How to Make Money with Podcasts in 2022?

posted on January 12, 2022


The rise of Clubhouse in 2019/2020 clearly demonstrated that podcasts are far from being dead. As opposed to text and video materials, this format offers a wide range of unique advantages such as,

  1. The capability to listen to podcasts on the go while driving or doing your household chores.
  2. Audio materials do not require continuous visual contact with any screen making them compatible with most daily activities.
  3. The format of podcasts lends itself to the old-style radio show format that is still highly demanded by lots of listeners.

While this type of content is relatively easy to produce, its authors still need money for equipment, operating expenses, and other needs even if they do not seek to become professional content creators in this sphere. This substantiates the need to explore the most effective ways to make money with podcasts in 2022.

Image Courtesy of Unsplash

1. Affiliate Marketing

This instrument is the most straightforward one in terms of ease of use for podcasters. If your channel has lots of listeners, some firms will probably approach you with requests to promote their products and services. You can integrate such messages in various formats ranging from affiliate links on social media to voiced advertisements made during your podcasts. The main ‘rule of thumb’ here is to make such promotions non-intrusive and always check the quality and legality of the products and services you promote. Most listeners grudgingly accept the need for paid advertisements as a way of supporting the channel that allows its owner to continue making quality content for them. However, the promotion of online casinos, Ponzi schemes or other ethically controversial offerings is a quick way to ruin your reputation for good or even end up in jail like several top-ranked US media experts. Always make sure that you could imagine yourself using the products and services you promote or selling them to your close friends and relatives.

2. Branded Memorabilia

As your podcast is growing in popularity, there will be lots of people willing to show their support and contribution by purchasing various merchandise featuring your logo or other branded visuals. These activities represent two potential customer motivations. On the one hand, some listeners view such purchases as a form of donations supporting the channel, which is why they can purchase your offerings even if they are not planning to use them in their daily lives. On the other hand, your creativity may result in some really interesting product designs that can attract even non-followers. The main idea here is to not rely on the second strategy and start with the first one. Offer some basic merchandise such as cups, stickers or T-shirts with memorable quotes from your podcasts or your logo. You can start with a third-party print-on-demand service working on a per-order basis and expand your operations when necessary. Combined with other tactics such as Patreon subscriptions and product sales, merchandise sales allow you to create a steady source of passive income that will be growing over time.

Image courtesy of Unsplash

3. Patreon and Live Stream Donations

Many podcasters including Crime Junkie, Dan Cummins, and Heather McDonald presently make their living via income from Patreon and similar membership platforms for creators. They allow your listeners to support your channel via paid subscriptions. The unique feature of this scheme is its flexible nature. Many artists offer various benefits to their subscribers such as early access to new podcasts or some additional materials that are only available to supporters. It is also possible to set up various tiers depending on the amount of money your followers are willing to share with you monthly. With that being said, some content creators choose to not offer any advantages to paid subscribers in comparison with regular listeners. This unconventional approach may be less popular but is more suitable for ‘independent thinkers’ willing to show that they treat every member of their audience equally and do not push anyone into supporting their channel. Similarly, live streams are frequently accompanied by paid donations allowing any listener to send a small sum of money and have their question answered by the show host. This form of monetisation is completely unobtrusive but frequently leads to substantial revenues from loyal fans of your channel willing to support it or establish direct communication with you via it.

4. Offering Your Own Products

Podcasters focusing on educational context or professional recommendations can monetise their activities by offering auxiliary products. The best rule here is to use free handouts first in the form of various cheat sheets, eBooks or online mini-courses. These products will guide your listeners several steps further in their customer journeys. You can ‘close the deal’ later by selling ‘full’ offerings such as long-term programmes, books or personal consultations. With that being said, this monetisation format may not be suitable for all podcasters. Developing high-quality materials that suit the needs of all viewers may be extremely challenging even for top-level experts. At the same time, going into one-on-one coaching effectively forces you into an additional full-time job if you want to effectively monetise this activity. Hence, a middle-of-the-road approach may be preferable for most podcasters.

Image courtesy of Unsplash

The four tactics described above allow you to form a flexible monetisation strategy that suits the specific needs of your channel. For example, podcasters who are just starting out may not receive a lot of affiliate marketing requests and can focus on Patreon subscriptions, live streams, and the development of their own products. As your channel grows over time, you may choose to combine all of these methods to create a stable source of passive income. However, it is crucial that you are always careful regarding the types of monetisation you choose and the kinds of products and services you recommend to your followers. While some podcasters want to start making lots of money over their first year, a single wrong step can close this opportunity for you forever. Keep in mind that you should always view your listeners as your friends and be grateful to them for their support of your channel.

The post How to Make Money with Podcasts in 2022? appeared first on SiteProNews.

How to Increase Referrals for Your Small Business

posted on December 29, 2021


Referrals are a powerful marketing tool for small businesses. Compared to other marketing channels, it is low-cost and provides better quality leads. According to a survey, 92% of customers in the USA trust referrals from people they know. Hence, if one of your customers talks about your business to their friends, they are likely to become your customer, too!

Along with all the benefits referral provides, it comes with its set of challenges. In this article, Voila Media Group lists the various components your small business needs to launch a successful referral program.

Create a Referral Plan

Just like any other business project, you need a plan for your referral program. Your plan should include the program’s eligibility, duration, incentive structure, and execution. You may need to allot some marketing budget towards promoting this offer online and offline. Additionally, everyone in your team needs to be aware of the intricacies of the program.

One of the common reasons for failure among referral programs is improper management and planning. To overcome this barrier, regularly track the program’s progress, get customer feedback, and be flexible in experimenting till you find the right balance.

Aim for Exceptional Customer Service

Your work doesn’t end when you have made a sale. If you want your customers to tell others about how amazing your product and service are, you first need to make them realize that.

Constantly be in contact with the customer post-sale, through emails, SMS, app notifications, etc. providing them offers and assistance. Additionally, make responding to customer queries a priority.

It is common for queries to be asked on social platforms such as Twitter and Instagram. Respond to these queries promptly and respectfully to create goodwill with your customers and build a trustworthy brand image online.

Go over and above to cater to your customer’s needs. Whether it be taking the initiative to pay for express delivery yourself, working on the weekend to complete an urgent request, or making time to attend client events. Think of the long term and how each of these actions can reward you with a loyal customer and numerous referrals.

Providing Incentive is Key

Did you know Paypal started a dual incentive referral program to get their product off the ground? The customer and the person referred received $20 to register on Paypal. Similar strategies have been followed by other prominent brands such as Tesla, Airbnb, T-Mobile, and more.

Yes, a customer has purchased a product from you, but when you ask them to refer, a common reaction is – What’s in it for me?

Providing an incentive on referrals increases the odds that a customer will do it. You can choose to give a common incentive for all or create a tier system with increasing rewards based on the number of referrals.

Depending on your business, choose the appropriate incentive, which can include:

  • Gift cards
  • Vouchers
  • In-store Credits
  • Special Discounts

Make the Process Easy

A simple referral process will lead to more referrals. You can have a referral tab on your website, using which customers can refer their friends in one simple click. Recognize your active customers and utilize app notifications, website pop-ups, and more to remind them of the rewards they can earn through your referral program.

Similarly in-store, instruct your team to hand out promotional materials such as cards, flyers, and coupons to customers with their purchase. These can simply be passed on to their friends and secure you a new customer.

Refer to Get Referred

Make it a habit to refer fellow businesses to your customers as this will lead to others doing the same for you. Moreover, you will also create a healthy network of connections through which you can grow your customer base.

Additionally, utilize existing online business referral platforms or join networking groups in your area. Creating a Business-to-Business (B2B) referral pipeline can be a great addition to your Business-to-Customer (B2C) efforts.

To launch a successful referral program, your best bet is to focus on constantly engaging with your customers, providing incentives based on their preferences, and having a streamlined method to make referrals.

The post How to Increase Referrals for Your Small Business appeared first on SiteProNews.

How Digital Marketing is Evolving and the Benefits of Digital Marketing Platforms

posted on September 4, 2021


In recent years, digital marketing, compared to traditional promotion channels, has been taking a more and more important place in the structure of companies’ marketing budgets. And due to global digitalization and technology advancement, the trend will continue. Let’s talk about digital marketing trends, platforms, and their benefits.

Why digital marketing is gaining momentum

Digital marketing is the promotion of products and services by using digital technologies. Its main task is to convey brand information to consumers with the help of digital tools: search engines, social networks, applications, e-mail, and websites.

Compared to such channels as radio, television, print and outdoor advertising, etc. that are considered traditional, digital marketing emerged and became popular much later – in the early 1990s. This is when the first CRM systems began to be used.

With the proliferation of personal computers, marketers have gained the opportunity to manage customer information and run online advertising campaigns. In 1994, the world saw the first interactive digital banner ad. The conversion was high – 44% of users who saw an ad went to the manufacturer’s website.

The emergence of smartphones has changed consumer behavior patterns. Clients now rarely seek advice from shop assistants and look for information about a product on the web increasingly often. Digital tools have become the main selling channel of manufacturers, rather than sales-trained employees.

The development of marketing automation began in the early 2000s. This allowed companies to segment their audiences, run personalized ads, and launch advertising campaigns in parallel across multiple channels.

Today, thanks to social media, manufacturers have more information about clients for planning their marketing campaigns.

Main trends in digital marketing

According to Gartner, the following digital marketing areas will evolve in the coming years:

1. User data security

Marketing involves the use of large amounts of information, including users’ personal data. The ethics of user data is becoming increasingly important – a firm’s actions must comply with the General Data Protection Regulation (GDPR). Companies that fully embrace modern ethical regulations and can guarantee the security of their clients’ data will gain an edge over competitors and ensure user loyalty.

