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Published vs Last Updated Date: Which is Better for SEO?

posted on August 7, 2022

When browsing search results, most (but not all) of the results will have a date leading the snippet. The date is helpful to readers who want to know how likely the content is to be relevant to their query. After all, if you're looking for practical, up-to-date information, you don't want to click on a post from six years ago.

There are three different philosophies with dates, and marketers take different approaches.

1. The first is to hide all dates. That means your articles have no date in the URL, no date in the post, no date field in the comments, nothing. Neil Patel does this. Take this post, for instance. You can tell it's an old post that has been updated and republished on his feed (it was at the top of his recently published posts when I checked his blog), but how?

  • The topic, while relevant, isn't something Neil would necessarily want to dig into from whole cloth right now.
  • Some of the tips are a little outdated or "common knowledge."
  • Check the dates on some of the posts he links; many are from around 2014. The same with some of his screenshots.
  • The article has hundreds of blog comments, which it definitely wouldn't get in a few days.

Neil isn't fooling anyone, but he isn't trying to. He's not presenting the post as a brand new one, just that he's updated it. That's fine! There's nothing wrong with that approach.

Remember, too, that blog posts decay over time. Different kinds of blog content decay at different rates, but a significant indicator of how quickly they decay is the date being visible. If a topic is timely and the date says the post is years old, it's unlikely to be valuable, right?

2. The second philosophy is to keep the date the blog was published static at all times. This strategy gets you the benefits of having a date in the search results, but it's not super great once a few years have passed. Think about it; if you're looking for marketing advice, are you going to go with a post published this year or five years ago? The older post may be perfectly relevant or kept up to date, but side by side in the SERPs, you're going to angle for the newer one.

3. The third is to update the date to a "last modified" date whenever you edit the post. This method is why you see so many older posts that have dates in the current year or year minus one; they've edited the article recently to keep their content fresh, but they're maintaining the same URL to keep all their comments, backlinks, and other SEO value. This method is especially valuable for pillar content and evergreen content.

I use this third method, as do many others in the marketing space, like Backlinko.

Note: In my mind, a significant determining factor of what kind of date you use should be how much you keep your older content up to date. I think it's good practice to keep at least some of your old content updated. Of course, if you use "last modified" as your date but never update your new content, it's functionally identical to the publication date.

How Does Backdating Work?

Backdating is a practice where you publish a piece but give it a "published" date sometime in the past to make it look older than it is. For example, if I published this post but set the date to say it was published in 2021. That's an extreme example, though.

Backdating is used for two reasons.

1. The first is to maintain consistency in your archives. If you have a calendar-based navigation interface, or you want people to think your publication schedule is highly consistent, great! That's a good practice to have. What happens, though, if you get sick and miss a day or have a post scheduled but WordPress doesn't publish it? A backdated post can help smooth over those kinds of issues.

2. The other reason people backdate is, well, kind of a low-level bit of fraud. Say you have a competitor who wrote a recently-published piece on a topic you like. So, you write a post to cover the subject too. If you publish it now, it looks like you're just copying them, and they'll probably still get the most clicks. But, if you backdate to a few weeks or months before the competitor post, now it looks like they copied you. 

Brilliant, right? Well, not really:

For one thing, it doesn't work. Most people aren't making that kind of comparison or care if they see the dates being so close. And, of course, you aren't tricking Google. That's because, rather than go by the date you tell them, Google goes by the date they discovered the post on your site and the indexation date.

Which Date Type Does Google Use?

Since dates are an element of SEO, it stands to reason that the most straightforward answer would be "do whichever Google prefers," right? So, which does Google use?

Well, you've probably guessed, but the answer is "all of them." The Google search results will show whichever date they think is most relevant to a post, or no date at all if no date is given. If you're like Neil and strip dates from your content, they won't show a date. But, if you display two dates and Google has both available, which do they pick?

According to John Mueller, all the way back in 2018,

"That's something that we we sometimes argue with with the dates team. But I see they're good arguments both ways. And in our algorithms we don't always pick like one or the other as the one that would show.

So sometimes we feel that the original date makes sense the show sometimes it makes sense to show the last modification date where we know that something significantly changed on this page that affects what the user is looking for.

