Be Seen, Be Heard -11 Steps to Video Marketing

posted on February 17, 2022

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Today’s audience is more savvy and more difficult than ever to market to and may not think your cute or funny ad is that cute or funny. On the flip side, consumers are reading less as the screens are considerably smaller and watching more. Information is prepackaged for them, and when the video is done right, it is easy to understand.

With the high cost and singular distribution of TV, until recently, video marketing had been standardized; a 30-second commercial that was either cute or funny in attempts to get the word out about your product or service. Millions are spent on commercials every year, including writers to compose brilliant scripts, actors to get the point across, and directors to mold the idea into reality, and so on. Sometimes the hard work and money spent pay off, but other times the audience is not affected (and you end up with a less than viral commercial).

You can have an effective video to reach your target audience within a surprisingly reasonable budget. The new digital age of marketing is all about storytelling – explainer videos are perfect for this.

So how do you tell your story? Because so many videos are now battling to get the most views, brands and marketers need to come up with new ideas to make their videos stand head and shoulders above the competition. It’s not easy to make an appealing explainer video, but by following these simple steps, you will be able to keep your audience interested while reaching a wider demographic at the same time.

Here are 11 proven components to effectively tell your story:

1. What are your marketing objectives and who are you trying to reach?

These questions apply to any marketing initiative, but for video, these questions will determine what kind of video you want to create:

  • Are you looking to increase sales by targeting millennials? Promote a lifestyle, a meaning, and escapism that can give them goosebumps.
  • Are you looking to educate current customers on how to use your product? Create their emotional connection to the product, helping you establish trust.

Whatever the goals are, make sure you think about those first; a video that is produced with no goal in mind makes it much harder to measure return on investment.

2. What is the story your business tells?

While you don’t need to reprise â€œThe Epic Split,” there should be some type of narrative arc to your video.

It can be as simple as a tour of your facility where you make your product or as complicated as that vampire musical you always wanted to make. What matters is the video needs a beginning, a middle, and an end.

3. Demonstrate, Don’t Explain

Ironically, one of the worst things you can do with an explainer video is the actual explaining. Many people misjudge this medium and think that all they need is one person standing in front of the camera talking. Just like if you were making a feature film, the intention is to show, not tell. Instead of having one person explaining all the way through the video, it is much more appealing to have someone demonstrating what they are talking about. If you are trying to explain how a product works, then a video demonstration is one of the most effective ways to show how good your product is.

4. If You Can, Use Genuine Reactions

Quite often, with explainer videos, actors are used to posing as general members of the public. This is something that is alarmingly easy to spot, which is why it is much better to use authentic reactions. If you are thinking of using real people for your demonstration, it is always best to use as many as possible and over a wide demographic. This way, you will be able to illustrate that your product is suitable for everyone.

5. What do you want people to do? What is your call to action?

So the viewer loved your video. Now what? You need to present them with a clear action at the end of your video, as well as in the text surrounding it (for example, the description section on YouTube). If you like them to sign up for your email newsletter, tell them. If you want them to post the video on Facebook to share with their friends, tell them.

6. Do you think we’re done? Optimize your video.

Although there are too many different ways to optimize your video to go into detail in this blog post, video is a perfect way to take advantage of search engine optimization and social media. There are techniques and strategies which include keyword research and video sitemaps. To learn more about video optimization and SEO, check out this YouTube SEO guide.

7. Use Social Media

When you have put your video online, it is always important to spread the word through social media. Instead of pointing out that it is an explainer video, it often helps to mention the nature of the demonstration. Also, make sure that you use hashtags and mentions to increase the number of people who share the link.

8. Don’t Make Advertisements

Nowadays, audiences install ad blockers on their computers and skip through all ads possible. They do not want to feel as if they are being sold to because they will just move on.

Make sure to create a compelling story. You want to keep your viewers watching by indirectly selling your brand and company. Viewers want to see stories, not ads.

9. Make Sequels

Don’t just stop at one video. In order to keep your viewers engaged, make short and continuous videos so that your viewers will want to come back to your channel to watch more. Making sequels will allow you to further introduce the viewer to your brand.

10. Connect With Comments

After you have posted a video, pay attention to viewer comments. This will help you determine the success of a video, what works and what does not.

You should be thinking and acting based on viewer debate. The Brand – Old Spice had its views skyrocket after they customized their videos based on viewer-submitted questions. Their favored viral video – “Smell Like A Man, Man” is still being viewed today.

11. Never Restrict Access

Launch your viral campaign without any barriers.

Viewers do not want to have to register in order to view a video. It takes too much time and will only discourage the viewer from watching the video. People do not want to work hard to watch a short video.

Final Thoughts

With the right video marketing strategy, you can convince visitors to buy your product or service. We are visual creatures. To hit the rock bottom and attract that engagement (ultimately leading to sales), take your time to research how you can tie your brand into a powerful story. Audiences are smarter than ever today but also more passionate about the people and products they connect with. When you make a truthful connection, you make a new customer. So think about the stories and experiences your company wants to share. Chances are there is an effective, engaging video in there just ready to be made!

