With the holidays approaching, businesses are gearing up to leverage an anticipated influx of shoppers who will be on the hunt for deals. With strategic planning, your business can cash in on the holiday season and come out ahead of the game. The following tips will help you develop the most effective holiday ad campaign.

Things to Keep in Mind When Designing Holiday Ads

Before you get to work on planning your holiday ad, there are some things you should remember. The holiday season evokes different emotions in different people. Prior to making a plan and creating holiday ads, you’ll need to figure out what the holidays mean to your target audience and how you want your ads to make them feel. Connecting with your audience’s emotions will help you gain the trust of potential customers. The rapport you build will translate to sales.

During the holidays, people pay even closer attention to ads. Now is the time to think carefully about how you audience will perceive your brand messaging.

In addition to thinking about how you want your ads to make people feel, you should also choose a clearly defined goal. Generating sales seems like the obvious choice. But, depending on where you are in your business, your goal may be different. For example, the holiday season is also an opportune time to raise brand awareness. If you already have a large audience, you may want to focus on an ad campaign that increases customer engagement.

Creating Impactful Holiday Campaigns

The key to creating holiday ads that leave lasting impressions is to choose messaging that effectively tells an evocative story. You can tell a story from a variety of different perspectives. A narrative that illustrates how your brand can help during the holiday rush may depict a character who is anxiously looking for ways to finish a long list of last-minute holiday tasks.

Avoiding Critical Mistakes With Your Holiday Ad Campaign

The holiday season only comes around once a year. Therefore, there are some common missteps you will want to avoid making in order to best capitalize on this annual opportunity.

Getting a Late Start

Planning your holiday ad campaign one or two months in advance is customary. But the truth is you can never start too early. Procrastinating deprives you of the opportunity to think carefully and strategize effectively. A rushed campaign is more likely to include missed opportunities. Creating a comprehensive marketing timeline will allow you to plan ahead and make adjustments ahead of time if necessary.

Neglecting SEO

The success of your holiday ad campaign will likely depend on potential customers’ ability to find you online. That’s where SEO comes into the equation. Implementing best SEO practices will allow you to attract more organic traffic, which means more eyes will view your holiday marketing efforts.

Not Leveraging Multiple Holidays

Different people in your audience may celebrate different occasions during the holiday season. The beauty of the holiday season is that it begins in October and runs through February. Therefore, you will have several opportunities to reach your audience on the occasions that matter to them the most. Instead of just focusing on Black Friday and Christmas, your holiday season ad campaign should focus on multiple holidays throughout autumn and winter.

Forgetting to Say Thank You

Gratitude is a running theme throughout many of the fall and winter holidays. Showing your appreciation to your audience will allow you to connect with them on a deeper level. There are multiple ways you can say thanks to your audience. Some examples include a personalized email, a special discount, or any other way you can think of that is consistent with your brand.

Ignoring Audience Segments

A generic email will likely miss some members of your audience while catering to others. To capture your entire audience, you should adopt the practice of segmentation. For example, some of your audience may celebrate Christmas while others who celebrate Eid will appreciate receiving well wishes from you for their upcoming holiday. You may also find success by segmenting your audience according to other characteristics like age and personal interests.

Being Unsocial

If you don’t actively engage with your audience on social media, you may be overlooking a very important tool that may support your holiday ad campaign. During the holiday season, you can really have fun on social media. For best results, include a mixture of interactive conversational posts, product or service reviews for your brand, gift guides, and promotional deals.

With forethought and planning, your holiday ad campaign can take your brand to new heights. While it may seem as if you will need to invest a lot of detail into crafting the perfect message, your ad is more likely to be successful if you focus on reaching your audience with authentic, relevant messaging.

The post Tips For Developing a Holiday Ad Campaign That Resonates With Customers appeared first on SiteProNews.

Have you ever wondered why some websites appear above others on Google? A big factor is Value Links, the quality and quantity of links to a site. But backlinks are not all the same.

Here’s where value linking comes in.

Value linking consists of classifying backlinks on their value or usefulness for search engine optimization (SEO). It makes it easy to differentiate between value-add links that can dramatically increase rankings from value-dead links that make only a little difference.