So I think there are arguments that could be made for both directions. And that's kind of why we try to be bit flexible there with the algorithms."

It's generally contextual, but in my experience, it usually leans towards the last modified date if the modifications made to the post are significant.

Remember, Google can compare their indexed version of your post to the new version and see the differences. If you "update a post for 2022," but all you changed was a few word choices, it's not a significant change, and they aren't going to treat it as such. On the other hand, if you rewrote a good chunk of the post to remove outdated information and add newer, more helpful information, the Last Modified date is a better reflection of the last time the content received attention.

Can The Wrong Date Hurt Your SEO?

If Google can pick whatever date they want to show in the SERPs, does it matter what date you give them? Well, sure.

More specifically, though, it's less about the data on the page and more about the metadata. If you have a date in your URL and the date on the page is different, Google will often give preference to the URL date because it's more accurate to the URL.

That's minor, though, compared to one specific date: your sitemap <lastmod> date, which tells Google's bots when you most recently updated a piece of content. There are other values, too, such as <priority> and <changefreq>, if you're interesting in reading more about them in my post here.

If that date is inaccurate, Google will think you're trying to pull one over on them. After all, what possible reason could you have for putting the wrong date on your sitemap? It's not there for users; it's just for search engines.

If you mix up dates in your sitemap once or twice, that's probably forgivable. If you consistently mess with dates in your sitemap, Google will generally start ignoring your proven-inaccurate sitemap, and that has negative SEO implications.

As for the actual published date, modified date, or no date? Well, it all impacts your SEO and your click-through rate, but it's all relatively minor and contextual.

After all, someone like Neil Patel wouldn't remove dates entirely if it was a hugely damaging move, right? He gets more benefit from re-sharing old posts as new articles than he loses from not having recent dates on all of them.

I think removing dates can hurt your user experience. I always check the date of the article I'm reading to determine if the content I'm reading is outdated. Removing the article dates didn't hurt Neil here, but then again, his site is much larger and more authoritative than most of the sites on the internet, so he might be able to get away with more.

Which Option Works Best?

In my experience and from reading a variety of case studies and experiments, I've come to one conclusion:

There is no correct answer.

You had to expect that by now, right? There's never one correct answer in marketing unless it's something Google lays out for you, like "don't serve malware on your site."

When it comes to dates, there are pros and cons to each option. Moreover, the SEO implications change over time.

Here's an example. ShoutMeLoud did a case study by removing dates from his blog, letting it rest for a while, as a way of recovering from Google Panda all the way back in 2014 or so. Surprisingly, the choice to hide dates was more favorable for his traffic than having accurate dates. When he added dates back as a test, his traffic dropped by 40%.

I think the dates likely increased traffic for his more recent posts, but traffic for his older posts dropped. Since this was during a significant shakeup in SEO, older posts were seen as dramatically less valuable.

Of course, his advice has changed since then. In a 2020 update, he says that the new best practice is to include both the publication date and the last modified date, presumably to give Google as much information as possible and let them display the date they think is most appropriate.

My Advice

If you're looking for my opinion, well, hey, thanks! Here's my thinking:

The most significant factor is honesty.

Google doesn't care if bloggers are using publication date, last modified date, or no date. All they care about is that you're not trying to deceive someone, either their algorithm or your readers. Google is happy to decide which date to show in the search results, so providing them with more information is often better than less.

I figure that if you have an old blog with posts over four years old, chances are most of your old content isn't getting much in the way of clicks, traffic, or new links. Even though the average age of content in SERPs is around three years old, many people prefer reading more updated web pages when they can, unless their query has a reason to look for older articles.

If you hide dates entirely, users won't know when a piece of fresh content is older or newer and will trust Google more in serving results relevant to their needs. Likewise, if you've updated your content recently, a "last modified" date is going to be more useful as a reflection of how recent the information in the post is.

I use a last modified date exclusively. Here's the code I use to display the last updated date. You can see it in action at the top of this blog post, and to do the same on your site, you can replace your date code with the following code in your theme's single.php file:

<php $u_time = get_the_time('U');$u_modified_time = get_the_modified_time('U');the_modified_time('M jS, Y');>

It's a pretty simple modification to WordPress and changes the display date to the last modified date.