The post Be Seen, Be Heard -11 Steps to Video Marketing appeared first on SiteProNews.

How Instagram Became a Non-Stop Streaming Reality Show

posted on December 3, 2021

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Despite being a marketer, I managed to stay away from the influencer mania on Instagram — save for a few exceptions I had to research for my work. A few months ago, I decided to start following some local and some international influencers – just to check it out.

You know where this is going, don’t you? Yes, I got sucked in.

A few days ago, I found myself wondering if Chiara Ferragni’s daughter is OK (don’t worry; the kiddo is fine and out of the hospital by now). If you’ve been living under a rock, Chiara Ferragni is the world’s most famous influencer. With 2.5 million followers on Instagram, she sets the tone for everything fashion and beauty.

Prominent as she may be and cute as her daughter may be, I was still left wondering why I even cared for someone I have never met and most likely never will. Why is someone I have never met passing through my mind, albeit briefly?

Long story short: because I was invested. To harness that “authentic”, “real” vibe, influencers don’t just share things they do professionally: runway shows and new make-up line launches in this case. They invite you into their homes and into their lives until you feel like you have a real stake into what happens with them.

How Did We Get Here?

Remember the days when you’d login to Instagram and see photos of your friends’ holidays, their families, and occasionally their fancy meal? These are the same days when glamour shots were reserved for actors and singers.

But all that was when Instagram stories weren’t a thing. Today, all that has changed. Influencers are streaming 24/7 and you pretty much know all there is to know (or all they are willing to share) about their lives. You can add up to 100 stories per day, every day. 100 photos or videos are more than enough to document someone’s life in excruciating detail.

It’s an on-going, non-stop reality show. The only differences between Instagram stories and reality shows are that you can choose your characters and switch between shows anytime. If your favorite influencer hasn’t posted anything in the last four hours (the audacity!), someone in another time zone is definitely working hard at showing you their favorite morning routine or a cute photo of them sharing a late breakfast with their significant other.

Much like in a reality show, the life influencers broadcast comes with a script. But it’s scripted “lightly” enough to give the impression of authenticity. More recently, you get to see more than the usual glamour life. You see life as it is (or, as it fits their brand image) with its up and downs. There have been countless influencers sharing their personal drama online and crying on stories or live videos.

Just like in a reality show.

Has the Death of Traditional Media Birthed a New Kind of Media?

But why do we flock to influencers’ feeds? Is it because we trust them or is it because we look for inspiration? What makes us say we absolutely love someone we’ve never met or grab our digital pitchforks when an influencer does or says something controversial?

Interestingly enough, one study suggests that the lack of trust in traditional media has led to the recent influencer inflation. Most people believe that reporters are paid to cover a story and ignore another – and I’m talking about payment other than their salary.

Here’s where things get even more interesting: the same people know for a fact that influencers are paid to recommend a product or another. Oftentimes, influencer fees are public. Still, people appear to trust them more than they trust the press.

But do they, though? Another study found that only 3% of people are actually influenced by celebrity influencers, while 30% trust non-celebrity bloggers more because they seem more authentic.

Ironic, isn’t it? Non-celebrity bloggers are typically those that disclose far less about their private lives than Instagram “royalties”. Has this open-door policy stopped working? Or is it time to re-name this industry?

Influencer Marketing or Entertainment?

If influencers don’t really influence viewers, can we still call them that? Recently, more and more people are switching to the term “content creators”, although others argue that there are significant differences between the two terms.

I’m with the latter category here.

To my marketing mind, a content creator is someone who creates content on a topic that they excel at: chefs are a good example here, along with doctors who choose to educate their audience in a more informal way. This type of content comes from a place of authority. Choosing the right make-up palette or the best exotic destination for your next holiday is more a matter of taste than authority.

In fact, you’ll see that more and more social media stars use disclaimers to say that you should use the products they recommend at your own risk. They cannot be held liable if the face moisturizer they recommend flares up your eczema – they are not medical professionals.

So, if they don’t influence and the content they create isn’t authoritative content, what are these people whose lives we like to watch? For me, the answer is simple: they are entertainers.

You soak up their stories with the same interest that you soak up a new trending TV show. When the first season ends, you wait impatiently for the next one, much like you wait for your favorite influencer to post another story. Heck, you may even turn against an influencer you once loved just like Game of Thrones fans endless ranted about the show’s rather bland ending.

One important thing, though: when a TV show reaches its final season, your life doesn’t change. Sure, you may be a bit sad that you won’t get to see your favorite characters again. You may even join the fandom and talk about it for years to come (Star Wars, Star Trek, or Doctor Who communities are great examples here). But you know (I really hope you do!) that your life won’t be neither better nor worse without a TV show in it.

The same goes for social media stars. In my three months of following the activity of approximately 10 social media stars, my feed changed a lot. Some of these influencers eventually dropped lower on my feed and I literally forgot all about them and their existence.

Was my life better or worse than when they help prime real estate on my screen? Neither.

