Buyer Personas and find authentic matches. Otherwise, customers will discount content from an influencer who seems to be just “doing it for the money.” Additionally, marketers must gauge each influencer’s passion for the brand and their desire to work with you. The key is not to just chase influencers that you think are up and coming, but to go after influencers that will help build an authentic brand.

4. Influencer Strategy

Rather than defaulting to the bottom of the rung with micro influencers or spending your way to the top (unless you’re a large brand) with social media celebrities, the best strategy is a mix of nano, micro, and mid-tier influencers.

Such a mix will usually give the best ROI, since these groups together have a decent mix of followers and are perceived to be more authentic, generally. And of course, marketers need to aim for a mix of influencers that fit the brand/business life stage. Below are the different levels of influencers:

  1. Nano influencers (1-10k followers): It costs dramatically less to engage this group, since many of them will create content simply for product samples in return. As such, they can offer you the ability to engage certain groups at lower costs. But be sure they have some experience with such campaigns prior to engagement. Of course, some first-timers will do a great job, but consider their experience level before you go all-in.
  2. Micro influencers (10-50k followers): Typically, micro influencers do not have agents—which can often try to pull more money from your pockets—and they tend to be more personal. Though they have smaller followings, comparatively, they can be very effective.
  3. Mid-tier influencers (50-500k followers): They have a substantial number of followers, but they typically use many brand partnerships to make money. So since social media can be their primary source of income, they can be dramatically more expensive than the previous tiers. Additionally, many mid-tier influencers have started to engage agents. 
  4. Premium/Macro influencers (500k-1m+ followers): They are best used for big, themed and/or seasonal campaigns. But it is often best to avoid them. They often communicate through agents, and the relationship is much less personal. As a result, they frequently dedicate much less of their time to the project. They can also miss the message of authenticity, which is critical, and should be a deal breaker.

While follower count is okay for gauging cost and reach, you can’t make your decisions simply based on this number. KPIs like views and engagement will usually give you a much better idea, and a simple conversation with the influencer in mind can go a long way.

Conclusion

Influencers can be a powerful tool in a marketer’s toolbox, but they must remember that this is about relationship building. That’s why it’s key to involve influencers in your brand, get them passionate, and to not treat them as just an execution point. But at the same time, don’t let them take advantage of you, which is why it is so important to gauge up front how passionate and authentic they are about your brand and have a very clear and specific contract. 

All in all, remember to:

  1. Set specific goals, measurements, and contracts
  2. Decide if you want influencer management done in-house or out-sourced
  3. Find authentic matches and foster passionate relationships
  4. Create a strategy that will maximize ROI 

The post Is Your Brand Getting Influencer Marketing Wrong? appeared first on SiteProNews.

Why Does Social Media Matter to Your Business?

posted on October 8, 2021

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Every business today can benefit from social media marketing because of how it reaches most of your customers. Most people in the 21st century use some form of a social media platform. If even half of the billions of people around the world use social media, that shows you how popular it has become with almost half of the world having a profile. How can your business take advantage of this opportunity?

Marketing: Costs Less in Comparison

You can pay less for marketing here than what you will pay for other forms of advertising. The number of customers that you can reach has made it an excellent opportunity. Most business owners don’t have the time to invest in it, and for that, they can hire content marketing experts to handle that end of the business. Along with paying attention to social media, you may want to consider an SEO consultant. Utilizing SEO consulting services will help your website so that when people click the link to your site, they won’t bounce right away. They will also help you to perform better with the search engines so that you can bring in more organic traffic.

Reach Your Potential Audience

Your customers already go on social media for a variety of reasons. Meeting them there can raise awareness of your brand, and help you to connect with your audience. Think about your industry because some sectors will appeal more to specific platforms. The same as you should use a premium domain name for your general website, you should be using a platform that best suits the goals and niche of your business. For example, photography does exceptionally well on Instagram where you can showcase your best work. It also offers you the opportunity to perform market research where you learn more about your potential customers and foster a more genuine relationship with them. This can ultimately help your business.

Getting Exposure, Traffic, and Marketing Insights

Using social media offers you multiple benefits with many of them being the best way to raise awareness about your brand. You can meet them there to bring them over to your website. Reply to comments and messages as you connect with and form a bond with customers. Online presence lets you maximize your exposure to give you the best opportunities as a business.

At the same time, it gives you the chance to keep an active role in the lives of your customers. They don’t forget about your company when you keep it in front of them. Take in unique insights about your market through polls and surveys. Even speaking with your customers, if you truly listen to them, you will learn what they would like for products. You can also receive immediate feedback and learn how your customers feel about your brand.

Become a Thought Leader

People have started to look toward brands for insights and information. If you can fill that gap for them, they will start to see you as a leader in the business. You can share some of your most valuable information with people. What industry you work in matters little because social media has become a place to offer great information on a variety of topics that people care about. Do well with it and people will come looking for your insight, and they may even ask you questions that further establish you as an authority. Many people admit to checking social media multiple times per day, which highlights the opportunity to business owners. If you don’t put your brand on social media, you may be missing out on a crucial advantage that you can use to win against the competition. Driving more customers to your website will translate to more sales.

The post Why Does Social Media Matter to Your Business? appeared first on SiteProNews.

4 Inspiring Social Media Campaigns of COVID Times

posted on October 4, 2021

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The past 2 years were wild indeed! For many brands, it was a very challenging time full of uncertainty. Trying to find the balance between promotion and sensitivity, especially in the first months, was near-on impossible.

However, the best brands managed to find their way pretty quickly. We’ve seen some awesome social media campaigns out there ever since the pandemic started.

As the months passed, we’ve had a chance to look back and learn from previous experiences.

Get inspired by these 4 amazing social media campaigns of COVID times!

Getty Museum’s #MuseumChallenge

Dressing up as famous art? Count us in! The Getty Museum was probably the most successful art institution in mobilizing its audience. It has been challenging their followers to recreate famous works of art with objects and/or people they have around themselves.

The rulesâ€â€according to the Getty Museum’s Twitter accountâ€â€were simple: Choose your favorite artwork. Then, find three things lying around your house, and recreate the artwork with those items. Share it.

The Getty Museum has received thousands of entries, ranging from classical and renaissance masterpieces to modern art. The results are amazing and are worth checking out when you have a free minute.

Why Getty’s Museum Challenge Worked

It was a campaign that truly engagedâ€â€whether you were an observer or a participant. User-generated content (UGC) is always a hit with social media users because they feel the brand sincerely cares about them.

It establishes trust and social proof for brands and creates a community around their products and services. 

And, it gave social media users something to do over a lockdown evening with Getty providing entertainment and distraction for art fans worldwide.

Buzzfeed Tasty’s Saturday Night Seder

Let’s talk about live videos for a minute.

This form of communication has reaped massive benefits for brands over the past months. It helps brands to communicate with their audiences in-the-moment and create a more human connection with their customers.

Buzzfeed Tasty (most commonly known for its delicious short and snappy recipe videos) tapped into the medium to encourage their audience to connect online when they couldn’t connect with others in real life.