If you decide to go this route, you'll also want to make sure your posts are scheduled at the right time. If you write your post on Monday and schedule it for Friday, when it goes live on Friday, it will still show Monday's date. Why? Well, that's when you last edited it.

So, here's some plugin code that you can add to your functions.php file to fix this issue with sheduled posts:

/**
 * Scheduled posts should update modified date when published
 */
 
function update_modified_date_to_post_date( $post ) {
	$updated_data = [
		'ID'                => $post->ID,
		'post_modified'     => $post->post_date,
		'post_modified_gmt' => $post->post_date_gmt
	];
	wp_update_post( $updated_data );
}
add_action( 'future_to_publish', 'update_modified_date_to_post_date', 10, 1 );

It's also worth paying attention to the 80/20 rule. On a blog, 80% of your traffic will come from around 20% of your blog posts. Identify which 20% of your blog posts are generating your value, and keep them updated as much as possible. Updating your blog posts frequently, with the last modified date showing them as recent, allows users to get the most up-to-date value out of your site.

I have a complete analysis of the pros and cons of removing dates if you want a deeper dive into that particular subject, as well.

Advice From Other SEO Experts

So, you already know what I do - what about other SEO experts? I reached out to a handful of different SEO professionals to see what they had to say:

1. Adam Enfroy

Their answer: Both

"In my experience, it is often best to use the publish date for articles, as this is the version Google will take to rank them, and it is therefore what their SEO will be based on. However, the exception is when the article has been changed, and therefore the last updated date becomes relevant, because the way Google ranks the page is now different, due to the new content." - Adam Enfroy

2. Konvertica

Their answer: Last updated date

"When it comes to the publishing dates, there are usually a lot of mixed feelings about this in the industry, however, it is typically best practice to use a 'Last Updated' date for a few reasons. When a user is faced with a decision to select an article to read when they are using search engines like Google, Bing, etc. one of the first factors they will pay attention to is how recent is the material on the article. This is usually noted by the publication date and can weigh heavy on the CTR for that given search query. Alternatively, Google also similarly views content this way because its goal is to provide the most relevant and updated content to users based on the intent of their search. When we tested this theory in 2019, we discovered that our articles gained more traction when we used the 'Last updated' date." - Brandon Mitchell

3. SEOTagg

Their answer: Last updated date

"I use last updated at the top of the article. This is to show Google that the content on a site is constantly updated. Published date is still important, and I have found that longevity can be leverage as a ranking factor. So in short, keep the publish date on an article, but I’ve seen that adding a last updated feature at the top of an article (very easy to do on WordPress) can have a positive, site wide impact on your content rankings." - James Ewan

4. Twibi Agency

Their answer: Last updated date

"In my experience, "last updated" works better to get ranking in Google. It is algorithmically favored by Google as it wants to show the most updated and relevant content to its users. It also allows you to keep your content evergreen." - Brent Thomas

5. Tuff Growth

Their answer: Both

"We keep the original publish date and add a sentence to the top of the blog post stating that 'Note: this post was updated on DATE with new information on ...' . For a while, we tested out changing the original date to the publish date but didn't see any additional organic traffic. We prefer this method in case Google is using our publication date to determine which content to rank higher in SERPs. Also, it serves the purpose of notifying readers that the content has been updated with new information and further more, tells them what new information has been added." - Derek Coleman

6. Nick Laiuppa Marketing

Their answer: Both

"Great question. One that is debatable for sure. Four years ago, I'd say it was best to rewrite the blog post and keep the older one and the newer one on your site. But, today, I find Google likes updated content more so than a "new but similar post." In fact, I have a hunch that Google far more favors older content that is frequently updated.

Here's why. The older a piece of content is, the more signals Google has that it is either a good choice for it to show or a bad one. If you have a post that's gotten traffic, shares, comments, etc. for years, and you update it as often as you need to to be relevant, why wouldn't Google think, "hey, this piece has been helping people in the past and in the present, I bet it's a safe option to pick"?

