LinkedIn has shifted from a networking platform to a site where one can do sales prospecting. Why? The rationale is that it has social media features and business ideas in one place. That way, people can cooperate and discuss business-related issues.
Imagine that 40% of marketers underline this media is the most effective social media for lead generation. For b2b companies, LinkedIn becomes a perfect environment for selling products and communicating with prospects.
This post is to show how to get customers on LinkedIn with the help of some prospecting tips.
How to Prospect on LinkedIn
Using LinkedIn for sales, prospecting in particular, can mean many things. Before all, they refer to searching for, connecting and engaging with leads. Moreover, the significant part of it is the assessment of your audience. Thus, prospecting for leads on LinkedIn means appealing to needs, soft-selling or cold emailing. Each of these actions can bring conversions if it fits the strategy th... read more