At the same time, they added another layer to the whole proceeding: charity. The Live Seder event brought together musicians, comedians, and celebrities as part of a fundraiser to help people who had been affected by the Covid-19 pandemic.

Thanks to this event, they have raised funds for the CDC Foundation COVID-19 Emergency Response Fund.

The event was promoted across several different social media platforms and aired Live on YouTube and Facebook at the same time.

Why Buzzfeed Tasty’s Live Seder Event Worked

Live video was the perfect medium for reaching people while they were stuck at home. Not only did it make them feel a part of something, but Buzzfeed Tasty’s audience could get involved in something bigger than themselves.

The brand knew that a live video would hit the spot with viewersâ€â€especially since video forms a crucial part of their everyday content strategy.

Hello’s BC Explore BC Later Campaign

Tourism took a real hit during the COVID-19 pandemic.

Tourist boards around the world were flummoxed at how they could continue to raise awareness of their destinations without coming across as insensitive and tone-deaf.

Many simply did nothing.

But that wasn’t an option for Hello BC.

Instead, the brand launched their #ExploreBCLater campaign that highlighted the need for social responsibility during trying times. It was a twist on their usual #ExploreBC hashtag that created a space for travelers to share their stories of BC and live vicariously through user images and videos.

As well as UGC, Hello BC also shared posts from industry partners and kept BC front of mind so that when travel restrictions are lifted, it’s the first place people want to go.

Why Hello BC’s #ExploreBCLater Campaign Worked

The pandemic was never going to be an easy time for tourism boards.

Promoting a destination that’s not accessible is an almost impossible task, but Hello BC managed to get the tone just right. They continued to celebrate the beauty of BC through traveler pictures and industry partners to keep the love for BC alive.

And we had something to look forward to.

Guinness’ Stay at Home Campaign

When the pandemic hit the world, we were all facing a huge amount of uncertainty. 

However, many brands didn’t let it paralyze them. Marketers were proactive and tried to use their talent to help spread hope, positivity and powerful messages. And Guinness was one of them.

Created by copywriter Luke O’Reilly, this concept Guinness ad is being praised online for its simple perfection.

It uses a technique called invisible branding which uses well-known images and replaces them with perfectly placed objects to create an optical illusion. Thanks to the illusion, your brain has to fill in the gaps.

In this case, the iconic pint of Guinness’ foam head has been substituted with a sofa, in the signature creamy colour, of course. The middle is stamped with the old Guinness logo and harp icon, and a simple, well-positioned ‘Stay at home’ message at the bottom provides all your brain needs to complete the image.

Why Guinness’ Campaign Worked

This ad is a very creative way of spreading the message ‘Stay at home’, fabulously combining humor and an important call to action delivered with sensitivity. It perfectly taps into the nation’s mood during the pandemic and makes them feel connected.

Also, let’s face it: such ads work because of years of investments in Guinness branding, awareness and engagement.

COVID Was a Challenge Accepted for Social Media Campaigns

The past 2 years were challenging years for most of us.

For a while, it was a minefield for brands that didn’t want to come across as insensitive or playing the Covid card too much.

But we think the brands here got it just right. From Tasty’s live videos to Guinness, this year might have been the most fruitful and creative year yet when it comes to social media campaigns.

Many brands also started using social media for social selling and moved from traditional ways of selling online. Ecommerce has become a vital part of the global retail framework too, yet the direct selling industry remains one of the best industries to stay profitable.

Examples used in this article show that in every difficulty lies opportunity.

The post 4 Inspiring Social Media Campaigns of COVID Times appeared first on SiteProNews.

Elevate Your LinkedIn Profile to Promote Your Personal Brand

posted on September 22, 2021

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These days, like it or not, your digital image is everything. How we present ourselves on social platforms can make or break our chances of career success. 

Boosting your personal brand can open doors you may not know existed. A top-notch LinkedIn profile is the way to find those doors.

With a strong profile, you can widen your network by showcasing your experience, skills, and achievements.

Read on to find out how to promote your personal brand by crafting a strong LinkedIn profile that shows off your best professional qualities. 

Your Profile is a Branding Opportunity

Think of your LinkedIn profile like that nice outfit you’d wear for an interview or a business meeting at an upscale restaurant. That profile should make you stand out and look your best. 

It’s on a par with a well-composed resume. 

A lackluster, basic profile doesn’t make a great first impression, does it?

LinkedIn has many attractive accessories for that profile “outfit” to ensure your brand is engaging and enticing. Take advantage of these features—don’t sell yourself short.  

LinkedIn’s algorithm rewards users with complete profiles. You’re far more likely to show up in search results with a complete profile. LinkedIn assigns different strengths to profiles based on their completeness, and there’s a huge advantage given to those who utilize all the bells and whistles. 

So—

How do you make your LinkedIn profile pop? 

Avoid Humdrum Headlines 

By default, LinkedIn uses your current job title as the headline. That’s all well and good. But, customizing the headline can highlight your expertise or vision for your brand. Think of your headline as your brand’s motto.

Your headline is often the first thing potential employers and network connections see, so make it stand out. 

LinkedIn headlines have a limit of 120-characters (with spaces). This is equivalent to about 18 words.

Recipe for a delicious headline: 

  • Job title or area of expertise
  • Company name
  • Accomplishment/selling point

Example: 

ESOL Program Coordinator | Top Academy English School | Delivering Exceptional Curriculum for Over 15 Years | Second Language Acquisition Specialist 

This headline is much more impressive than if it had just had the job title. 

And your picture should match the professionalism the headline conveys. 

Pick the Perfect Pic

Having a professional picture on LinkedIn is essential to your brand. 

A photo done by a professional photographer is best—the lighting will be perfect and the picture will be flattering. 

If this is out of your budget, simply use a decent camera and soft lighting. Your picture should reflect your current appearance. Take a fresh picture if a couple of years have gone by. 

  • Specs: Square—400 x 400 pixels, under 8 MB in size. Make sure it’s high resolution. And your picture should take up at least 60% of the frame. 
  • Appearance: your expression should be friendly, yet professional. Often, a nice smile, with teeth showing is preferable to closed-mouth smiles. Try not to over-filter your picture. If you want to use a filter, select one with a natural look. 
  • Attire: your clothing should fit with your brand. Wear something you’d wear to your workplace…unless your workplace is home. PJs won’t give the best impression! 

The bottom line: a professional photo will get a user 14 times more views on average than other types of profile pictures.

Make the Background Section Count

You’ve probably seen that stark blue default background image plenty of times on profiles for those who’re starting off in their careers or are LinkedIn newbies. 

But, this space is golden for building your credibility and showing off something you’re good at. 

This space can be devoted to something directly related to your current field, or a side gig. Your profile will really pop and enhance your personal brand if you pick a decent background picture. 

LinkedIn recommends the following: 

  • A JPG or PNG file of an image that’s long and narrow, less than 8 MB and 1584 x 396 pixels. 