Furthermore, Google is looking at how people engage with your content - namely, if they have to back out of it to go back to the search results to find a "better suited" article. If your post answers all of their questions, they have no need to go back, and Google knows that you've got a choice article. You can achieve that by creating a great post and updating it as often as you need to. I display both the published date and the updated date. I think it helps Google to see, but I also think it makes for a better user experience. It lets the reader know that we've been experts on said topic for a long time, and we keep current on our content." - Nick Laiuppa

I'm curious about how different niches and industries vary, so let me know your story. What do you think? What options have you tried, and have you tried changing and recording the difference? Please let me know what you think in the comments!

The post Published vs Last Updated Date: Which is Better for SEO? appeared first on Content Powered.

Overdependence on PCs and servers drag Intel down

posted on August 6, 2022
Macroeconomic headwinds weighed on Intel’s results, even as competitors show more resilience.

Intel kills Optane amid cost cutting

posted on August 6, 2022

Optane, the memory technology pioneered and championed by Intel, has seen its last days. Intel has decided to wind down the technology as part of a refocusing effort.

The news came on an earnings call with analysts to discuss Intel’s rocky second quarter. Since Pat Gelsinger has taken the reigns at Intel, the company has divested itself of McAfee (although that process began before Gelsinger arrived) as well as shed its drone business, NAND products, RealSense visual sensors, and Intel Sports.

A How-to Guide to Building a Robust Cloud Strategy for Your Business

posted on August 2, 2022

Cloud computing is no longer a buzzword. It has become an industry with a global market value of $371 billion, and it is still growing exponentially. As per this report, by 2026, the global cloud computing market is expected to reach $947.3 billion in value. When it comes to its strategy, it is a brief point of view on the role of the cloud within the organization. Simply put, it is a living document that is mainly designed to bridge between high-level corporate strategy and a cloud implementation/adoption/migration plan.

Importance of a Cloud Strategy for a Business

Designing an effective cloud strategy is essential for businesses since it allows them to scale, maintain flexibility, and focus on their efforts on business operations. It also optimizes  business outcomes, including speed, resilience, and agility. Furthermore, it also enables  organizations to grow public cloud skills internally and facilitates creative recruiting strategies to bridge the talent gap. 

One of the best ways to enhance cloud adoption with a robust cloud strategy is to work with a cloud partner. Secondly, IT organizations or businesses should consider the following steps when building, implementing, and maturing cloud computing strategies. 

Let’s check them out: 

Steps to Consider While Implementing Cloud Strategies in Your Business.

A powerful cloud strategy helps businesses to anticipate the benefits and risks associated with the cloud. It also enables you to create a plan that best aligns with your business goals and develop the actionable steps for rapid execution. 

1. Choose the Right Cloud Deployment Model

The first  step should include building a cloud strategy to determine how you want to deploy the cloud within your organization. Then, it becomes easier to choose the right deployment model for you. 

So, let’s look at different cloud deployment models to select as per your business:

Public Cloud: This deployment model is the opposite of the public deployment model. It  is a one-on-one environment for a single user or customer. The public  cloud provides better flexibility and  control over cloud resources. Here are some of the advantages of the private cloud model are:

  • Minimal investment
  • No setup cost
  • Dynamic scalability
  • Zero maintenance

Private Cloud: This deployment model is completely opposite of  the public deployment model. It is a dedicated and on-demand infrastructure and resources that are owned by the user organization. 

When it comes to deployment, it is operated by the business, which is solely responsible for infrastructure, apps, and security of the private cloud. Users can access the private cloud resources over a private network or VPN. On the other hand, external users can access the organization’s IT resources through a web interface over the public network. Advantages of private cloud include: 

  • Better control
  • Data security & privacy
  • Customization
  • Supports legacy systems

Hybrid Cloud: With a hybrid solution, you can host the app in a safe environment while taking advantage of the public cloud’s cost savings. Moreover, businesses can move data and apps between different clouds using a combination of two or more cloud deployment methods, depending on their needs. 

Community Cloud: This cloud deployment model allows systems and services to be accessible by a group of organizations. As a distributed system, community cloud, created by integrating the services of different clouds to address the specific needs of a community or business. 

To summarize , you can choose from these cloud deployment models as per your business’ requirements. However, through a hybrid cloud deployment model, customers can connect existing on-premises resources with infrastructure and applications on the cloud. 

