Don’t Sell Products, Sell Superpowers

posted on May 18, 2022

Superpowers are, well, powerful.

Being able to breathe underwater, be invisible, or turn green and big when you’re angry is something that so many people want to be able to do.

These abilities are simply fantasy of course, but even just the idea of it, is still very appealing.

For example, what if I tell you that there’s a product that can make you feel like you’re flying? Of course I will — at the very least — intrigue you, right?

Well, this is the exact strategy that Red Bull use in their marketing campaigns.

You can tell that the statement “gives you wings” is a very powerful idea. 

The product doesn’t just give you any kind of energy, it provides the kind of energy that makes your body feel so light, it’s like you’re moving with wings from one place to another.

This idea of selling “superpowers” has made Red Bull one of the leading brands in their industry for over 20 years, and you can copy this strategy for your business too.

Being Different is Common, Being “Super” is Not

This article is inspired by a Twitter thread from the user @heykhan where he said:

Great copywriting isn’t about what your product can do, it’s about what your product can help the reader become.”

Every single product brand has their own unique selling point (USP) that they will push through their ad copies. Which means that unless your product has a crazy strong USP (50 times cheaper/more effective than competitor, or something along those lines), there’s a chance that the audience will only see your product as being different, not better.

This is where the idea of your product having a “magical effect” can help.

Do you remember the advertisement for Axe, the men’s deodorant? Widely known as “The Axe Effect” ads, they show that just by spraying the product on your body, people will immediately flock to you. Now that’s a superpower that surely every men wants!

You want to tell the audience that your product is special, and that it will affect them in ways that no other products can.

Let People Know How Extraordinary Your Product Is

Let’s try a more practical example:

We are a copywriter in charge of making an ad for a mattress product. 

We can write the USP of our product on the ad copy like:

20% softer than other products

Made from high quality, environmental-friendly materials

And so on.

This is by no means a bad thing.

We want to tell the audience the strength of our product.

But let’s face it, everybody else is doing the exact same thing. Which means that the ad copy itself might not become a very strong reason as to why the audience should choose our product.

As a copywriter, we can do better than that.

What if we use some “superpowers” on the ad copy? Something like:

Feels like sleeping on the clouds

Or..

So soft, it drove nightmares away

That sounds so much more appealing, right?

And the great thing is, we can still put our product’s USP on the ad copy so that the reader has even more incentive to buy!

This method requires you to have a very imaginative mind.

You need to put your product on a make believe land and picture how it operates there.

Nobody hates imagination, and when the audience can see how your product affects them in these mythical ways, you’ve captured so much more than just their interest.

Your product could give buyers extraordinary results, and you should let them know.

The post Don’t Sell Products, Sell Superpowers appeared first on SiteProNews.

6 Tactics to Increase the Conversion Rate on Newly Built Sites

posted on May 18, 2022

Standing in an era of constant technological revolution, businesses need to know who to get a lead on and distinguish themselves. Your website is your business card and the source of customer acquisition as well. Whether you operate an escape room in Bangalore or a fashion boutique in NYC, it is essential for every business to optimise their websites to ensure better sales and profit. We have compiled a list of tips that can give you a head start. Here are 6 tactics you can use to increase your conversion rate through your newly built websites:

1. Use CRO Planners

Experimentation is the most effective technique to reduce risk in decision-making while allowing yourself the creative freedom to explore new possibilities. As a result, it’s critical to collect and evaluate your site data regularly to understand more about your users and their tastes. This information should help you decide where to focus while optimising your efforts. 

A conversion rate optimization (CRO) program, also known as a conversion rate optimization plan, is a digital marketing approach that organisations use to improve the conversion rate of their website or app. CRO tools entail examining a complete website for conversion barriers and then optimising web pages to increase conversion. You’ll be able to examine and build a strategy for raising your conversion rate with the help of a CRO planner.

HubSpot CRO planner, for instance, includes guidance on how to conduct a site assessment, pinpoint areas for conversion funnel improvement, study users on your site, and conduct A/B testing and experimentation.

2. A/B Testing

A/B testing (also known as split testing) is a method for improving your website’s conversion rate. For example, if you’re undecided between two headline options for your page, you may run an A/B split test and see which one performs better.