Adding that background photo is easy-peasy.

  1. Click the Me icon at the top of your homepage
  2. Click on “View profile”
  3. Select the camera icon located at the top right corner of your intro section
  4. Then upload photo, and click “Open”
  5. Click “Apply”

Don’t Skip the Summary Section 

This section is one of the first places that’s checked out by those visiting your profile. 

If you’re a job seeker, recruiters will definitely check out this section, so compose a summary that shows your hard skills first and foremost. 

So, not this:

“Energetic, innovative, and adaptable data analyst.”

But, this: 

“Data analyst with over six years experience performing analyses, with expertise in SQL, Oracle, and Python.”

The latter is a line for a summary they can sink their teeth into. 

Plus, your summary should include: 

  • Data—percentages, dollar amounts, and numerals for any of your accomplishments adds credibility
  • White space—Long blocks of text aren’t reader-friendly in our fast-paced, digital world. Studies have shown that using white space is more pleasant on the eyes. Short, to-the-point paragraphs will keep their attention.
  • Keywords—adding keywords from job descriptions into your summary can improve your chances of getting noticed by potential employers
  • Personality—people want to know who you are. That’s why they’re looking at your profile. Nothing conveys your personal brand better than your own personality. 

For example:

“My penchant for dark chocolate and espresso are what keep me plugging away at my artistic tote bag business!” 

From the “Summary” section, you can move on to sharing your professional and educational background, plus all the skills you’ve acquired.

Wow Them with Your Work, Skills, and Education

It’s obvious that your personal brand is a product of your experience, skills, and education. 

If you don’t add to these sections, your profile will be sorely lacking. And your personal brand will not be communicated. 

Experience section: Don’t rehash your resume

Don’t be tempted to copy/paste your work experience from your resume to the LinkedIn “Experience” section. 

You have more freedom with the LinkedIn Experience section. You can add experience outside of what is typically included on the “relevant experience” resume. Freelance work or side gigs can be included. This section shouldn’t be as weighty as your resume. Avoid giving details for every position. Summarize and highlight your biggest achievements.

Also, no need to shy away from the first person—using “I” and a conversational tone is welcome. 

After you document your past and current jobs concisely, it’s time to move on to the next section of your LinkedIn profile: “Education.”

Education section: Include every college or university

A neat feature of LinkedIn is that when you peruse their jobs, it will tell you how many school alumni are applying for the job. 

Hint, hint—

You can hit up the alumni who work there and mention your interest in the job, which can increase your chances if they have any influence on who’s hired. Therefore, it’s a sensible idea to add any and all higher education institutions you’ve attended.

And, for those who don’t have a college degree, make sure to add any formal training you’ve had. Showing you’ve taken the initiative and completed a course is worth displaying. 

After “Education” is the “Skills” section. 

Skills section: Let your skills shine—and endorse others’

The “Skills & endorsements” section will add a lot of flavor to your personal brand on LinkedIn. A healthy section will include 10+ skills. But, don’t add skills that you aren’t truly familiar with.  

The skills you select make you more searchable. 

After you add the skills, you can click and drag them to arrange them in whatever order you like. Ideally, place the most important skills regarding your brand at the very top. 

Lacking a skill you’d like to learn? Check out LinkedIn Learning, chock-full of videos, tutorials, and almost any professional topic you can think of. 

Next, skills endorsements matter.

On LinkedIn there’s a definite “You scratch my back, I’ll scratch yours” approach to endorsements. 

In other words, if you want to get endorsed, do unto others. 

When you’re endorsed, it increases your credibility. People will trust your brand. 

To endorse someone else’s skills:

  • Click on their profile and go to “Skills & endorsements” 
  • Find the skill you wish to endorse and click the plus sign
  • Use the form that pops up to rate the person’s proficiency and explain how you’ve been able to see the skill in action

Of course, don’t be an endorsement spammer! Only endorse if you know the person’s work and can feel confident in the contact’s skill you’re endorsing. 

Once you feel confident with your profile, no shame in feeling a tad vain. Time to create a LinkedIn vanity URL.

Create a LinkedIn Vanity URL 

Whether you’re a fan of vanity plates or not, a vanity URL on LinkedIn is great for your personal brand. 

It’s a branded link that’s snappier and shorter than the URL that LinkedIn produces by default. 

This is a way to attract an audience because the message is clear. 

A vanity link displays a condensed, focused message—your brand. 

A LinkedIn vanity URL with your personal or company name makes it easier for networking contacts to find you, plus it looks more professional. 

Say goodbye to that messy string of characters, numbers, and symbols and change to a vanity LinkedIn URL: 

  1. Click the Me icon at the top of your LinkedIn homepage with the drop-down arrow
  2. Click “View Profile”
  3. Click “Edit public profile & URL”
  4. The Public profile settings page will open
  5. Click the pencil icon on the right sight under “Edit your custom URL”
  6. Enter what you would like to be in your custom URL
  7. Don’t forget to click “Save”

If you’ve gone through all the steps above, your personal brand has gotten a major upgrade on LinkedIn. This will boost your chances of getting noticed and a new job in line with your skills and interests if that’s what you’re in the market for.

With all the profile pieces in place, build your connections, create engaging content, and your personal brand will shine.

To Wrap Up

LinkedIn is the place to promote yourself professionally. It’s the best way to promote your personal brand. Plus, the networking possibilities are endless.

And—

If you’re looking to attract job possibilities, LinkedIn is a top resource for recruiters. In fact, more than 95% of recruiters use LinkedIn’s tools to find the perfect candidate for a job. Over 57 million companies are on the site, with over 15 million jobs postings. 

So, get those LinkedIn profiles in tip-top shape to give your personal brand a major boost.

The post Elevate Your LinkedIn Profile to Promote Your Personal Brand appeared first on SiteProNews.

Benefits of Online Marketing in Business

posted on September 13, 2021

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Why you need online marketing for every small business out there in the country? It gives you a brand identity and establishes the brand online. The brand awareness becomes high and video content marketing is now trending. Anything done with the help of videos is trending – may it be reels, IGTV or lengthier videos. It is now ruling the world of marketing. Once you invest something in videos, you can be sure of swiping the attention of the audience. It will be beneficial for both your business and increase your sales. Coupling effective content and attractiveness is the best marketing strategy for small business owners. With ad campaigns more people get to discover your brand and there is an increased online presence.

Create a Clear and Concise Presence Online

When you have a noticeable online presence, the internet acts as a powerful tool to provide you with increased revenue online. How? You get a chance to interact with the target audience directly and you can also educate them about your products. They can interact with you directly and clarify their doubts in case they have any. You can educate them with the benefits and usages of every product and service. You can be in constant touch with the customer and grab their attention every single day. You can convince them directly and persuade them to buy your products.