2. Real-time marketing

Marketing messages need to meet consumer expectations, adjusting to their behavior in real-time. This will allow companies to offer relevant information and increase conversions, while marketers will be able to collect, analyze, and use the data of website visitors.

3. Artificial Intelligence

The advancement of Artificial Intelligence and Machine Learning technologies are opening up new opportunities for marketers. AI and ML help to quickly make decisions, change marketing tactics, switch between target audiences, and adjust communication messages during campaigns according to changes in consumer sentiments. This gives digital marketing tremendous advantages over traditional marketing channels where placement has to be planned beforehand.

4. Geolocation

Geolocation plays one of the strategic roles in marketing campaigns. Using clients’ location data allows a brand to be closer to their interests, offering relevant products and services at the right time in the right place. By combining the data from a user’s website experience and offline store visit, a company can form a comprehensive consumer portrait and work with the user in a more personalized way.

5. Personalization

Personalized marketing is a strategy where the user sees those websites, ads, and banners that match their style of interaction with the brand. Content that is more relevant to the user grabs their attention. Personalization is also used for retargeting, i.e. for reminding the client about the products that they were previously interested in and encouraging them to return to the website for purchase.

Types of digital marketing

Let’s consider various options for how a business can promote its products and services and interact with customers:

1. Social media marketing (SMM)

On average, people spend about 2 hours 22 minutes daily on social media. There are up to eight different accounts per user. Among the 5.11 billion smartphone users, 3.26 billion have social media accounts.

It is important for brands to be present on the social networks that their target audience uses. Facebook, LinkedIn, Snapchat, and Instagram provide multiple marketing tools and are full-fledged digital marketing platforms. On these platforms, companies run paid targeted advertising, expand their customer base, interact with clients, receive feedback from them, work with reviews, and conduct research and polls. Companies that effectively use this digital marketing tool remain competitive.

2. Influencer marketing

Brands can partner with celebrities, bloggers, and people who are considered experts in their fields and share similar values. This is how companies attract influencers’ followers.

3. Email marketing

About 60% of consumers claim that email plays an important role in their purchasing decisions. Email marketing allows organizations to send customers personalized offers based on purchase history or brand interactions. In addition, users who have subscribed to newsletters from a brand are more loyal, so they can be invited to participate in research – for example, when new products are launched.

4. Content marketing

Marketing teams create content – blog posts, social media posts, etc. – through which key brand messages are conveyed. Content accompanies consumers at all stages of their interaction with the brand:

  • stage of knowledge or awareness – the consumer learns about the product for the first time,
  • stage of interest – the consumer searches for information about the product, reads reviews, and watches videos,
  • stage of decision-making – the consumer compares the product with competitors’ products and learns the terms of delivery and payment,
  • stage of retention – the consumer has already made a purchase and is using the product; it is necessary to encourage them to return again.

The specifics of the content depend, among other things, on what stage the clients are at.

5. SEO marketing

SEO or search engine optimization of websites means bringing content to such a form that search engines can easily find it. SEO uses a variety of tools for improving the visibility of a website to search engines – for example, keywords.

6. Pay-per-click (PPC) marketing

A brand pays for clicks on its banners and ads posted on the Internet, and thus buys traffic for its website.

7. Affiliate marketing

A brand partners with another business – for example, places ads on another company’s radio podcast and announces promotional codes. But the values of the two companies must not contradict each other.

The above are just some of the digital marketing types. In actual practice, there are many more of them, and different tools are suitable for different tasks. If you find it difficult to orient yourself in rapidly changing technologies and choose the best strategy for your digital presence, digital marketing platforms will come to the rescue.

Benefits of digital marketing platforms

A digital marketing platform is a system that unites several online promotion channels and offers a company various marketing tools for launching and managing campaigns.

Digital marketing platforms combine multiple features in one solution, giving teams a holistic view of their advertising campaigns. Effective collaboration with a digital marketing platform provides a brand with the following benefits:

1. Cost estimation and planning

In digital marketing, determining which channel is most effective for a particular task can be difficult. A digital marketing platform has data on multiple digital channels to help you make the right choice. The platform has access to multi-placement of advertising, which can be beneficial for companies.

2. Relevant information

Digital platforms lean on the latest digital marketing data.

3. Ready-made analytics tools

Platforms like Google Analytics give users access to analytics tools for marketing campaigns.

4. Efficiency estimation

Digital marketing platforms help to work out KPIs, test them, and analyze how the figures change over time.

5. Marketing automation

Digital marketing platforms enable companies to automate their marketing processes.


Digital marketing is one of the key areas of marketing and brand promotion. Digital marketing platforms enable a business to develop and implement an effective strategy with the right set of tools and high-quality performance measurement.

The post How Digital Marketing is Evolving and the Benefits of Digital Marketing Platforms appeared first on SiteProNews.

What is the best SEO technique so far to get the quality backlink?

posted on June 13, 2021


Our team has been working hard on outreach emails, backlink exchanges, and writing articles. In less than a year, our search traffic tripled, Nightwatch has been listed as one of the best SEO tools available on the market, and our users’ base has been steadily growing ever since.

Let’s explore some of our favorite and most successful link building strategies:

1. Link reclamation — unlinked mentions

Link reclamation does not have to be limited to fixing the broken links (which you can identify using Nightwatch for example). It relates to any opportunity where your brand or resource is mentioned and could be linked to, but is not.

Missing out on the opportunity to get a backlink for your brand where your business is already mentioned is like passing on the 5000 sales just because you forgot to include the “buy” button.

To understand and master how you can use link reclamation to your technique, you need the right tools. Our recent discovery — Brand24 has been a massive help in discovering new potential backlinks opportunities.

It’s a social listening tool which allows you to “access the mentions about your brand across the web, from social media to influential publishers.” You can monitor relevant keywords and spot the opportunities for a backlink.

With Brand24, we’ve identified the unlinked mentions to Nightwatch landing page, as well as discovered SEO-related forums and Twitter users who are talking about our tool. We’ve also taken advantage of monitoring certain keywords, such as “SEO tool” or “backlink tracker” to get an insight into the industry and our potential target audience.

Here’s how the dashboard looks like:

So if monitoring and “fixing” broken links seems daunting, start with monitoring your brand’s mentions and relevant keywords where you could ask the authors to link back to you. Easy enough, right?

Action steps:

1) Start using a tool to monitor the SEO performance of your website, for example, Nightwatch, and a social listening tool, such as Brand24.

2) Identify broken links on the external websites and reach out to owners to replace the link with the working one. And yes, you can do that in Nightwatch backlinks tracker.

3) Start monitoring the keywords related to your brand. In our example, it could be “SEO tool” as well as your brand name. Then, ask the website’s owner to link to your page.

Bonus tip: After identifying broken links or unlinked mention try to connect with website owners before you reach out to them for a favor, for example, using social media.



The era of posting the comments with the link to your website anywhere possible and Google giving it the importance in your search rankings is, thank God, over. It seems like nobody misses spammy, irrelevant comments popping up under each of the published articles, and the marketers community got over it fast as the party was over.

Does it mean that comments have absolutely no value now?

This still seems to be rather a mystery, though nobody has doubts that blog commenting got labeled as a much less relevant SEO strategy than it used to be. Data shows that Google might be giving little importance to this user-generated content, but you could take advantage of it using the same way you would use social media: connecting with relevant people and identifying backlinks opportunities.

We particularly like to use Disqus, because it is stated to be crawlable (though the indexing is out of their hands), meaning potentially SEO-friendly. In addition, their system is easy to manage with a built-in spam filter, and it seems like it is widely used by many high-quality marketing-related blogs, so the commenting is fast and easy.

Bonus tip: Start tracking the blogs and the number of comments you write and use it later to connect with the bloggers using the outreach.

3. Guest posting

Writing articles for other blogs, especially those with high domain authority (DA) is a neat strategy which search engines are willing to reward. Guest posting is a fairly common practice which brings you not only a valuable backlink but also an increased brand awareness, connections, and recognition as an expert in the industry.

It does take effort, resilience, and a creative mind. If we can sell you our tip here, that would be: experiment with your guest posts pitch and outreach method!

It took us a while to master our pitch, and we did not limit ourselves to emails. We’ve also used Twitter DMs and LinkedIn to build connections and reach out to potentially interested bloggers. And it worked like a miracle, so you might want to consider adding it to your outreach strategy, too.

To learn more about creating an effective guest posting strategy make sure to read our article about acquiring 150+ high-authority backlinks in 8 months with blogger outreach.

Bonus: You can also download or copy our guest post content calendar template as well as our list of high DA marketing blogs accepting guest posts and add your own.

What’s the most important part of link building? Experiment, experiment, experiment! Link building is a long-term game, and you will eventually rip the benefits.

The Best Practices for Using Citations in Your Content

posted on June 12, 2021


In a recent article, we identified citations as one of the next big things in SEO content. Citations are nothing new in the world of copy. Any copywriter worth his or her salt will know exactly how to go about building a basic citation into online content. As for the rest of us…well, if it’s been a while since we were in school, tackling citations may pose a bit of a challenge. Since these handy little credibility builders are the next big thing in SEO content, we think it’s high time for a crash course in citations that includes some best practices to put to use.

What Is A Citation?

According to Forbes, a citation boils down your company (and hopefully your website) being mentioned on someone else’s website. The sentence you just read is a citation. It’s one of the simplest things to build into content. It doesn’t take a lot of technical understanding or fancy formatting. Overall, citations are easy to create. The true footwork is in ensuring your citations are the best.