You make two different versions of your page (version A and version B, let’s say), each with a distinct title. A/B testing software sends half of the traffic to page A and the other half to page B. In both the page layouts, there should be a similar call to action. At the end of the process, you assess how each of the versions fared against each other.

 The page with the highest conversion rate and the most people taking action is the best option. Ideally, you should run multiple A/B tests going on your site at any given moment, especially if you’re just getting started. There is no way to make something absolutely flawless in marketing, be it your web page or design process. The only way to discover what works and what doesn’t is to test constantly. Examine which headlines, colours, copy, layout, and CTAs are most effective for your target demographic. Experiments should be creative.

3. Convey Your Value Proposition

A value proposition is the promise made by a corporation to provide value to customers if they choose to acquire their goods. A value proposition is a business or marketing statement used by a firm to explain why someone should invest in a particular product or service. It plays a vital role in making a positive first impression by informing potential clients that you offer exactly what they require.

Your value proposition is a succinct explanation of why a user should choose your products/services over those of your competitors. As a result, the first step in converting visitors is to clearly communicate what sets you apart and why investing in your firm is a good idea. Your value proposition should be communicated through headlines, graphics, and prose, with a focus on your Unique Selling Point (USP). 

According to marketing experiments, your USP should be summarised in ten words or fewer. You should also emphasise the advantages of the product or service rather than the characteristics. Benefits allow potential buyers to envisage their lives with your product, whereas features are easier to glance over and dismiss. 

Conversion rates can be boosted by clearly defining and repeating your value proposition across multiple site sections. in making a positive first impression by informing potential clients that you offer exactly what they require. Your value proposition is a succinct explanation of why a user should choose your products/services over those of your competitors. 

As a result, the first step in converting visitors is to clearly communicate what sets you apart and why investing in your firm is a good idea. Your value proposition should be communicated through headlines, graphics, and prose, with a focus on your Unique Selling Point (USP). According to marketing experiments, your USP should be summarised in ten words or fewer. 

You should also emphasise the advantages of the product or service rather than the characteristics. Benefits allow potential buyers to envisage their lives with your product, whereas features are easier to glance over and dismiss. Conversion rates can be boosted by clearly defining and repeating your value proposition across multiple site sections.

4. Ensure Easy Navigation on Your Website

When someone visits your website, they expect it to be simple and easy to navigate. One of the most significant parts of website conversions is excellent navigation. To facilitate this, you must make sure that you understand your audience and can perceive how they will engage with your material. 

The next step is to work out the most intuitive ways to organise and deliver it. It is crucial to focus on user experience. Creating a website that prioritises customer experience allows users to browse through it easily. Choosing the right website layout encourages users to spend more time on your site and explore it, thus increasing the chances of conversions. of them converting.

5. Incorporate Multimedia Components Into Your Landing Pages

I am sure you can understand when it so happens that you place an order at a restaurant. You receive a dish that looks nothing like what you expected. When users download your content offers, you don’t want this to happen. It is vital to set your expectations practically and at the same time make the best effort to outperform yourself. Include photographs and videos of your product or service on your landing pages to avoid this. Multimedia features increase the trustworthiness of your website. It’s also the favoured method of content consumption. Try including images of graphs and charts, as well as video testimonials, on your website to enhance conversion rates.

6. Live Chat

Longer wait times are one of the most aggravating factors that cause visitors to procrastinate. Statistics say customers are 59 percent more likely to buy if brands respond to their questions in under a minute. Using live chat to enhance website conversion rates is one of the most effective ways to increase conversions. Live chat allows you to provide real-time assistance to your website users, which is exactly what they expect. 

When you engage clients when they are most in need, conversions and customer happiness improve, providing you the best return on investment (ROI). Businesses that offer live chat see a 34% increase in customer satisfaction and a 2.6x reduction in customer service expenditures. When you are able to support your customer base with accurate information instantly, it ensures that they can make informed decisions faster. 

Work towards customising your consumer support chat systems with empathy statements. This will not only allow customers to feel more heard and understood but also create a dynamic of faith between them and your organisation. Delight your customers. In fact, popular market studies suggest that more than 60% of consumers would return to a website offering live chat. It helps to deliver real-time responses to customer queries, unlike reactive channels that significantly impact buying decisions.