In this tutorial, we will explain everything you need to know about value links:

• What are value links?
• What is value links for SEO?
• Features of high-value links
• How to win valuable links?
• Value link analysis tools.
• Value linking traps to avoid.

Let’s dive in!

What Exactly Are Value Links?

The value link is a backlink that assigns an observable value to the linked website. Which value a link has will be determined by several factors:

Domain Authority of the linking site – High authority links convey more equity or rank equity. For instance, a link from a DR60 site has a higher importance than one from DR20.

• Anchor text- Links with your keyword as the clickable anchor text are better for SEO.
• Link position – Links at the top of a page or navigation in the site are more important.
• Relevance – links that are included in articles in content with an influence on the niche of your site are considered more valuable.
• Follow and nofollow – Nofollow links have no equity since they tell the search engines not to count the link.

Basically high value links occur because other high authority, topically focused websites backlink to you with keyword anchor texts at strategic points.

Low quality links on the other hand are low authority general sites, useless niche sites, or link chains and are no SEO good in quantity.

Why Do Value Links Matter for SEO?

Value links are important because search engines such as Google count how many and which quality links they serve to an entity in order to rank it.

Link farms from junk links get your site penalized, but just a few good-quality links from high-quality sites in your industry could make a big difference for rankings.

In particular, high-value links serve as “votes” for:

• Increase the authority and trust value of your site to search engines.
• Earn greater ranking leverage because you are from a highly DR, authority-rich category.
• Show search engines that your content can be of interest and use to users when you use contextual anchor text.
• Referral qualified traffic coming straight from real interested visitors.

This gives your site a “popularity boost” that allows search engines to know what content merits ranking in the search result for a query.

That’s why smart SEO professionals are less interested in collecting any number of low-quality backlinks than they are in getting quality backlinks.

What Characterizes a High Value Link?

So just why is a backlink such a valuable asset? These are the most important aspects of useful links for SEO:

Domain Authority of Linking Site

The one thing you can consider the most is the website which is linking to your site that gives the backlink, like Domain Authority.

DR60+ links are valuable because they flow “link juice”. You can get dozens, hundreds of links on tiny blogs for a link on an authoritative site such as Forbes or Entrepreneur.

Contextual Link Relevance

Value-laden links are provided by niche sites that have articles related to your target keywords.

A fitness website link, for instance, links to a health blog about exercise in a different way than a cat meme website link. Relevancy is a endorsement related to your area.

Placement of Anchor Text in the Right Position

Good links put your keywords in the anchor text that you can click on. That tells search engines about your content subject matter.

But do not over optimize using exact-match anchor text links. A mix of branded and keyword anchor text is the best.

Links further up on content or at site navigation bars carry more juice than buried footer links, which visitors rarely read.

Header links and links within enticing content that converts visitors are better locations.

Sought After “Editorial” Links

Paid, editorially sponsored links in blog posts or roundups are high value assurances. They are telling you did something that is really worthy of reference.

How To Get High Value Links?

Now that you understand the swath of high-value links, let’s find out how to get them using tried and true techniques:

1. Ask for Links from Authority Sites

The quickest route is to find trusted, relevant sites and contact them and ask for a link. Work towards grabbing a few links from high-quality sites as opposed to a large number of random links.

The persistence and great outreach, even with initial denials, can lead to landing pages on high-profile sites such as:

• Business newspapers and small blogosphere.
• Acclaimed community leaders and brands.
• Directory related and aggregators.

When you ask, talk about why they can benefit from your work. Get the job done by offering them templates they can drop in.

2. Analyze Competitors’ Link Profiles

Examine what kinds of links your best competitors got, particularly from authoritative sources.

Learn how they figured out to gain these high-quality links so you can replicate them.

3. Create and Promote Link-Worthy Content

If you publish a great and useful content that readers value over time, it will lead to more high-quality links naturally.

Share your best stuff through social media, PR, guest posts, to build natural linking behavior.

4. Participate in Relevant Online Communities

Engage in the forums, groups, and comments sections of authority sites of your niche. Providing well-informed knowledge without pitching yourself.