Please keep this in mind when/if you start comparing yourself to a social media star: these people are entertainers. There is a branding strategy behind each of their stories (yes, even the ones that seem to be raw emotion and nothing else), just like there is a strategy behind every episode of Keeping Up with The Kardashians. As “lightly” scripted as their feeds are, they are still scripted. If you think it’s foolish to compare your life with that of Daenerys Targaryen (because you don’t have any dragons to nurture, obviously!), it’s equally misguided to compare it with the life of a social media star.

As always, there is more to their real lives than what you see on Instagram stories. Oftentimes, that “more” refers to compromises that you wouldn’t be willing to make. So any comparison between your life and what you see on any screen is moot.

The post How Instagram Became a Non-Stop Streaming Reality Show appeared first on SiteProNews.

15 Best Video Editing Apps That Will Make Your Life Easier!

posted on October 20, 2021

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Video content is in full bloom. Whether it’s for marketing or entertainment purposes.  

And as per Wyzowl, 86% of businesses consider video as a strong marketing tool. If we talk about the ROIs of video content, 78% of video marketers claim that has helped them boost their sales. 

There’s no doubt that it’s tough to sit down with a laptop and put in all your effort and time to edit a footage to turn it into an eye-catching video. But 69% of people say that they’d prefer to watch a video from a brand to learn about a product/service. 

There are dozens of free or budget-friendly video editing apps out there that can be used to create professional-quality & captivating videos on your smartphone or tablet. 

Let’s take a look at the top 15 video editing apps that you can use to create stunning videos on your own: 

1. Adobe Premier Rush

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Adobe Premier Rush tops the list of the 15 best video editing apps to use. This app combines several powerful features from Adobe Premiere Pro, Adobe Audition and Adobe After Effects for flawless editing. 

Its powerful video editing tools allow you to create videos that look as well as sound  professional. It is free but if you upgrade it, you get access to all the premium features with hundreds of sound effects, sound tracks, overlays, animated titles, and much more. 

Features: 

  • Built-in camera allows you to capture pro-quality videos
  • Offers multiple video tracks to create stunning video effects like split-video
  • You can pan, crop or zoom, adjust the speed of your video
  • You can resize your footage to different ratios such as 4:5, portrait, square, etc.
  • Share your videos to platforms like TikTok, Facebook & Instagram in just a single click
  • Enhance the colour of your videos using intuitive presets and customisation tools

Available on: Android & iOS

2. GoPro Quik App

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Quik App is a free-to-use video editing app developed by the makers of GoPro. It’s a well-crafted app that allows users to quickly capture, edit, create and publish stunning videos. 

Quik takes your best shots from your camera roll, email, text threads, etc. and enables you to edit videos at the fastest speed. However, it also allows you to manually edit your videos if you wish to have more control over your editing. 

Features: 

  • Powerful editing tools, attractive filters & transitions along with stylistic themes
  • The Speed Tool allows you to have full control of your video speed
  • Capture a frame from any video using Frame Grab
  • Allows you to use your smartphone as a remote control for your GoPro
  • Share videos to your social media accounts instantly
  • Allows you to broadcast your work live 

Available on: Android & iOS

3. InShot App

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An all-in-one video editing tool, InShot lets you edit videos and photos as well as create image collages too. The app comes with plenty of powerful features and you can trim, cut, merge your videos or even adjust their speed. 

Features: 

  • Offers a variety of cinematic filters, transitions and effects like beats, glitch, noise, and more to make your video eye-catching
  • Lets you add your own voiceover as well as different sound effects 
  • Offers chroma key/green screen for a more creative work
  • You can add text and stickers to photos for more fun
  • Save videos in 4K resolution 

Available on: Android & iOS 

4. KineMaster

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KineMaster features an intuitive interface which makes it a lot easier to edit & create videos as you would prefer on desktop video editing software. 

It offers a wide range of powerful tools and downloadable assets while allowing you to create stunning videos. 

Features: 

  • Offers tools to cut, crop and splice your videos
  • Over 2,500 downloadable effects, transitions, stickers, videos, animations, fonts, images, etc.
  • Allows you to add music, sound effects, voiceover
  • Reverse, speed-up or add slow-motion to your videos 
  • Colour filters and colour adjustments to make your videos stand out
  • Save videos in 4K 2160p at 30FPS
  • Upload videos to social media platforms like Facebook, Instagram & YouTube
  • Import & Export project files  

Available on: Android & iOS

5. PicPlayPost 

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PicPlayPost is the best video collage maker and slideshow maker, allowing you to create attractive video collages, slideshows as well as live wallpapers. 

It offers pro-video quality without any confusing tools which makes it perfect for people who are looking for something to narrate a separate footage. 

Features: 

  • Allows you to trim, speed up or slow down your videos
  • Add multiple songs, voiceovers to your videos 
  • Share videos in 1080p
  • Create scrolling horizontally or vertically videos
  • Create up to 9 frame photo & video collages
  • Make multi-collage slideshows specially designed transitions
  • Offers up to 9 frame live collages for Wallpaper 
  • Choose from a wide range of transitions for creating slideshows

Available on: Android & iOS

6. Videoshop

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Videoshop is a great free video editing app equipped with a vast variety of editing tools, effects and filters for personalizing videos. The interface is quite simple and allows quicker and easier video editing. 

