Improving WordPress SEO is critical for getting more traffic to your website. Sadly most WordPress SEO guides are too technical for new users to get started.
SEO stands for Search Engine Optimization. It’s a strategy used by website owners to get more traffic by ranking higher in search engines.
Simple Ways to Boost SEO on WordPress Website
- Choose Your WordPress Hosting Provider Carefully
- Pick a Theme That’s Optimized for Search Engines
- Use a Dedicated SEO Plugin Like Yoast SEO
- Change Your ‘Permalink’ Structure create a custom one
- Create a ‘Sitemap’
- Use Heading Tags Throughout Your Content
- Build Your Content Around Keywords
- Incorporate Useful Internal and External Links
- Use Responsive Design on Your Site
- Optimize Your Images
- Write Long-Form Content When Possible
- Add and Update Your Posts Frequently
- Focus on Quality Content
Best way to run WordPress as your website CMS is to have fully managed WordPress Hosting will help you to protect from Hackers and malware also helps you to update your WordPress with any new version. Web hosting is almost like renting out space for an apartment. Except here, you fill the “apartment” with files that contain HTML, CSS and Server code of your website. Practically, hosting is the service of providing space on the Internet for websites. And what better than Managed Hosting that takes care of every inch of server optimization a WordPress website with HostingRaja. So what is Managed Hosting? Let’s find out.
In this one we decided to write about one kind of hosting that is specifically designed and optimized for WordPress websites – Managed WordPress Hosting from SiteGround.
SiteGround provide fully managed WordPress hosting as a part of shared WordPress web hosting. It means They will install and set up a WordPress for you in your WordPress hosting plan. They also provide WordPress theme for free with there WordPress website hosting plans. They also manage your WordPress and provide backup and restore for your WordPress website. Wordpress is mostly defaced CMS by hackers, They add an extra layer of security for your WordPress, which is a unique feature with us.
Wordpress is a widely used content management system in the world. Why WordPress is very popular in the world and mostly used by most of the bloggers and beginners? WordPress is a free content management system and it comes with the bundle of free themes and free plugins, Which makes it easy for anyone to maintain and develop their website without any technical knowledge.
For example, if you want to add some functionality to your website, you can simply add those functionalities just by clicking install button available from the plugin section. If you want to add polls or quiz functionality or testimonial or contact us page or image gallery or video gallery, all these features can be simply added by anyone without having any technical knowledge in less than a minute.
This kind of features makes WordPress is one of the most widely used content management systems in the world. Wordpress is the platform which provides the complete solution to build your website. The WordPress CMS is designed in such a way that you can build your website without much knowledge on the technical stuff. The website developing processing can be done with some simple front-end drag and drop processes. The thousands of available plugins are the added advantage.
Picking the best WordPress empowering for your necessities can improve your SEO and growth deals. There are assorted various kinds of WordPress empowering choices accessible like Free, Shared, VPS, Dedicated, and controlled WordPress empowering. In this guide, we will assist you with picking the best WordPress empowering for your site.
There are empowering suppliers that engage WordPress urging and it competitions to introduce. Rather than use part of cash on the extravagant has you could consider SiteGround who will make you close to the website page and several steady highlights.
You can have a space name and an email account with your image name which will make your business more expert and updates individuals' trust and trust in your site. With a zone name, you can introduce articulations in the URL and brand name which will mirror your image name as well. This will help in improving web search gadget arranging and your site will accommodatingly be found by the guests.
Despite the way that you will be paying a charge for these associations, you have an idea and immaculate site with no advancements and notice destroying and diverting your guests.
A solid host like SiteGround will slacken up steady help, guarantee you 99.95% affiliation uptime, fast association, and refreshed security. They offer you a singular tick installer that works on it for you to introduce whether you are not actually talented.
WordPress is such a web-trained professional and one of the top CMSes on the planet, since it works on it to make, make, and develop your site. To have a site on the web, you need to have a zone name and a web have. WordPress genuinely has two stand-out translations, Blog Tool, Publishing Platform, and CMS - WordPress and WordPress.com: Create a Free Website or Blog.
WordPress is free, like a broad piece of its additional things. In any case, in any event you'll have to devour cash on both empowering and a zone. Luckily, section level empowering associations are normal and surveyed reasonably. A touch of the top WordPress empowering associations offer shared plans beginning at under $5 consistently.
The center capability between WordPress empowering and standard web empowering is the expert approach. WordPress empowering plans normally offer assets that are improved for the stage. Principal web empowering is now adequate for dealing with your WordPress website and making it open to general society.
Heaps of individuals use WordPress to make their site, which recommends that those individuals have commonly identical to looking districts from the front and back end. In the event that a bug can discover a security distortion on one side, odds are a tantamount imperfection exists on a wide scope of regions, as of now making them each weak objective.
You can have a space name and an email account with your picture name which will make your business more master and improves people's trust and trust in your site. With a space name, you can insert watchwords in the URL and trademark which will reflect your picture name also. This will help in improving web file situating and your webpage will easily be found by the visitors.
Notwithstanding the way that you will be paying a cost for this organization, you have an unblemished and ideal site without any attachments and notification ruining and redirecting your visitors.
Google uses PageRank to determine a page's importance by counting the number and quality of links pointing to it. Pages deeper within a site have less internal PageRank because they are linked less often.
It refers to how many clicks you need to take to get to a specific page from the homepage using the shortest path. A page directly linked to the homepage has depth 2 (the homepage itself is always 1!).
An accessible page only takes one click to reach, so it performs better than a page that requires more than three clicks.
Because deep pages are difficult to find, crawlers won’t check them as often as pages at depth 2 making them less likely to rank.
A tree graph can help you visualize the overall structure of your website and identify problematic pages.
First, it’s important to remind you that blogging to make an income doesn’t happen overnight. I think it’s fair to say that it will take you some time and may be a lot of time and effort on your part.
You will need to set up your blog, build an audience who trusts you and drive traffic regularly before you can start making an income. All this take a lot of hours at the computer. So before you start, make sure you’re ready to put the work in.
As a blogger beginner, you probably don’t have tons of traffic yet and don’t have a huge email list either. So the idea here is to start small ($100) and build up from there as your blog grows in size over time. 6 months as an minimum depending if you want to do this full time or part time. The more hours you put in the quicker you will get to your goal.