Be adding value all the time and relationships will encourage community members to browse and click your link.

5. Broken Link Building

Lists and articles pointing to sites no longer listed. Reach out to the site and request replacement of broken links with if appropriate links to your content.

A little tedious but this method lands high-quality editorially exchanged links from pages that already link out for recommendations.

SEO tools for finding Value Links:

Ahrefs

Ahrefs gives extremely detailed backlink data and tracking. Filter your links based on values such as Domain Rating and URL Rating.

Moz

In Moz’s Link Explorer, trust scores for links are displayed. Filter by Domain Authority to get a feel of your most valuable links.

Majestic

Majestic’s Backlink Analytics examines links based on trust flow, citation flow and topical trust flow to determine value.

SEMrush

SEMrush Backlink Analytics reviews backlinks and filters out high-quality ones to calculate value.

Taking the time to scan your backlink profile with these tools will show you where to focus for creating more valuable links in the future.

Value Link Mistakes You Need To Watch Out For

Value links do improve SEO significantly but there are some common pitfalls:

• Excessive anchor text – Reducing excessive anchor text is naturally appearing to search engines.
• Disrelevant niche links – You aren’t going to get much value from links from places that have nothing to do with your content. Give context priority.
• Low authority directories – Acquiring links from low authority directories rife with spam websites actually can mutilate your backlink profile.
• Frequent link building – Keep it regular. Natural links engage on occasion to form high quality connections, not in a singular way, bulk way.

Final Thoughts

Not all links are created equal when it comes to SEO value.

Understanding how to capture and analyses valuable links by measuring attributes such as domain authority, contextual relevance, anchor text optimization and link placement is important for ranking.

If you do your link building with more quality over quantity, then it will provide better SEO.

The post The Power of Value Links for Higher SEO Rankings appeared first on SiteProNews.

Although artificial intelligence technology has existed for decades in one form or another, recent years have seen an increase in its availability and popularity. While AI was once reserved for technologically advanced users, virtually anyone in the world with a computer or mobile phone now has access to powerful AI tools. 

However, will this AI boom continue well into the future? 

Why AI has recently become a more novel technology

Much of the reason for the increased interest in artificial intelligence is its tremendous benefits for individuals and organizations. Some of the reasons why AI has become so popular include its efficiency, user-friendliness, and the potential for customization.

Efficiency

The main reason why artificial intelligence has become such a popular technology is its incredible efficiency when used as a tool to support human workers. AI models can automate monotonous tasks, freeing human workers to complete the aspects of their jobs that legitimately require their attention. AI can also be used to conduct advanced data analysis much more quickly and efficiently than human workers could.  

User-friendliness

Artificial intelligence tends to be much more user-friendly than other software. With most of today’s more prominent AI platforms, users need only learn how to create prompts that elicit the desired response. Its capacity for automation allows it to complete certain complex tasks far more quickly and efficiently than ever.

Customization potential

AI platforms can also be customized to the unique needs of individuals and organizations, meaning users can adjust prompts to receive results that are more in line with the needs of their organization. AI models can also be trained using data to ensure that future output is more in line with what is desired. 

Is artificial intelligence here to stay?

However, despite these tremendous benefits, one has to wonder if artificial intelligence has longevity and staying power or if it is just a passing fad. Gartner predicts that 30 percent of generative AI projects will be abandoned after the proof of concept stage by the end of 2025, citing reasons like “poor data quality, inadequate risk controls, escalating costs, or unclear business value.” However, since AI is still an incredibly novel innovation, it is understandable that there would be so much uncertainty regarding its use. 

Although 30 percent might seem like a big number, this depends on your perspective. Remember, 30 percent failure means 70 percent success — a statistic that is mostly in line with the success rates of the adoption of other novel technologies. Especially considering that Gartner expected 85 percent of AI projects to deliver “erroneous outcomes” in 2018, a 70 percent success rate is far from the worst situation the artificial intelligence industry could be experiencing.  

Some have suggested that the artificial intelligence industry could be experiencing an “AI bubble,” similar to the “dot com bubble” that happened with the advent of the Internet. Reports show that “.ai” domain names grew by 84.73 percent in the last six months of 2023 alone. This behavior indicates a potential bubble — an economic boom driven by speculative value rather than intrinsic worth.