10 Best Practices You Need To Implement Today

I don’t know how well you remember good old essay writing from your college days, but let’s talk about that for a moment. Back when I was in college, I had to ensure all of my essays and papers adhered to APA formatting. APA guidelines had very stringent requirements for in-text citations and a reference page. At one point, this aspect of writing was the bane of my existence. I hated it with a passion because it took so much time.

In stark contrast, citations in the online world are a breeze compared to my academic days, but the old college writing taught me something important. Authoritative sources are highly desirable to everyone, no matter if the purpose of the content is directed toward academics or business. I also learned that consistency was key. In much the same way, today’s citations for content depend on authority and consistency, which means that although you don’t need to purchase a textbook for the guidelines, there are still basic rules to uphold.

Practice 1: Picking the Right Source(s)

You must ensure that any source you choose to cite meets some basic criteria. Here’s the scoop:

  • Relevancy: First and foremost, any source you choose to cite must be relevant. We cannot stress this point enough. If you cite and link to a source simply to build a link or attempt to appear credible, you’ll effectively stab yourself in the back if the source is irrelevant. The right sources will contain information that is relevant to your topic and ultimately be relevant to your business, including your products and/or services.
  • Authority: The sources you choose to cite must be authoritative. In all reality, they should be presenting facts and/or statistics that back up the claims you are making.
  • Non-Compete: The last thing you want to do is inadvertently point your audience to the competition. Refrain from citing any content that is found on a website offering products or services similar to yours.

Practice 2: Be Picky About Domain Authority

We’re going to let you in on a little secret. Are you ready for this? Domain authority (DA) isn’t easy to build. It takes time, great attention to detail and a hefty collection of highly authoritative content. Not to mention, all of that content needs to be credible. So, how can you tell that you’ve picked the best possible source to cite? One indicator is a website’s DA.

Websites with high DA scores are considered to be more authoritative and credible versus websites with low DA scores. Luckily, there’s a handy, free tool that you can use to see a website’s DA.

It’s called the MozBar. All you have to do is download the browser extension and turn it on. You’ll immediately see the DA of any website you visit or any site that displays on a search engine results page.

Your goal should be to link to websites with a high DA. Websites with 80 and higher DA scores are extremely favorable, but you can realistically shoot for linking to any website that scores higher than 50.

Practice 3: Properly Linking To the Source

There’s a concept you need to understand about citations up front. Casey Meraz makes it bluntly clear in his blog on Moz entitled, Finding and Building Citations Like an Agency. To paraphrase his point, he says that citations aren’t about chasing links. In fact, they are about properly linking to a source that backs up the claims you are making or supports your topic through facts, statistics, a case study, and so forth.

Properly linking to a source is as simple as linking to the page you’re pulling the information from. It’s exactly what you’ve seen us do in our above links to ‘Moz,’ ‘MozBar’ and ‘Forbes.’ You will have some play in how you build your citations when introducing the source, but incorporating the link in text that either identifies the source or indicates what is being talked about is a must.

Practice 4: Properly Linking To the Author

It’s easy to build citations that link to the source, like in the previous best practice point where we link to content to Moz by building the link into the anchor text, “Moz.” However, it’s important to remember that variety is the spice of life. We don’t need to always link to just the source we’re citing. We can highlight the author behind the material and link to him or her also.

Linking to an author is a great way of networking. It’s also a pretty amazing way to increase your chances of getting noticed and maybe earning a link back to your website. So how do you properly link to an author? We demonstrated it for you in the previous best practice point because showing is better than telling. Here’s the quick review: We referenced the author by stating, “Casey Meraz makes it bluntly clear…” and we linked Meraz’s name to his Twitter account.

Practice 5: Keep Your Anchor Text Relevant

It is imperative that your anchor text be relevant to what you’re linking to! We cannot stress this best practice enough. The reader (and ultimately Google) needs to see the relevancy of your citations; otherwise, they are pointless. We recently published a blog about keyword rich anchor text, in which we discuss just what keyword anchor texts are and how they are used. You should definitely swing over and review the post because it’s a great starting point for keeping your anchor text relevant.

Practice 6: Only Link to a Source Once

You can cite a source numerous times in the same piece of content, but you only want to link to that source once. Duplicate links aren’t a good idea, and they don’t send out a positive SEO signal. Think of duplicate links as duplicate content: Unfavorable and potentially harmful.

The best practice when linking to a source is to create the link in your very first citation. Throughout the rest of the content, simply reference back to it by saying things like:

  • According to [insert source]…
  • [Insert source] also states that…
  • [Insert source] goes on to show that…

Practice 7: Change How You Link Throughout the Content

You can link the name of every source throughout your content, but it gets kind of boring. Not to mention, simply linking to that name may not effectively display the relevancy of the content to yours. It’s recommended to change how you link throughout your content.

For example, if your first citations read, “According to Forbes…” and you build the link into the anchor text “Forbes,” try rotating to more of a descriptive text anchor in your next citation. Your next linked citation could be anchor text along the lines of “in a 2014 study.” You can also see an example of our changing over to more descriptive anchor text in best practice point number five.

Practice 8: Always Cite and Link When Using a Direct Quote

A fine line exists between a properly cited quote and plagiarism. It’s perfectly OK to include direct quotes in your content. In fact, it can be a great way to drive home a point. But you have to approach direct quotes with care. If they are not properly credited (i.e. cited), they can quickly land you on the plagiarism offender’s list.

The best practice for direct quotes is to link directly to the source of the quote either immediately before or after the quote itself. The anchor text that houses the link should be either the name of the individual or the business you are quoting. Be sure you know the exact source when using a direct quote. If there’s any question, it’s probably best to alter or paraphrase the quote versus creating a credit that could be incorrect.

Practice 9: Don’t Forget To Link Internally

It’s easy to get so caught up in linking to external sources that you don’t bother to create any internal links. Don’t make this mistake. You should always try to link internally, whether it’s to a previous blog or piece of content that is relevant to the topic being discussed, or to your own product or service. The key to creating a strong internal link is relevancy.

Practice 10: Don’t Overdo It

The final best practice is a word of caution. Citations are truly powerful tools for building credibility, increasing your domain authority and boosting your SEO. But it is vital that you don’t overdo it. Too many links and too many citations can be a bad thing.

As a general rule of thumb, you should try to limit citations per piece of content to five to seven, including your own internal links. Your internal links per piece should really only amount to one or two as this is all that is needed. Citations are about balance. You need to back up your claims, but you shouldn’t create content that is stuffed with citations and links. Think of it like keyword stuff, it’s a dead and ultimately artificial SEO tactic that won’t result in any positive attention from Google.

Why You Simply Cannot Ignore Citations

If you haven’t yet delved into citation creation, you might be sitting in front of your computer or reading this blog on your mobile device and thinking, But why should I try to understand these best practices for using citations in my content? Why are citations so good?

For starters, citations are a means of building strong search engine optimization. They accomplish two important things at once:

  • They build your credibility and authority by showing your audience you back your claims with sources outside of your company.
  • They beef up your link profile, which is taken into consideration by Google when ranking your website. In other words, the more outbound links you create to high authority sources holding relevant information that back up your claims, the stronger your SEO.

If these two reasons aren’t enough, there are more. According for Forbes, anytime another website or company references or mentions your business on their website, they’re putting the spotlight on you. It’s exposure, and it’s FREE. What’s not to love?

Recruiting Some Help

It’s OK if incorporating citations into your content throws you for a loop. To be honest, the citation formatting I had to do back in college threw me for one! It was a steep learning curve, but gaining a basic understanding of proper academic citations proved to be helpful in my copywriting career. Likewise, learning the best practices of incorporating citations into your online content will be beneficial as you work to improve your content and SEO.

Don’t be afraid of enlisting the assistance of a qualified copywriting team. They can take the headache out of finding and creating those vital citations. And they can even teach you a thing or two in an effort to keep you on the ball when it comes to your content.

Can I hit 10k visitor to my blog without advertising (just doing SEO)?

posted on June 11, 2021


Absolutely. In fact, I once took a Shopify site from 1,500 to 10,000 visitors in just under 6 months. And here’s a secret that SEO consultants don’t want you to know: it’s really not that hard to do, but it does require a bit of a time investment.

Here was my strategy:

  • I researched all the relevant keywords for my niche using SEMrush.
  • I now use SEMrush’s Keyword Magic Tool because it’s ridiculously awesome (note: I’m not affiliated with SEMrush, I just love their software). The trick is to aim for search terms that have a Keyword Difficulty (KD) of 70% or below. I don’t have a scientific answer for this, but I’ve had a lot of success with targeting keywords at or under 70% KD.
  • One other alternative is Topic.
  • I exported the data to Excel and created keyword groups with 3–5 keywords in each group
  • I then created blog posts for each topic where I aimed for 1% keyword usage
  • I also made sure to reach out to bloggers and I asked them if they wanted to work together in any way. For the ones who wanted to work with me, I sent them a link to one of my posts and they give me a backlink for it.
  • I also cleaned up my technical SEO errors using SEMrush. That helped immensely!
  • I made good use of images and made sure they all had short descriptive alt tags
  • With this method, I was able to beat companies like Amazon, eBay, Microsoft and more. This was just a high-level overview, but I hope this helps!

The post is focused on e-Commerce, but this applies to most sites in general.