By setting yourself a realistic goal of $100, you will feel motivated – as a larger goal might seem too far out of reach. And, once you do achieve your goal, you’re going to get a better understanding of what works for your blog (and what doesn’t) and use the learnings to make even more money.Blogging should be done regularly by your business. The customers should have the feeling that your blog will be updated regularly so that they will feel the need to visit often. If your blog is stagnant, then people will not go back. This is not how blogs are used.
What a lot of people don’t know about blogging is that it can also help make you money. Yes – blogs can be profitable too.
One of the ways you can profit from blogs is to provide valuable content to them, and keep them regularly informed. Once you have created that relationship with them, you can place affiliate links within your blogs. These have to be products or services that you recommend to your readers to use. Good commission comes with using this idea.
You can even ask your readers to donate money to maintain your blog. Stress that your blog is a free service and you hope that they will support you etc…
Once you have a lot of visitors to your blogging website, you can use Google’s Adsense which shows Google’s ads on your blogs. When your visitors click on those ads, you’ll get a percentage of the payment for each click. With a lot of visitors, this will add up to a nice check every month.
You can even have an advertising space at the top of your blog. Advertise this space. You can charge people weekly to advertise what they want. You may even have more than one space for advertisements. The more popular and more visitors your blog gets, the more you can charge for these advertising space.
Making Money, Fact? Or fiction?
To the novice blogger who is just getting in the business, all the same, it is important to recognize what you are getting into.If you are new to blogging and interested in doing it for earnings, here are a couple things to bear in mind before dedicating yourself.Blogging is simple. Blogging for profit is harder. I will not go as far as to say it is hard to draw a secondary income from blogging, but it is definitely harder than most individuals think. It is not just about creating material and slapping up some advertisements from respective companies or affiliates. Good writing, proper tinplating, advertisement placement, developing an audience... there are a lot of skills required to make a blog fruitful, all of which you will need to learn.
You need to blog for the long run or not at all. A vast majority of blogs bomb in the first few months, falling under neglect and disuse. A Couple blogs see earnings during the first few months. Unless you are able to stick with it for at least a year, you will probably never see any return for your effort, although there are some exceptions. Pick a niche that you enjoy and stick with it. General purpose or multi-topic blogs have difficulty developing a readership. Brainstorm the topics that you care about most, then pick one and blog about it exclusively.
Start with one blog. If you have a lot of items on your list of possible topics, don’t give in to the temptation to start a different blog for each one. By dividing your effort between several blogs, you increase the likelihood that all of them will fail. Put all of your effort into one blog to start. Once you get the hang of things, then you might consider branching out with additional blogs.
If you’re unsure, test drive it. The fact is that many people do not have the drive or stamina to blog for income successfully. If you are not sure, try a starter blog on a free service such as Blogger or WordPress.com: Create a Free Website or Blog. Feel it out for a few weeks. If, by the end of this time, you have stuck with it and find you like blogging is right for you, go ahead and commit to the effort. This advice applies equally well to test driving new topics if you’re unsure what to write about.
Place advertisements wisely. Some individuals recommend not placing advertisements on a blog until its matured somewhat. Others advocate putting them up right away. There are rewards and risks to both approaches. Just make certain to place your advertisements tactfully so as not to overwhelm your readers. Put the user experience in the first place and don't flood them with buy this, buy that!
Enjoy yourself. This is the real key to successful blogging. If you pick a topic that you enjoy and blog about it with passion for months and years on end, your blog will build a readership, generate income, and generally be a success. If, however, your blog becomes a chore to maintain, it will inevitably fail. Thus, if you keep up with your blog and you love it, it will succeed and generate profit. If you do not do your research, write about things that are not of interest, and generally don’t keep up with it, your blog will inevitably fail.
When clients buy your product or service for the first time they really make a trial purchase. If they're gratified they'll keep coming back to you. Making a beneficial product isn't the end of the story. A lot of business owners make the same error. As soon as a product is purchased they forget the buyer. If you want to hold a customer for repeat purchases you should improve your customer service. Provide great service to a buyer who’s bought a product or service. They'll certainly come back to you as everyone prefers safe, familiar and quality products.
Providing good quality product or service is just the start of the story. Don’t try to fool the buyer. When a emptor gets a good product from you at a fair price they develop certain expectations. Now it's your responsibility to live up to that expectation by keeping up the quality. If they don't get good products in the 2nd or 3rd purchase they'll switch to another brand. Remember that your competitors are there to draw in their attention. Brand loyalty not only earns you prompt profits but maximises your revenue in the long haul.
Remember, advertising doesn’t have to be a long hard cognitive process. Even on a minor scale, personal blogs can definitely generate revenue. Dont't forget to make sure that you have a good web hosting for your blog. One, that will not let you down. The internet and social networking sites now make this easier than ever before. Advertising on your blog can be fun, and more significantly, very rewarding.
The amounts of revenue will differ from niche to niche and also the demand for ads and products will differ as well. However this is still not to say that you can't your blog to the top in any respective niche online. If you command page 1 of Google for your niche, you can create products, advertise and ultimately create customers and revenue.
Both situations are having different aspects.
Situation #1. Better To Hire a Freelancer.
It is better to hire a freelancer as if there is a responsibility of the whole company on your should or any big contract you are working on. So, it’s better to hire a freelancer who helps you with your articles as well as it is easy for you to handle other work also.
Secondly, it also helps you to meet new and fresh talent for your company even it’s a start-up or well-established. You can distribute your working according to the requirements or the clients or you recommended some article or write-ups to the freelancers and pay him/her according to their work.
Hiring a freelancer is also less your work-load as well as, freelancers give the productive work to the company and with less expenditure, you can hire freelancers. As well as they are for the short term so it is really good for the company and the also good for the person who works as a freelancer, that he/she also get opportunities to work with new companies.
Even, not only new and fresh but also, the experienced person also work as a freelancer, so again it is good for your blog. Because he/she knows what to write or what attract people.
Situation #2. Write Blog Yourself.
Writing your blogs by yourself is good for the company because you know what is going on and as well as you know your content and according to your audience interest you write your blog.