How to avoid a collapse of the AI industry

Still, it seems unlikely that this bubble will burst anytime soon, especially if the artificial intelligence industry takes certain steps to ensure this failure does not occur. To avoid a bubble bursting, there needs to be genuine, legitimate growth. As more people and businesses use AI technology as part of their daily operations, speculative value must be replaced by legitimate value, and we are already starting to see this in the age of AI.

At this point, many organizations are beginning to look at artificial intelligence technology in terms of years rather than months. As a result, AI providers must change their perspective on their products and business models to take advantage of this trend and reflect these plans. Vendors must emphasize the longevity of revenue through long-term, recurring income, such as monthly or annual subscription fees. AI providers must also ensure that their products are constantly evolving and staying up to date to keep up with competitors and industry demand.

One trend that will allow artificial intelligence technology to continue its proliferation is an increased prevalence of personalized AI solutions. Today, almost every leading organization is developing specialized AI models to give them a competitive advantage, using generalized AI platforms as their foundational building blocks. 

For example, custom GPT chatbots are being created based on OpenAI’s ChatGPT model using organizations’ individual databases, providing them with more personalized solutions. Because of this, the base model remains relevant, as it is the underlying technology of these custom solutions.

Although the rapid increase in interest in artificial intelligence may seem like a sign that we are amidst an “AI bubble” ready to burst, the benefits of AI provide the type of legitimate value that will prevent this type of crash from occurring. With the proliferation of custom artificial intelligence solutions and business models that emphasize longevity and recurring income, artificial intelligence seems poised to be an important innovation for years to come.

The post Is the Gen AI Bubble Going to Burst? appeared first on SiteProNews.

Half of side hustlers aspire to go full-time, though 62.6% currently earn less than $500 per month

Marketing automation platform Omnisend surveyed 1,000 Canadians about their side jobs and found that 45.4% are actively engaged in a side-hustle, while 49.9% of them wish to make it their full-time job.

The most popular side gig is ecommerce, with 53.4% of side hustlers saying they’re selling items online. Freelancing (i.e. writing, programming) and teaching/tutoring followed suit, with 23% and 10.1% respectively.

Of those with an ecommerce store, 27% already have plans to make it their full-time job.

“Unlike freelancing or gig work, which maxes out when you run out of time, ecommerce can scale with fewer limitations, so it isn’t a surprise so many people are doing it,” says Greg Zakowicz, Senior Ecommerce Expert at Omnisend. 

“The popularity of ecommerce also shows that the field is increasingly more saturated. So while it does offer much more scalability compared to other side jobs, it also comes with more risk and requires a lot of careful planning, consistent effort in marketing, and the right tools for automation and logistics.”

Most earn less than $500, a lucky 2% earn more than $5,000

Money-wise, 62.6% say their side hustle earns them less than $500 per month. Only 8.7% of respondents indicate that it earns them upwards of $1,000, with 1.8% earning $5,000 and more.

“What’s often overlooked is the growing competition in the side hustle space. As platforms make it easier to sell, crowded marketplaces for products or skills leave most people stuck earning smaller amounts,” says Omnisend’s Greg Zakowicz.

“Yet, with 8.7% of respondents earning more than $1,000 per month, there’s potential for significant income. However, scaling operations to reach beyond this level often requires making their side job their primary one — a risky step that 50% are considering, but way less end up going through with.”

Time constraints & financial burdens force many to quit early

Sustaining a side hustle over time proves difficult for many, as the majority of respondents have been engaged in their side hustle for less than a year (50.4%). A further 31.5% have been at it for between 2-5 years, and 18.2% have had their side hustle for more than 5 years.

Further data reveals that 40.7% of those who no longer have a side hustle, quit because of time constraints. Another 22.7% quoted earning less money than anticipated, while a further 16.5% said Burnout was the reason they had to stop.