The Ruler of Online Marketing – E-Commerce

Gone are the old days where you had to step out of your house, inquire on 2-3 shops for buying a single product. With the invention of the e-commerce industry, all people do is open 3 different websites, compare them with one another, place an order and get the product in 2 days without any hassle. Online shopping is stealing the traditional marketing! Starting from groceries to engagement rings to wedding sarees, everything is possible to buy online. Engagement rings like moissanite are available online – all you need to do is simply choose and place your order. With the Covid-19 outbreak, jewelry shopping has also been switched to online mode. There is no need for anyone to step out to buy their favorite moissanite wedding rings and jewelry or you can even compare moissanite vs diamond before you decide to make a purchase.

How Online Marketing Helps More?

Now that we have established the online presence, what do we get from it? Firstly, you get to build trust online. People trust people and this happens on social media platforms. Trust is the foundation of any online business. The target audience should have some faith in you or your products to buy them online. Give more information to them and overload them with testimonials about your products or services. Next, improve the rankings on your website and share them across all social media platforms. The more people visit your website, the higher the chances of growing your brand identity. The most important advantage is that you can reach any geography online. Unlike the traditional marketing methods, online marketing is revolutionizing the world of marketing by making it possible to target specific users in every location based on their desire. By measuring all of these marketing strategies, one can start online marketing for their business.

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15 Reasons Why You Should Post Social Media Stories

posted on September 13, 2021

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According to statistics, Instagram users spend 24-32 minutes every day watching stories. This is the length of your average series episode. Facebook says that around 1 billion people post stories every day on Instagram, Facebook, and WhatsApp.

As the stats show, leveraging the stories feature on these platforms can help you reach a wide audience, increase engagement, and enhance interaction with your brand through User Generated Content. 

In this guide, we’ll define what stories are and why you should consider using the feature. Let’s get started!

What’s the Point of Social Media Stories?

Social Media Stories are temporary posts. The concept started out on snapchat but was eventually adopted by facebook, instagram, and whatsapp. Stories allow you to use photos, videos, text, and tags to create content. 

A study has found that peoples’ attention spans have decreased from 12 seconds to 8 seconds. This is advantageous to stories, since they only allow you to upload 15 seconds of video at a time. 

On Instagram, stories appear as highlighted circles around your profile picture:

Image Source: Loomly)

The special features of stories are that they are usually uploaded from mobile phones, made in vertical format, and disappear after 24 hours.

Image Source: Vox

Stories can be found on the following platforms:

  • Instagram
  • Facebook
  • Snapchat
  • WhatsApp
  • YouTube

Why Should You Post Stories on Social Media?

It has been found that people interact with stories twice as often as they click on conventional Facebook posts. Around 15-25% of users click on links in stories on Instagram.

Let’s look further into why you should post stories on social media as a brand:

1. Stories don’t need to be fine-tuned

The convenience of stories is that they don’t need to be refined. It has been found that unrefined and personal stories have done better than those that are heavily filtered, edited, and contain lots of CTAs.

By adding a personal touch to your stories, you can connect better with your fans and the stats prove this. 

2. Brand Visibility

According to the 2020 IG Stories Study, posting up to 5 stories per day keeps your customer retention rate high at 70%

When Gap started creating video stories for their marketing campaign, they saw a 73% increase in Click Through rates. These click through rates increased their traffic and audience engagement with their profile, hence enhancing their brand visibility.

On top of this, statistics have shown that people spend around half an hour clicking through their stories every day.

Everytime your favorite brand uploads a story, it’s hard to miss it because it shows up on the top of your feed in a colorful ring. You also get notified when they do. Thus the stories feature definitely increases visibility for your brand.

3. Wider Reach

Around 500 million people use Instagram stories every day. Moreover, 86.8% of people upload stories every day. By posting your own stories, you can reach this huge audience successfully. 

4. Drives Website Traffic

Data shows that 1 in 3 people are more interested in a product after seeing it on Instagram stories. Another study found that people click on links in stories twice as often as they click on normal Facebook posts.

This means that you can easily redirect your audience to your website or blog by adding links to your stories. This enhances your website traffic and leads to higher engagement and sales.

5. Personalize your Brand

There’s no better way to personalize your brand than using stories to interact with your customers. Uploading raw, personal content allows you to approach your consumers as a friend. People trust other people more than they trust brands.

By adding a personal touch to your business, you can enhance customer loyalty. People will feel like they can connect better with you, which will encourage them to shop with you too!

6. Immediately Relevant Content

Social media users tend to be impulsive and have short attention spans. At the same time, they want to stay on top of the news. Stories offer them a quick, convenient means to view posts they’re interested in right away.

7. Cost Effective

Advertisingâ€â€even on social mediaâ€â€costs money. Stories, however, are free and also offer more engagement. On top of that, you don’t have to spend precious time editing your content. 

8. Contests and Promotion Participation

Customers don’t want to be out of the loop when it comes to sales. Uploading one-day specials and flash sales on your stories will keep people constantly engaged with your stories so they don’t miss such updates.

And since stories disappear after 24 hours, they’ll be frequently visiting your profile to look for news, which will increase their engagement with your brand.

Additionally, giveaway or promotional posts uploaded on stories add a sense of excitement since customers can’t tell how many people entered the giveaway or are taking part. This gets them even more excited to participate.

9. Helps you Dive into Video Sharing

If you’re shying away from making videos about your brand, stories are a less intimidating way to do it. Since stories focus on uploading raw content, you don’t need to focus on being or sounding perfect.

You don’t need any fancy equipment or editing software. Just be yourself, be comfortable and honest, and have a good time!

On top of this, video stories also have slightly more engagement than image stories. They also perform better when it comes to tap-forward and exit rates. Videos have a higher tap-forward rate and a lower exit rate.

10. Become an Authority in your Field

It is quite time-consuming to create, edit, and upload social media content. When it comes to trending topics, the best time to post is immediately as they happen. This way, you get the most engagement.

Each minute you spend editing is a minute wasted in getting the urgent news out. With stories, you can upload live content, or photos and videos as soon as things happen without waiting to edit them. 

People then start to notice that you’re always on top of the latest news and start to rely on you for authentic, immediate updates. Slowly but surely you become an authority in your field.

11. No Need to Beat the Algorithm

Social Media Algorithms are pretty unreliable. They fluctuate from time to time, causing your visibility to fluctuate with them sometimes. However, stories always appear at the top of everyone’s feed. 

This means they always get the views they need. You don’t need to upload at specific times of the day or with a bunch of hashtags that clutter the screen. And when you upload a new post, your story gets pushed to the front again!

12. Immediate Sales

A study found that 50% of people head off to a website after seeing the company’s products in its stories. 1 in 4 millennials look for stories of the products they wish to buy. 

This means users are more likely to buy products if they view them on stories. So the logical thing to do to increase sales is: upload products on your stories!

13. Transparent Competitor Analysis

Stories make it easy for you to find out what kind of business promotion your competitors are doing. You can simply view their stories to see what kind of content they’re sharing, the types of sales or giveaways they’re carrying out, etc.

For example, if one of your competitors is having a flash weekend sale, you can do something similar for your brand to keep customers coming to your stores. 