It is also good that you can build your writing skills as well as it enhances your knowledge and abilities. Writing blogs yourself may increase your work-load but also help to speed up your typing skills.
In this situation, it also depends on that- can you provide the salary to the freelancer or is other a need for hiring a freelancer for your company.
According to the start-up company, due to the low budget, they aren’t able to hire any freelancer in starting. So, writing a blog yourself.
Either way, you will need a high quality web host who will guarantee the uptime of your blog!
Do you want to start a WordPress blog the right way? We know that starting a blog can be a terrifying thought specially when you are not geeky. Guess what – you are not alone. Having helped over 400,000+ users create a blog, we have decided to create the most comprehensive guide on how to start a WordPress blog without any technical knowledge.
What do you need to start a WordPress blog?
There are three things you need to create a WordPress blog:
A domain name idea (this will be the name of your blog i.e wpbeginner.com)
A web hosting account (this is where your website live on the internet)
Your undivided attention for 30 minutes.
Step 1. Setup
The biggest mistake beginners make when building a blog is choosing the wrong blogging platform. Thankfully you’re here, so you won’t be making that mistake.
For 95% of users, it makes more sense to use WordPress.org also known as self-hosted WordPress. Why?
Because it is free to use, you can install plugins, customize your blog design, and most importantly make money from your blog without any restrictions (see the difference between WordPress.com vs WordPress.org).
WordPress is also the number one website platform used by all successful blogs. To put in perspective, 40% of all websites on the internet use WordPress!
Step 2. Install WordPress
When you signup with the new version of Bluehost using our link, they will automatically install WordPress for you. This new version was recently launched to make it easier for non-techy users to create their blog.
What this means is you simply need to login to your Bluehost account, and then click the Login to WordPress button to get started.
Step 3. Selecting Your WordPress Theme
The visual appearance of your WordPress blog is controlled by themes. When you first visit your blog, it will use the Default WordPress theme.
This is not very appealing to most people.
Customizing the look and feel of your blog is by far one of the most exciting and rewarding part in the journey of creating your WordPress blog.
Step 4. Creating Your First Blog Post
To write a blog post, click on the Posts » Add New menu in your WordPress dashboard.
You will see an editor area where you can write your first blog post.
Step 5. Plugins & Customizations
Once you have written your first sample blog post, you probably want to get started with adding other usual elements on your website such as contact forms, galleries, sliders, newsletter subscription form, etc.
To add all these additional features, you need to use plugins.
WordPress plugins are apps that allow you to add new features to your website (without writing any code).
There are over 58,000 WordPress plugins available in the free WordPress plugin directory alone. This means no matter what you want to accomplish, there is a plugin for it.
How to Create a Contact Form in WordPress
Every website needs a contact form. It allows your users to email you directly. Since WordPress doesn’t come with a built-in contact form, you will need a WordPress form builder plugin to add a contact form on your site.
We recommend using the WPForms Lite plugin. It is a free version of the popular WPForms plugin, which is #1 in our list of best contact form plugins for WordPress.
Over 4 million websites use WPForms!
You can install the plugin by going to Plugins » Add New page and typing WPForms in the search box. Next, you need to click “Install” and then “Activate”. Upon activation, you need to head over to WPForms » Add New page to create your first form.
WordPress Plugins and Customizations
There are a ton of others WordPress plugins that you can install. Often beginners find it a bit overwhelming to search for the plugins they need.
At WPBeginner, we often feature the best WordPress plugins to help you add the functionality that you need.
Here is our expert pick of the best WordPress plugins that you should check out.
- Backup – UpdraftPlus is the best WordPress backup plugin. You need to create regular backups of your website in case something ever goes wrong.
- Security – Sucuri Security is a free security scanner for WordPress. We have a complete step by step WordPress security guide for beginners that will help you secure your blog.
- Performance – We recommend using either WP Rocket (premium) or WP Super Cache (free) to speed up WordPress. For more on this topic see our article on WordPress speed and performance with step by step instructions.
- Design & Customization – We recommend using either SeedProd or Divi page builder for customizing your homepage design, creating custom landing pages, or even creating custom themes (without writing any code). For more on this topic, see our article on best WordPress page builders (compared).
- Traffic & Subscribers – We strongly recommend using push notifications by PushEngage. This lets you connect with visitors after they leave your website. It’s our top 5 traffic source on WPBeginner. For more details, see how to add push notifications in WordPress.
- Email Marketing – We recommend using Constant Contact as your email marketing service. To get more email subscribers, we recommend using OptinMonster free plugin to create high-converting popups, scroll boxes, and call to actions.
Step 6. Making Money From Your Blog
Now that you’ve created your blog and customized it to your liking, you are probably wondering how can I actually make money from my blog?
There are a lot of different ways to successfully monetize your blog. However there is no such thing as a get rich quick scheme.
Is your business keeping up with the ever evolving blogging industry? And most importantly, are you taking any steps to make it dead easy for your readers to share your articles?
All recent research I found points towards the fact that blogging is gaining importance month over month. In 2011 alone, 14 million new blogs were added to the blogosphere.
A lot of emphasis is placed on producing the best content for your blog to drive leads to your site. And rightly so. Yet, with this post I want to go into detail about how a few great new WordPress plugins can give you a huge boost of exposure for your articles.
1. Digg Digg – More Powerful Sharing Buttons
Digg Digg is a sharing plugin, that has gotten a big overhaul recently. It offers you a slick sharebar on the left-hand side of your articles that floats down as you read.
Of course you can also decide to put buttons at the top or bottom of your articles if you prefer not to show the sliding bar. What is also worth mentioning is that the plugin features a vast amount of services, including Social Media newcomers Pinterest and Buffer as buttons.
How does it increase sharing of your posts?
There was recently some stunning research put out by BrightEdge. The company examined how the better placing of sharing buttons on your blog can drive more Social Media traffic.
A growing number of consumers trust blogs are as likely to have the same amount of sharing as traditional online news articles. This makes sharing buttons even more crucial. And the results are quite stunning:
The research found that better placing of sharing buttons can increase sharing of articles by up to 7 times, compared to those blogs who neglect it.
2. Simple Reach – The New York Times Slider Plugin For Any Business
Have you ever read an article on the New York Times? Half-way through reading a post there is a little box slides in, suggesting you to read another article from the site. And that is exactly what The Slide does from analytics company SimpleReach.