Tips for side hustlers wanting to grow their venture

To grow your side hustle sustainably, Greg Zakowicz, Senior Ecommerce Expert at Omnisend recommends the following:

1. Don’t quit your day job too soon. Quitting prematurely can lead to financial strain. Make sure your side job consistently generates a stable income before taking the leap.
2. Time management isn’t always about efficiency. Instead of just working faster, focus on prioritizing the most profitable. Cutting non-essential tasks can save you from burnout.
3. Reinvest earnings to grow. Reinvest a portion of your earnings into better tools, advertising, or outsourcing. Staying small might be easy, but it limits your potential.
4. Focus on niche markets. Find a niche market where your skills or products stand out, instead of competing in oversaturated spaces.
5. Set boundaries. To prevent your side hustle from spilling over into your day job’s time, set clear boundaries to avoid undermining both.
    

Methodology

The survey was commissioned by Omnisend and conducted by Cint in August 2024. A total of 4,000 respondents were surveyed across the US, Canada, the United Kingdom, and Australia. Quotas were placed on age, gender, and place of residence to achieve a nationally representative sample among users. The margin of error is +/-3 percent.

The post Half of Canadians Have Side Hustles, with Online Sales Leading the Way appeared first on SiteProNews.

AI is reshaping health care by offering new ways to diagnose, treat, and monitor patients. With the ability to analyze vast amounts of data, AI brings precision and efficiency to the medical field. As technology becomes more advanced, it plays an increasingly prominent role in providing personalized care, accelerating research, and supporting healthcare professionals.

Health care faces growing demands, from aging populations to increasing chronic conditions. Meeting these needs requires innovative approaches, and AI offers promising solutions. It can handle large data sets, recognize patterns, and provide insights that help doctors make faster and more informed decisions. While AI does not replace medical professionals, it complements their expertise, allowing them to focus more on patient care. This collaboration between AI and providers sets a new standard for modern health care.

Personalized medicine and tailoring treatments to each patient

AI makes personalized medicine possible by identifying patterns within patient data that human analysis might miss. It looks at genetic information, medical history, and lifestyle factors to recommend specific treatments. For example, AI can predict how well a patient will respond to certain medications, helping doctors select the most effective option. When treatment is personalized, outcomes often improve as patients receive care designed for their specific needs.

AI’s data-processing capabilities also speed up diagnosis. It compares a patient’s data with millions of similar cases to help physicians make decisions. This level of insight reduces trial-and-error methods and minimizes the risk of complications. Thanks to these AI-driven tools, healthcare professionals are now better equipped to deliver timely care.

Accelerating drug discovery and medical imaging

Developing new medications has traditionally been a time-consuming process. Researchers often spend years testing potential compounds before finding something viable. AI significantly reduces that timeline by analyzing molecular structures and predicting drug candidates with high precision. This allows scientists to focus their efforts on the most promising treatments, moving more quickly from research to clinical trials.

In addition to drug discovery, AI has transformed how images are analyzed. Deep-learning-based algorithms can now scan X-rays, MRIs, and CT scans to detect diseases with greater accuracy. This technology supports radiologists by identifying subtle abnormalities that might go unnoticed. Early detection of conditions like cancer or heart disease becomes more achievable, leading to better patient outcomes.

Monitoring patients remotely with AI

AI-powered devices allow patients to be monitored from the comfort of their homes. Wearable technologies track vital signs, such as heart rate, oxygen levels, and blood pressure, and transmit data in real-time to healthcare providers. These devices can detect signs of deterioration before symptoms appear, prompting immediate medical attention.

Remote monitoring reduces the need for frequent hospital visits, which benefits both patients and healthcare systems. Patients enjoy greater convenience, while providers can manage chronic conditions more efficiently. In some cases, AI can even predict health events, such as a stroke or heart attack, enabling early intervention.

AI’s integration into health care continues to evolve, offering new possibilities for personalized medicine, drug discovery, medical imaging, and remote patient monitoring. By enhancing the abilities of medical professionals, AI ensures that patients receive timely, accurate care tailored to their needs. While challenges remain, the partnership between technology and health care holds promise for a future where medical solutions are both accessible and effective. The potential for AI to complement human expertise is clear, leading to improved outcomes and more proactive patient care.

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