Conclusion

For all firms, the internet provides fair competition. The length of time that a website has been running isn’t a criterion for its success; it is the conversion metrics! With the right conversion metrics observed, your new website can compete with the best in your niche.

The post 6 Tactics to Increase the Conversion Rate on Newly Built Sites appeared first on SiteProNews.

How to Combine Email Marketing With Blogging

posted on May 18, 2022

Regardless of the niche of your business, email marketing strategies and blogging have the same fundamental goals: to share value and promote your product, service, or organization. 

Search engines do not index emails; thus, they are frequently regarded as parallel lines that do not intersect. As a result, we see them as two distinct marketing channels.

But why not combine them to get more tangible outcomes in a shorter amount of time?

Emails are excellent tools to  help your blogging, increasing site traffic, on-page activity, and average visit length, all of which increase your search rankings. 

There are various approaches to build that bridge between blogging and email marketing and boost your results.

1. Increase Traffic Through Emails

Keeping your audience informed about your special offers and new blog content is critical. It sounds like a no-brainer technique to encourage more visitors to visit your website, yet most businesses overlook it. 

Write an email with a summary that entices your subscribers to learn more, and include a link to an article.

If your company’s blog content is helpful and well-researched, you may turn readers into part-time link builders. There is a good chance that there are bloggers, industry experts, and thought leaders on your list.

They frequently sign up for newsletters in the hopes of finding unique case studies or reports to include in their articles. Make a report and send it via email if you have unique information to share with a larger audience.

Some readers will follow the link and visit your resource, while others may repost and link to it on their websites. 

To do that, you can use email newsletter software which has all the necessary features to make your life easier.

2. Grow Your Email List Through Content Upgrades

An email list is essential for a successful email marketing campaign. Crafting an effective email marketing list is one of the most vital parts of every marketer. Leveraging your blogs and creating content upgrades is one of the easiest ways to convert your readers into subscribers.

To do that you need to have a sign-up form to your website and use the content as a lead magnet to encourage people to opt-in for your email list. 

Pro Tip: To have success with this approach you need to have a relevant lead magnet to the article that your readers engage with at that particular time. Another approach is to create more generic content that can help your readers achieve something or can make their life easier.

3. Increase Time People Spend on Your Website

For Google to understand if your content is helpful enough to rank it high heavily depends on the amount of time people spend on your site. By inviting your subscribers to post comments under your article in an email, you may encourage them to join in a debate.

You may send a follow-up email to your subscribers after receiving an email about a new article, highlighting the most controversial comments and asking them to offer their thoughts on the topic. 

You can dramatically boost user engagement and even revive unengaged subscribers this way. You may also enhance the average time on site by including a link to your website’s search bar in your emails. With this approach, you can get users to view many pages at once.

4. Remind About Your Previous Evergreen Blog Posts

Valuable content is vital to your rankings; thus, you spend a lot of time creating it. Unfortunately, it is frequently forgotten before it loses its significance. So, why not send out emails to remind people of your articles?

You could, for example, create an editor’s selections or the week’s most popular content newsletter. If you design it wisely, it is regarded as another attempt to get your material recognized and a handy approach to ensure that your subscribers do not miss anything vital. 

Ensure you’re providing facts that you’d be interested in learning about and offer some key insights into the value your audience will get if they follow your links in the email.

5. Add Social Media Buttons Encouraging Readers to Share Your Content

People are more inclined to share your blog posts if they are truly valuable. You may make their lives easier by allowing them to do everything from their mailbox. Most email marketing services will enable you to modify share buttons and add them to your emails.

More shares mean more traffic to your site and social signals, which are essential aspects of SEO results. 

Pro Tip: If you’re not sure if your emails are helping your blog’s traffic, utilize UTMs to see the source of your traffic and which sorts of emails are doing best. You can then optimize your email campaigns and drive more traffic to your content.

The Takeaway

Combining email marketing and blogging doesn’t have to be difficult.

Examine your existing blog posts, your content marketing goals, and your subscribers’ demands. Then craft a strategy for utilizing your email in combination with your blog posts.