It is a simple WordPress plugin, that will present your readers with other very valuable articles from your site, as they read through your posts. It is a fantastic add-on to keep visitors longer on your site and allow them to share your articles more easily. Here is why.
How does it increase sharing of your posts?
Now the plugin doesn’t just present you with any article that slides in. It is a highly developed algorithm from social analytics company Simple Reach, that finds the most related content based on the article you are reading.
3. W3 Total Cache – 10 Times Faster Performance Of Your Blog
Another great plugin I want to introduce to you is called W3 Total Cache. It is a performance plugin. Tests from the plugin have shown to speed up the loading time of your blog by up to 10 times (according to their company website).
By having W3 Total Cache installed, every aspect of your site will be cached. This means there is less downloading time for your visitors and everything will be snappy as it should be. And here is why this is so important:
How does it increase sharing of your posts?
A while back we looked at how an increase in page loading time affects visitor abandonment. In an easy to understand infographic, they evaluated how faster sites can increase time spent on site and probability of sharing.
Here are a few examples of what massive difference a faster site can make:
So to get interaction and sharing of your articles up, simply making your site fast, might just give you an immense boost.
4. Facebook Commenting Plugin – Truly Social Interaction For Your Blog
With over 400,000 blogs that have already installed the Facebook commenting plugin, the positive aspects of the platform can’t be denied. Existing commenting systems such as Disqus and Lifefyre definitely have a strong competitor here.
The Facebook commenting plugin is super easy to setup. You put the customized code snippet in the comments section of your theme and you are done.
How does it increase sharing of your posts?
The biggest advantage I believe that the Facebook commenting system brings is the option to post to your Facebook wall at the same time of commenting. Using this on my own blog for the past few months, this has brought a large spike in Facebook shares for my site.
At the same time, you are able to give users a much easier way to interact with your content. There is no need to sign-in and users can just write away, as soon as they have something to say.
5. Social Metrics – Track Your Social Shares More Efficiently
The last plugin I want to mention here is one called Social Metrics. It is a fantastic solution that helps you track the number of shares of all your articles across any social network.
What I like best is that you can filter by date or category, to make it easier to understand how well your posts are doing. The compact format is definitely a great improvement to get an overview of the sharing activity of your posts.
How does it increase sharing of your posts?
“If you can’t measure it, you can’t improve.” Goes one of the most important sayings in business. And this is particularly true for tracking of your social mentions I found.
As of January 2021, there were 4.66 billion active internet users around the world – 59.5 per cent of the global population. This means, more than half of the world’s population is online.
From buying products and services online to enrolling in online education courses, the internet has become an indispensable part of our lives. It is a boon for eCommerce sellers and other businesses who can contact their customers easily anytime and promote their products seamlessly by creating an online presence. One of the many reasons why there are over 1.5 billion websites on the world wide web today.
The growing importance of online presence drives the demand for web hosting services. This is a golden opportunity for web hosting providers. But to make full use of this opportunity, it is important to stay on top of web hosting trends.
Save up to 80% on Domain & Shared Hosting
To help you with that, we came up with the top 7 web hosting trends in 2021 that you must bookmark now.
1. The future is multi-cloud
To build a business that is resilient and agile – you need to rely on technologies that evolve with you. Many organizations learnt this the hard way when the COVID19 pandemic hit.
Cloud computing is one of the most popular digital technologies in the market right now. And why not, it offers everything that a modern business requires to stay on the top of its game. From low-upfront investment and instant scalability to premium data security and flexibility of resources, cloud hosting has been a technological breakthrough of this decade. This is the reason why the demand for cloud hosting does not seem to decline anytime soon. A multi-cloud architecture defines a computing model that utilizes two or more different types of public, private, or hybrid clouds. With distributed cloud solutions of multiple providers, businesses can achieve greater efficiencies and economies of scale.
More than half (55%) of organizations currently use multiple public clouds, with 21% saying they use three or more.(3)
It also helps them in picking the best-of-breed services of different cloud providers. For example, they can pick a cloud provider based on their premium security offering, while another provider can guarantee high upload speed for their customer-facing application.
Though setting up a multi-cloud arrangement is not easy, with the right expertise, businesses can achieve complete agility and workload mobility. As a hosting provider, you must keep this trend in mind while preparing your service offering.
2. Green hosting is gradually becoming a necessity
Green hosting defines web hosting that either uses renewable energy resources or offsets the energy consumed by servers using green initiatives.
Now, you might think, how buying hosting can affect the environment?
Let’s dig deeper. When a customer buys any hosting – they are securing a spot in the world of the internet where their data (website) will reside. This data is stored in servers. These servers run non-stop round the year and need to be kept in cooled environments – leading to the generation of a significant amount of carbon footprint. This makes them harmful to the environment.
The effect can be understood more deeply when you realize that there are billions of websites and data centers in the world right now.
Green Data Center Market Trends
Green web-hosting providers actively try to use eco-friendly initiatives – like using renewable energy to run data centers. These companies are REC (Renewable Energy Certificates) or VERs (Carbon Offset Certificate) certified.
In the coming years, with more talks on protecting the environment and reducing carbon footprint, green hosting can become the first choice of customers.
3. Security will take center stage
Internet security will take the center stage in the web hosting services industry this year and for the years to come. The reason being the pandemic complicating the security landscape – introducing new threats and vulnerabilities. COVID-19 related scams are posing serious threats to personal as well as commercial data. Thus, there are rising concerns over data security and growing cyberattacks.
In a report, Gartner predicted the worldwide spending on cybersecurity to reach $133.7 billion in 2022.
As people become more aware of cybersecurity and its importance, web hosting providers will need to make security an inherent part of their service offerings.
Not only this, but you will also need to follow the best security protocols within your organization. Even a petty cyber-security incident can ruin your reputation. Some best cybersecurity practices can include embracing two-factor authentication, SSL certification, unified protection, and compliance checks for CMS (Content Management System).
Many websites hosting providers are also offering domain privacy services. A domain privacy service ensures that the customer’s domain info on WHOIS (a public domain directory) is kept anonymous and private.