2. Prioritize a Primary Provider in Multicloud Architectures

Most businesses are almost fully operationalized with at least one central public cloud such as IaaS (Infrastructure as a Service) or PaaS (Platform as a Service) provider. Implementing multi-cloud strategies improves flexibility; however, they can also increase complexity and cost. Nevertheless, businesses can manage multi-cloud costs and complexity by defining a strategy for cloud workload placement.

An ideal solution is to opt for a primary, preferred provider. When the organization has business requirements that a provider can’t meet, add additional providers in an orderly fashion driven by business’ specific needs.  

3. Create Resilience in Application Architecture

Resilience is a business differentiator. If your rivals suffer through downtimes and delays while your business carries on, then your IT services have created an opportunity to showcase the superiority of your product and services. According to the Gartner report, “30% of enterprises will establish new roles focused on IT resilience and boost end-to-end reliability, tolerability, and recoverability by at least 45%, by the end of 2025.”

4. Build Hybrid Cloud Architecture

The hybrid cloud is sometimes referred to as Hybrid IT. It is a sophisticated computer system which combines the advantages of public cloud, private cloud, and other IT platforms. It is a really good goal for the company’s digital transformation strategy, and all you need to do is ensure that it is built correctly. 

When it comes to the advantages of hybrid cloud, it is a combination of public and private cloud, which provides both security and reliability for the most important systems.

Adopting hybrid cloud architecture can help businesses save a lot of money over traditional data center management and software development costs. For example, with hybrid cloud architecture, organizations can save up to 40%-50% of their annual IT spend on in-house or on-premise data centers by simply  adopting hybrid cloud solutions. 

5. Optimize for Cloud-native with Containers & Serverless

Initially, public cloud IaaS was delivered exclusively through virtual machines. The new virtualization methods are on-trend, including containers and serverless computing. The apps designed with cloud-native architecture require a higher degree of service discovery, automation, robust network communications, and security. Both containers and serverless computing allow resource consumption to be better customized to the actual apps’ requirements. It improves infrastructure agility, automation efficiency, and cost optimization. 

6. Address the Potential Risks of the Cloud

Data is considered the most critical resource in the business. However, both security and compliance regulations govern how it is supposed to be stored and who has access to the data. Thus, it is essential to understand the terms of your cloud provider clearly. In most cases, it’s highly recommended to store your data in the cloud. Moreover, it’s also important to ensure your ownership of the data to check the terms and conditions of your contract. Your cloud service provider should also not be able to access, use or share your data. In addition, you need to have a secure way to recover the data on-demand. 

Conclusion

Wrapping up, we can say that to create an effective cloud strategy you need to keep the following things in mind:

  • Identify your objectives for moving to the cloud.
  • Cost management. It must be an integral part of your cloud strategy. 

Whether you are a healthcare provider or any other business holder, you need to adopt cloud computing with a robust cloud strategy. Using this strategy for your business aims to minimize IT obstacles associated with growing IT infrastructure. In addition, with the adoption of a powerful cloud computing platform and strategy, your business will become more agile. As a result, you can add, remove, or expand IT infrastructure resources with ease.

The post A How-to Guide to Building a Robust Cloud Strategy for Your Business appeared first on SiteProNews.

3 Ways Your Business Can Stand Out on Instagram

posted on August 2, 2022

Since its beginnings as a simple photo app, Instagram has become one of the most popular social media platforms over the last years, and it still keeps growing, with more than one billion active users. This is probably why this social network has gained a place among the most effective marketing channels, especially when it comes to digital marketing. And, it’s safe to say that today without a strong digital marketing strategy and a rich and valuable online presence, it’s virtually impossible to run a successful business.Nevertheless, due to its many great benefits for businesses, millions of companies are already there, constantly looking for ways to grow their accounts. With such an insane competition, it’s not easy to build the right strategy, which will make a real impact on the results of your business. Thankfully, you can learn how to make your business stand out on Instagram, and start seeing improvements in no time.

1. Find the Right Kind of Help

Many new small business owners believe that using social media to raise brand awareness and gain customers is a piece of cake. After all, they’ve been using their personal profiles for a while now and know how they work. But it’s important to understand that running a business account is something much more complex. There are countless things to take into consideration, goals to achieve, even identifying the right goals, attracting followers but also keeping them, among other things. 