Why are so many (software) engineers against the Internet of Things (IoT)?

posted on June 11, 2021


Because a bloody toaster does not need wifi. No, it doesn’t. I don’t care what any of you say. When wifi can actually put the bread in your toaster, take it out, butter it, and bring it to you whilst you’re lying in bed, then I’ll concede the point, but until then why is your fecking toaster on any sort of remote control whatsoever? I’ll tell you why. Because you’ve got a degree in fecking media studies and you think it’s cool, or whatever the current term for cool, rad, bogus, spiffing, gradely or I don’t really care what you say you bloody zygote, is.

Wifi microwaves. Tellies that you can switch on whilst it’s in Rochdale and you are in Timbuktu. Why the feck do you need that? Security? Make it look like your house is occupied? Just ask your fecking neighbour to do it or buy some socket timers, you IoT arse.

Whilst you are putting wifi and fecking bluetooth on your bleeding kettles have you ever considered that that is just putting more stuff on there to break? No, you haven’t have you, because unlike the people who went and got their HNDs in making and mending this stuff, and look aghast at the tirade of bollocks engulfing us, you haven’t got the brains to realise that all you are doing is making your kit more complex and prone to failure than it needs to be. A fridge that does your ordering for you. And knows your debit card details. And has less locks on it than a budgie cage. Are you fecking mad? There are a number of scenarios that can come from this.

Your fridge orders enough cheese to feed a battalion of the Yorkshire Regiment for a week when it goes tits up.

Your fridge loses connectivity and can order nothing. Because you have forgotten how to go to the shop, six months later you are found dead in the airing cupboard.

Your fridge cheerfully allows a bloke from Nigeria access to your network. Every connected device you have is now either mining bitcoins or attempting to steal the contents of the Bank of Zurich.

Smart fecking tellies. They’re no such thing. Their users are often even less smart than the tellies are.

Look at this bucket of twattery:

a smart cat feeder. It can dispense dry cat food over the internet from an app on your phone. It’s got a camera. And two-way audio. What? are you going to be doing zoom meetings with your cat and seeking his opinion on matters of crucial importance of the day? Mr Tibbles, should we declare war on Russia? Meow. Should we drill for oil in Namibia or is the political situation too fluid to risk the investment cost? Meow. You’re going to stress the poor little bastard beyond endurance because cats like it when the whole pride is present and if he can hear your voice but he can’t find you he’s going to worry that you are apparently there and not there at the same time and whilst Schrodinger can have a cat in two situations at the same time a cat can’t cope with a human doing it and boy, are you going to get the cold-shoulder when you do finally roll in through the door.

£65 for this bucket of arse. Oh. Because: and £9.80 and total set-up time <10 seconds.

The only things that really need to be connected to the bloody network are your computers. Your tellies and game consoles if you must. Your fecking coffee maker, no. And back to that fridge. No, you little bastard, you’re getting filled back up when I decide to go to the Co-Op, not when you decide to whistle up a feckin’ Sainsbury’s van.

The other day I saw a home weather station hooked up to wifi. Alright. Why do you want a home weather station? To tell you what the weather is outside? Do you not have a bloody window? Oh, temperature. I just use a thermometer full of mercury hung up by the back door. Windspeed? Unless it’s a hurricane that’s only of concern if you are a sniper, isn’t it? Have any of your neighbours mysteriously vanished, lately? Oh, you can measure air humidity, can you? That might be important if you have anything that’s sensitive to water. I suppose that tree in your garden is, but it’s not really important for much else to you, is it, you great geekified bucket of twathamptery?

And then there’s this:
Hackers can hijack Wi-Fi Hello Barbie to spy on your children
Security researcher warns hackers could steal personal information and turn the microphone of the doll into a surveillance device.

Actually, I quite like the idea. I might try it myself. If I can make Barbie say to some spoiled little brat “Oi, ugly twat, give me away to somebody prettier because I really can’t have an uggo like you spoiling my image” then I’d be happy, but cheerful sociopathic malevolence like mine is not the only thing that that dolly can be made to say if you have some not very expensive kit and the know-how. Dread the day when it’s going to say “there’s somebody outside your house would like to meet you” to an eight-year old when her mother’s in the kitchen.

Anything with a microphone should not be left on the internet unattended. Or a camera. Or anything you can’t easily scrutinise. IoT. Nigerian crooks’ Christmasses all come at once.

Being Personal & Sharing is the Key to Successful Content

posted on June 10, 2021


Stories are powerful, aren’t they? They unite us, give us hope and teach us things we may not have known before.

But did you know that stories have another awesome purpose? What is it, you ask?

Stories, when involving your brand and business, can create powerful, successful content.

Wait, really? Yes! And I want to show you just how being personal and sharing your story will be the amazing key to successful content you’ve been looking for all these months and years.

Why do People Want Something More Personal?

In our overly cluttered world with ads on every street corner both literal and digital, it can be overwhelming and many consumers get burned out quickly. People don’t just want to see what they like and are interested in, they also want to see authentic, personal content. It helps set businesses apart and can convince a consumer to use that business.

Being authentic is incredibly vital to your marketing strategy, and the way to bring about authenticity is to be personal.

Yes, pay attention to your analytics but don’t write solely for them – write for people. How can you do this?

By writing your story.

5 Incredible Ways Your Story Can Create Successful Content

I know; you’re sitting there wondering what the heck I mean by your story providing successful content. Don’t worry – I fully plan on telling you just how this can happen.

Let’s take a look!

1. It Provides Authenticity, Which is Vital to Marketing Now. When you tell your story, you give yourself the chance to be authentic in your content.

Remember how I mentioned this earlier?

Authenticity is vital to marketing now and in fact, many millennials, according to Laura Brown from Social Media Today, won’t use a business that isn’t authentic. The millennial generation is a large one, and they aren’t the only generation that wants authenticity.

Don’t spend your entire marketing time regurgitating or copying off of others. Yes, you can get great inspiration from others, but adding your own personal voice, story, and perspective really adds a great, authentic touch.

2. Being Personal Gives a Realistic Touch to All Content. When you take the chance to be personal and share your individual story, you are adding an awesome realistic touch to your content.

Empathizing with your client base can be great as long as you’ve actually gone through what they have. If you haven’t, going for an empathetic marketing approach could prove problematic, as Danny Brown points out.

However, when you approach marketing with a realistic approach and give people realism in marketing, they will eat that up. Get that realistic element by telling your story, not the perceived story you have of your customers.

They will be more likely to listen and work with you if you are real about yourself, and they will eventually be real with you. What a great thing!

3. People Like to Know Information About a Business. People love information and they like sharing it with their friends who love it just as much. What kind of information do people like?

Well, anything that can make them look and feel smart.

However, they also like to learn information about a business. Do you have an exciting story about how your business was formed? Then share it.

“What if the business just happened – nothing exciting?” People still want to know about it. Share any story you have of your business – when it was founded or something great that happened – and people will greatly enjoy it.

4. Creating a “Personal Brand” Online Can Increase Traffic. You have your business channels and blog, but what about a personal brand? Have you set yourself apart from your business to provide more personal content?

If not, creating a “personal brand” is definitely something you should consider.


Because, according to Neil Patel, it can help increase traffic to your site.

How should you go about setting up a personal brand? Well, the first thing is to create your own Twitter account that you use for business-related content. (You can also have your own, truly personal one to post your truly personal things like cat photos.)

You can also make sure that your business blogs are listed under your name, not the business name, helping to set up a unique voice for your business. And, when you go to tell your story, this will help make it more personal and something people will really enjoy.

5. Being More Personal Can Strengthen Your Brand. As you get more personal and share more stories with clients, you might just see your brand beginning to strengthen. Why? Because becoming more personal can really help people begin to trust you.

As people start to trust you, they are more than willing to share your content, engage with you, and purchase products or services. The more this happens, the stronger your brand will get.

4 Excellent Ways to Get Personal in Your Content Without Overdoing It

Whew – now you know a bit about just how getting personal can definitely help your site. But, how much is too much? When should you step back to avoid overdoing it?

Here are a few great suggestions.

1.Make Sure You Focus On Authentic Stories to Bring Customers In. When you write your story, make sure you write it authentically. This will help your readers connect with it more and make them more likely to share it with others.

Just how can you make sure your story is an authentic one?

Carol Barash from Content Marketing Institute says that there are 4 different things that go into an authentic story including:

  • Looking for or remembering a particular moment.
  • Always writing the story in your own voice, since that will add authenticity.
  • Keeping your story going with a great flow.
  • Making the reader feel like he or she is part of your story by not setting up walls through words.

2. Have a “Personal” Business Social Media Profile. Now, you know that telling your story is a great way to get personal, and you know that having a personal brand can really add to that.

When you start going for a more personal kick to your content, you need to make sure that your personal business social media profiles are strictly for business. If you treat it just like a profile your friends would follow, you’ll come dangerously close to over-sharing.

On this channel, you can tell more of your business story and get it out to a wide audience. It also gives you the chance to share the blogs you’ve written for your business on a more “personal” level.

3. Interact With Your Clients After Posting Your Story. Your story isn’t going to have that much of an impact if you don’t interact with your readers after posting it. Interacting and engaging with your clients is a great way to drive overall social media engagement.

In addition, it can really help create more of a friendship and relationship with your client base. Focus on maintaining that relationship after your stories have gone live, and your content will be even more successful.

People really do love interaction with businesses, and if they are interacting directly with a person, they will really enjoy that, as well.

4. Maintain a Focus for Your Stories and Personal Brand. Yes, your stories can be about broader topics, but you need to make sure you stay focused on a niche to keep things organized.

Figure out the area you want to share with your clients, and maintain that throughout your stories and on your “personal” business social media profiles. Keeping up consistency is a great way to encourage more people to follow you, share your content, and engage with you.

This will help you make sure you write expert, authentic stories that can work towards personalizing your brand while also giving out excellent information.