Another important security offering is HTTPS. Today, offering HTTPS more than a nice-have feature has become a must-have. HTTPS can not only improve any website’s security profile but also help it rank higher on search engines like Google.
4. Decrease in traditional data centers
In one of its blog posts, Gartner predicted that by 2025, 80% of enterprises will shut down their traditional data centers.
Spending on traditional data centers is slowly declining due to the increased dependence on cloud-based servers and collocated data centers.
Today, not every organization is building their own data centers. Rather, they pick data center services from large providers to save infrastructure set-up cost. While ‘cost’ may seem to be the primary reason why people are shifting to collocated data center space, but network performance is an equally or even more pertinent reason. By moving to the cloud and colo, enterprises can:
Improve application and infrastructure scalability
Improve data center security & resiliency
Reduce capital expenditure
As traditional data center demand decline, hybrid and multi-cloud architecture will become more significant.
5. Value addition is key to differentiation
When it comes to the service industry, extra is always desirable. This holds for the web hosting providers as well. It is not what you offer that differentiates you, it is what you offer in extra that attracts the customers the most.
This is more relevant in today’s age where the customer is looking for value. Gone are the days when hosting was just about the server space and file storage. Today, tons of different offerings can make you stand out from the competition. These include offerings like SSL, web design, e-mail marketing, automation tool, control panel, website optimization, SEO and more.
Giving your customers value-added extras establishes you as the one-stop destination or the first port of call whenever the customer requires a new service or product.
6. Growth of managed web hosting
Managed web hosting is one of the most interesting web hosting trends to watch out for this year.
Managed hosting is one where the service provider manages the necessary website operations like backups, system updates, help desk support at their own end. This means that the customer who is buying the service does not need to worry about the management and administration.
Unmanaged hosting services come with a lot of hidden costs – like the cost of hiring system admins, database admins, security teams, etc.
A managed hosting can cover these additional costs for you and your customers. Plus, you and your customers can focus on core business goals and competencies.
Managed hosting providers can also take care of the website security through advanced server monitoring, proactive detection of vulnerabilities and other irregularities.
7. Rise in DIY website builders
Do-it-yourself (DIY) website builders are the biggest competition for web hosting providers.
These DIY website builders offer a simple and intuitive drag-and-drop feature to customers, allowing them to build a website from scratch. This largely attracts the customers who like to have control over their website – in terms of how it looks but does not necessarily have the technical knowledge to do so.
Website builder tools allow them to build beautiful websites without requiring any coding or designing experience. The global website builder software market was valued at USD 6,525 million in 2018 and is expected to generate around USD 13,605 million by the end of 2027.
The growing demand for website builder software is an alarming trend for web hosting providers. Many web hosting providers have started offering DIY page and website builder as add-ons. Nevertheless, true web hosting benefits go beyond a simple website and design. Speed, security, functionality, and scalability are some other factors that web hosting providers can offer.
There are many reasons why individuals or companies want to change to a new web hosting company. It could be as simple as not enough storage space or bandwidth, or it could be due to its customer service, or lack thereof.
Easier said than done? Changing to a new web hosting company may sound like a daunting task, but it doesn't have to be that complex - there are just a few things to keep in mind.
Keep your web hosting account with your existing host open
It is recommend that you keep your existing web hosting account active until you have completed the transition steps (ie. new account setup, file transfer, email creation and setup, DNS modification and propagation).This will ensure that your website and domain email accounts will be running during the transition.
Choose a suitable new web hosting provider
a) Type of OS (Windows vs. Linux) - it depends on the technologies your website requires. For example, if your website requires ASP, MSSQL, MSACCESS or other Microsoft-specific technologies, then you will need to find a Windows-platform web hosting plan.
b) Bandwidth and disk space requirements
Make a backup copy of your existing website: download old account files
Ideally, files should be downloaded in the same tree structure in which you want to upload it later. Also look for any file or chmod permissions that you might to set on any folder or file. This is a fairly easy task and can easily be accomplished by FTP.
However, some free web hosting providers do not offer FTP access. This is especially true if you're currently using a free Flash/drag-and-drop website creation service.
If this is the case, you will not be able to download your existing web files and will have to re-create your new web files. You should check to see if your new web hosting provider offers a free website creator.
To avoid running into the same problem in the future, make sure your new web hosting provider offers FTP access.
Setup new (same) email addresses
To ensure that emails are properly received, it is important to keep the same email addresses, including email aliases and forwarders.
DNS changes and propagation
Once you have uploaded your web files to the new web hosting server and re-created your email accounts, you can go ahead and make the necessary domain name server (DNS) changes.
DNS is usually obtained once you have signed up with the new web hosting provider. You will need to replace your existing DNS settings with the new one - this is usually done via your domain management panel (your domain registrar).
The new DNS will take anywhere between 24-48 hours to propagate, therefore the old web host is responsible for website and email in the meantime. This is why cancelling the old service should be the very last thing to do.
Cancel your old account.
Once your new account has been activated and your website and email services at your new web hosting provider are up and running, you can proceed to have your old account cancelled.
When choosing your new web hosting service provider you should be looking for a transfer service and assistance option. Most of the hosts provide it, but you should expect no less than a superior service.
Too often web hosts talk about bandwidth and data transfer in the same breath but truth is known they are different although very closely related. Bandwidth is how much data can be transferred at a time and data transfer is how much data is being transferred.
Think of it this way. If bandwidth were a bridge, then the bigger the bridge is the more vehicles can pass through it. While data transfer is the number of vehicles allowed on the bridge in say a month. In essence, data transfer is the consumption of bandwidth.
How It Affects Your Site
The less bandwidth you have, the slower your site takes to load regardless of the visitor's connection type. If you have more visitors, some of them will have to wait their turn. The least data transfer you have, the more often you'll find your site unavailable because you're reached the maximum allowed until a new month rolls by or you upgrade your account. Choose unlimited bandwidth.
Determining Your Requirements
Usually when a host talks about bandwidth, they are referring to your transfer. So you need to figure out what is sufficient for your site to function. You'll need to gather some information; fairly easy if you already have a site. Most of this information is available from your traffic history. If you don't have an existing site, provide an optimistic estimate if you intend to heavily promote the site. Then get ready for some math.