For many, investing in an Instagram strategy built by professionals and in the right tools to grow organically, is the best solution. Because if you aren’t an expert in social media marketing, or specifically in Instagram marketing, you aren’t likely to know the trends, how to track the metrics, or how to use the targeting features in the most optimal way possible.

2. Use the Most Popular Instagram Features

There are two most important conditions that an Instagram business account needs to meet to ensure success. First, to create quality valuable content, and second to find additional ways to inspire followers to interact with their content. This is why you have to know how to use features like Stories, Reels, live streaming, hashtags, etc., and find what’s most suitable and works best for your brand.

Stories are one of the most effective features that Instagram added relatively recently. Their idea was, of course, inspired by Snapchat and for both Instagram and Facebook, it has worked perfectly. Probably the best thing about publishing well-thought-out Stories is that you are reaching users that are already actively searching for interesting and relevant content. You can also use stories for your paid ads.

Keep in mind that paid ads on social media are tricky. If they feel too much like ads, many users, even those in the pool of your ideal customers might simply skip them. Reels are another popular feature that can be very effective for businesses, pretty much for the same reasons – users going through them are already active and more likely to engage.   

3. Offer High-Quality and Consistent Content

Video content has been proven to be the most effective not only when it comes to attracting the attention of prospects but also in creating a lasting impression. And brand visibility is one of the main reasons why companies start using Instagram in the first place. While it may take some time to find the right formula when it comes to content, once you hit the sweet spot, it will take your account and your brand to the next level. 

Keep in mind that content is the foundation of Instagram. Instagrammers start following accounts to be able to access their content and learn new things about them. And once you grasp their attention and they hit that ever so important button, they will easily undo it, if you don’t meet their expectations. For businesses, this means creating content that will reflect their brand, show off the quality of their products or services, as well as how it will help whoever decides to purchase them in a way that will bring true value to their target audience.

To get the best result for your hard work to create quality content, you should also post regularly but not overdo it. You should find out what’s the best time to post, interact with your followers, learn how to inspire user-generated content, and so on.

Conclusion

While it’s primarily used for fun and socializing, Instagram can be the most precious tool for businesses. It can help you build a brand reputation, find new leads, understand your ideal customers better, and increase profits. But to bring you all this, your account needs to stand out from the global successful competitors you’ll encounter.

The post 3 Ways Your Business Can Stand Out on Instagram appeared first on SiteProNews.

How AI/ML Based Applications Powered by Data Annotation Are Elevating Customer Experience Across Industries?

posted on August 2, 2022

The pandemic brought technological, logistical, and economic challenges for companies globally, leaving them scrambling to adapt. Amidst the chaos, organizations turned to video conferencing platforms such as Google Meet, Microsoft Teams, and Zoom to stay connected.

New-gen technologies like Artificial Intelligence (AI) and Machine Learning (ML) supplemented human efforts to take on everything from health to education. Likewise, businesses looked toward these next-gen technologies to remain agile during the uncertain industry shifts.

We also use AI/ML applications in some way or the other. You automatically use Artificial Intelligence features while starting the day with smartphones. It can be unlocked without entering any passwords or pins, via biometric identification such as fingerprints, iris, or facial recognition. Also, there is an option to unlock the smartphone device using a pattern controlled by AI.

After that, you open up other apps like YouTube. Its recommendation system uses AI to provide the most appropriate content that best suits you. The autocomplete features and relevant search results you get while browsing the web are AI-driven.

Take another case in point, if you make a mistake when texting someone, the errors are auto-corrected many times—you know whom to thank. But have you wondered what fuels these AI and ML applications that we use in some way or the other? If not, we are here to answer. Data Annotation is the process that fuels these applications.

Get the Basics Cleared

For AI/ML-based applications to make sense of data requires supervised training. They have to be taught using properly labeled datasets that help them detect, identify, and classify different things in their environment. So, data annotation is the process of adding tags and labels to the input datasets that are to be fed into AI/ML models.