You may also notice something they’re lacking and implement them towards your own marketing campaign. For example, if you see that your competitor’s Instagram presence is quite poor, you can amp up the user generated content for your insta profile so that you can appear more unique in your customer’s eyes. 

14. Better Customer Service

According to the Sprout Social Index, almost half of all customers these days opt for social media to raise their issues. It is more convenient than sending emails that take days to get replies or making lengthy phone calls. 

If you engage with your audience on a daily basis and address their concerns, they’ll come to trust and respect you. Social media stories offer a quick way to address concerns, and show users that you keep their satisfaction as a top priority.

15. Appeal to Younger Audiences

It’s not a secret that young people today are interacting less with traditional advertising, opting for looking at online ads or stories for brand updates. That being said, it’s important that companies build an effective social media presence.

Businesses should focus on creating opportunities for user generated content and stories to appeal to the younger demographic. Since a majority of people using social media are from Generation Z, brands can enhance engagement and sales by engaging these groups of people. 

Bottom line

Around 48% of the world are active social media users. Social Media usage is the most common amongst youth, and 84% of users are aged 18-29. On top of this, these young ones prefer using social media when consuming ads.

If you want to appeal to this age group, you’re going to need a social media presence. One of the most popular features of social media these days are stories and companies can leverage their power to increase engagement, conversion rates, and get the upper hand over their competitors.

This guide outlined the 15 major reasons you should consider using stories in your social media marketing campaign. If you have any questions, don’t hesitate to contact us! Follow us on our socials and share this post with your friends so they can learn from it too.

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The Ultimate Guide for B2C Marketing

posted on September 7, 2021

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The world of marketing and entrepreneurship is full of witty strategies. Whether you’re a successful entrepreneur or an aspiring one, you must admit that the basic tenet of marketing corresponds with whom you are speaking with. With this regard, two major acronyms have skimmed influencing attention: B2B and B2C marketing.

You may wonder how distinct or significant both these strategies are or what they even mean? Here is your answer. B2B marketing stands for Business to Business marketing which basically considers businesses as the buyers, while B2C marketing works completely in the opposite direction. It means Business to Consumers hence it’s directly connected to people. The present digital marketing trend solely puts emphasis on B2C marketing. Therefore, let’s unfold how exactly B2C marketing does work and why entrepreneurs seriously lay hold of it.

What is B2C Marketing?

B2C marketing is a kind of form that grows business through making a direct communication with consumers. The basic motive of this strategy is to make business or create a brand value after being empathized by human emotion. In simple words, it tries to persuade people through conveying what specialty a brand or a business warehouse holds within and how helpful it would be for the consumers to use their products. Hence, the entire process of B2C marketing is quite challenging and fun as well, since it completely deals with people’s minds. Unlike B2B marketing, B2C marketing is carried out online.

Guidance to B2C Marketing

The main factor of B2C tailored marketing with funnel or pipeline marketing  is to draw in consumers’ attention as much as possible. And since “consumers” are the backbone, these following parameters have been considered as triggering factors.

1. Role of Content Based Marketing

90% of B2C marketing strategy makes a coherent partnership with contents as it tries to communicate with consumers like a human. Therefore, a vigorous emphasis is given on content namely blogs, vlogs, videos and articles, where the marketer tries to inscribe information or validates their brand to fetch users’ needs.

For example: While consumers rave for information just before the Black Friday or Cyber Monday sale, you may create a blog of popular stores that soar high discounts on their products. Similarly, when people are in pursuit of a trusted website domain, you can amalgamate relevant information from popular web hosts like GoDaddy or Namecheap and list concurrent offers from them. The main idea of content marketing is to generate blogs or something that will touch consumers’ “pain points”.

2. Improve SEO Ranking

As the key of B2C marketing equipoises with content, you have to boost SEO ranking in order to run the content successfully in Google. The most astonishing part is, even though the contents are rich and informative, lots of marketing houses severely collapse due to lacking knowledge in SEO. So, just keep in mind that without better SEO and SERP analysis, your content won’t rank well. Thus, uncovering the trick for a better SEO ranking is a massive gain.

3. Hosting Funny and Engaging Online Contests

Persuading people that are well-versed online is one of the most challenging tasks. All digital marketers are aware of how much pain and patience they have to carry to finally convince a user to push the ‘purchase’ button. However, in order to better branding of your company or products, arranging fun contests would be a great idea. Additionally, you can add a free gift for the winners. This could be one way to attract viewers to your marketing webpage. Even if they don’t buy during their first visit, at least they will encompass the website and decipher needful information.

4. Proliferation on Social Media

A strong base on social media has to be there to profuse with B2C marketing. In order to create a distinct identity, carrying out creative social media campaigns are welcome. Moreover, the marketer has to create separate accounts on all popular platforms such as Facebook and Instagram. If there is an extra potency of budget, paid ads can be placed. This is highly helpful to draw brand value reputation as well as retargeting old users’ attention.

5. Adding Free Gifts When Possible

This one works for the store based marketers. For example, a content marketer from Udemy wants to approach users’ with its learning courses. In order to provoke students and substantiate their reliability, a separate offer to avail free online classes could be attached with the main course. In the same way it could be informed that Kohl’s is offering an extra 10% discount for students and veterans. By way of free gifts on the site, the fame of the respective website would double up and so does the user’s plausibility.

6. Support Micro-Influencer Program or Make the Clients Ambassadors

Social media has made lots of stars. You can choose any of them after skimming through his/her steady fan base and request the person to endorse your brand. Another smart way to acclaim huge popularity is to convert one of your clients to an ambassador of your brand or product. This method has proven to be immensely successful.

7. Generate Membership and Loyalty Programs

Everyone loves gifts and loyalty feedback upon their purchase. Thus, in order to attract consumers’ attention, the marketer of a specific store may coin a membership or loyalty program. For instance, for every 10 points each consumer will earn $1 which could be used with the next purchase. If you’re running your own store based website you can experiment with the idea or make similar ones.

8. Make mobile friendly mechanism

The whole world is becoming more mobile friendly day by day and so does the consumer market. People love to tap on their smartphones more than on their computers. Thus, in order to shine in upcoming days of digital marketing, entrepreneurs have to adopt mechanisms to be more mobile friendly.

Hence, this is our B2C marketing guide in a nutshell. Obviously it does not include each and every detail but mirrors an overall excerpt. You can carry on with your research further as per your own interest. Best wishes beforehand for your entrepreneurial endeavor.

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Your Quick and Easy Guide to Social Media Analytics

posted on September 1, 2021

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There is no doubt social media marketing now plays a pivotal role in the overall success of any business. Understandably, social media analytics tools have also become a key source of strategic marketing data.

Considering the sheer amount of consumer data posted on social media daily, social listening tools have also become an integral component in competitive research, audience analysis, and product research.

At the core of social media analytics is the gathering and analyzing of audience data and marketing upon which business decisions will be based. It is also one of the best ways to access insights that can optimize both the product strategy and marketing efforts.