Start by going through all of your content marketing pieces to ensure they’re all working for you.

Ensure you’re not losing out on any opportunities to supply your audience with engaging, relevant, and extremely helpful material in methods that are convenient for them.

Email is one more channel that can amplify your reach, and your blogs are a great fuel to skyrocket this strategy. Use the tactics above to ensure that you are on the right track and pivot when you reach a plateau.

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10 Best Strategies to Start Gaining Income From Your Blog

posted on May 18, 2022

These days, we see more creative ways to capitalize on blogging as the digital space expands and grows more complex. It is no longer just a journal to share your experience, thoughts, and feelings with the online community. Instead, it’s a way to share your knowledge, expertise, and experience with compensation (if you are smart about it). Therefore it’s critical to have a solid plan in place. You can’t just wake up one day and say to yourself, “Ok, I want to make more income. I’ll start blogging because it seems the easiest way to start.” Then you read some articles and pray you’ll be making money one way or another. Successful bloggers work extremely hard, consistently produce high-quality posts, and know how to market themselves.

This article will expand on ten strategies to monetize your blog and earn passive income. Although blogging is relatively easy to start, it’s becomes challenging to find a competitive edge to earn good money because of its low entry barrier and crowded bloggers.

Before you dive into reading ten different ways of earning with a blog, keep this mental framework in mind:

  • Stop thinking about monetization. Reframe your mentality towards added values and target audience
  • Find a niche to connect with that audience
  • Commit to a personal productivity plan
  • Select and leverage marketing channels like social media

Now to ten ways to get that extra income!

1. Coaching and Consulting

It seems like everyone’s trying to become a coach nowadays, offering personal advice on topics ranging from increasing income, managing personal finance, maintaining work-life balance, or starting a business. It’s your task, then, to stand out from the noises.

Take a pen and paper. Start with the brainstorming process.

Brainstorm as many ideas as you like within your talent stack (see definition of talent stack). Then pick one as your niche, develop a roadmap for your customers, and the desired output they can envision for themselves if they complete your coaching lessons.

For example, financial coaching for mom-to-be: In six months, you will learn all the basics of mastering your household finance and become an efficient “momager” who can balance your household expenses with little headaches.

Another strategy you can work on to resonate with your readers is to improve your storytelling. This strategy will enhance your vulnerability in a journey filled with challenges you overcame. Most people relate to a story rather than a rigid guideline or bombastic promises. Once you get your authentic story to the readers, they will start coming to you to learn more. Your words have touched them. Afterward, you can leverage your experience and knowledge to offer coaching lessons. Again, make sure you are an expert at the subject. You don’t want to be a wannabe who patches different sources from the Internet into a coaching session for your clients.

2. Digital Products

E-commerce digital products yield better sales with a blog. Blogging brings potential customers closer to understanding your brand and your products’ concrete values.

People love reading about how to use a product and what they will get out of it to fit into their daily life. For example, you can make an instructional video (vlog) or write a detailed blog about using digital planners to plan trips abroad or special occasions. Present the message on the added values clearly, which saves time and hassle. Or you can pitch them on how to use digital stickers in an everyday journal or note-taking to spark creativity and festivity.

Many online coding and design boot camps take the same approach. They offer their content, insights, and lessons in the form of short blogs to build trust and authority on the subject before students are convinced to sign up for their courses.

3. Physical Products

If you are selling camping gear, you may want a blog dedicated to educating your readers about the best camping gear and all the components that make the niche stand out. Incorporate the niched value you offer. Don’t just offer camping gear. Too broad and cliche. Offer a category to meet a need.

Hone in the unique aspects of the topic in your blog. For instance, discuss eco-friendly and easily disposable camping utensils; you demonstrate the importance and where these products can be used in your blog with detailed instructions and examples. Make it convenient for your readers to have space to imagine how they can use it to fulfill their needs, and they will continue to come back to your blog to learn more!

4. Affiliate Marketing

There is no digital world if you haven’t heard of the concept of affiliate marketing. It exists in multiple formats such as social media posts, YouTube videos, and unsurprisingly, blogging. Think of a salesperson who gets a commission every time he successfully promotes a product. Companies will look for you once you have the number to back up your influence. So, as usual, niche up your blog. Build a habit of writing and promoting a post every day to drive traffic to your site, and no sooner than later will you find yourself increasing your income threefold by promoting products on your blog.