Remember, when you write your stories, you can use that as an excellent teaching opportunity for your audience. You don’t need to have things laid out all professionally either. Make sure to add sub-headers, but you will find that being a bit informal will go a long way for your stories.

Sit Down, and Tell Us a Story

Stories are an epic way to create excellent, authentic content that your clients are sure to love and share with their friends. As you work to have a great, personal connection with clients, make sure you are always producing quality content that they, and you, will be proud of.

When it comes to telling your story, Express Writers has an awesome team of writers that can help give your story an awesome feel and voice, no matter what.

How can I maintain my blog to get real traffic?

posted on June 10, 2021


There are several strategies that can help you to garner more real traffic to your blog. The ones that I find to be the most effective are:

SEO. You need to understand how search engines work and incorporate that knowledge into your blogs. You need to make sure that you include all the keywords you want to be ranked for, and do so wisely. That means targeting more low-competition keywords and focusing on long-tail keywords.

Optimising your content for voice search. We’re shifting into the world where people are soon to stop typing at all. The more advanced voice input becomes, the less we use actual typing. You need to account for this tendency and target the phrases that associate with voice search.

Make sure to post relevant and high-value content. It’s not just about the keywords. If you produce a flawless in terms of SEO article, but it’s literally no different to the competitors’ entries, merely because it’s a piece of recycled text, you aren’t going to boost traffic. Instead, you should focus on producing the content that keeps on giving, such as checklists, guides and case studies that can be referenced in the future.

Make sure you have guest posting enabled. You can easily promote your blog if you give other people a chance to become your contributors.
Submit guest posts yourself. Garner organic traffic by cooperating with other blogs.

Which tools do you use to check SEO violations ?

posted on June 10, 2021


SEO Violations That Can Kill Your Rankings. Below reason for seo Violations

Keyword Stuffing

Have you ever heard that too much of a good thing can be bad for you? Well, this certainly applies to SEO keywords! Don’t be too greedy. Previously, people used keyword stuffing as a way to rank their page for multiple keywords in search engines. Fortunately, Google is smarter now – they’ve updated their spam algorithm to drop rankings for pages that keyword stuff.

Low-Quality Content

Having low-quality content on your site can damage your SEO because Google and other search engines are looking for pages with relevant information. If you duplicate content from another site or web page or post thin content, it’s not considered as valuable to searchers!

Neglecting Social Media

Social media is more powerful than many people realize; some business owners don’t take it seriously because they think of teens and meaningless posts. Contrary to popular belief, social network sites can generate a lot of business for your organization! While social signals are not currently a factor in ranking websites, content that is posted to social channels tends to have an edge in search rankings.

How much money do Bitcoin miners make?

posted on June 8, 2021


How Much a Miner Earns:

The rewards for bitcoin mining are halved every four years or so. When bitcoin was first mined in 2009, mining one block would earn you 50 BTC. In 2012, this was halved to 25 BTC. By 2016, this was halved again to the current level of 12.5 BTC. In about 2020, the reward size will be halved again to 6.25 BTC. As of the time of writing, the reward for completing a block is 12.5 Bitcoin. In November of 2019, the price of Bitcoin was about $9,300 per bitcoin, which means you'd earn $116,250 (12.5 x 9,300) for completing a block. Not a bad incentive to solve that complex hash problem detailed above.

Whether you're looking to make some fast cash, or you're after long-term, more sustainable income-producing results, there are certainly ways you can make money online today. The truth is that making money online isn't as difficult as most make it out to seem. But It does require some discipline. is where I invest my bitcoin and ethereum and get weekly returns.

Ways to Create Excellent, Shareable Content

posted on June 8, 2021



Content creation is something copywriters and business owners alike always focus on. We know content needs to be awesome, high quality and something that reflects the company correctly, but sometimes people miss the mark.

You can create great content, but is it shareable? This is the big-ticket question to your content success.

Let’s take a look at how and why you need to have shareable content.

Why is it Important to Create Shareable Content?

You know that creating content is vital – I’ve talked about it throughout several of my blogs. However, you might be wondering what shareable content is and just why it is so important. Shareable content is something that your clients will enjoy enough to click the share button on Facebook or re-tweet on Twitter, helping you widen your content reach. When you create shareable content, you are getting closer to having content that goes viral, which will help bring in more clicks, likes, and, in the end, more revenue. This is precisely why it is important. How can you create shareable content? Never fear! I am going to take a look at some of the top tips just for you.

11 Awesome Ways to Create Shareable Content

Get your thinking cap on and prepare to learn some awesome ways to create great, shareable content for your clients.

1. Create Content that Provides Value to Your Readers. Something that people look for in content is if it provides some sort of value to their lives. This can be in the way of a DIY project, recipes, how to get healthy, and many other things. No matter what your industry is, you are always able to create valuable content that your clients can take and apply to their lives or businesses. A great way to tell if it is valuable is to think, “If I were one of my clients, would this post provide me with the information I am seeking?” If the answer is yes, then you have valuable content.

2. Keep Things Positive to Get More Shares. One of the often joked about aspects of the Internet is how negative people can be. Whether it is people trolling reviewers for books or games or if it is about a political stance, people can simply be mean and negative. This doesn’t just happen in the comments either. There are plenty of places to promote and share negative content, and it can get pretty exhausting for most people. Because of this, positive content is an absolute must when you want your content to be shareable. By creating positive content, you have more of a chance to stand out from the other sources on social media, and get more shares. Becoming a positive force on the Internet is significantly more powerful than you may realize. Try it out and see what benefits you reap.

3. Share and Create Content that Clients Have an Interest in. When you create or share a resource on your social media channels, you need to make sure your clients are truly interested in it. The best way to do this is to research your client base and learn what they like, where their interests lie, and even take some time to look over analytics. This can help you tailor all of your posts to make sure they have the impact you want. In addition, content that your clients are interested in will make it much more likely to be shared. Interesting content equals sharable content.

4. Make Your Content Look Awesome. A big part of creating sharable content is whether or not it is aesthetically pleasing. If it doesn’t look like it is put together well, people are less likely to share it. However, if your content has a put together look and utilizes high quality images or videos, people will be more apt to share it. People love quality whether it is in written format or photos, videos and any other form of media. A great way to make written content aesthetically appealing is to make sure it has a great flow that people can quickly and easily skim their eyes over. Once you do this, you are well on your way to getting more shares for your content.

5. Ask Your Followers for Their Input On Topics. You can get people to share your content, but if you have them put their two-cents in, people are more likely to share, as Social Media Examiner points out. First of all, this increases social media engagement, which is something every business or person wants on his or her social pages. Second, if you listen to the suggestions and make content based off of input, people will share and are likely to say, “This page listened to me! Take a look.” People love feeling involved and they also like feeling that they helped a business with something. That feeling of importance is something many of us enjoy, and you can provide a little taste of that with just asking, and listening, to a bit of client input.

6. Use Photographs on Facebook and Twitter. One of the best ways to get your content shared is to use images in your social media campaign. According to Jeff Bullas, Facebook posts that share an image obtain a 37 percent higher level of engagement, which shows just how important photos are. Use them in your social posts, blogs, web content, and even press releases to garner more results as well as more shares.

7. Create Content of Varying Lengths. When you write up content, you should try to provide readers with different lengths of articles. The battle over how long a blog post or piece of web content should be has long raged on, but if you provide different lengths instead of looking for that “sweet spot” you are able to reach out to a wider audience. Some people like to read short and to the point pieces where as other people want to read an in-depth article on a topic. Provide them with the choice, and even throw in a few different formats such as infographics, videos, or podcasts. It is important to remember that, while shorter content is helpful for your readers, long Web content is still winning the content length war.

8. Make Your Customers Feel Smart. Another great way to create shareable content is to make your customers feel and look smart. People aren’t likely to share something that will make them look silly, but if you provide them with content that is great at making them look intelligent, they will share it. This goes hand-in-hand with creating valuable content, as well as creating content that teaches your clients something new while helping them know they are truly smart.

9. Use Content Curation Tools to Find Great Content to Share. It can be difficult to come up with excellent content ideas all the time but, if you use content curation tools, you can come up with some great topics. Content curation tools can help you find great resources for your blogs, as well as helping you learn about topics in your industry and what your clients will be interested in. It also helps you find great sources to share on your social media accounts.

10. Make Sure You Have Captivating Headlines. Headlines are vital to any and all content because a headline can be what convinces someone to click on the link. In addition to convincing a reader to click the link, a captivating headline can also be what convinces someone to share a post. If your headline is crafty, fun, and insightful, you will find that your followers and readers are more likely to share or re-tweet. Once that post is out on their Facebook or Twitter, then the headline can convince their followers to not only click on the link but to share as well. The cycle continues, providing you with some truly excellent results.

11. Share Various List Posts with Followers. Along with photographs, people love lists. When someone clicks on your content, they are more likely to stay on it if it is in list format. This makes it easier to skim the content and find the bits of information that are more valuable to the reader. Once someone has been able to skim over your list, they are also more likely to share it with others, according to

Start Creating Shareable Content, Now!

By following these methods, you are more likely to have content that gets shared on social media, which will help boost clicks and revenue. Shareable content helps to amp up engagement and makes all of your readers and followers happy and engaged.

Best Tips for New Content Creators

posted on June 8, 2021



If you’re in the process of beginning content creation efforts for your website or blog, it’s likely you have a lot of questions about how to get started.

While “content” is a huge buzzword right now, the process of how to get content is a little foggy. Some feel like content just appears on the Web and few people fully understand what goes into content creation. This is understandable — the process can be mysterious for people who have never dabbled in it before.