Find out the daily averages of:
Number of visitors / expected number of visitors
Page size including the graphics of the page
Page views / expected pages viewed by each visitor
Then, multiply them as follows:
Visitors x Page size x Page views x 30 days = Monthly Website Transfer
You should also throw in a small margin or error there to take into account email traffic and your own uploads to the server. If you offer downloads, then you should add the following:
Average/Expected downloads x File Size x 30 days = Monthly Download Transfer
Bandwidth is very expensive. All hosts are limited by their own allocations. Thinking back to the bridge. What happens is each visitor to your site will be given a smaller lane to transfer the data, creating many tiny lanes therefore "unlimited". The more visitors you have the smaller each lane will be which makes each visitor wait for the page to load.
More often than not there is little choice over your bandwidth as your host controls this. Some hosts may limit the number of simultaneous connections so in affect slowing down your site and refusing some visitors. This is called throttling. If you're concerned about this, you should ask the host how they control bandwidth usage or purchase a package with more data transfer.
Another good idea is to cache your website but you might want to set an expiry date in the HTTP headers so the browser will refresh the content after a certain time. Use mod-gzip. It could save you as much as 40% of your bandwidth. Out of control robots can also suck down your bandwidth like a black hole. So use robots.txt to keep spiders in check
1. Hosting Support: This is perhaps the single most important factor that determines price. Hosting Companies that provide responsive technical support and are quick in fixing problems have a higher-ratio of "well trained employees" TO "customers". Due to the costs incurred in maintaining a larger number of efficient support personnel, they usually charge more from their customers. "10 satisfied customers will automatically become a 100 in 5 years time". Many web hosting providers who do not believe this axiom offer throw-away web hosting prices and generally their businesses do not last long. Support is of key importance when choosing the right web hosting provider!
2. Web Hosts' Network: Most web hosting companies put their servers in different datacenters across the world. For a high quality network (with redundant fast connections and reliable back up power) a web host has to pay more to an advanced datacenter. In turn they charge you more for their hosting packages to maintain reasonable profit margins.
3. Web Server power: Another factor is the speed of the machine your website resides on. A Dual Xeon can serve pages and handle applications faster than a P-IV. Web hosts who spend less on fast reliable servers charge less from their customers.
4. Loss Selling: Sometimes hosting companies sell at loss to expand their client base and hope to sell other products at a later date to the same customers. For example, some hosts price hosting packages at lower than base cost and hope to sell services like web design, ecommerce solutions, search engine optimization etc. While there are benefits to attracting customers with unbeatable web hosting prices, it is still a gamble. If the gamble backfires they may not be able to maintain quality of service in the long run.
5. Over Selling: The supreme gift of a good artist is to know when to stop ". Hosts that follow this principle usually restrict the number of domains-per-server to a decent number. This ensures that they can maintain 'Quality of Service' for their clients by offering sufficient server resources to each. It also means that this host will have to charge more to recover the amount they pay to their datacenter. Then again, there are providers who sell 400 accounts of 1 GB each on a hard disk of 80 GB !!! (You can smile at this point of our study) These companies hope that most customers will never use their full allocation of resources. What if the customers actually start using full resources allocated to them?
6. Web Hosting Features: Windows, Linux and other server operating systems have different base prices. Features like database support, JSP, scripting languages, SSL support vary from package to package. A web hosting provider who offers more features (in a similar hosting plan) is likely to have a higher web hosting price.
Points to remember: The adage "You get what you pay for" is generally true. Please be aware that leaving aside the scamsters, there do exist genuine factors that affect web hosting prices. The highest price may not give proper ROI (return on investment) and the lowest may not help your online business grow. Prioritize your needs, ask the right questions, avoid unscrupulous web hosts and choose wisely.
A good, shared Web host must provide reliable and reasonable quality of service. Many times, a consumer will sign up with the least expensive provider only to experience many technical difficulties and the inevitable and frustrating experience of changing Web hosts. To avoid this experience, it is best if the consumer chooses the right hosting company. Ensuring that a shared Web hosting firm has the following characteristics will increase the probability of consumer satisfaction.
- Quality Server Technology:The use of quality server technology is important. Since shared hosting services utilize multiplexed equipment, consumers must ensure that the server and server technology used can accommodate the number of users on your particular server.
- System Administrators: Make sure that knowledgeable system administrators are operating your hosting company's technology.
- Network Redundancy: Your shared hosting package must have multiple connections to the Internet. Network redundancy ensures that if one Internet connection goes down, traffic can be re-routed through another connection.
- Network Connectivity: It is important to find the fastest Internet connection possible. Since you are competing with other users for resources in a shared hosting environment, you should ensure that you have at least T3 connection that is using less than 50 per cent of available bandwidth.
- You should also consider the following factors before selecting any type of shared hosting solution for your Web site. By considering these factors, you will save money in the long run by selecting a solution that grows with your business.
- Purchase only what you need: Select a Web hosting solution that corresponds with your business needs. Only purchase services that your site will require to provide your specific content. Don't sign up for an all-inclusive account with a hosting firm if you won't use most of their services. This will unnecessarily increase your costs.
- Select a scalable solution: Make sure that your hosting solution can grow as your site grows in complexity. Ensure that you can upgrade your site to accommodate increased bandwidth and other demanding resource requirements such as server-side scripting, database support and multimedia streaming.
- Find prompt tech support: Only use a host that provides prompt and knowledgeable customer care. A dependable host should offer 24x7 toll-free technical support rendered by experienced and professionally trained technicians.
- Check references: Before you commit to a particular hosting firm, ask for references. Make sure to canvass other webmasters running sites with similar specifications. Browse their Web sites and measure response times at both peak and non-peak periods.
- Watch your billing and keep your receipt: Many hosting firms are notorious for their horrid billing practices. Check your credit card statements to ensure that you are not being overcharged or billed at an incorrect frequency. Most purchases occur online, so make sure to print out your receipt. Most companies will require you to remit that receipt by fax in order to cancel.
- Back up all your data: Do not depend on your host to recover any data you publish on the Web. Most hosting firms are only equipped to recover files in the event of a system failure. Ensure that you have a copy of any data that you post to the Web on your own hard drive.
- Own your own domain: Make sure that your Web host will not hold you hostage to their service by exercising administrative control over your domain name. Your host should only be listed as a technical contact. You should exercise administrative control over the domain name from the point of purchase.