You are not under as much pressure to make a sale as a salesperson. Instead, you can focus on driving value home to your readers by envisioning yourself using and benefiting the product. Make sure you affiliate yourself with a product you trust and envision using. Otherwise, your writing will fall flat, having to keep promoting something solely because you are receiving a pay bump.

5. Ebooks Selling

Many successful bloggers see themselves generating a massive amount of profit through ebooks. There are many ways to put forth an ebook for your audience. Through email marketing, blog article link, cold calls, networking – give your potential clients a sneak peek or part of what is in your ebook; as they are hooked, present the rest with a link to your ebook.

Ebooks don’t have to have a niche. Before you decide to write an ebook and link it to your blog, conduct a quick survey to assemble the content the readers are looking for (you can use Typeform or Survey Monkey).

Next, plan the structure of your ebook. Writing a book can be overwhelming, but you will get there if you break it down into smaller manageable parts and commit to finishing the role every day. Don’t make the mistake of writing your ebook right away. Planning is crucial in the process. Organize related content into one theme or one chapter.

After finishing your ebook, you can hire a book cover designer for your ebook. Then, start marketing your ebook on social media channels, including Quora, Reddit or IndieHackers. The best way is to offer free tips and guidance, show proof (even better!) of yourself achieving it, and make it measurable. This way, you present yourself as a credible writer and expert on the matter at hand.

6. Online Courses

Although many sites make online courses with minor hassles, such as Teachable or Udemy, offering online courses with no mediator is the best way to control your income. Like coaching, you are flexible in structuring your courses and the medium you deliver.

It’s best to offer courses related to your blog’s niche to get the best response rate. Establish yourself early on as an authority on the subject with detailed articles and interactive Q&As with your readers. However, you should not offer online courses right in the beginning when your blog has not yet gained traction. Instead, drive traffic to your blog first by offering free courses or content. Then, once you amass a certain following and observe that your readers trust you and want to learn more, you can offer relevant online courses.

7. Subscription/ Paid Membership

You are probably familiar with the subscription box model from Amazon, Netflix, Ipsy. Guess what? You can do the same thing with your blogging business. Readers are always hungry for exclusive offerings and content. Imagine if you can persuade 100 customers to sign up for an exclusive membership for $5; that’s $500 a month. You’ll have to have a niche blog that few can compete with and offer insights because online content is broad and saturated. If you can’t provide something that targets a specific audience and meet their aching needs, your readers will probably look elsewhere. Once readers feel like they can obtain much value out of your blog, you are bound to increase that subscription by the month.

8. Donation

If your goal is nonprofit or you’re not ready to deploy the above monetization models, you can always maintain your blog by asking for donations for starters. As long as you show that you work hard to give away valuable content and generate measurable values, your readers will see through this and be willing to chip in. There are some WordPress plugins to start a blog with a donation already set up.

The key to running a donation blog is to consistently communicate with your potential donors and ensure your key messages and values resonate with them in every post.

9. Sponsored Posts and Reviews

Sponsored posts can earn you a good bit of income. Some bloggers earn $15,000 – $20,000/month on sponsored posts because they work with well-known brands to review or promote their products. Before reaching that level, you will have to churn out a good amount of high-quality blog articles that drive substantial traffic for brands to start noticing. So make sure you’re an expert at your subject and produce consistent articles every week.

10. Freelancing Blogger

In-demand freelance bloggers can earn about $250 per hour. That is $2000 per day! Don’t just stop writing persuasively; brushing up your skills on social media, SEO, psychology, business strategy will make you a competitive writer that brands are dying to hire. Being a freelance blogger grants you chances to apply for challenges with different companies without focusing on one brand, maintaining a website, and producing posts relevant to that brand every time. You can write blogs for emails, landing pages, UX, or tutorials. The opportunities are limitless.

Want to learn more about passive income other than blogging? Check out here for more ideas!

The post 10 Best Strategies to Start Gaining Income From Your Blog appeared first on SiteProNews.