Here’s what you need to know:

Why Create Content?

To spearhead a good content creation program, you first need to understand why content is so important. Right now, 27 million pieces of content are shared across the Web on a daily basis. This content ranges from text-based content like articles and tutorials to video content and photo content. What’s more, about 87 percent of B2B marketers are using content marketing in their organizations and a whopping 70 percent of them are putting out more content than they did last year.

Content is a huge tool for businesses. When content is valuable, useful, actionable, and interesting to readers, it gains social shares and draws more people to your company. This, in turn, helps you expand your reach on the Web and earn more leads.

Everyone is using content marketing right now and companies that aren’t prepared to create and distribute high-quality content are missing out on a huge amount of traffic and success. Consider the following:

  • 82 percent of customers feel closer to a company after reading the company’s original content;
  • 90 percent of customers believe that custom content is useful in making purchasing decisions;
  • 60 percent of customers will likely buy from a company that writes useful content;
  • 60 percent of people will seek a product after they read about it on the Web.

These statistics make it clear that in addition to doing functional things like helping your site rank for SEO, creating high-quality, unique, original content also boosts your business in the eyes of your customers and helps you earn more business. We live in a content-focused world. Today’s consumers don’t want the gimmicky hard-sell tactics of a few decades back – they want valuable, interesting, informational content that helps them make purchasing decisions and learn new things. When you can provide this for them, you set yourself up to be an authority figure in their minds as well as the company to which they’ll turn when they’re ready to make a purchase.

The Content Creation Process: 5 Key Steps

Now that you know why content is so important, it’s time to cover the how of content marketing. Content marketing is a process and nothing happens overnight. Rather, there are several definitive steps and pieces to creating a functional content creation machine. These steps are as follows:

1. Identify your audience

This is huge. If you don’t know who you’re writing to, it’s virtually impossible to write targeted content. Companies that create effective blog content, commercials, or podcasts know exactly who their target market is and what those people care about and can thus deliver targeted, quality content that their customers find interesting, engaging and exciting.

That said, the first step in your content creation efforts is to define your target audience. To do this, you’ll need to sit down with a piece of paper (or use an online template, if you prefer) and think about your audience. Who are they? Where do they live? How old are they? How much money do they make? What do they care about (social, cultural, environmental, financial, or personal issues)? What problems are they facing? For an example, consider these examples from HubSpot.

Once you’ve answered these questions, the next step is to find out where your target audience hangs out. Do they read blogs? If so, when and how often? Maybe they prefer Facebook or Twitter. Maybe they love podcasts. No matter what their unique preferences are, you need to know these things about them to tailor your content strategy to them (more on this later). Search Engine Journal offers an awesome tutorial for this process that should be very helpful to green or first-time content creators.

Combine all of these answers into one specific marketing persona. Give him or her a name and a photo if it helps make the person feel more real. You can create additional buyer personas as needed, but for now, you can focus on writing all of your content for that one person. Doing this will help ensure your content is targeted, useful and interesting to your customers.

2. Set your goals

You know who you’re writing for, now let’s talk about why you’re writing for them. Is the purpose of your web content to drive sales? Is it to earn leads or drive social shares? No matter what your content marketing goals are, defining them in clear terms will help you target your content more effectively. According to MarketingProfs, the basic content marketing goals are as follows:

  • Awareness
  • Engagement
  • Business Value

It’s possible that your content falls into one of those categories or all three. In any event, though, you need to determine what you want your content to achieve before you start creating it.

3. Determine how you’ll share content

Once you’ve decided whom you’re writing for and why, it’s time to consider how you’re going to get your content to them. Web content is a varied discipline and you have the option of blogging, sharing content on social media, participating in forums and question sites like Quora, or posting content on your website. No matter what you choose, it’s worth noting that nothing today stands alone. If you run a blog, you’ll also need to build and maintain a few social media profiles.

While this is often an intimidating prospect for new content creators, it’s not that difficult. Think of it this way: you need one platform to “house” all of your content (generally a blog, although it could be a website as well) and another few places to help it get noticed (social media, etc.) As a general rule, most content creators recommend starting with two social media platforms of your choice, building your profiles there, and then moving out to other platforms as you master the first ones. Doing this allows you to connect efficiently with your audience and stay organized while also keeping you from feeling overwhelmed.

4. Think about SEO

SEO is the pillar that holds all great content up. Without SEO, it’s virtually impossible for readers to find your content, which makes even the best content useless. Fortunately, there’s a way around that pitfall. SEO, which stands for search engine optimization, refers to the process by which you optimize your content to make it more readable for humans and search engines alike.

When you optimize your content for SEO, you add immense value to it immediately. According to Search Engine Land, there are a few different factors to SEO.

  • Content Quality: Content quality is measured by how valuable your content is. Regardless of whether it’s sales content or informational content, it needs to be unique and useful.
  • Content Research: Content research is a huge thing. While it’s important that content is factually accurate, we’re talking more specifically about keyword research here. Keyword research allows you to target specific keywords and phrases to help your content appear more prominently in search engine results pages (SERPs). Keyword research is an extensive and important topic and there are plenty of fantastic tutorials to help you explore the concept fully and ensure that you’re finding the best keywords for your site.
  • Content Words: Once you’ve determined which keywords you’re going to use you have to distribute them throughout your content effectively. Most experts recommend sticking to a keyword density (the number of times you use your keywords in your content) of about 2.45 percent.  Doing this prevents you from “keyword stuffing” (using keywords excessively and unnaturally throughout your content, a practice which can result in poor SEO rankings) and keeps your content readable for users.
  • Content Freshness: Google loves many things, and fresh content is chief among them. Fresh content helps users find and interact with your site and shows Google that you’re active on your website or blog. While you might not be able to update your content on a daily basis right now, you can shoot to update it several times a week.

By being well-versed in these SEO factors, you can create better content and ensure that everything you write is catering to the needs of readers and search engines alike.

5. Write!

As with many things, content creation works best when you jump in. You need to have an idea of where you’re going and how you’ll get there (your target audience and content distribution platforms) but once you’ve got that down, the next step is to begin creating content. Doing this achieves several purposes: First of all, it allows you to start getting an idea for what your readers like and don’t like. Secondly, every page you write is a new page for Google to index, which can provide you with a SEO boost from the get-go. Finally, writing content is a great way to start attracting readers, even if you’re not batting 1,000 just yet.

If you’re having a hard time determining what you should write about, there are a few places you can turn. One great resource is Quora, which we mentioned a little earlier. Quora is a question-and-answer site that is a great place to mine for content ideas. Simply pick a thread that interests you or aligns with your industry and check out the upvoted questions and answers. Doing this can be a great way to figure out interesting content topics as well as to further your understanding about what’s going on in your industry.

Making Your Content Even Better: 3 Tips and Tricks

Now that you know the basic structure of content creation, let’s talk about what you can do to make your content even better. Content creation is a process and, as you begin to establish yourself within your industry, you’ll find that there are certain tools and tricks you can use to make your content creation easier and more efficient.

1. Seasonal Content Audits 

A content audit is a little bit like spring cleaning: you go through your content to determine what’s working, what’s not, what’s old, what’s irrelevant and what needs an update or correction. Doing this can strengthen your site hugely and help you make the most of the content you have. By getting rid of old, outdated, inaccurate, or unpopular content and replacing it with relevant, updated, current, interesting or valuable content, you can ensure that you’re getting the most bang for your buck, so to speak, and truly providing your readers with valuable information.

Doing a content audit is intimidating if you have never done one before, but rest assured that it’s not as hard as it sounds. Undertake this important step a few times a year to ensure that your content is every bit as good as it should be.

2. Editorial calendars

Editorial calendars are believed by many to be the holy grail of content creation. If you’re a new blogger, an editorial calendar can help keep you organized and ensure that you meet your content goals. If you’re an experienced blogger, an editorial calendar is a great tool to have. For those who don’t know, an editorial calendar is a planning document that helps you plan and execute your content. Specifically, it does the following things:

  • Allows marketers to brainstorm and generate ideas for posts;
  • Allows an organized platform for delegation of responsibilities related to content;
  • Helps marketers create and stick to a publishing schedule, which is one of the most important components in building and maintaining a Web presence;
  • Allows marketers to have a bird’s eye view of marketing strategies ;
  • Acts as a platform for communication and collaboration in larger teams.

Content creation isn’t something you can just improvise – at least not for very long. It requires strategy, planning, intentional direction and consistency, and an editorial calendar is a perfect platform for putting all of these things in place. Companies like CoSchedule offer free content marketing editorial calendar templates that are a great place to get started.

3. Tools of the trade

Did you know that there are several tools you can use to help your content marketing efforts be more effective? One of my personal favorites is SEMrush.

SEMrush is a digital marketing platform that allows you to produce analytics reports, display advertising, conduct research, learn about effective video marketing, discover top industry leaders, find out what the most shared content in your industry has been, estimate the ranking difficult for a given keyword, track your position, group keywords, and manage social media. It’s an exhaustive list, but it’s one of the best services we know.

Using tools like SEMrush not only catapults your content creation efforts to the professional level but it also gives you a real edge over your competition. By learning all you can learn about what’s working and what isn’t in your content creation, you can ensure that you create the best possible content every time you sit down to write.


Content creation: taken alone, it sounds like an impenetrable wall of confusing steps. Fortunately, it’s not nearly as tough as it sounds. By taking the entire process step-by-step and focusing on doing each thing well, you can get your content creation efforts off to a great start, regardless of whether you’re a seasoned writer or you’re starting your first website today.

Content creation doesn’t have to be the domain of high-level experts only and, with a little effort and a good deal of learning, it will not be hard to position yourself to succeed at content both now and in the future.