Features: 

  • Easily trim, resize or merge multiple video clips into one
  • Record your own voiceover, add music or sound effects to your videos
  • Choose from a variety of animated titles, filters and transitions to make your videos more appealing 
  • Apply illusionary effects using the Distort tool
  • Screen capture any part of your videos
  • Pin stickers, type your own text
  • Allows you to add video over video to give a layered effect 
  • Share to numerous platforms such as Facebook, Instagram, Snapchat, Vimeo, YouTube, etc

Available on: Android & iOS

7. Horizon 

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Horizon is the most suitable app for capturing horizontal videos no matter what the position of your smartphone is. All footage is recorded horizontally, regardless of how your device is tilted. 

It’s a perfect app for those who’re in a rush to capture a video with no time to organize and set things properly. 

Features: 

  • Detects the angle of your iPhone or iPad automatically and adjusts the horizontal level for you to begin shooting immediately
  • Choose from a selection of filters like Retro, Nightowl and Movie to add some creative touches to your videos
  • The Flex mode allows you to automatically zoom in and out as per your angle
  • Drag-and-drop to save your videos and photos
  • Allows you to share your videos on different social media networks

8. WeVideo 

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WeVideo leads the race when it comes to cloud-based video editing applications. It is software-accessed and you don’t have to add it to your device. 

The free version offers a variety of editing tools, but you can upgrade to the premium version for additional features.

Features: 

  • Includes timeline editor, colour filters, new animated texts, split clips, undo/redo, support for multiple audio clips, and more 
  • Arrange, cut or trim your videos in any order you want
  • Enhance your video by adding sound effects, music or voice overs 
  • Access an extensive library full of filters, transitions, royalty-free video clips, royalty-free music tracks, photos, as well as fonts, motion titles, etc.
  • Green screen effect to change the background of your videos
  • The Ken Burns effect allows you to get photos to come alive 
  • Publish your finished videos in up to 4K Ultra HD
  • Share your videos on various social media sites like TikTok, Facebook, Instagram & Snapchat

Available on: Android & iOS

9. Splice – Video Editor & Maker

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Splice is one of the most widely used apps by iPhone and iPad users. You can create beautiful, professional-looking videos using powerful tools offered by the application. 

As the name suggests, Splice lets users splice various clips together to form a captivating video. Also, the interface of this app is quite simple and intuitive. 

Features: 

  • Trim, cut, crop, refine or even adjust the speed of your videos  
  • Apply different filters, effects, transitions styles to give your videos a more realistic effect
  • Overlay photos/videos as well as apply masks to create stunning effects
  • Offers more than 6,000 royalty-free sound tracks or you can also add voiceover or a song from your iTunes collection
  • Create slideshows with pan/zoom effects
  • Use Chroma Key to remove the background
  • Easily share your videos to numerous platforms like Facebook, YouTube, Instagram, TikTok, etc

Available: only on iOS

10. VideoShow 

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VideoShow is a trendy video editor which not only creates videos but also slideshows using images, photos, music, sound effects, etc. VideoShow has a simple interface which makes it ideal for beginners. 

Features: 

  • Offers custom cover, video overlay, PIP, mosaic, scroll text, and more
  • Offers hundreds of video templates for easily creating attractive videos
  • Has a range of cool filters, themes and effects to make visually-appealing videos
  • A variety of text styles, fonts, outline colours and opacity
  • Hundreds of fully licensed music tracks 
  • Record and upload your own voice to your videos
  • Export your videos in 720P/1080P HD without any time limitations
  • Let’s you merge, trim, cut, split, duplicate, reverse, rotate, convert, flip and dub your videos

Available on: Android & iOS

11. Vivovideo

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Vivovideo is another super video editing app which is popular among creators who create content for social media. All you have to do is create a new video or upload an old one, select a time range, beginning & ending. 

It is the best platform to create stunning animated GIFs from photos and videos that you already have. 

Features: 

  • Cut, crop, trim, merge and edit your video clips easily
  • Edit GIFs with a wide variety of filters and effects
  • Add text and stickers to your GIFs
  • Add frames to your GIFs
  • Lets you export all GIF images
  • Share your GIFs on GIPHY
  • Save GIFs to your smartphone

Available on: Android & iOS

12. Magisto

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An award-winning video editing app, Magisto lets you turn your photos and video clips into captivating videos, music slideshows, collages, and more. 

The app uses AI (Artificial Intelligence) to edit & create your videos. It offers different editing styles like Country, Traveller, Love, Memories & Fashion. The app works exceptionally well in creating eye-catching and professional-looking Instagram videos. 

Besides the free plan, Magisto offers Premium and Professional plans for monthly charges. 

Features: 

  • A variety of filters, effects, graphics and music to tell your stories in a more appealing manner
  • Offers ready-made templates for different occasions like Birthdays, Anniversaries, Invites, etc.
  • Merge, trim, cut or reorder your videos
  • Choice of fonts, text, and colours to customize your videos as per your taste & style
  • An expansive fully-licensed song library
  • Share your finished videos on social media, email or even messaging apps

Available on: Android & iOS

13. iMovie

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iMovie is one of the most popular video editing tools available for iOS users. It’s absolutely free. The interface is simple & streamlined, as well as intuitive with a drag-and-drop feature that makes your job easy. iMovie is packed with all the basic editing tools that are required to create an impressive video. 

