Important Considerations When Choosing Your Web Hosting
Whether you’re launching a brand-new site or sprucing up an existing one, here are five features to keep in mind when searching for a Web host for your small business.
- Backup
You can’t have security without stable backup solutions. If your website does get attacked, you’ll want to make sure all your site content is backed up and easily accessible so you can get back up and running again quickly. - Security
Security should be at top of your mind when searching for a Web host since cyberattacks and malware threats can cause your site to crash, or put your customers’ private information at risk.
When choosing a Web host, search for one that uses encryption technology between the user and the server, or between the Web host server and your business server. This ensures communications are encrypted and protected from hackers looking to obtain data. - Analytics
When you’re searching for a Web host, learn about the built-in analytics it offers. Analytics can help drive your marketing and content strategy. It should also be updated in real time and easily accessible.
You’ll also want to work with a Web host that makes it easy for you to integrate changes to your website. Search for one that allows for simple and straightforward login capabilities, both to make updates to content and to access features such as email. - Customer support
The Web never sleeps, and neither should your Web host customer support team. Around the clock support is essential, especially for businesses with Web visitors from around the globe. Pick a company with qualified customer service agents available to answer your questions at any time, in the language you speak. - Scalability
If you’re hoping your website leads to more business, you’ll want a Web host that can grow along with you and not crash as you grow. Ask a potential Web host what their uptime guarantee is. The closer you get to 99.9 percent uptime, the better.
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