- Do extensive background research: Find out whether a host is real or whether it resells hosting solutions. Also check what payment processor the host uses to run credit card transactions. Determine who owns the hosting company and whether they possess the technical expertise required to run it effectively. All of these factors impact upon the credibility and reliability of the host and the services you provide your customers.
- Obtain assurances: You should obtain assurances concerning service quality before you sign up for hosting services. A quality Web host should assure some form of service quality and compensation if you experience an interruption in service.
- Understand your obligations: Before you sign up with a Web host, you must understand what your obligations are concerning payment for service and permissible behavior. Certain hosting companies will not permit high traffic content, such as adult material. Other hosting companies will permit such content, but only if a special hosting service package is selected.
- Establish an exit strategy: Always have a backup plan in case your host goes belly-up or experiences an unrecoverable failure. Redundancy should always be a priority if you are running an Internet-based business. Remember that any service outage can completely compromise your source of income.
Whether you’re launching a brand-new site or sprucing up an existing one, here are five features to keep in mind when searching for a Web host for your small business.
You can’t have security without stable backup solutions. If your website does get attacked, you’ll want to make sure all your site content is backed up and easily accessible so you can get back up and running again quickly.
Security should be at top of your mind when searching for a Web host since cyberattacks and malware threats can cause your site to crash, or put your customers’ private information at risk.
When choosing a Web host, search for one that uses encryption technology between the user and the server, or between the Web host server and your business server. This ensures communications are encrypted and protected from hackers looking to obtain data.
When you’re searching for a Web host, learn about the built-in analytics it offers. Analytics can help drive your marketing and content strategy. It should also be updated in real time and easily accessible.
You’ll also want to work with a Web host that makes it easy for you to integrate changes to your website. Search for one that allows for simple and straightforward login capabilities, both to make updates to content and to access features such as email.
- Customer support
The Web never sleeps, and neither should your Web host customer support team. Around the clock support is essential, especially for businesses with Web visitors from around the globe. Pick a company with qualified customer service agents available to answer your questions at any time, in the language you speak.
If you’re hoping your website leads to more business, you’ll want a Web host that can grow along with you and not crash as you grow. Ask a potential Web host what their uptime guarantee is. The closer you get to 99.9 percent uptime, the better.
Do you know that Canva suffered from a cyberattack that exposed its 1.6 million users' personal data? Well, this is not new in an eCommerce spectrum. As easy as starting an eCommerce business sounds, it's that difficult to maintain and secure it.
Thankfully, there are preventive measures that can help you secure your eCommerce website if taken at the right time.
In this article, we will read about those security tips that can help you protect your business from hackers.
1. Choose a Secure Web-Host
Always choose a secure web host because they offer firewall protection. Whenever a visitor sends a request to the browser, a firewall investigates it and checks if the request is valid, stopping malicious attacks.
It also scans the malware regularly. Some web hosts even provide flywheel locks for overall security. They ensure that even the admin can't update the core files.
2. Select an ECommerce Platform
Don't go for the cheapest eCommerce business plan blindly. See what it offers - in terms of features and security. Also, check if the platform provides regular updates and protection from attacks such as SQL injection.
In addition to the in-built security protocols, get an SSL certificate. It will help encrypt the data between the website and the user's browser. Mostly, it is mandatory for eCommerce businesses to comply with the PCI standards, and so is having an SSL certification.
Therefore, select the platform that provides you with security and SSL certification. In case, if you're going with platforms like WordPress, make sure to add the WordPress security plugin for extra protection. Lastly, add the bot mitigation solution as companies don't provide it by default.
3. Perform SQL Checks Regularly
SQL injection is the most common way for hackers to extract your business' sensitive data. They inject SQL queries in the input field and manipulate the backend database to access information.
It happens because of poor coding skills. So while starting an eCommerce business, make sure to discuss it with your development company. To stop injection, use typed and parameterized database queries.
Also, audit your security frequently. It will help you weed out potential threats and past data transactions so that the client information remains safe and secure.
4. Use Two-Way Authentication
Facial recognition and finger-print access are replacing the old password method. However, they are still the standard way of accessing a website/app. We need passwords to log in to websites and apps to avail of the services.
This is easy for users who use the same password over multiple sites. The problem with this method is that if the hackers have the data of this reused username and password, they can apply it to various services, leading to fraud.
So, make sure you ask users to add complex password combinations and use two-factor authentication. Even if you secure your business, your users can be your weak link. Hence, ensure that your users don't use poor credentials, something that one can easily guess.
5. Avoid Storing Customer's Sensitive Data
The best way to secure your eCommerce store is to avoid storing customers' data unless it's necessary. You can even collect data that's useful for ordering and transaction purposes. Don't tempt over collecting additional data as it would only heighten the risk of fraud and data being hacked. Avoid storing customers' payment information like credit card details on an online server. It's embarrassing to send out emails to inform customers that you've lost their personal data.
Therefore, use a third-party encrypted checkout process for payment. And if you want to store data, go for technology like blockchain - it's one of the most secure technologies.
Suggestion: Check your eCommerce business plan and see the payment service providers included in it.
6. Monitor your Downloads and Integration
Downloading and integrating plugins easily is a great thing! But you need to be wary of the sites from where you download or integrate a plugin. It may be a fraudulent act. Some hackers can implant malicious protocols using the add-ons. Or it may happen that the plugins are not fully optimized and can leave your website vulnerable to attacks.
Every security action that you take for your website, implement it on your system too. Because you never know the direction of the attack.
7. Backup your Data Regularly
Always backup your data. It won't provide security but will reduce the damage done. It will help you protect the data from being corrupted or lost.
It's a good practice to back up the data after every update and at least thrice in a week. If you don't want to go over the burden of backup, you can even automate it. You can set the time and date, and the backup would automatically start at that time.
Mostly, website and hosting platforms provide an in-built auto data backup feature. Hence, while going through the eCommerce business plan, see if it's included or not.
Over to You
Starting an eCommerce business is the need of the hour. But, as everything has a vulnerable side, e-stores too. However, by taking measures and following the tips, you can prevent your e-store from malicious attacks.