Features: 

  • 14 trailers templates with beautiful graphics and scores created by some of the top film composers
  • 8 different themes with matching transitions, titles and music
  • 11 animated title styles such as Reveal, Split or Pop-up
  • More than 80 soundtracks. Add sound effects, songs as well as voiceover
  • Picture-in-picture, split screen and green screen effects
  • Save your videos in up to 4K resolution at 60 frames per second
  • Upload your videos to various social media networks 

Available on: on iOS

14. Filmmaker Pro

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Filmmaker Pro is the best editing tool when it comes to managing, sharing and exporting underlying assets in projects. There are plenty of features in the free version, but, if you wish to access all the advanced features, you will have to pay a fee. 

Features: 

  • A colour coded timeline viewing which makes it easy to find the assets and manage the timeline
  • Trim, split, duplicate your videos or even adjust the speed 
  • 39 transitions and 30 specially-designed filter options to choose from
  • Offers chroma key, photo motion, Picture-in-Picture video, Ken Burns effect, Reverse video tool, and more
  • A wide range of custom-made music tracks and sound effects
  • A wide collection of fonts along with 9 standard text animation styles 
  • A variety of illustrations and stickers 
  • The drawing tool lets you choose the brush size, colour and opacity

Available on: iOS

15. LumaFusion

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LumaFusion is a multi-track video editing app which is popular among filmmakers, video producers and creators. It provides a compelling & intuitive storytelling environment to create captivating videos. 

It is the most favourite editing apps of iOS users. It is packed with numerous powerful features. 

Features: 

  • Cut, copy and paste in your timeline as well as between projects with Multiselect tool
  • Edit with the advanced magnetic timeline
  • Preset transitions 
  • A variety of layer effects as well chroma keys, distort, blur
  • Animate with unlimited keyframes 
  • Allows you to create multilayer titles with images and shapes
  • Create projects with a wide range of aspect ratios
  • Dozens of royalty-free music tracks as well as videos
  • Share movies with control over quality, resolution and format

Available on: iOS

Wrapping Up

Creating captivating & engaging video content can be really challenging at times. Therefore, it is important to use the right kind of editing tools which help in producing eye-catching videos, but which at the same time are simple and intuitive. 

The above guide will help you select the best video editing app to create compelling videos for your next project. 

The post 15 Best Video Editing Apps That Will Make Your Life Easier! appeared first on SiteProNews.

7 Working Digital Marketing Tips for Businesses 2021

posted on August 17, 2021

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Digital marketing is one of the most important aspects of running a successful business in today’s world. The internet has made it easier to get your message out there. In a world where the digital landscape is changing and businesses need to adjust to stay competitive, it’s essential to know what will work for your company in 2021. 

To stay ahead of the competition, digital marketing needs to be done strategically and with purpose. Here are seven digital marketing tips that are guaranteed to help make your business more successful!

Search Engine Optimization (SEO)

With over 4.6 billion people online, it’s essential to be at the top results page when potential customers search for your business.

But how can you guarantee that your website appears in the search engine results pages (SERP) when prospective customers look for things that you offer? This is where SEO comes into play.

Did you know that less than 10% of people don’t go past the second page of search results when they’re looking for something? This means that it’s vital to have an effective SEO strategy to ensure that you’re getting the maximum amount of website traffic.  

Your digital assets should be structured in such a way that they are optimized for search engines to find them easily when keywords or phrases relating to your business are entered into the search bar. SEO includes elements like keyword research, backlinks, Google my business, and metatags.  

For example, suppose you are an advertising agency in Charleston. In that case, digital assets optimized for SEO should be presented so that when potential clients search for digital marketing agency Charleston, your business is found at the top of those results.

Social Media Marketing

In today’s world of digital marketing, social media is an asset that cannot be ignored. With one-third of companies using it as a strategy and over 70% of consumers making use of its services for customer service, it’s crucial to maximize your social media presence. 

Not only do more than 25% of users spend their internet time on these platforms, but they also rely on them for connections with brands. Most users use the platforms to highlight positive shopping experiences or to post reviews about products- ensuring you get contacted by millions through your channels faster!

Social media marketing is a strategy used for building your company’s brand awareness and increasing conversions. Social media campaigns often focus on one or several platforms, depending on the target audience preferences and their platform of choice.

The variety of social media marketing platforms include Facebook, Instagram, Twitter, and Pinterest. Social media not only promotes products but also fosters relationships with the users on various platforms.

PPC

Pay-Per-Click advertising (PPC) is a digital advertising method used to direct paid traffic to a website when an ad is clicked.

With PPC ads you have the ability to target your audience by location, likes, interests, and reduce the cost of reaching your target audience. In many cases, PPC spending can lower your CPA (cost per acquisition) in comparison to other mediums. This means you’ll be able to determine how much each click costs you so that you know how effective your digital strategy is.