What are the best WordPress themes for SEO agencies/businesses?

posted on June 7, 2021


With the increased competition in the online market, it has become crucial for every online business to consider the online marketing side as soon as one opens an online portal. While designing a website one should make sure that all the SEO factors are properly in place so that the website receives some mileage. To help you more with this WordPress comes with a long list of SEO WordPress Themes that makes creating an SEO-friendly website a cakewalk and have a competitive advantage, too. So explore all these marketing WordPress Themes below and get started.

WordPress SEO Company Theme

WordPress SEO Company Theme is one of the top class SEO friendly WordPress themes designed for various businesses to make an SEO friendly website that can withstand the competitive online market solidly. This theme comes with a 100% responsive layout along with features like custom post types, customization options, multiple color schemes, multilingual ready, built-in theme customizer, and more.

SEO Friendly WordPress Theme

Meganews is among the most popular SEO ready WordPress themes designed especially for magazines and news portals. This theme is designed from the point of view of SEO. Some of the features are a responsive layout, drag and drop builder, multiple post layouts, unlimited sidebars and colors, multiple page widgets and retina ready.

SEO Friendly Travel WordPress Theme

Want to make your travel business to perform exceptionally in online market? Then try Travelop as your WordPress SEO ready theme and enjoy the various marketing advantages as this theme that has been built adhering to all SEO factors. This theme is perfect for travel websites, blogs and agencies. Its major features include, responsive layout, custom widgets, header, footer, logo, custom post types etc.

6 Incredibly Simple Ways to Get More People to Read Your Content

posted on June 7, 2021



Have you ever spent countless hours writing your next online article or blog post, only to get a few likes and not one single comment or share? What a bummer! We totally understand your challenge because we’ve all been there. However, with a few easy (yet effective!) steps, you’ll be well on your way to increasing engagement, writing captivating content, and receiving the feedback you need to get better with each post.

Check out our tips below:

1. Create numbered or bulleted lists to make online reading painless and easier to scan. Since the look is different from the typical paragraph style texts, it gives readers the visual break they need to move along the page. When presenting multiple points, it’s a great way to help people find the information they’re looking for quickly.

2. Feature one idea per paragraph and make it brief to keep readers focused on the value without spending too much time trying to find it. Let’s be honest, most people are busy, so their time in between multiple responsibilities doesn’t quite allow them to read a novel that could easily be a simple blog post. Creating paragraphs with two to six sentences is a good guideline for blog posts.

3. Use headers and sub-headers to separate long blog posts, keeping your content structured for easy scanning while convincing people to keep reading. They also serve as a promise to show your readers what the content will be about, so be sure to deliver on your promise and don’t confuse the reader.

4. Write content that speaks to your audience and be sure it is relevant. Sometimes we become committed to what we want people to know and forget to listen to our audience to discover what interests them. You may not have gotten a comment, share or like simply because the topic doesn’t relate to your audience.

5. Share across all social media channels and marketing distribution lists for greater reach. The more people who have access to your posts and resonate with your content, the more likely they will share with others. It is totally OK to encourage the reader to share with friends and colleagues — strategic messaging has proven to get the job done.

6. Stay up-to-date with current events and trends in your industry by staying in the know. Articles, books and white papers boost engagement and increase the relevancy of your content because people want to read and discuss what’s happening NOW, not old news. Stay informed with what’s going on around you and research your target market so you always hit the mark with content that matters.

With time, patience, and consistency, your audience will be sharing their opinions on your posts and get excited to be regularly involved with your brand. Find what works for you and go with it. Don’t be afraid to step outside of the box – it will give you more interesting content to write about and people will love you for your audaciousness. Happy writing!

How to Promote Your Content Through Email Outreach?

posted on June 6, 2021


If you’re a content creator you know that it’s a noisy world out there and that you need to spend at least an equal amount of time promoting your content and getting it out there as you do creating it.

No matter how amazing your content is, it won’t get the attention it deserves if you don’t invest time and energy in letting people (as many of them as possible) know it exists.

There are literally dozens of ways you can promote your content online, but here I’ll focus on just one and show you how you can leverage different tactics to get the most out of it. I’m talking about outreach – a proven, highly effective way to get more traffic and more engagement for your content.

You could be reaching out to influencers, relevant blogs, business partners, potential or existing customers – anyone who has the power to give your content that extra push by exposing it to new audiences.

If your content is good and offers real value, outreach will not only amplify its reach but also generate new leads for your business.

It’s important to note here that “value” is in the eye of the beholder. You first need to make sure your content is valuable and relevant not only to your target audience but also to the people you’re reaching out to. Trust me, this will make all the difference in the results you’re getting.

Now, let’s see how you can leverage outreach to gain traction with your content.

1. Build a List Before You Publish Your Content

The key to a well-performing outreach is finding influential people who are a good fit for your brand and the type of content you’re promoting. Depending on your “ask,” you’ll look for people who either wrote, linked to, or shared articles on the same or similar topic.

These are the people you can reach out to and ask to add value to your content by contributing their opinions, link to your content, or share it out to their social following. Assuming that your content is high quality and that they see your ask as an exchange of value, they are likely to respond in a positive way.

You can make the process of finding the right people for your outreach campaign a lot easier by using a tool such as BuzzSumo. This tool can help you do content research and find the people that would be worth reaching out to to promote your content.

What’s great about it is that it’s quite easy to use – after you log into the tool, all you need to do is enter a topic for your article and then sort through the results to find the articles that are similar to yours and that had the highest number of engagements and shares.

To find out who shared each of those articles, click on the “View Sharers” button and you’ll get a list of people who’ve shared it together with the number of followers they have, retweet ratio and reply ratio.

Now you can create a list of people who are worth reaching out to. Just make sure to offer them something other than a “similar article” – your content needs to be more epic than what they’ve already shared! It needs to add a new perspective or add value to the topic of the article they shared or linked to.

2. Import the List Into an Outreach Tool

Professional outreach tools such as OutreachPlus allow you to import your list of contacts and then do everything from performing the outreach to managing the relationships with your prospects and tracking the campaign results.

Once you start your outreach campaign it’s going to be extremely important that you manage it properly. You want to make sure that you’re pacing your emails in a way that’s not too intrusive and that you’re responding to every email, positive or negative, you receive from the people you’ve contacted.

Outreach tools are great for helping you stay organized – you’ll have a history of conversation with each of your prospects so no email or contact gets lost in the shuffle. Ensure that all your campaigns will run smoothly by setting everything up in your outreach tool of choice.

3. Get on Your Influencers’ Radar by Promoting Their Content

You have the list of influential people along with their contact info in your outreach tool and you’re ready to send your first batch of emails. But isn’t there something you should be doing first to increase your chances of getting a positive response?

Of course, there is! You should get on their radar and the best way to do that is by sharing their content on your social profiles. This way you’re helping them expand the reach of their content, and if you’re consistent at it and you @ mention them or their blog, they are likely to take notice.

You can also comment on their blog posts and answer any questions they post on social media. Basically, use any opportunity you get to be helpful and show you follow and appreciate their work.

That way, when you send that first email your name will sound familiar to them and it won’t seem like you are emailing them out of the blue.

4. Pre-promote Your Content Before You Publish

Many successful bloggers are using a tactic called pre-outreach to promote their content. The concept is simple – you’re reaching out to the prospects on your list before you publish your article to ask if they’d be interested in it.

You send them a “teaser” or a preview of the content to spark their interest. If you get a positive response, then they are most likely to share or link to your post once it’s live.

The only negative in this tactic is that it requires a little bit of extra work from the influencer. They have to reply to your first email and then act again (share, link to, etc.) when you inform them that the article is published. It requires some level of commitment as well as an extra step which may be one step too many for busy influencers.

5. Promote Your Content to Your List Once It Goes Live

Using this method you’re reaching out to the influencers on your list after you’ve published your article. It requires less commitment from them than pre-outreach, and if crafted well, it can get you some pretty good results.

A key thing to remember here is that the more personalized your outreach emails are, the bigger the chances you’ll get a positive response. So spend some time writing a message that is aligned with the influencer’s interests and mention any previous interaction you had with them. Be short and to the point, add value, and write a clear, mutually-beneficial CTA.

6. Do the Necessary Follow Up

You’ve probably experienced this many times – you send an email to your prospect, you don’t hear from them in a couple of days, you send a follow-up or two, and they get back to you with a response.

Unless they’re using some email tool to manage their inbox, most people will miss a certain number of emails or read them and then forget to reply.

Imagine how likely this is to happen to busy influencers whose inboxes are flooded daily with sales pitches and outreach messages. If you don’t get a reply the first time around, just assume they didn’t get/read your email. Send them a follow-up to remind them that there’s something great sitting in their inbox that they can act on at their convenience.

Also, if you were performing pre-outreach, make sure to follow up when your article is published even if they didn’t respond the first time around.

7. Track your results

In order to be really effective at content promotion through email outreach, you need to track your results to see what is working or not working so you can optimize your efforts.

An outreach tool will help you track responses, document what people you reached out to were interested in, understand the type of messaging that’s working, keep track of the people who shared/linked to your content, and more. Only if you measure your efforts will you know if it makes sense to scale them.


Promoting content through outreach is hard work – it’s not a process that you can simply set and forget. At the core of outreach is an exchange of value and it is only sustainable over the long term if you build meaningful relationships with the influencers who agree to promote your content.

You Can’t Succeed Without Great Content Writing!

posted on June 6, 2021



A lot of affiliate marketers think that the bulk of their work comes right in the beginning – and that, as long as they find a great product, it will “sell itself.” If only that were true – we’d all be living on tropical islands, while our products sold like hotcakes!