Social Media Analytics in a Nutshell

Just like eCommerce chatbots, the importance of social media analytics cannot be overstated. However, despite the peerless benefits of social media analytics, it is still heavily underutilized. Unfortunately, without measuring and analyzing your social media marketing’s performance, you won’t be able to improve your results.

For your social media marketing efforts to succeed, you will need a data-driven roadmap so you will know what to do and where to go. In essence, it’s what every social media analytics solution is designed to do. Ideally, a good analytics tool should be easy-to-use and intuitive, making marketing activities scalable and sustainable.

Apart from daily monitoring, tracking, and analyzing of data trends and metrics, the right analytics solution will also provide an overview of your social media performance. This is important so you can see where strategic opportunities exist, where you can nullify threats, and what adjustments you need to make.

The Importance of Social Media Analytics

Below are some of the most critical and universal use-cases of social media analytics solutions. These use cases also highlight the importance of social media analytics for brands. It’s safe to assume a good analytics platform will be designed and built with these use cases in mind.

Measure marketing impact and return on investment (ROI)

One great thing about analytics is that it provides instant feedback about how your brand is performing across various social media channels. From there, you can quickly assess if your current strategy is effective or not. Since you will have access to the performance KPIs, you will have better control of your social media campaigns.

If the current strategy is not working, the data analysis provided by your analytics can point you in the right direction. This means you can make the necessary tweaks before the performance of your campaign dips. You can also quickly fix any issues before your campaign goes south fast.

Make better business decisions

Robust social media analytics can provide insights and data to help marketing teams identify what’s working and what’s not in terms of their social media strategy. What’s even more impressive is social analytics can also provide the needed insights that can help you make strategic decisions outside of marketing.

This is especially true as the amount of data posted on social media has increased steadily, and the ability to extract relevant data has also improved. When it comes to your social media strategy, basing it on data is the best way to go. This will help you identify strategies that will have the most impact.

Compare your performance against your competitors

It’s futile to celebrate a seemingly good performance if you have no idea how it fares against the average industry performance. Context is vital. That said, the only way you can measure real success would be to compare your performance against that of your competitors.

Benchmarking can also provide essential insights and allow you to see how you stack up against your rivals. It can also help you see how your current campaign looks against the current industry average.

Track the efficiency of the marketing team

One key to running a robust marketing crew would be to streamline workflows. To achieve said objective, you need to know your marketing team’s velocity and efficiency so you can lead them in the right direction. As a general rule of thumb, it would be ideal to keep working at high velocity and ensure there are no bottlenecks.

This is especially true in specific areas such as online customer service and community management, where a great tool can help you measure vital community management KPIs such as audience sentiment and response time.

Micromanagement is now considered a thing of the past. With a good analytics solution, you can easily see granular and top-line data, trends that need to be looked into, and an overview of the current marketing operations. 

Final Thoughts

Undeniably, social media analytics is crucial to your social media marketing efforts. Your marketing efforts are futile if you don’t have the slightest idea whether you are doing well or not. The message is simple: measure, track, and analyze. More importantly, make sure you invest in a social media analytics tool that can do all three and then some.

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How to Sell on LinkedIn without Paying for Ads

posted on August 18, 2021

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When you open your LinkedIn message center and see a few new messages in your inbox, the first thing you expect is being sold to. LinkedIn has always been the platform for business and career, so obviously everyone is selling something.

However, that’s not always pleasant. If you’re even remotely active on LinkedIn, you’ve probably gotten quite a few messages from people you’ve never spoken to trying to sell you something: app development, website development, or SEO services – these are the usual culprits.

Luckily, there are other, better sales techniques on LinkedIn than spamming people who just accepted you into their list. Honestly, does anyone even buy anything from spammers?

So, if you are not going to be a spammer and you are not going to pay for ads, how else are you going to sell on LinkedIn? Let’s start with the basics:

1. Create a Complete, Professional Profile

This advice goes for both company pages and personal profiles. Make sure you have a good photo of yourself or a high-resolution picture of your logo.

And, more importantly, don’t treat any section of the profile as optional. Fill each of them carefully, especially the parts where you can list your skills or the services/products you offer.

For company pages, use the LinkedIn profile as an opportunity to pitch your services/products. In your description, ditch the usual “established in…” and opt for something that will catch readers’ eyes.

If you received any awards, lead with that – or with any other kind of recognition you have received.

2. Strike a Balance between Native and Third-Party Content (External Links)

The LinkedIn algorithm works differently than Facebook’s. If Facebook usually buries links to other websites on your feed because they want to keep users on their platform as much as possible, LinkedIn has no such mission. 

Thus, you can send users to your website to gain more traffic without fearing reach penalties. However, this doesn’t mean that you should solely focus on third-party links.

As with everything, balance is key: you can publish your blog posts and links to your sales pages, but I recommend you also mix in some native articles. Even if LinkedIn doesn’t crush your reach, users tend to read native articles more because it’s easier and they don’t have to leave the platform.

3. Join LinkedIn Groups

LinkedIn groups are the perfect places to find new leads. But don’t join dozens of them and don’t start spamming their members.

Most LinkedIn groups have tough anti-spam rules, so you won’t be allowed to publish sales pitches or links to your website. Still, you can always showcase your expertise in the comments section. Help real people solve real problems and you will start seeing add requests soon.

One last tip here: it’s OK to join groups for professionals in your industry just to keep an eye on how things are going. Sometimes, you may even find announcements looking for the services/products you offer. But if you want to get serious about selling on LinkedIn, those are not the groups to be in.

Zero in on your buyer persona – what are their top three professions? Got them? Good! Now look for groups for people with those professions, not with your own.

For instance, my agency offers social media and content writing services. While my team and I are in a few content writing and social media groups, this is strictly for “fun” and news. We get a lot of leads from SaaS groups (SaaS is one of the main industries we cater to) and from generic digital marketing groups. 

In other words: hang out where your potential customers hang out, not where your peers do.

4. Engage with Potential Customers’ Content

Look for company profiles or personal profiles of people that might turn into your customers. Follow them or connect with them and engage with their content.

Again: try not to spam. You shouldn’t leave comments showcasing your services below articles that have nothing to do with your area of activity. And, in general, you shouldn’t try to sell your services/products in comments unless someone specifically asks you what you do.

Instead, read your prospects’ content and leaving on-topic, meaningful comments: 

“I love your take on cybersecurity for cloud solutions. How do you feel about…?”

“Your tips on staying sane when working from home are great! I’ll definitely try no. 3!”

The idea here is to get prospects’ attention, not to sell with a comment. In time, you can also message them directly, once you’ve established a rapport and know a few things about their business. This way, you’ll be able to create a personalized pitch that has chances of success.

Conclusion

Selling on LinkedIn takes time. Just like anywhere else, focus on building relationships first and leads later. Avoid spamming and create original, useful content – these are the two starting points for a successful selling strategy on LinkedIn.

Need help with social media management and marketing for LinkedIn or any other social media platform? My team of expert social media marketers and I are just a click away. Take a look at our social media services and let’s talk!