Although PPC campaigns require some upfront investment, it’s proven to be one of the most effective digital marketing solutions. It brings down your cost per acquisition while simultaneously growing awareness about your brand among consumers. 

Not only do businesses earn $8 for every dollar they spend on Google Ads, but users that click on ads are 50% more likely to buy a product. To date, this has yielded an impressive ROI of $2 per investment made on other platforms like Facebook or Twitter.

E-mail Marketing

E-mail marketing involves using digital messages to market various products and services. It delivers high returns on investment because it’s one of the most direct ways of building relationships with customers.  

E-mail marketing offers a way for businesses to connect with their customers on an individual basis. By sending out targeted, personalized e-mails that keep your company top-of-mind and encourage repeat purchases, e-mail increases customer loyalty and awareness, driving sales growth.

With an average ROI of 4400 percent, e-mail marketing offers the potential to increase your revenue by $44 for every dollar invested in e-mail campaigns! More than 60% of users also like weekly promotional e-mails from companies they are interested in and don’t mind being contacted via this channel as long as it’s not too often or disruptive.

For example, social media consultant Charleston, SC, digital marketing agencies can use e-mail marketing to promote digital products such as digital newsletters, digital books, or digital reports. 

Video Marketing

Video marketing is a powerful tool for increasing brand awareness, conversion rates, and company revenue. Video content appeals to current user behaviors and has proven itself as one of the most effective ways to reach target audiences. According to Statista Research & Consulting Group (2016), adults spend up to five hours per day watching videos on sites like YouTube!

Video marketing has become an effective tool of any company’s online strategy. With a video, you can improve conversion rates and generate leads while still being cost-effective. Video also acts as another form of content for e-mail or social media campaigns, which helps increase your customer base with every new viewer.

Research has found that 90% of people make purchase decisions based on what they see in a video, so it makes sense that the same technique could be applied when selling products through content marketing strategies.

Voice SEO

Voice search is becoming a new digital marketing strategy for many companies. It’s one of the newest ways to find information online, and with more people purchasing smartphones and voice-activated speakers like Amazon Echo devices, it has become an integral aspect of modern-day life.

The goal of successful optimization for these searches is to rank at position zero on Google’s SERP listings. This increases your company’s visibility among consumers and leads back to your website or landing page, where you can then convert visitors into customers that buy products from you directly through the site. This innovative approach provides both immediacy and relevancy.

Content Marketing

Content marketing is a digital marketing strategy that focuses on creating and distributing valuable content to attract target customers. It’s becoming an essential part of digital strategies for businesses designing digital content to educate, influence, or entertain potential buyers.

Content can take the form of digital books, white papers, infographics, blogs, and social media posts. 

Content marketing is best used alongside other digital marketing techniques like Search Engine Optimization (SEO) and Pay-Per-Click (PPC). SEO makes it straightforward for people to find what you’re promoting online, while PPC attracts more qualified leads so that they are ready to make a purchase when they see your product or service.

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5 Reasons why New Businesses need Blogs with Videos

posted on July 17, 2021

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Starting a new business during the digital marketing era means you need to build an online presence. While creating a website and posting ads and blogs are traditional methods of making people aware of your brand, there are modern methods you could try to keep up with technology. One of the best ways to start building your online presence is by video blogging. It may seem too casual or too modern but here are good reasons why vlogging is an essential step on your business’s path to success.

Content marketing you can afford

If you plan to boost the online presence of your new business, vlogging is the way to go. Marketing and promotions cost a lot of money and require a lot of time. Fortunately, digital marketing makes it easier and more affordable for startups to raise brand awareness and reach a wider audience.

You can easily create video blogs using just a laptop or mobile phone and edit them with a free online video editor. As your business grows and profit starts to come in, then you slowly purchase the equipment you need and maybe, one day, put together a team of marketers who will take care of all your video blog posts.

Humanize your brand

It’s one thing to learn about a brand through words and another to see the faces behind it. Not only will videos add a personal touch to your online content, but they also humanize the experience. They give consumers the good feeling that they’re supporting and buying from an individual or group of people, not just a brand or website. Written blog posts are still effective, but videos come with a voice, making it easier for people to connect.

Help business rank and trend

Posting video blogs is one of the most effective ways to rank up on search engines. Content that’s available in multiple formats is a top priority in SERPs. If your blog also comes in video format, it’s more likely to come up on the first search engine results page.

You can boost the SE ranking of your video by posting it on a popular video search engine such as YouTube. Do some SEO keyword research and optimize your interactive content with popular keywords and terms when you upload it. Add an eye-catching title and snippet and don’t forget to choose a thumbnail image that will make your target audience want to click on your video.

Showcase skills and expertise

Consumers are more likely to choose a product or service from a company that’s an expert in the industry. Vlogging is a great way to showcase your knowledge and expertise in a specific niche. It can help boost your credibility and gives consumers an impression that you are the best in the field.

Let’s say you sell vacuum cleaners. If you post videos about tips and tricks to make vacuuming more effective, important terms in vacuum cleaner manuals and what they mean, or something about how to make your vacuum cleaner last longer, consumers will see that you know about your product and things related to cleaning. If your content makes sense and it provides information that’s useful for them, they’re more likely to trust your brand.