While product selection is a crucial part of affiliate marketing, what you do after you select your product will ultimately determine whether you succeed or fail. If your work doesn’t include a great content writing strategy, you’re doomed to fail.

But what kind of content do you need? And, where does it need to go?

If you want to succeed in affiliate marketing, you need content in these 5 areas:

1. SEO Articles

Remember, the products that you’re selling are the same products that thousands of other affiliates are selling. Plus, you’ve got millions of other people who are selling similar, competing products.

You have to make yourself stand out, and the right SEO articles can help you do just that!

High-quality SEO articles establish you as an expert – as someone that other people will want to do business with. By publishing well-researched and engaging SEO articles, you’re showing your target audience that you have the answers and solutions that they need.

Just make sure your SEO articles aren’t sales pitches designed to look “informative.” You’ll get the most results from articles that act as a “pre-sale.” When you “pre-sell,” you show off your expertise and build a relationship with readers. In turn, they decide to trust you – and to trust the product recommendations that you make to them later.

As an added benefit, crafting SEO articles with the right keywords can help you rank higher in the search engines – meaning you’ll get more exposure and, hopefully, more sales!

2. Newsletters

To an affiliate marketer, an email subscriber list is like oxygen; you can’t hope to survive long without it! Most of the rich affiliate marketers you see out there (you know, the ones who really CAN afford to live on an island, if they want to!) got that way through repeat business. And, in affiliate marketing, the best way to drum up repeat business is through your newsletters.

Newsletters are ideal for affiliate marketers who sell a variety of related products – like an entire skin care line, instead of just wrinkle cream. That way, when people buy your wrinkle cream and sign up for your email list, you can let them know about the special firming lotion you also sell, or the pore-minimizer that can make them look younger.

When written correctly, newsletters allow you to build a relationship with your subscribers – much more so, than you can with traditional articles.

So, what do I mean by “written correctly”?

Good newsletters aren’t all sales pitches. Of course, you’ll need to email out a hard-sell from time to time, but good newsletters also address plenty of “freebies” – like new developments in your niche, or new information that your subscribers need to know. By sending out these interesting and informative developments, people will learn to trust you. Then, when you do send out a hard-sell for something, they’ll be much more likely to buy the product – in many cases, just because you say it’s A-OK!

You don’t even need a massive list of subscribers to take advantage of this phenomenon. As long as you build a steady relationship with your list, the sales will come. And, over time, you’ll add more subscribers – and increase your profits!

3. Your Own Blog

So many affiliate marketers out there are trying to snag customers with nothing more than a bare-bones landing page. Why not set yourself miles ahead of them by building a genuine authority site? It’s not as tough to do as you think. In fact, the right blog writing can do it for you!

Blog writing offers you a great way to share valuable information. That bare-bones landing page doesn’t prove that you’re an expert in anything. Instead, by having a blog that people can check out no-questions-asked, you increase the odds of them thinking you’re an expert and signing up for your list.

Blog writing is also a great way to let your personality shine through. Since blogs are more casual than traditional SEO articles, they’re a great way for people to think of you as a “real person” – instead of a robotic marketer that only shoots out sales pitches.

As an added benefit, every time you update your blog, it counts as an update to your entire website – something that the search engines love!

4. An Ebook

Even a short ebook (think 10 or 15 pages) can be a great incentive for people to sign up for your email list. It’s something that you only have to write (or have written for you) once – but if it’s good, your ebook will generate results for you forever!

As an added benefit, giving out a free ebook that’s chock full of solid information shows that you’re a real expert – and sets you apart from everyone else!

5. Videos

Anytime people can see and hear you for themselves, it proves that you’re not a scumbag. Because, let’s face it, plenty of affiliate marketers are sleazy, get-rich-quick-types who only care about money – and couldn’t care less about their customers.

The right online video marketing techniques can be a great way to build your credibility AND share important information with your target audience. The key, though, is to make sure that your videos present you in the right light. That means looking credible, having a compelling and well-researched video script, and speaking with confidence. Take a few minutes to find a free online teleprompter website, so that you can look directly into the camera (instead of reading off a piece of paper). By making eye contact with your audience, you’ll automatically be seen as more credible!

10 Tips for Promoting Your Affiliate Products

posted on June 5, 2021


Many of us (me included) make the same newbie mistake. We sign up for any programs we find, slap a banner or two on our website and then wait for the money to come rolling in. Unfortunately, it doesn’t work that way. As with any business, you will need to work consistently and persistently to build your affiliate sales business. Below are ten tips to help you make more sales with
your affiliate marketing business.

1. Sell What You Believe – Selling a product or service that you have actually used and believe in is much more effective than selling a product you have no clue about. Try the product, tell your story and make more sales. Being able to personally recommend a product can go a long way. Be sure to know about your product too, so when people ask you questions you can let them know the information they need. This will help in making more sales as well.

2. Be Selective – Do not join every program you find. Spreading yourself too thin will cause you to lose focus and sales. Find one or two excellent programs and products that you can really spend time and energy promoting heavily. You don’t want to confuse your potential customers with too many offers, ads and products plastered all over your site.

3. Sales Materials
– Most affiliate companies will offer you professionally made sales materials such as banners, ads, sales copy and more. Be sure to take advantage of these if you cannot provide your own. Test and track the ads to find the most effective. Place the banners in different locations on your site and find what works the best. Don’t just paste them anywhere and hope they work.

4. Customer Testimonials – Be sure to use customer testimonials or case studies. Ask the company if they can provide you with some until you start getting some of your own to use. Use the testimonials in whole and snippets in various places you are promoting.

5. Video Marketing – Video marketing can be much more effective than text ads because it allows the customer to actually see how the product is used and how well it works. You can easily make your own effective video with your personal recommendation to go along with the demonstration.

6. Social Sites – Be sure to add videos, banners, incentives, etc. on your social sites such as Facebook, Pinterest, LinkedIn, and others. Tweet pertinent info about your product as well. Be sure to connect all your social sites to your site and vice versa.

7. Add a Bonus – Giving a person a little extra incentive to purchase your product is sometimes all it takes. Offer a free ebook, report, gift card, etc. so the customer will be convinced to make the purchase. A little extra push can make a big difference in your total sales.

8. eMail Signature – Your email signature is a sometimes overlooked advertising opportunity. Write a little teaser about your product and/or bonus and add this to your email signature along with your affiliate link. Every email you send could be a potential sale!

9. Article Resource Box – Be sure to incorporate article marketing into your promotion tactics. Add a snippet and link in your article resource box to get people’s attention.

10. Promote to Your List – If you have been online for any length of time, you should have built a reliable mailing list. Send special offers and incentives to your mailing list. Let them know they are appreciated and will receive special offers that no one else will.

Affiliate marketing can help you get started in the internet marketing business or it can help you increase your existing business income. Either way you need to work at it and promote consistently and effectively for it to be successful!

How can I become the best affiliate marketer?

posted on June 5, 2021


Affiliate Marketing is a technique in which you will promote the products and brands of another person or company. You will earn a commission on each sale of a product. If you want to become an affiliate marketer, you have to follow the following steps:

  1. Select a product
  2. Get a link to that product
  3. Promote that product
  4. Earn a commission on each sale of that product

There are many strategies that affiliate marketers follow to become successful affiliate marketers. If you don’t know about affiliate marketing, you should get enrolled in the online course available on different sites like Udemy and Coursera. But you have to pay the fee for the course available on these sites. If you don’t want to pay then you can visit the catalog where you will get the paid courses for free. You can easily download the full course without paying anything. If you learn with your full concentration then you can easily become a successful affiliate marketer.

How I create backlinks for my website?

posted on June 4, 2021


There are no magic shortcuts, no highly classified insider hacks to getting quality links for your website. Building amazing backlinks takes work.

Getting a backlink from an external website is like getting a vote for your site. The more votes you have, the higher your site will rank in search engine results.

==>Internal links;

Internal Links will help you increase the overall usability of your website, and it’s also a great way to build links using your preferred anchor text.

==>Forum comments;

Forums are ideal for building authority within your industry. You may start by choosing the right forums and threads for your niche.


Testimonials on other sites are an excellent way to generate backlinks

==>Social Media;

Social Media platforms are very important to generate backlinks for your site and to promote your content. A strong social strategy helps drive traffic to your content and increase your exposure, which is great for your brand and also your link building efforts.

==>Create Quality Content;

Your content is one of the few ways you can directly control your likelihood of earning backlinks. Creating awesome, high-quality content helps you organically earn links from publishers who value and appreciate your work. But to get even more links, you will also need to reach out to other blogs and websites to help them find your content and choose to link to you.

==>Fix Broken Links and Redirect 404 pages with backlinks;

You can use a 404 error to get more backlinks to your site. A 404 error is the result of a website being taken down. And that broken link is not good for the SEO of that website. You can offer the website owner your own content to replace it.

==>Write More Guest Posts;

Guest blogging is still one of the best ways to make yourself heard on the internet. You can tap into already established audiences and interact with other people from your niche.

==>Promote your content;

The moment you hit publish on a piece of content is the moment you need to start promoting it. Great content will not get you many backlinks just by itself unless you know how to give it that little bit of extra boost.

<<<Very Important>>>

Don't do this...

=>Buying backlinks;
=>Using a backlink software;
=>Trying a backlink generator.

If you buy backlinks, you may very well be gambling with the future of your business.

If you’re just getting started, the whole process might be very time-consuming, but in the long run it’s well worth it. Only build quality backlinks and never waste your time with links that might cause trouble.