Amazon backend keywords form an important part of any seller’s keyword strategy. They are the keywords that only sellers are privy to which is why they are the hidden keywords. They are pivotal to boosting the discoverability level of a product.
You can include any keyword that is relevant to the product and its features into your list of backend keywords. Variations in spellings, common spelling mistakes, synonyms, etc. all qualify to be backend keywords.
Optimizing your product listings on Amazon with backend keywords will contribute towards better ranking with the A9 algorithm.
Here are some ways in which backend keyword optimization can boost product discoverability on Amazon.
Your product description copy has to be clear and concise for customers to read. So you must include all the relevant information and keywords without making it seem too text-heavy. But the problem is that there’s always so much more that you will want to include. For this p... read more