Boost social media impact

The great thing about videos is that you can share them across multiple online platforms. Aside from posting them on your website or YouTube channel, repurpose them for social media networks as well. Making your vlog available on Facebook, Twitter, and Instagram increases your chances of reaching more people, no matter where they are in the world. Plus, reactions, comments, and shares from users can help increase your reach and following.

Most social media algorithms now prefer profiles and pages with videos. But, just because these platforms seem more informal, doesn’t mean that you don’t have to research and plan. It’s highly recommended for businesses to create a social media scheduling plan wherein you prepare your video post and schedule when and what time it gets posted. This way, you’re able to post regular video blogs even when you’re not online or when you’re traveling.

Vlog your way to success

Without a doubt, vlogging is a globally trending method of boosting your online presence. Just like written blogs, videos aim to educate and inform consumers while promoting products and services. The significant difference is that videos are a lot more entertaining and engaging. They can turn simple and boring topics into fun and exciting visual content.

Video blogs are more likely to go viral as they’re easily accessible on both mobile and desktop devices. More and more business leaders are shifting their focus towards video content and being new in the business shouldn’t stop you from making the same decision.

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Gladys Labsan is a writer and self-taught visual artist who loves to make mini Clipchamp videos, share her thoughts, sing her heart out (alone), and eat cake. All while handling four silly little girls who make her heart full.

The post 5 Reasons why New Businesses need Blogs with Videos appeared first on SiteProNews.

How Can You Benefit from Subtitle Translation?

posted on July 13, 2021

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Video marketing is becoming a powerful strategy to engage more audiences and promote business. It isn’t hard to understand why video content grabs more attention. When you are making an attractive video, you need to include various components to make your content engaging. Video subtitles are one of those essential components as adding subtitles is an easy way to make your content comprehendible and engage a global audience.

Your audience will also find it convenient to go through the content and understand the message you are trying to convey. Many marketers make a huge mistake by not including subtitles in their videos. If you are making the same mistake, reading this article could help you out greatly. In this article, we will explain the importance of subtitle translation and how you can make the most of your content:

What Is Video Subtitle Translation?

Academically speaking, subtitle translation is a specific translation mode that includes audiovisual translation, voiceover, and dubbing. Many marketing experts suggest that subtitles are different from translations. They may be right, but there is nothing wrong in adding subtitle translation to your video content.

Keeping it simple, subtitle translations include some text in multiple languages that appears on the screen along with the voiceover. Subtitle translation can be fun but requires you to have plentiful knowledge about audiovisual materials. You also need to have excellent linguistic skills to make your video comprehensible.

How Can Subtitle Translation Help?

Video marketing is more than creating and publishing a video. It can significantly enhance your online presence. However, there is more to video marketing, especially, when your goal is to target a global audience. You need to make more efforts and make your video engaging. Your focus should be on expanding your market and promoting your business in a better way.

To achieve this objective, you should include subtitle translation in your marketing videos. With this simple strategy, you can grab more attention and increase your conversion through video content. For understanding the importance of subtitle translation in a better way, we are highlighting some pointers.

1. Target a Global Audience

When you aim to engage a global audience, you cannot depend on subtitles in your native language. Even though English is the most spoken language in the entire world, many potential customers cannot understand English well. Without subtitle translation, targeting non-native audiences is not possible.

Think of a time when you are watching a movie in a foreign language and you turn it off because you cannot understand the plot. Similarly, your global audience also leaves the video if they do not understand that language. They will not find the video effective. When you translate your video into different languages, your video engagement will drastically increase.

2. Improve Video Ranking

Do you want to make your videos more searchable? You may have tried every strategy but couldn’t find an effective solution. If that is the case, we understand your struggles. Many businesses face the same challenges while promoting their business through video marketing. If you think that you have tried every possible strategy, then you are missing out. Translating your videos in English will not only increase your video reach but also improve your video’s search ranking.

Whether you are an individual content creator or a marketing manager, your goals are the same. You want to increase traffic and grab a bigger audience. Try subtitle translation and see the difference for yourself. Your video will perform well and more audiences will be able to connect with your content on emotional grounds. Keep in mind that increasing your viewers will eventually improve your rankings on popular search engines. Needless to say, the benefits of using subtitle translation are incredibly high.

3. Create Video Content for Different Buyer Personas

Creating buyer personas is an amazing strategy which involves categorizing the audience and targeting them individually. This personal marketing experience will connect you with more potential customers. But, how will your audience understand your video content if voice-over is not in their native language? That’s where subtitle translation becomes necessary as it increases the comprehensibility of your content for different audiences.

You can use these buyer personas for video marketing as well. For instance, you can create different segments for audiences’ from various countries and include subtitle translation in their native language.

Conclusion

Considering the importance of subtitle translation, you cannot mess up with your video content. But, how can you add subtitle translation for different audiences? Well, the best strategy would be to include subtitle translations, preferably by consulting a translation service provider.

When you want your audience to easily process the content, you will need a professional translator. If you are looking for a translator to enhance your presence through subtitle translation, contact us and share your requirements with our representatives. They will counsel you and come up with a comprehensive marketing video.  