Just like a child is taught what a tree is, smart models have to be taught what a tree is. They have to be fed with accurately labeled datasets that show what a tree is. You also have to teach them which is not a ‘tree’. But if you want the smart model to distinguish between the types of trees, you’ll have to tell them what the different varieties of trees are. Then only it is possible for the AI/ML model to classify if it is a neem tree or a fir tree.

In simple words, AI and ML learn through examples just as the human brain does. Whether it is a Natural Language Processing (NLP) model or a computer vision-based model (CV), data annotation is the process that accelerates them all. Accurately tagged datasets help the machine learning algorithms to learn, evolve, and efficiently perform the tasks they are designed for.

Wonders of AI

Businesses of different sizes are adopting AI and ML globally since it holds immense potential. The survey findings of McKinsey Report: The State of AI in 2021 are “The business functions where AI adoption is most common are service operations, product and service development, and marketing and sales, though the most popular use cases span a range of functions.”

Here’s a list of some amazing applications of AI and ML in different industries and how data annotation fuels those applications:

Healthcare

AI paired with ML finds many use cases in the healthcare landscape and it is better to say AI is a boon for the healthcare sector. Medical images like X-Ray, CT, MRI, Ultrasound, and PET scans are labeled accurately to train the machine learning model. These medical annotated datasets help smart models to learn from previous cases and make predictions about new unlabeled images. This assists healthcare professionals to diagnose different types of diseases such as infections or cancers. Link detection between genetic codes, faster drug discovery, and dental imaging, bone fracture detection is also possible through this.

Retail

AI is expanding virtually and the retail sector is no exception to it. Retailers can boost efficiency via smart inventory management, automated warehouses, and attribute mining without increasing their operational costs. To deliver an elevated customer experience, retailers use AI throughout their product and service cycle—from manufacturing to after-sales customer service interactions and everything in between. The customers experience a great level of comfort through self-checkouts, personalized shopping through product recommendations, visual search enhancement, and so on. This also impacts their current sales and generates greater profits.

Ecommerce

AI/ML has impacted the ecommerce sector significantly. The stakeholders get to know their customers better by evaluating them according to their shopping patterns, preferred products, payment modes used, etc.

Businesses can also personalize shopping recommendations for their customers and detect fake reviews using Natural Language Processors (NLP) models. This improves their annual results and increases ROI. Other advanced features like chatbots, automated customer service, visual product search, and voice search features, all powered by data annotation can also be integrated into their platforms to deliver an elevated user experience.

Finance

Leaders in the finance industry use Artificial Intelligence and Machine Learning to improve customer acquisition and retention, increase revenue generation, enhance customer relations, and better risk management.

Virtual assistants or AI-powered chatbots can work round the clock and help deal with consumer queries much more efficiently. They can also up and cross-sell products to existing customers with intelligent conversations, provide multiple buying options, and eventually, create 24*7 available sales channels for businesses.

Education

Optical Character Recognition (OCR) is one of the amazing real-world applications of AI. The MCQ answer sheets in school/college days were analyzed using these devices. Next-gen technologies like artificial neural networks offer a dynamic experience and help the students to enjoy what they are studying.

Natural Language Processing (NLP) is another wonder of annotation in machine learning. Using the NLP-based models, students can easily translate their course material from one language to another. As a result, the language barrier is removed and the subject matters and course contents become easily accessible to a wide range of students who can enormously benefit from these.

Final Thoughts

AI/ML-based applications powered by the data annotation process are revolutionizing businesses across different industries and verticals. The data sourced from McKinsey Report: The State of AI in 2021 well supports this statement. “Findings from the 2021 survey indicate that AI adoption is continuing its steady rise: 56 percent of all respondent’s report AI adoption in at least one function, up from 50 percent in 2020.”

So, to be a part of this new-age revolution, companies need data support for AI and ML. consulting professionals or collaborating with experienced companies can help you get high-quality labeled datasets consistently. So, this is the right time to act!

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How the Cloud Can Help Reduce Carbon Emission for the Financial Services Industry

posted on August 2, 2022

For every financial transaction or credit check, there may be associated carbon emissions behind the scenes. How can we reduce the carbon footprint of financial decision making?

Infographic courtesy of Equifax

Infographic courtesy of Equifax

The post How the Cloud Can Help Reduce Carbon Emission for the Financial Services Industry appeared first on SiteProNews.