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7 Working Digital Marketing Tips for Businesses 2021

posted on August 17, 2021

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Digital marketing is one of the most important aspects of running a successful business in today’s world. The internet has made it easier to get your message out there. In a world where the digital landscape is changing and businesses need to adjust to stay competitive, it’s essential to know what will work for your company in 2021. 

To stay ahead of the competition, digital marketing needs to be done strategically and with purpose. Here are seven digital marketing tips that are guaranteed to help make your business more successful!

Search Engine Optimization (SEO)

With over 4.6 billion people online, it’s essential to be at the top results page when potential customers search for your business.

But how can you guarantee that your website appears in the search engine results pages (SERP) when prospective customers look for things that you offer? This is where SEO comes into play.

Did you know that less than 10% of people don’t go past the second page of search results when they’re looking for something? This means that it’s vital to have an effective SEO strategy to ensure that you’re getting the maximum amount of website traffic.  

Your digital assets should be structured in such a way that they are optimized for search engines to find them easily when keywords or phrases relating to your business are entered into the search bar. SEO includes elements like keyword research, backlinks, Google my business, and metatags.  

For example, suppose you are an advertising agency in Charleston. In that case, digital assets optimized for SEO should be presented so that when potential clients search for digital marketing agency Charleston, your business is found at the top of those results.

Social Media Marketing

In today’s world of digital marketing, social media is an asset that cannot be ignored. With one-third of companies using it as a strategy and over 70% of consumers making use of its services for customer service, it’s crucial to maximize your social media presence. 

Not only do more than 25% of users spend their internet time on these platforms, but they also rely on them for connections with brands. Most users use the platforms to highlight positive shopping experiences or to post reviews about products- ensuring you get contacted by millions through your channels faster!

Social media marketing is a strategy used for building your company’s brand awareness and increasing conversions. Social media campaigns often focus on one or several platforms, depending on the target audience preferences and their platform of choice.

The variety of social media marketing platforms include Facebook, Instagram, Twitter, and Pinterest. Social media not only promotes products but also fosters relationships with the users on various platforms.

PPC

Pay-Per-Click advertising (PPC) is a digital advertising method used to direct paid traffic to a website when an ad is clicked.

With PPC ads you have the ability to target your audience by location, likes, interests, and reduce the cost of reaching your target audience. In many cases, PPC spending can lower your CPA (cost per acquisition) in comparison to other mediums. This means you’ll be able to determine how much each click costs you so that you know how effective your digital strategy is.

Although PPC campaigns require some upfront investment, it’s proven to be one of the most effective digital marketing solutions. It brings down your cost per acquisition while simultaneously growing awareness about your brand among consumers. 

Not only do businesses earn $8 for every dollar they spend on Google Ads, but users that click on ads are 50% more likely to buy a product. To date, this has yielded an impressive ROI of $2 per investment made on other platforms like Facebook or Twitter.

E-mail Marketing

E-mail marketing involves using digital messages to market various products and services. It delivers high returns on investment because it’s one of the most direct ways of building relationships with customers.  

E-mail marketing offers a way for businesses to connect with their customers on an individual basis. By sending out targeted, personalized e-mails that keep your company top-of-mind and encourage repeat purchases, e-mail increases customer loyalty and awareness, driving sales growth.

With an average ROI of 4400 percent, e-mail marketing offers the potential to increase your revenue by $44 for every dollar invested in e-mail campaigns! More than 60% of users also like weekly promotional e-mails from companies they are interested in and don’t mind being contacted via this channel as long as it’s not too often or disruptive.

For example, social media consultant Charleston, SC, digital marketing agencies can use e-mail marketing to promote digital products such as digital newsletters, digital books, or digital reports. 

Video Marketing

Video marketing is a powerful tool for increasing brand awareness, conversion rates, and company revenue. Video content appeals to current user behaviors and has proven itself as one of the most effective ways to reach target audiences. According to Statista Research & Consulting Group (2016), adults spend up to five hours per day watching videos on sites like YouTube!

Video marketing has become an effective tool of any company’s online strategy. With a video, you can improve conversion rates and generate leads while still being cost-effective. Video also acts as another form of content for e-mail or social media campaigns, which helps increase your customer base with every new viewer.

Research has found that 90% of people make purchase decisions based on what they see in a video, so it makes sense that the same technique could be applied when selling products through content marketing strategies.

Voice SEO

Voice search is becoming a new digital marketing strategy for many companies. It’s one of the newest ways to find information online, and with more people purchasing smartphones and voice-activated speakers like Amazon Echo devices, it has become an integral aspect of modern-day life.

The goal of successful optimization for these searches is to rank at position zero on Google’s SERP listings. This increases your company’s visibility among consumers and leads back to your website or landing page, where you can then convert visitors into customers that buy products from you directly through the site. This innovative approach provides both immediacy and relevancy.

Content Marketing

Content marketing is a digital marketing strategy that focuses on creating and distributing valuable content to attract target customers. It’s becoming an essential part of digital strategies for businesses designing digital content to educate, influence, or entertain potential buyers.

Content can take the form of digital books, white papers, infographics, blogs, and social media posts. 

Content marketing is best used alongside other digital marketing techniques like Search Engine Optimization (SEO) and Pay-Per-Click (PPC). SEO makes it straightforward for people to find what you’re promoting online, while PPC attracts more qualified leads so that they are ready to make a purchase when they see your product or service.

Get Started with VIP Marketing and Advertising

Getting started with these digital marketing tips can seem daunting. But, luckily you have VIP Marketing and Advertising marketing experts to help turn your business into a success story! Eric Elliott will guide you regarding strategy and execution tailored for what’s best for your company. Contact us today to get started.

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4 Points of Failure in B2B E-Commerce

posted on August 14, 2021

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B2B e-Commerce market is on the rise these days. Due to innovation in digital marketing and e-commerce, more companies are looking for B2B business solutions so that they can easily interact and trade with big businesses. B2B e-commerce allows companies to reach businesses around the globe in no time. Cloud-based e-Commerce makes inventory and order processing a smooth task. Businesses can not only find new customers but also retain clients for longer prospects. 

But, that is all the bright side! 

Another side of the coin is that not many B2B e-Commerce businesses are able to survive and they fail quickly. What could be the reasons? In this article, I am sharing 4 points of failure in B2B e-Commerce. Start noticing these red flags from the beginning so that you can leverage all the benefits that this industry has to offer.

1. You do not have a well-designed website 

Many businesses think that well-designed, organised and structured websites are for individual customers and not for businesses. This is why they do not pay much attention to creating an eye-catching website for B2B e-commerce. However, this is a bad practice and can easily lead to the failure of your business. Here are a few ways how you can ensure a well-designed website: 

  • Just like B2C customers, B2B customers are looking for websites that can be navigated easily. So make sure your website has optimised navigation
  • B2B customers expect a clear, concise and smooth checkout process
  • Branding and reputation are equally important in B2B businesses just like B2C businesses 
  • B2B websites must include CTA’s (a lot of them!) because without them it might be difficult to attract the customers 
  • An estimated pricing calculator will spruce the website up and will make buying much easier for B2B customers

If your website is nothing like this, it is time to revamp it and turn your steering towards success. 