This tutorial shows how to install WordPress using SiteGround's hosting service:
To install WordPress using the Website Setup Wizard, first access your Client Area. After you sign up for our WordPress hosting package, you will receive all the necessary information you need to log in there. Once you log in for the first time, you will see a notice asking you if you want to Set Up a new website or to migrate it on your account. Click on Set Up Site
A new section would appear where you should select to Start a New Website or to Migrate an existing one. Click on Select under Start New Website.
Choose WordPress and enter the preferred login details for your new WordPress application. Once you are ready, click on Continue.
Next, choose what enhancements you wish to add to your account – if you want to add any. When you are ready with this step – click on Finish.
That’s it! You can now go to the front page of your site and check out the newly installed WordPress application.
There is a rising prevalence of email attacks nowadays. Just last 2020, phishing and ransomware attacks took spots in the top 8 of cyber threats. These attacks commonly happen when users open fraudulent emails that impersonate legitimate businesses by copying their domain names or mimicking their employees’ email addresses.
Because of these threats, email and internet service providers have increased security measures in keeping their client’s critical data secure, resulting in many email marketing campaigns sent to the spam box. As a responsible business owner and email marketer, you need to comply with these security measures through setting up email authentication.
This will protect your customer’s critical information and your business’s reputation while ensuring every email you send goes straight to your customers’ inboxes.
What is Email Authentication?
Email authentication is a collection of cybersecurity protocols designed to make legitimate emails from businesses and marketers more secure. This is done by email senders setting rules in the domain and mail servers where the emails are sent from. The rules, policies, and instructions are then sent to the receiving party to view for authentication and what action to take during the verification process.
To explain email authentication simply, think about you sending a physical mail to someone. Then you have to call your mail receiver through the phone telling them the watermarks they should check for on the envelope. If the receiver confirms that the watermarks are complete as described, they should open the letter and read it. Otherwise, they can choose to send back, trash, ignore the letter, or report it to the postal authorities.
What are the advantages of Email Authentication?
Because of email authentication, spammers can easily be filtered out by the internet and email service providers (ISPs and ESPs) who try to impersonate businesses in performing nefarious deeds.
Not only that, the rules, policies, and instructions in emails cannot be tampered with during transport. If so, it will be noticed. So, if a hacker, spammer, scammer, or phisher were to hijack an email during delivery, the receiving end will know about it and block the email.
As a business owner, it’s safe to assume that your business’s reputation will be safe as well as your customer’s data and experience. In addition to these advantages, your emails will reach your customer’s inbox instead of the spam box because email authentication increases your email campaign’s deliverability.
Email Authentication protocols you should know about
1. Sender Policy Framework (SPF)
SPF is an authentication protocol specifically designed to prevent domain spoofing – the act of attackers using a company’s domain name to send malicious emails while impersonating the business itself or the employees in it.
Usually, domain spoofing is done by making the emails appear from a legitimate sender by using a legitimate business’s domain name with email headers that have their characters slightly altered.
For example, if the email address of an employee from a legitimate business is firstname.lastname@example.org, attackers will use Tylertechsupport@business.com
to impersonate that said employee while using the business’s domain name.
This can trick a customer into giving the attackers their private data. Sometimes, attackers also use false domain names that are close to a legitimate business’s name, like business.com being the legitimate domain and business.c0m being the false domain. This may be an obvious indication that an email is fraudulent, but it still manages to trick many innocent users.
With SPF authentication set up in your domain, you can choose which email addresses are authorized to send emails using your business’s domain. ISPs and ESPs will then verify the policies and rules of the domain name used in your email to see if that email address is authorized for sending emails by that said domain.
2. DomainKeys Identified Mail (DKIM)
Another type of email fraud is intercepting a sent email and altering or tampering with it before it reaches the intended receiver. This is called a Man in the Middle Attack (MITM). Attackers of this style usually insert malware, phishing links, spoof, or spam in the sent emails.
To prevent this attack from happening, DKIM authentication allows you to publish a cryptographic key in your domain name system (DNS) records. When your mail has been sent towards your recipient, your email sending server will then generate a unique DKIM signature for the header of your email and your DNS records.
Before your email reaches the receiver, the receiver’s email service/server will access the domain where your email is sent from the public cryptographic key. This key will be used to detect and decrypt your email’s DKIM signature and compare it against the version which was generated for your DNS records.
Phishing attackers can tamper with an email for malicious purposes, but they can’t do so without changing the DKIM signature. In the event when an email is proven to have been tampered with, the email will not reach the intended receiver.
3. Domain-based Message Authentication, Reporting, and Conformance (DMARC)
It isn’t just attackers that cause your emails to be rejected by receiving servers. Even simple mistakes such as typos in setting up your SPF record can cause your emails not to reach your customers.
The question is, what happens to the rejected emails you have made as well as the tampered and spoofed ones? Through DMARC authentication, both your SPF and DKIM authentication policies are merged. You can set specific instructions on what to do with the rejected emails sent from using your domain name.
You can configure your DMARC authentication to let the receiver’s server return spoofed emails to you and identify who your spoofers are. You can also configure this authentication protocol to reject, block, flag, send to the spam box, and ignore emails that fail the authentication process.
It is highly advisable to go for the latter because your email receivers are at a high risk of getting attacked, which could destroy your business’s reputation. However, the best part of DMARC authentication is that you’re immediately notified if an authentication error occurs so that you can make quick adjustments to your marketing emails and ensure your messages reach your customers.
Email authentication is a must-have for all email marketers. Not only does it increase the email deliverability rate of all your future campaigns, but it also protects your customers’ private data, which in turn safeguards your business’s reputation.
WordPress hosting is a particular form of shared hosting, created for WordPress site owners. Your server is configured specifically for WordPress and your site comes with pre-installed plugins for crucial tasks, such as caching and security.
Because of the highly optimized configuration, your site loads much faster and runs with fewer problems. WordPress hosting plans frequently include additional WordPress-related features, such as pre-designed WordPress themes, drag-and-drop page builders, and specific developer tools.
Low cost and beginner-friendly
One-click WordPress installation
Good performance for WordPress sites
Customer support team trained in WordPress issues
Pre-installed WordPress plugins and themes
Recommended only for WordPress sites, which can be a problem if you want to host more than one website on your server.
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