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Circle Translations, a leading translation agency based in the US.

The post How Can You Benefit from Subtitle Translation? appeared first on SiteProNews.

Six Ways to Promote Your Video Game Using Social Media Tactics

posted on July 5, 2021

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The online gaming industry has been booming for the last few years now. Developers all around the world are busy coming up with innovative gaming ideas daily. Various platforms allow thousands of game publishers to publish their video games. Therefore the competition is fierce. 

In the fourth quarter of 2020, a famous gaming company Tencent was the highest grossing company in the world. A video game is successful only if more people play it regularly. So how do you to reach a broad section of the audience for your video game? 

This post tells you how to accomplish that. Various social media platforms can increase your reach to the right kind of audience. Once you access the right platform to build up awareness and host your video game, more people will be willing to play the game. 

Let us see how to promote your video game using social media.

YouTube marketing

YouTube has immense power to reach audiences from various parts of the world. According to YouTube, they are proud to have over 2 billion monthly active users. If you don’t have a YouTube channel yet, it is about time to set up one of your own. 

Start video marketing your game game on your YouTube channel using a free graphic design software for your YouTube thumbnails and banners. Use high-definition graphics to showcase your video game. Follow a strategic plan of action to market the video game. Begin by displaying the most exciting part of your video games. This way, you can create a thrilling teaser of your video game. 

Also, include high-definition sounds and graphics to showcase how cool the video game is. When uploading a video on YouTube, you have an option to describe your game. Include your video game link with a perfect call to action in the description to help boost downloads. 

Promoting your video game through blogging platforms

We cannot overstate the power of blogging. In the era of the Internet, blogs are the best way to reach people who read. Everyone is consuming information on the Internet in the form of blogs and articles. 

You can create your online gaming blog platform and start writing about your video game. It is also possible to contribute a guest blog on other websites to promote your video game. You can add a link to your game in the guest blog if the website allows it. 

Include all the cool features of the game you have developed. Give out specific game hacks at the end of the blog to let users win at certain levels. You can share the link to this blog on various social media channels. 

You need to regularly publish blog posts on your website, and target different long-tail and low volume keywords to help you generate more organic traffic.

Using ASO to market the game effectively

If your video game has a mobile version, you can optimize the game using app store optimization (ASO). ASO increases a game app’s visibility in the app store. Putting up your game in the app stores is the best way to enhance its reach to various sections of your target audience. 

ASO is for mobile apps and SEO for blogs and websites. Optimizing the apps and games on the Play Stores can lead to increased visibility and discoverability of your game. It increases the discoverability of the game organically. This way, the game will appear in the search results, and the possibility of a download increases. Alternatively, for quicker results, focus your marketing budget on the channel that allows for laser-precise targeting and has great click-through rates – In-App Advertising.

In addition to this, publishing your video game on various app stores enhances its visibility. Use gentle encouragement to acquire ratings for your game. As the positive ratings shoot up, the game rank in the app store will improve.

You can also put your app links on social media channels pointing to Google Play Store and Apple App Store. 

Reach out to gaming influencers

Influencers have changed the way brands reach a targeted section of the audience. So many industries have begun investing in various influencers. Influencers constantly endorse products or services on their social media channels. 

Influencer marketing has been the rage on social media channels. Many have a massive following on their channels. When you hire a gaming influencer, you can trust their followers to try out your game. 

A considerable number of gamers prefer playing a game after getting a review from their favorite influencer. Therefore, it is wise to invest in an influencer to market your video game. It is always better to observe popular influencers in the gaming industry before you hire. 

This way, you can target a massive number of gamers and successfully market your video game. 

In-game marketing



Image source

Often, while playing a game, we see an advertisement for another game. There are so many game developers who use viral marketing strategies. They target viral video games on the app store and put an advertisement within the game. 

There are chances that the gamer who is playing the game installs your game after looking at a video. One of the best ways to market your video game is by putting it within another popular game. 

Using review websites to market your video game

Image source

This kind of marketing strategy is similar to influencer marketing. You put your game on a review website. People can then submit a review of the game. With more positive feedback, more people will be willing to try out your video game. 

You can post your game details on some of the top gaming review websites. These websites work on the concept of word-of-mouth marketing. People talk about a game, and the readers are willing to try out the game only if the reviews are positive enough. 

When you submit your video game to a review website, make sure to include the following things:

  • Game information and reason to play
  • Current rating and reviews
  • Promo code to attract more users
  • A HD video teaser
  • Link to the official website & social media channels

Conclusion

This post points out some ways to promote your video game using social media platforms and social media marketing. Strategically marketing your video game may help you get more users to use the game and increase downloads.

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Janki Sharma is Head of Operations at N2N Digital and has over 5+ years of experience working in the marketing and sales domain. She provided innovative ideas and solutions for business growth. She loves to write on a wide range of topics like digital marketing, tech, and many more. Her efforts and market expertise has allowed her to get featured in multiple publications, including Business2Community, Vocal.Media, Datafloq, etc.

The post Six Ways to Promote Your Video Game Using Social Media Tactics appeared first on SiteProNews.

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