2. You are not building a social media presence

We all know that people nowadays devote more time and energy to social media. They not only use it to communicate with their friends and family but also to give their opinions on topics and say how they are feeling. So if you think that being a B2B e-Commerce business, you do not need a social media presence, you must think twice! Here’s how social media can prevent your B2B e-Commerce from failure: 

  • You can use social media as a marketing tool and release important information to your customers 
  • You can use social media as a sales tool and find potential buyers and new leads
  • You can use social media as a feedback and support system where you can seek feedback from your customers and also provide them with customer support whenever required 
  • You can use features like storytelling to engage with your audience and build a reputation for your brand 

By not using social media properly, your B2B e-Commerce business is missing out on many things. 

3. Not providing sufficient product data to customers

B2B e-Commerce is all about product information. You must provide your customers with all the necessary information about a product so that they can make a purchase. Only the product name and price will not be enough as other competitors will be providing the same. If you want your B2B e-Commerce to succeed, you have to think beyond the syndicated content provided by manufacturers. Here are a few ways by which you can set yourself apart: 

  • Add a variety of product images such as 360-degree interactive images, specification tables and specification calculators 
  • Include information such as installation guides, warranty information, and additional safety information for your customers
  • Provide clear and detailed product descriptions and promote transparency 
  • Include product videos, tutorials or demonstrations to engage customers with your products  

Do not assume that your customer already knows about a product. Even if they do know, reading all the information on your website can help them make a clear choice. 

4. Not giving much importance to user experience 

Many B2B business owners have this notion that they do not need to please the customer or provide a great user experience. This could be a reason for the downfall of their B2B e-Commerce business. You must be able to convince customers that you are providing them with a high-quality product and doing business with you will bring them long-term benefits. Your product will not only benefit them but also their customers. Here are a few ways to make it possible: 

  • Use the power of storytelling to engage your audience (it could be a short video, a testimonial or infographic) 
  • Add a live chat option on your website enabling customers to get quick answers to their queries 
  • Allow your customers to talk to any of your account managers who can provide them with personalised guidance while they buy a product 
  • Optimise site navigation, search, check out, listing pages and shopping cart to meet the latest standards of buyers 

Treat your clients as people, not businesses. When decision-makers buy something for their business, they think like people buying things for themselves. They have the same expectations and questions in their minds. 

Wrapping up

Did you notice any of these red flags in your B2B e-Commerce business? If yes, then it is time to make things right and run your e-Commerce business the correct way! Just remember that your website must be well-designed, organised and optimised for customers. Include a variety of CTA’s on your website. Work on building a social media presence because that is the best way to stay connected with your customers and find new leads. 

Make sure that you are providing enough information about your products on your website that sets you apart from your competitors. Lastly, treat your customers as people and not just any other business. Take care of their expectations and provide them with a seamless user experience. Follow these tips and in no time, your B2B e-Commerce business will experience great success! 

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OnlyFans Promotion: A Quick Guide for Content Creators

posted on August 5, 2021

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OnlyFans has grown quickly in popularity and that has left many people scratching their heads on the best way to promote themselves on this website. Unlike other types of businesses, OnlyFans allows anyone to join their site and start making money from it as long as they are over eighteen years old. This has created a lot of new marketers who are not used to marketing and promoting themselves online. This quick guide will give you an overview of the OnlyFans Promotion options that creators have.

What is OnlyFans Promotion?

If you currently have an OnlyFans page, all activities that you do on the site are considered promotion of some sort. OnlyFans has limited abilities on the site itself for helping users be found on the platform by potential subscribers. This means most of the marketing efforts to become successful are placed on OnlyFans creators themselves. This means creators have to become savvy in promoting themselves.

Ways to Promote Yourself as a Creator

Search Engine Optimization for Your OnlyFans Page

One way to bring people onto your page is by helping them find you in various online search engines. There are even independent sites that scrape and crawl OnlyFans itself that potential subscribers look at. All of this means that you need to be aware that you can make it easier for people to find your page by optimizing it. One way of doing that is to follow OnlyFans Marketing Blogs like SEO Bounty’s Blog. They teach advanced techniques on making your OnlyFans page easier to find. One thing about your page that you should be aware of is that OnlyFans does not have any places to put in ‘Meta Information” like many other websites do. Meta information is what search engines use to fill in the title and description in search results. As an OnlyFans creator you need to make sure your Bio and Title act as Meta information.

Meta Title (OnlyFans: Display Name) – On OnlyFans your display name needs to act as your meta title. Your Display name can be up to 40 characters long and you want to make sure you add your name as well as keywords about what is on your page. Your title is a ranking factor for Google and will help you get more traffic to your page.

Meta Description (OnlyFans: Bio) – On OnlyFans your Bio information acts as what will be displayed in search engines under your listing. This means you want to make sure to have a Bio that is both enticing to potential subscribers as well as easily read as a call to action for potential subscribers.

Promoting Your Page for Free

There are several sites that have high traffic along with active communities for OnlyFans creators and subscribers. The two top sites to promote your OnlyFans page are Reddit and Twitter which are considered the best way to promote your OnlyFans.

Free Promotion on Reddit

Reddit has dozens of OnlyFans specific subreddits for OnlyFans creators to post their pictures and links on. Many of these subreddits have hundreds of thousands of followers and have hundreds of posts on them daily. You want to sign up to reddit and follow these subreddits in order to post on them. Some of these subreddits also have their own distinct rules for posting that you’ll want to be aware of before posting on the site.

Free Promotion on Twitter

Twitter has a very active OnlyFans community as it is connected directly with the OnlyFans website itself being allowed as a way to login and sign up. This means that thousands of OnlyFans creators check and post on Twitter daily. There are dozens of Twitter handles that allow free posts on their tweets daily including the popular @OnlyFansHero promotion. There are thousands of OnlyFans subscribers that lurk on these pages looking for new creators to subscribe to. You just need to follow the Promotion Twitter handles and drop your links and pictures on their Tweets for Free.

Paid OnlyFans Promotion

Lastly you can pay to have your OnlyFans page promoted on popular pages on sites like Twitter and Instagram. Instagram is highly suspect though as it is known for scams and fake follower counts. Most OnlyFans paid promotion happens on Twitter itself. The Twitter OnlyFans Promotion known as OnlyFans Hero has the largest network of sites that people pay to promote themselves on daily. Paid Promotion is for those who are secure that their OnlyFans page and offers are good and they can increase their volume of new subscribers or followers from paying for a promo.

OnlyFans Promotion is Key to Success

As the site has become more popular, promoting yourself has become one of the most important things you can do to become successful on the platform. It’s important to utilize the type of promotion that will work best for you and work hard to bring new potential clients and subscribers to your OnlyFans Page.

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